top analytics tips for improving your google adwords activity
TRANSCRIPT
Becky Hopkin
A Little About Me
- Becky Hopkin
- Head of Customer Strategy at Digital Gearbox
- Google Adwords Certified
That’s me!
Screenshot taken from https://www.google.co.uk/analytics/standard/
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A beautiful relationship...
My Top Tips For Using Google Analytics To Improve Your Google Adwords Activity
Link Your Google Analyticsand Google Adwords Accounts Up To Get More Data
Tip #1
Adgroup A
Adgroup B
Adgroup C
Adgroup D
Adgroup E
Analytics Data Into Adwords
Campaign A
Campaign B
Campaign D
Campaign E
Campaign C
Campaign F
Adwords Data Into Analytics
Use Google Analytics Data To Understand How Your Google Adwords Audiences Are Engaging With Your Website
Tip #2
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Your Engagement Data
Once your Google Adwords and Analytics accounts are all linked up you are able to import the following data columns into your Google Adwords data views, from campaign to keyword level.
•Avg. Bounce Rate
•Avg. Pages / Session
•Avg. Session Duration
•% New Sessions
Avg. Bounce Rate
Avg. Pages / Session
Avg. Session Duration
% New Sessions
Use Google Analytics To Compare Your Google Adwords Traffic Performance With Other Traffic Sources
Tip #3
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Comparing against other traffic sources
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Further Resources
Search “Digital Gearbox” on youTube
Digital Gearbox BlogDigitalgearbox.co.uk/blog/
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