top universities - qs · the candidate-facing flagship website of qs quacquarelli symonds, is one...

TOP UNIVERSITIES.COM

MEDIA PACK 2015front-panels-halfsize.indd 2 29/04/2014 12:56

T: +44 (0) 207 284 7295 | E: [email protected] | www.topuniversities.com

Our new site structure has the ability to segment our audience of 33 million students into smaller and more targeted groups to align with your recruitment

aims and objectives.

We have the ability to create carefully tailored packages offering you the chance to recruit using the strength of your institution. Whether it is academic performance, subject/faculty excellence, location or brand.

Global Brand Awareness

WELCOME TO TOP UNIVERSITIES.COM

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5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

2010 2011 2012 2013 2014

Visits to TopUniversities.com

TopUniversities.comThe candidate-facing flagship website of QS Quacquarelli Symonds, is one of the web’s top sources of information for international study, bringing together

universities, graduate colleges and business schools with highly motivated candidates from around the world looking to study at an undergraduate or

postgraduate level, helping our client institutions raise their visibility through promotion of their key brand messages and recruit for their programmes,

through targeted, cost effective campaigns.

WELCOME TO TOP UNIVERSITIES.COM

TopUniversities.com growth: 2010 - 2014


DIVERSE TRAFFIC, A GLOBAL REACH

Top countries unique visits to TopUniversities.com in 2014

TopUniversities.com receives significant traffic from every continent so please contact your account manager for statistics on other countries.

1. USA 4,666,055

2. UK 3,864,898

3. India 3,575,130

4. Canada 1,490,378

5. Australia 930,565

6. Malaysia 897,631

7. Pakistan 779,961

8. Singapore 740,372

9. Indonesia 628,511

10. Germany 604,434

11. Hong Kong 566,889

12. Brazil 526,678

13. Netherlands 488,540

14. Italy 445,954

15. France 430,590

16. Spain 417,231

17. Mexico 410,915

18. Turkey 381,721

19. South Korea 372,590

20. Japan 365,781


Engagement

65% traffic growth in 2014 23 million Unique Visitors33 million visits109 million page views 750,000 registered members.

DIVERSE TRAFFIC, A GLOBAL REACH

18-24 – 50%25-34 – 29%35-44 – 9%45-54 – 6%55-64 – 4%65+ - 3%

EngineeringBusiness ManagementAeronautical EngineeringSocial SciencesArts and HumanitiesComputer ScienceLife SciencesMedicineMechanical EngineeringCivil Engineering

Age range

Top 10 subject guidesUnited StatesUnited KingdomIndiaCanadaAustraliaMalaysiaPakistanSingaporeIndonesiaGermany

Hong KongBrazilNetherlandsItalyFranceSpainMexicoTurkeySouth KoreaJapan

Top 20 countries


SITE RELAUNCH

Ê A richer user experience

Ê More adaptive design

Ê Clearing navigation

Ê Better positioning and layout of

features and articles

Ê More contextually relevant

advertising opportunites

To reflect the differing patterns of internet usage, the various means of accessing the internet and in direct response to members and clients feedback QS has redesigned www.topuniversities.com. This redesign continues a proud tradition of responsiveness and innovation to better serve our differing audiences: candidates, students, parents, educators, government agencies, and employers.

The new design brings several key benefits and features:


University and School Profiles

TopUniversities.com hosts over 2,000

university and graduate school profiles,

providing candidates with an unrivalled

source of information when considering

their options for studying abroad.

These can be upgraded to an advanced

multimedia profile to increase traffic and

improve the user experience.

There are various CTA’s that can

help you gauge the effectiveness of

these profiles and capture leads from

prospective students.

Campus Location

Multimedia

Institution/Department/programme overview

Undergraduate/graduate tabs allow separate profiles

Links through to social media platforms

Star ratings explained

Details on international campuses

Meet this institution at a QS event

Download brochures

Request more info

Rankings

SITE RELAUNCH


ADVERTISING SOLUTIONS

Topuniversities newsletter

QS has built up a database of more than 200,000 candidates actively seeking

information and advice on graduate level study. They have either registered

for the QS World Grad School Tour or have joined online.

You can advertise within the newsletter via banners or a sponsored article.

If you wish to segment that audience then you can send a dedicated html to

a target group segmented by the criteria below:

They may be targeted by:

Ê Nationality

Ê Country of residence

Ê Academic background

Ê Programs of interest

Ê IELTS, TOEFL and GMAT scores

Ê ...etc



Banner Campaigns

Topuniversities.com offers a wide range of content for candidates

to research their study options including program guides, country

guides, rankings sections and advice on studying abroad. This

attracts a large and highly diverse audience of prospective

international students, which in turn allows schools to run highly

targeted display advertising to promote their brand, rankings

position or programs they wish to recruit for.

Schools may target candidates by:

Ê Geo-graphical location

Ê Programs and study destination of interest

Ê Level of education

Leaderboard

Lower MPU

Upper MPU

The click through rates from our display advertising consistently outperforms industry averages which demonstrates the quality of our users


Sponsored content As part of our commitment to provide our audience with new and

interesting content on a regular basis we welcome contributions

from our client schools who wish to write an article about a

relevant topic of their choice, whether it’s the launch of a new

program, an alumni testimonial or simply some good news you wish

to share. This acts as a more informative way of reaching out to

prospective candidates.

These articles can be viewed by anyone on the site and will feature

on the homepage for one week after publication. However, for an

additional charge we will promote the articles to our extensive

candidate database by publishing it as the lead article in one of our

monthly postgraduate or undergraduate newsletters and linking

it to posts made to our social media reach of over 1.3 million on

Facebook, Twitter and Google +.


Please contact us to discuss your individual recruitment and marketing goals and how we can best form a bespoke solution via www.topuniversities.com

Daniel Murphy-StavesHead of Online Sales

E: [email protected] T: +44 (0) 207 284 7295

top universities - qs · the candidate-facing flagship website of qs quacquarelli symonds, is one...

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