top ten seo tips

13
Confidential ©2009 Network Solutions, LLC A Top 10 List of SEO Strategies

Upload: webcom

Post on 03-Sep-2014

1.511 views

Category:

Education


1 download

DESCRIPTION

Randy Windsor of Network Solutions gave this presentation to Small Business owners in Richmond VA. Read more at http://blog.networksolutions.com

TRANSCRIPT

Page 1: Top Ten Seo Tips

Confidential ©2009 Network Solutions, LLC

A Top 10 List of SEO Strategies

Page 2: Top Ten Seo Tips

Confidential ©2009 Network Solutions, LLC

Top Ten SEO Tips, 11/20/2009 2

Use Keywords in your internal page URLs (If possible)

#10 – Keywords in URLs

Keywords in the URLs may help your pages rank for those words

Page 3: Top Ten Seo Tips

Confidential ©2009 Network Solutions, LLC

Top Ten SEO Tips, 11/20/2009 3

Select a descriptive domain name

#9 – Descriptive Domain Name

Be certain that people know what you do by looking at your domain name

Page 4: Top Ten Seo Tips

Confidential ©2009 Network Solutions, LLC

Top Ten SEO Tips, 11/20/2009 4

Each link leads to more specific internal pages

#8 – Make Information Accessible

Use a logical and simple navigation structure

The search engines must find your internal pages to rank them

Page 5: Top Ten Seo Tips

Confidential ©2009 Network Solutions, LLC

Top Ten SEO Tips, 11/20/2009 5

Create theme based pages

#7 – Create Result Pages

The Search Engines must provide a page that is relevant to what a person is searching for

Page 6: Top Ten Seo Tips

Confidential ©2009 Network Solutions, LLC

Top Ten SEO Tips, 11/20/2009 6

Use Tags and Meta Tags properly

<html><head><title>Dahlia bulbs provide unique, rare, and pretty flowers </title><meta NAME="description" CONTENT="You've found the best source for dahlia bulbs and their spectacular varieties of rare flowers. Pretty dahlias offer unique flowers for all gardens."><meta NAME="keywords" CONTENT="Rare Flowers Pretty, Dahlia Bulbs, Unique Flowers">

#6 – Use Tags as Intended

Search Engines can use Meta Data to better understand page content

Page 7: Top Ten Seo Tips

Confidential ©2009 Network Solutions, LLC

Top Ten SEO Tips, 11/20/2009 7

Use keyword rich anchor text for all links

#5 – Text is Best

Keywords in anchor text tell engines about the page before they get there

Page 8: Top Ten Seo Tips

Confidential ©2009 Network Solutions, LLC

Top Ten SEO Tips, 11/20/2009 8

Target effective keywords

#4 – Keywords are “Key”

Understand how your potential customers search – What words do they use?

Page 9: Top Ten Seo Tips

Confidential ©2009 Network Solutions, LLC

Top Ten SEO Tips, 11/20/2009 9

Create good original content

#3 – Don’t Copy

Create information that cannot be found anywhere else. Don’t copy !!

Page 10: Top Ten Seo Tips

Confidential ©2009 Network Solutions, LLC

Top Ten SEO Tips, 11/20/2009 10

Linking, Linking, Linking !!!

7 out of the top 10 factors impactingnatural search rankings have to do

with links

#2 – I Can’t Say It Enough!

Inbound, Outbound, Internal – It is ALL very important!

Page 11: Top Ten Seo Tips

Confidential ©2009 Network Solutions, LLC

Top Ten SEO Tips, 11/20/2009 11

Know what you are actually up against!

Competitive analysis will help you learn how to rank better in the

engines

#1 – Don’t Try To Beat The Engines

Don’t think about beating the engines! You must beat your competitors!

Page 12: Top Ten Seo Tips

Confidential ©2009 Network Solutions, LLC

Top Ten SEO Tips, 11/20/2009 12

1 – Think of beating your competitors, not the Search Engines!2 - Linking, Linking, Linking !!!3 - Create good original content4 - Target effective keywords

5 - Use keyword rich anchor text for all links6 - Use Tags and Meta Tags properly7 - Create theme based pages

8 - Use a logical and simple navigation structure9 - Use a descriptive domain name

10 - Use Keywords in your internal page URLs if possible

“Top Ten” Search Engine Optimization Tips:

Page 13: Top Ten Seo Tips

Confidential ©2009 Network Solutions, LLC

Top Ten SEO Tips, 11/20/2009 13

Call 1-877-438-8599 and we can help you today!

“Top Ten” Search Engine Optimization Tips:

If you have any questions regarding the information provided

in this presentation, please feel free to contact us directly.