top shop digital marketing campaign
TRANSCRIPT
![Page 1: Top shop digital marketing campaign](https://reader036.vdocument.in/reader036/viewer/2022062405/555ec9b2d8b42af67f8b514d/html5/thumbnails/1.jpg)
TOP SHOP DIGITAL
MARKETING CAMPAIGN
YEWANDE ADIGUN
![Page 2: Top shop digital marketing campaign](https://reader036.vdocument.in/reader036/viewer/2022062405/555ec9b2d8b42af67f8b514d/html5/thumbnails/2.jpg)
THE COMPANY• FOUNDED IN 1964
•HAS OVER 400 STORES IN 37+ COUNTRIES
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OBJECTIVE
• There are currently only 4 physical Topshop locations in the US.
• How will the company estimate where opening more stores will be profitable?
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TARGET AUDIENCE
•FEMALES
•AGES 17-27
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HOW DO WE ACCOMPLISH THIS?
•SOCIAL MEDIA & ADVERTISING
•CONTESTS WITH INCENTIVES
•CELEBRITIES
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USE SOCIAL MEDIA TO BUILD RELATIONSHIPS
While Also using it to further sell your brand to the public
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ONLINE STYLING CONTEST
•12 MONTH LONG CONTEST
•10 WINNERS A MONTH.
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PUBLIC FIGURES
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BUDGET
• DIGITAL CAMPAIGNS AREN’T CHEAP.
• THE BUDGET FOR THE ENTIRE 12 MONTH CAMPAIGN WOULD ESTIMATE TO ABOUT 550 THOUSAND DOLLARS.
• HOWEVER ITS WORTH IT.
Sales
Social Media PPC Contest Fees other advertising
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CONCLUSIONThe foundations already established. It just needs to be built upon.