SEO rules are never set in stone

In fact, what worked well in the past, or was a recommended best practice, may now be counterproductive, and even get penalized.

So, how do you cope with the changes?

The content developers and curators can remain on the right side of the SEO practice by keeping abreast with the broad trends in SEO, and making the necessary changes on a proactive basis. 

Here are the top seven SEO norms for 2016!

1. Optimize for Mobile A mobile friendly website will increase in impact by

88%

Dwell time improve influence by 67%

Readability and design of the website, up in influence by 67%.

2. Offer Relevant and Compelling Content• Only when the user who clicks onto a

webpage spends substantial time on the website or webpage, does the site rise in search engine value.

• The key to retaining site visitors on the webpage is compelling content that offers value to the visitor. 

3. Ensure FocusFocus on providing good description rather than focusing on the main keywords.

4. Size MattersArticles between 1,200 and 1,500 words in length are performing relatively better in search, provided the content is still original, of high quality, and provides value.

5. Use More Images and Videos• Images are evergreen when it comes to

search engine popularity.

• Video content, is always known for communicating the message across in a much effective way compared to written text

6. Go LeanSearch engines have always penalized slow loading websites, and speed will continue to have an important role in determining search engine rankings.

7. Integrate Social in a Big WayFrom a SEO perspective, the separation of “web” and “social media” will blur, and marketers would have to integrate the two streams closely to derive maximum ROI.

Google makes around 500 algorithm changes a year now, and trying to catch up and change content to suit the system is an exercise in futility.

The Dynamic Google SEO

• The aim of these algorithm changes is to improve user experience, and ensure that users who use ‘search’ get the most relevant results on top.

• There is no longer any short cut, but to provide high quality original content on the topic.

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Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.