topadexec laurier presentation
TRANSCRIPT
CANADA’S NEXT TOP AD EXEC
Our Mission
To establish a bridge between industries and universities to enable a constant exchange of expertise, mentorship, and career opportunities in the areas of marketing, strategy & communication.
In 5 years…
…CNTAE has given away 10 cars, $250,000 worth of prizes,and over 25 internships to contestants!
Volkswagen Routan Mistubishi Lancer
Chevrolet Cruze Chevrolet Sonic
Did you know that students JUST LIKE YOU have been responsible for the Canadian campaigns for these cars?
2012 ChallengeDevelop an integrated marketing communications campaign to launch an all-new Chevrolet vehicle to the target audience in urban city centers across Canada by using the following channels:
• New media/digital/event/guerrilla/social/viral/mobile/experiential• Traditional media in its new avatar
Requirements:• Budget: $5,000,000 (maximum)• Timing: Fall 2012
Campaign must:• Be executable in all major Urban centers in Canada• Be executable and relevant in English and French• Include integrated multicultural elements/tactics/strategies – ensure the
changing demographics of today’s Canadian Cities are reflected• Use realistic costs for budgetingVisit www.topadexec.com for more details!
How does it work?
Phase 3: Rubber Meets the Road30 Minute final presentation of strategy at the closing
ceremonies to industry and academic judges
Two words: Bring. It.
Phase 1: The Elevator PitchDEADLINE: January 23rd, 2012 11:59 EST2 – page summary outlining your bright idea, 3 pages of
appendices: total 5 pages + CNTAE title page
Phase 2: Top 25 – The Strategy DocumentComprehensive Marketing Plan, including appendices outlining strategy, media channels, creative elements,
positioning, execution + more
2012 Prizing
1st Place: Two Chevrolet Sparks!
2nd Place: Two $2,500 Scholarships
3rd Place: Two $1,000 Scholarships
Where are they now?Anita Javed – TAXI
Bram Warshafsky – Johnson & Johnson Amy Tran – Fuse Marketing
Chris Marrone – Juniper ParkGuillermo Anderson – Wunderman
Heather Moffat – Marshall FinnMonica Walker – BCG
David Sherrard – Mercedes-BenzMark Scattolon – e=mz2
Maya Cieszynska – PepsiCo Michael Holmes – Microsoft
You – Your dream Job
GRAND PRIZE of (2) Chevrolet Vehicles
FULLY LOADED
NO STRINGS ATTACHED
Internships available through our sponsors and
partners
Your idea can be executed by
Chevrolet
BECOME CANADA’S
NEXT TOP AD EXEC
What’s in it for you?CNTAE can change your life.
WIN A CAR GET A JOB LEAVE A LEGACY
Tips For A Wicked First Submission
BRAINSTORM early & frequently
DO YOUR RESEARCHon the product & competitors
JUSTIFY your BIG Idea!
Use ALL 5 pages
2012 Partners
Contact Information:
www. topadexec.com
Thank you!
University CAM:Vicki Carayannakis
[email protected]'s Next Top Ad Exec at Wilfrid Laurier