top 5 ways to expand your email marketing list
DESCRIPTION
5 Quick Ideas for Expanding Your Emailing ListTRANSCRIPT
Email for Customer Acquisition5 Great Ways to Expand Your List
and Your Profits!
Don’t miss an opportunity to engage.
Engagement requires
form completion
100% opt-in to your
messaging
Mailing lists are less
expensive
Apply cost savings
toward postage
Send direct mail enticement
High-value gifts
improve engagement
Relevant gifts
reinforce message
and can further
brand recognition
Gifts outperform
sweepstakes
TIPS
Provides ample real
estate for furthering
argument
Increases
conversions
Provides additional
testing and tracking
components
Use landing and squeeze pages
Use campaign-consistent
designs
Send auto-responder
confirmation emails
Display auto-responder
confirmation web page
Use unique URLs for
accurate analytics
Add microsites to spotlight
relevant site content
TIPS
Webcasts
Online tools
Video
White papers
eBooks
Training
Resources
Offer high-value content
Limited time or limited
quantity offers convey
urgency; improve
engagement
Use countdown
timers
Remind visitors to
become
one of the
cool kids
TIPS
Enable and remind
site visitors to
subscribe with pop-up
forms
Makes it easy to
engage with your
brand
gg
Interrupt your visitors
Place interrupters on
key pages and
within inbound
content
Track analytics to
determine best-
converting pages
Offer gift/content
relevant to current
page
Keep it simple
Use progressive
profiling forms to
collect additional data
TIPS
Present webcasts
Write eBooks
Participate in live
events
Contribute to social
media
Share content
SlideShare, YouTube,
edocr.com
Increase your visibility
Update/create Google+
(Google Maps) and other
social media profiles
Monitor Google, Bing, and
Yahoo regularly for
company and key staff
Claim local search listings
Partner for shared content
and event opportunities
TIPS
Every marketing
campaign presents
opportunities
Websites are great
landscapes too
Create content
relevant to your
audience
Don’t keep content to
yourself; share
everywhere
Interrupters are great,
but don’t go
overboard
Make sure your online
visibility is positive
Opportunities abound
Spider Trainers designs, develops, and
deploys custom drip and nurture
campaigns.
The participating client is the successful
client. Visit our resource center:
Profiling Personas
20+ Ideas for Automated Marketing
Prospects, Leads, & Subscribers
Marketing Metrics
Drip-marketing Toolkit
Great Big Book of Things Marketers Count
Great Big Book of Things Marketers Say
Contact us:
Chuck Meyer
Client relations manager
651 702 3793
http://www.spidertrainers.com
PO Box 280487
Lakewood, CO 80228
United States
Spider Trainers