top tech brands on social media
TRANSCRIPT
SO SOCIAL MEDIA BENCHMARKING COMPANY
We monitor and analyze the daily activity on the social media outposts of over 11,000 brands in 33 sectors across
Facebook, Twitter, YouTube and Pinterest.
Our clients use Unmetric to analyze competitors, benchmark their performance, and compete intelligently.
FOR BRANDS
THE
Technology Sector on Social Media
February 2013
2.80%
4.20% 3.60%
14%
Facebook Fan Growth Twitter Follower Growth
YouTube Viewer Growth
Pinterest Follower Growth
Facebook – An Overview
February 2013
UNMETRIC SCORE FOR FACEBOOK
The Unmetric Score is a unique sector based social media score that takes into account various metrics, weighted and balanced to produce a single benchmarkable score.
72
52
36
29
23
23
22
22
Intel
Microsoft
Adobe
Oracle
SAP
Cisco
IBM
Unmetric Score
Facebook – An Overview
February 2013
AUDIENCE STRENGTH & ENGAGEMENT STRENGTH Audience Strength (Number of Fans & Fan Growth)
Engagement Strength (Engagement Score, Sentiment, Conversations and Number of Posts)
Engagement Strength
Audi
ence
Str
engt
h
LEADERS
ENGAGERS EMERGING
POPULAR
Fans & Fan Growth
February 2013
Brand Name Fans
Total Fans Fan Growth
Intel 17,323,257
Google 12,294,104
Microsoft 2,271,819
Cisco 384,481
Oracle 244,352
IBM 199,451
SAP 172,854
Adobe 105,202
3.98%
1.70%
2.99%
2.87%
3.59%
3.21%
1.82%
9.67%
Engagement Metrics
February 2013
Brand Name Engagement
Number of Admin Posts Engagement Score
Google 16
Cisco 21
SAP 24
Intel 25
Adobe 48
Microsoft 51
Oracle 52
IBM 67
Adobe – Events & Conferences
Adobe posted a lot around several events including SXSW and Adobe Summit Conference
Google – Contents
Google ran the “Google Science Fair 2013” and “US Doodle 4 Google competition” which earned great engagement amongst their Fans
Twitter – An Overview
February 2013
UNMETRIC SCORE FOR TWITTER
The Unmetric Score is a unique sector based social media score that takes into account various metrics, weighted and balanced to produce a single benchmarkable score.
22
25
34
37
40
52
59
61
IBM
SAP
Oracle
Cisco
Adobe
Microsoft
Intel
Twitter – An Overview
February 2013
AUDIENCE STRENGTH & ENGAGEMENT STRENGTH Audience Strength (Total Followers, Follower Growth, Follower-Followee Ratio) Engagement Strength (Average Reply Time, Number of Tweets & Sentiment)
Engagement Strength
Audi
ence
Str
engt
h
LEADERS
ENGAGERS EMERGING
POPULAR
Followers & Growth
February 2013
Brand Name Followers
Total Followers Follower Growth
@google 5,620,096
@intel 951,746
@Microsoft 426,783
@CiscoSystems 173,340
@Adobe 152,917
@Oracle 102,317
@SAP 66,364
@IBM 42,119
Average Reply Time
February 2013
39 mins
65 hrs 27 mins
…….
1 hr 38 mins
3 hrs 37 mins
6 hrs 40 mins
10 hrs 00 mins
YouTube – An Overview
February 2013
UNMETRIC SCORE FOR YOUTUBE
The Unmetric Score is a unique sector based social media score that takes into account various metrics, weighted and balanced to produce a single benchmarkable score.
99
62
46
29
29
23
22
17
Microsoft
Intel
Cisco
IBM
Oracle
Adobe
SAP
Unmetric Score
Followers on Pinterest
February 2013
Brand Name Followers
Total Followers Follower Growth in February
Adobe 7339
Intel 2807
Microsoft 779
IBM 691
Oracle Corporation 643
SAP 325
24.37%
15.28%
10.50%
7.97%
11.05%
11.68%
Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.
About Unmetric :
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