top ten things i learn in publications 3339
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By Diandre UsseryTop
TenThings
I
Learned
in
From Professor Barbara Nixon
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1. CRAPContrast• Bring out dominant
elements
• Mutes lesser elements
• Creates dynamism
Repetition•Repeat design throughout interface•Consistency•Creates Unity
Alignment•Creates Visual Flow•Visually connectselements
Proximity•Groups related elements•Separates unrelated elements
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2. Typography
Descender
Bowl
Counter Serif
Base Line
X-Height
Mean Line
Stroke
Lowercase
Uppercase
Point Size
Ascender
Kerning Leading
Typography : is the art and technique of arranging type, type design, and modifying type glyphs
Choosing a type a font when creating a publication involves a number of things to take into consideration.
•Size?
•What type of publication is it?
• Brochure, Flyer, Business Card?
•Formal vs. Informal
•Target Market? Men, Women, Children...?
•Color?
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3. Segmenting Publics
VS.
VS.
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4. Using Adobe InDesign
• How to Use Transparency
• How to Fill a text box
• How to place and fit a picture
• How to use Gradient Effects
• How to use a Watermark
KeyBoard Shortcuts
Selection Tool (V)Shape Tool (L)Type Tool (T)Pencil Tool (N)Line Tool (\)Rectangle Frame (F)Rotate Tool (R)Gradient Swatch (G)Eyedropper (I)Hand Tool (H)Zoom Tool (Z)Normal View (W)
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5. Using PhotoshopPhotoshop is a graphics editing program and a unique way to
• enhance photos
• crop images
• and add depth to layers and text.
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Using a blog to express yourself and connect is easy and fun!
In order to have your blog in a decent structure and ease your visitor’s navigation you can categorize your posts.
You can upload a YouTube video or a PowerPoint Presentation through….
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7. Brochure Design
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Below are the elements contained in newsletters:
1. Nameplate - Name, Date, Logo
2. Body - Everything you want your audience to know
3. Table of Contents- If your newsletter exceeds four pages this should be considered
4. Masthead - Information about who the publisher is
5. Heads, Titles - Introduces different topics, usually bold and larger font
a. Running Head - On the top corners of every pageb. Kicker - Above the subheadc. Subhead - Breaks up the articles for an easier read
6. Page numbers - Use if you have 3 or more pages
7. Bylines - Title of a person which gives credit to who wrote which article
8. Continuation lines - helps the reader find the rest of the articlea. Jumplines - Added at the bottom of articleb. Continuation Heads - Added to the next part of the article at
the top
9. End signs - Symbol stating the end of the story
10. Pull Quotes - Taking a quote out of the article and using it in design
11. Photos - Used to balance words and add appeal
12. Mailing panel - If you would like audience to send something back
8. Newsletter Design
When creating a newsletter remember to keep the audience in mind.
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9. Business Card
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10. Getting Materials Printed
•Meet and greet your local Print Shop
•Know how to speak "Print Language" (80-lb. glossy paper, 8.5×11, printed duplex in color): Working with your printer you should learn how to convey what you want in their terms
•Work with the printers to provide a file in the correct format (PDF, JPEG, etc)
•Have an idea of what you want your finished publication to look like
•Give time for your publication to be printed & allow time to fix errors
•DO NOT copy and paste Logos off the Internet and use for a publication. These symbols are COPYRIGHTED and the consequences are greater than one could imagine
•High resolution is the best quality for an Image