top benefits of adopting a mobile and cloud ready store solution

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Retail Transformation for CIOs: Top benefits of Mobile-Enabled and Cloud-Ready Store Solution

Interview with Decathlon India’s Head of IT

19th November, 2015

© 2015 Openbravo Inc. All Rights Reserved. 2

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Joy Deep Tiwary Marco de Vries

Chief Executive Officer @ Openbravo

Head of IT @ Decathlon Sports India

Today’s Presenters


!  Mobile and cloud-ready store solutions !  Presentation of Decathlon Sports India !  Interview with Decathlon India’s Head of IT !  Q&A

Today’s agenda



Focus remains on the physical stores

since investments in brick-and-mortar

retailing make sound financial sense.

Golden Age of Brick-and-Mortar Retailing?



The key for the new retail paradigm shift is building omnichannel experiences

Credit: Brandpipe

Improved Customer Experience per Square Inch


Digital Transformation for Omnichannel Innovation

Source: Innovative Retail Technologies; Retail Tech Spending 2016: The Digitization of the Physical Domain

Mobile POS is the top store level hardware-spending priority among retailers

This is directly related to the need for retailers to adopt omnichannel strategies for competitiveness


Digital Transformation for Omnichannel Innovation

Source: Innovative Retail Technologies; Retail Tech Spending 2016: The Digitization of the Physical Domain

Same survey shows a big trend in cloud adoption for retail

Retailers need flexible, cost-effective store solutions to be able to respond more rapidly and effectively to continuous industry challenges


!  Market push to create seamless shopping experiences

!  Need to maintain expensive legacy systems together with the complexity of systems integration

!  Difficulty to optimize hardware and software costs in the store

!  Leveraging earlier investments for current hardware when adopting a new solution

Main Challenges

To succeed retailers need a clear vision and determination to become a truly Omnichannel business

1

4

3

2


Benefits of a Mobile-enabled and Cloud-ready Solution

!  Leverage cloud Full web solution with strong offline transaction capabilities

!  Save time dramatically Update your terminals in real time with products, prices and promotions

!  Leverage prior IT investments Use existing hardware and integrate easily with corporate systems

!  Enhance customer service A mobile POS for assisted sale and inventory visibility everywhere in the store

!  Improve information integrity Supply store associates with the right information when needed


The Decathlon & Openbravo Story in India

Introduction Decathlon Sports India


SUMMARY

!  DECATHLON

!  OUR COMMON STORY

!  HOW WE USE OPENBRAVO

!  OUR MAIN PROJECT - WEBPOS


DECATHLON


OUR COMMON STORY

RETAIL

1 Store (2011)

10 Stores (2013)

20 Stores (2014)

40 Stores (2015)

1000+ Stores

RETAIL

SUPPLY


HOW WE USE OPENBRAVO

!  Enterprise Edition with Openbravo support from Spain

!  Openbravo onsite presence every 6 months for main projects & training

!  Developers training taken from the Web Platform

!  Collaboration with 2 Official Openbravo Partners (Promantia, Excelloid)

!  More & more contacts with Openbravo teams to work in common on the roadmap (always do the best to satisfy their customers)


OUR MAIN PROJECT - WEBPOS

!  Live Sales & Price synchronization !  Mobility for our Customers & Teams !  Easier support and smoother updates


OUR MAIN EXPECATION

!  Always introduce more innovations to be a step ahead in the market

!  Enable more mobility for our Customers & Teams

!  Think even more about managing a “huge” business in the process definition


Interview Question 1

What are the main challenges Decathlon was facing in your store operations that made you decide to adopt a new system?



Interview Question 2 How has Openbravo

helped you to successfully

roll out stores in India?




What are the keys for delivering an excellent customer experience in the Decathlon stores?




What does the retail landscape in India look like for 2016?



Key Takeaways

!  Assess your store processes to identify ways to leverage mobility in your stores for a superior shopping experience

!  Analyze your infrastructure and maintenance costs in the store to determine if it makes sense to move to the cloud

!  Judge the (lack of) speed with which you can add new terminals to effectively manage peak demand and its potential impact on same-store sales



Thank you very much for your attention

Web: www.openbravo.com/contact

Email: [email protected]
