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2014 State of Embedded Analytics

Top 10 Insights

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Presenter

Alvin Wong

Product Marketing Manager

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Embedded Analytics

Integration of analytic content and capabilities inside software applications

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It’s about creating applications that

users love with embedded analytics.

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2014 State of Embedded Analytics

We surveyed more than 400 software

and SaaS companies of all sizes.

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1. Embedded analytics is here now.

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72%of software providers

have embedded

analytics

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2. Customers demand embedded analytics,

and the user base is expanding.

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86%of software providers say

analytics is important to

their customers

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51%today

Regular users of analytics:

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68%1-2 years

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Think “customer first”

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3. Analytics is a substantial portion of the

overall value of software applications today.

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35%Median value of analytics

as a percentage of the

overall product value

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Where is the value of your

application?

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4. Software providers continue to invest in

embedded analytics.

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65%of software providers will

invest in embedded

analytics over the next 12

months

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43%of those who do

NOT have

embedded

analytics

Who will invest in embedded analytics over

the next 12 months?

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75%of those who do

have embedded

analytics

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Invest for the short- and long-term.

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5. Embedded analytics drives revenue.

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85%of software providers say

embedded analytics has

helped them increase

revenue

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22.6%Of those who charge for

analytic capabilities, companies

charge on average 22.6% on

top of their core offering.

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6. Embedded analytics delivers a wide

range of strategic results.

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Software providers agree that embedded

analytics helps them:

89%

90%

90%

91%

92%

92%

Create a competitivedifferentiator

Attract new users

Give better sales demos

Increase end user adoptionof the product

Improve customersatisfaction

Improve user experience

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Think ROI.

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7. Analytics is not fully embedded (yet).

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How applications embed analytics today

Level 1

Gateway to

AnalyticsLevel 0

Standalone Analytics

Application

Level 2

Inline AnalyticsLevel 3

Infused

Analytics

Application

OK

Analytics

Application

OK

Module

OK

OK

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9%16%

53%

22%

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100%of those who infuse

analytics say it

increases revenue

Infused analytics delivers results

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95%of those who infuse

analytics say it

creates a competitive

differentiator

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8. The trend is moving toward

Infused Analytics.

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How applications anticipate embedding

analytics

15% 14%

30%

41%

Standalone Gateway Inline Infused

Application

OK

Analytics

Application

OK

Module

OK

OK

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How applications anticipate embedding

analytics

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5%10%

34%

51%

Standalone Gateway Inline Infused

With Embedded Analytics Today

37%

23% 22%18%

Standalone Gateway Inline Infused

Without Embedded Analytics Today

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Plan for deeper integration,

in phases.

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9. Popular analytics capabilities

remain popular.

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Analytics capabilities offered by software

providers today

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Importance of capabilities over next 12 months

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Map capabilities to your users.

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10. Big data adoption will grow.

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Data sources to be deployed

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Data is evolving.

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2014 State of Embedded Analytics Report

• Executive Insights on

Embedded Analytics

• Why Embed Analytics

• How to Embed Analytics

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http://learn.logianalytics.com/2014-soea

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Contact Information

Alvin Wong

Product Marketing Manager

alvin.wong@logianalytics.com

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2014 State of Embedded Analytics

Top 10 Insights

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