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Top Challenges forPR Pros in 2016

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Challenge #1: Time management.

86% of respondents said that it was extremely or

somewhat difficult to find enough time in the day to

get everything done.

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Challenge #2: Finding people to pitch. 60% of respondents

said finding the right media contacts to pitch was either extremely, or

somewhat, challenging.

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industry.

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And…

73% of respondentsreported that it was difficult

to “create meaningful reports for clients.”

Challenge #3: Proving business value.

Almost 80% of respondents said

measuring the PR team’s impact on overall business

was extremely difficult.

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Challenge #4: Reporting, reporting,

reporting!

90% of respondents said it was important to track pitching activity alongside results.

But measuring the effectiveness of pitching

activity is arduous.

80% of respondents said tracking media

coverage and measuring results was difficult.

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Do you need help proving your worth to influencers and measuring

your media relations success?

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● See a demo of IrisPR to learn how we can help you streamline & improve PR performance.

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● Automatically capture and have into all activity to learn what actually drives results.

● Streamline, measure, improve media relationships, get more PR wins.

Let IrisPR help you save time and drive

better PR performance.