top australian brands on social media - october 2013
TRANSCRIPT
Sector Leaders in Australia
(Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
October 2013
Comparing Top Food/Beverage Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts % of Fan
Posts Admin Responded
Total Fans Fan Growth
Pringles Australia 965,923 4.9 % 1.8 % 44 16 40 65 %
Vegemite 445,347 1.5 % 3.1 % 37 71 155 45.8 %
Coca Cola Australia 996,045 0.17 % 0.24 % 21 8 116 59.5 %
V Energy Drink Australia
542,275 0.08 % 0.62 % 21 93 44 52.3 %
Lipton Ice Tea Australia
207,859 2.9 % 2.6 % 11 116 33 60.6 %
October 2013
Lipton Ice Tea - Sparkling
Lipton Ice Tea Australia posted updates around the launch of the new ‘Ice Tea Sparkling’ beverage and this engaged best with its fans. The average engagement
score for the brand was 116, while the sector average was 24.
Comparing Top Retail Chain Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts % of Fan
Posts Admin Responded
Total Fans Fan Growth
Coles 583,703 5.4 % 4.3 % 71 65 1,517 71.9 %
Woolworths Australia
542,256 3.4 % 3.2 % 43 90 3,489 29.2 %
Target Australia 382,288 2.1 % 2.4 % 48 25 398 93.2 %
Big W 247,867 3 % 2.3 % 62 33 351 87.5 %
Country Road 162,967 2.2 % 2.3 % 58 29 94 85.1 %
October 2013
Woolworths Australia – Aussie Animal Cards Woolworths Australia held a special Aussie Animals Trading Day for Aussie Animal
Card collectors and promoted the event via their Facebook page
The Aussie Animal Cards related posts garnered an engagement score of 279, while the overall engagement
score was 90.
Woolworths Australia’s average engagement score was 4 times the
sector average of 21.
Comparing Top Aviation Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts % of Fan
Posts Admin Responded
Total Fans Fan Growth
Qantas 425,361 1.8 % 1.4 % 15 39 463 76.7 %
Virgin Australia 299,247 1.6 % 2.1 % 37 15 479 80.2 %
Air Asia Australia 128,773 1 % 0.68 % 20 18 109 67 %
FlyScoot Australia 70,748 11.2 % 2.9 % 26 36 26 15.4 %
Cathay Pacific (Australia)
23,397 23 % 7.6 % 23 83 18 55.6 %
October 2013
Virgin Australia – Average Response Time
8987 mins
822 mins
632 mins
355 mins
46 mins
FlyScoot Australia
Air Asia Australia
Cathay Pacific
Australia
Qantas
Virgin Australia
Virgin Australia has the fastest fingers on Facebook compared to other Australian
Airlines in October. The brand replied to 384 fan queries in an average of 46 minutes.
Sector Leaders in Australia (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
October 2013
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets
Average Response Time
Proactive Tweets
Replies Retweets
Nando’s Australia 7,692 16.2 % 490 65 374 188 7:31:55
Domino’s Australia 29,322 -0.39 % 42 33 298 3 1:39:21
Pizza Capers 2,237 -0.09 % 107 27 73 - 11:15:29
CIBO Espresso
1,907 1.3 % 152 28 25 33 14:03:35
Hungry Jack’s 2,854 2.6 % 45 21 43 35 26:48:04
Comparing Top Restaurant & Café Brands
October 2013
Nando’s Australia - #PeriPerks
Nando’s Australia ran a Peri-Perks contest and a VIP event in October which was promoted extensively on Twitter. #PeriPerks was the most used hashtag by the
brand and its followers in October. The hashtag had an engagement score of 368
.
Nando’s Australia had an overall engagement score of 490, which is more than 8 times the sector average
of 56.
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets
Average Response Time
Proactive Tweets
Replies Retweets
Harris Scarfe 681 11.2 % 93 101 34 61 13:40:31
Coles Supermarkets
15,123 21.7 % 404 48 253 13 10:53:42
David Jones 16,458 3.3 % 29 222 1 97 0:21:29
The Good Guys AU
5,146 32.8 % 227 111 162 32 1:06:30
Country Road 9,026 1.8 % 36 15 55 29 10:23:47
Comparing Top Retail Chain Brands
October 2013
Coles Australia - #Coles1d
Coles asked its Twitter followers to post a photo to show that they’re the biggest One Direction fan
using the hashtag #Coles1d.
The hashtag had an engagement score of 896 and was used 56 times by the brand and 1,697 times
by its followers
After the announcement of the competition on the 15th
October, the usage of the hashtag #Coles1d peaked to
become the most used hashtag.
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets
Average Response Time
Proactive Tweets
Replies Retweets
CommBank 26,380 6.1 % 143 144 491 27 9:04:38
Visa Australia 270 12.2 % 583 6 2 3 1:18:28
NAB 20,069 3.3 % 119 58 383 4 12:53:58
Bankwest
5,107 3 % 89 90 93 3 6:10:32
NetBank 17,658 1.8 % 44 32 67 4 8:07:35
Comparing Top Banking and Finance Brands
October 2013
NAB - #MoreLess NAB tweeted more about the ‘More Give, Less Take’ campaign using the hashtag
#MoreLess and this engaged best with its followers.
#MoreLess was the most used hashtag for the
brand in October with an engagement score of 109
Sector Leaders in Australia
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
October 2013
Volkswagen Australia
Welcome to the Family
Volkswagen Australia’s ‘Welcome to the Family’ video was the most watched video on its YouTube out of the 4 new uploads in
October. The video was garnered more than 6,000 views in 6 days,
Qantas
Qantas Cash TVC
The Qantas Cash TV commercial was the most watched video on Qantas’ YouTube channel in October with
46,000 views
Cotton On
Lara Bingle Swimwear for Cotton On Body
Cotton On’s Lara Bingle Swimwear video, which was uploaded on 31st
October, gained 16,000 views in just one day
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