top tips for lone communicators
TRANSCRIPT
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Top Tips for Lone Communicators
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How often do you feel like this?
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Survey Results• Majority work in a charity with 10 or less employees followed
by 11 – 50 employees• 39% felt they should be paid more with 36% saying they are
paid in line with the sector. 21% felt they are paid less than the sector average with only 3% saying they’re paid above sector average
• 73% responsible for all Comms including Marketing and 25% responsible for all Comms except Marketing
• 58% said they felt supported in their role with 73% saying that Comms was valued in their organisation
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Positives• Varied role• Autonomy to get on with things• Responsibility and ownership• Telling people’s stories and crafting messages
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Negatives• Lack of understanding about my role• Not enough time to give each aspect the
priority it deserves• Lack of colleagues or peers to bounce ideas off
of
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Time Intensive
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My Top Five Time Saving Tips
1. Let your supporters do your PR
2. Set up Google Alerts
3. Manage Social Media through one account
4. Keep up-to-date with technology and sector developments
5. Don’t meet!
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At the bottom of the priority list
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Practical Tips for Reporting
• Take yourself out of the office
• Don’t be afraid to ask for help
• Use a template but customise!
• Make your reporting meaningful
• Use insights gained from your reporting to build a business case
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“Teach me and I’ll forget
Show me and I may remember
Involve me and I’ll understand.”
Chinese Proverb
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My Top Five Tips for Lone Communicators
1. Clarify and establish your Role
2. Set priorities and stick to them
3. Attend free events
4. Establish a network of peers
5. Keep Calm!
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That’s all Folks!
Kirsty MarrinsNews and Social Media Executive
Trinity College [email protected]
@LondonKirsty