TOP 9 MUST-DO'S TOENSURESOCIAL MEDIASUCCESSTIPS AND TRICKS TO AVOID A CAMPAIGN DISASTER

SOCIAL MEDIA USE HAS INCREASEDBY 356% SINCE 2006

BUT FRET NOT: HERE ARE THE TOP 9THINGS YOU MUST DO TO MAXIMIZE

THE EFFECTIVENESS OF YOUREFFORTS.

1: KNOW WHERE YOUARE GOINGSet up goals. There is no success that can beachieved without knowing what success looks like.Set your goals for what you are trying toachieve. Keep in mind that social media is best foraccomplishing things like:

• Building Awareness• Building Reach• Monitoring Reputation• Gaining Insights• Customer Service

2: WHO ARE YOUTARGETING?One very important piece of advice, before you do any interacting onsocial media is to determine whom it is you are talking to and why.Answer these questions to help you understand more about youraudience and how you will communicate with them through socialchannels:

• Who is your target audience?• What social media sites do they visit?• What type of information are they looking for online?• What are their problems or concerns?• What other products do they use?• What are their personal interests?

Take each of these factors into consideration when you arecreating content and speaking to them directly.

3: TREAT YOUR AUDIENCELIKE REAL PEOPLEThey are actual people, so call them by name or treatthem as you would a friend.

People are not on social media sites to buy products orservices, so be sure that you interact with them in asocial manner; don’t sell to them,engage with them.

4: MONITOR DISCUSSIONTHREADS & CONVERSATIONSSomebody may raise an important question about your product,and you should see that as an opportunity to educate yourprospective customers about the benefits of your product orservice. Since people are already talking about your company orproducts, it’s important to join in that conversation, be part of it,let others know that you are part of their community. This willallow you to connect with customers or prospective customerson a personal level.

What better way to build brand loyalty?

5: BE CONSISTENT INMANAGING YOUR SOCIALMEDIA ACCOUNTSMake a timetable, adopt a schedule, and stick with it. Whetheryou have a daily, twice a week, or weekly schedule to post, it’sbest to follow a regular schedule to create anticipation amongyour fans. How about naming your posts such as: Joke of the Dayor Monday’s Advice - Let fans know when they can return. Thiswill allow visitors to understand your schedule and if they like thecontent you are sharing, it’ll keep them interested and returningfor more each time.

6: UNDERSTAND THEETIQUETTE OF SOCIAL MEDIAPeople act or “behave” differently on different social mediachannels. Every smiley, emoticon or even the refusal to commentrepresents real emotion as far as social media participants areconcerned. And sometimes, it’s so easy for any off-hand remarkto go out of control, and eventually damage the reputation youhave built for your business.

Understand the social etiquette of every social networking site,such as Facebook or Google+, and carefully navigate discussionthreads while observing the requisite etiquette. Even incyberspace, the faux pas you commit can stick. To be on the safeside, stay polite, fair and neutral.

7: BE AWARE OF THE BESTTIMES TO POST, TWEET, OR PINMost businesses post on their Facebook during business hours,assuming that most of their prospective customers are onlinefrom 9 A.M. to 5P.M. too. However, there is growing indicationthat other hours are equally, or more lucrative.

• There are several apps allow you to schedule posts.• Schedule posts during non-business hours.• Schedule posts several times throughout the day.• Keep in mind your time zone and your target audienceslocation.• Test to see what times your audience engages most.

8: DON'T FORGET TOIMPLEMENT SEO

Even in your Facebook posts, keywords matter. So when you’reposting on any social media channel, keep SEO in mind andframe your posts around your selected keywords. Using photoswith keyword-rich descriptions can provide you better mileagefor your posts.

9: PROVIDE VALUENothing is free, we all know it, and you fans know it. While theysubscribed to you because they used your service once, or boughtyour product, you need more than just status updates or wallposts. Not only to maintain your fan base, but also to grow yournumbers.

Always remember to keep your target audience in mind: what aretheir interests, how many times will they use your products/services,what other complimentary products/services will they need, whatother products do they like? Use this as another connection point, toget them re-engaged, and sharing with their friends.

SEE HOWPEPPER GANGCAN TURNYOUR

BUSINESS INTOA SOCIALMEDIA

ROCKSTARFor more information, visit:

https://www.peppergang.com/social-

media-marketing/