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Higher Education Programs Preview

Swiss Management Centre

University (SMCU)

Zug, Switzerland http://www.smcuniversity.com/

http://www.smcuniversity.com/


About SCMU• Established in 1985

• A legally registered private institution of learning (not funded by gov’t) in the Kanton of Zug, Switzerland.

• Initially offered executive training courses.

• Currently with students from over 130 countries.

• Now offers Bachelor’s, Masters & Doctoral online programs.


History & Milestones

Year Milestones

1985 • Established in Zug, Switzerland as executive training provider

2002 • Transforms into institution of higher education

2004 • Launched Master & Doctorate Programs

2006 • Newsweek: “SMC is a leading Swiss global University”

• Enrolment of students from 70 countries

2007 • Obtains ACBSP Accreditation

2008 • New Learning Centre in Zurich• First Doctoral Residency in Vienna, Austria

2009 • Introduces PhD. In Economics program• Enrolment of students from 116 countries


Accreditation (Masters & Doctorate)

The Accreditation Council for Business Schools and Programs (ACBSP), is the leading specialized

accreditation association for business education supporting, celebrating, and rewarding teaching excellence.

ACBSP is a programmatic accreditation body in the U.S., recognized by the Council of Higher Education

Accreditation, CHEA.


Compliance• Compliance with the Bologna Declaration

• Recognizing the importance of the European and International dimensions in education, SMC underwent the process of adapting to the criteria of the Bologna Declaration, which regulates the standards and transferability of credits and degrees in Europe. SMC fully complies with the criteria set forth in this international convention.

http://www.relex.espol.edu.ec/ingles/bolonia.php

http://www.relex.espol.edu.ec/ingles/bolonia.php


Membership• Swiss Federation for Adult Learning (SVEB)

• SVEB is the Swiss national umbrella organization for adult education, it groups about 175 institutions. Its main activities include representing adult education / learning in Swiss educational policies and educational legislation, quality certification and publications.


Approvals • In Malaysia, the SMCU

Bachelor, Masters & Doctorate programs are approved as e-learning programs claimable under the Prolus scheme of the HRD Fund from the Ministry of Human Resources


Recognition & Rankings• Listed in Financial Times 2012 online MBAs:

http://rankings.ft.com/businessschoolrankings/online-mba-2012-listing

• Listed as among top 41 online MBAs in Financial Times 2011:http://rankings.ft.com/exportranking/online-mba-2011/pdf

• Newsweek article on October 9 2006:

http://www.tepper.at/content/e20/e24/e67/e94/download116/file/file/ger/Newsweek10_06.pdf

http://rankings.ft.com/businessschoolrankings/online-mba-2012-listing

http://rankings.ft.com/exportranking/online-mba-2011/pdf




Academic Philosophy

Continuous Support

• Updated courses• Faculty support• Personal Counselling• Alumni Networking• Professional courses

upgrade

Pragmatic Approach

• Personalization• High Interactivity• Practice Oriented• Continuous Updates• Modern Tools

Academic Excellence

• International Partners• Acknowledged Faculty• Quality courseware• Online Library• Case Study approach• NetAcademy online

support & study materials


MBA Program StructureNo. Course Code Course Credits

1 MBA501 Marketing Management 6

2 MAB502 Managerial Finance and Accounting 6

3 MBA503 Business Research 6

4 MBA504 Project Management 6

5 MBA505 Managerial Economics 6

6 MBA506 Human Resource Management 6

7 MBA507 International Business and Trade 6

8 MBA508 Management 6

9 MBA509 Business Development Management 6

10 MBA510 Operations Management 6

11 MBA511 Strategic Management 6

12 MBA512 Leadership and Organizational Behavior 6

13 MBA513 Capstone Project 48

TOTAL 120


MBA Program Progression12 courses x 6 weeks/course:• 72 weeks + 6 weeks for submission of last course assignment = 78 weeks • Capstone project starting concurrently with 11th course lasting = 24 weeks (6 months )• Total recommended duration = 84 weeks

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84

T S

T S

T S

T S

T S

T S

T S

T S

T S

T S

T S

T S

Legend: T - Online Test in Week 6 of study period S - Submission of Assignment on Week 12 of study periodStudy Period

Wk 79 - 84

MBA513 Captsone Project S

MBA508

MBA509

MBA510

MBA511

MBA512

MBA503

MBA504

MBA505

MBA506

MBA507

Wk 61 - 66 Wk 67 - 72 Wk 73 - 78

MBA501

MBA502

Wk 19 - 24 Wk 25 - 30 Wk 26 - 36 Wk 37 - 42 Wk 43 - 48 Wk 49 - 54 Wk 55 - 60Wk 1 - 6 Wk 7 -12 Wk 13 -18


MBA Program Delivery

No. Delivery mode: Online Faculty Instructions Hours per wk

No. of weeks

Σ Contact

Hrs

1 Faculty instruction through pre-recorded lectures 3 6 18

2 Video Case studies 2 6 12

3 Online tutorials to discuss assignment & revision for test 2 6 12

4 Participation in discussion forums (facilitated) 2 6 12

Subtotal of contact hours for faculty instructions 9 6 54

Expected Self Study

5 Independent research for assignment 9 6 54

6 Self study 7 6 42

Subtotal of expected self study 16 6 96

OVERALL CONTACT & STUDY HOURS 25 6 150


MBA Assessment Structure

• 1 Credit = 25 contact hours

• Each course = 6 credits (25 contact hrs / wk x 6 wks = 150 contact hrs.)

• 12 courses = 72 credits (6 credits / course x 12 courses)

• Capstone Project = 48 credits

• Total credits = 120 credits (ECTS – European Credit Transfer System)

No. Assessment Mode Type Weightage (%)

1. Online Test (30 multiple choice questions)

Summative 30

2. Coursework Assignment - will be a business report of 4,000 (+/-10%) words

Formative 70

Total 100


MBA Grading StructureGrade Marks

(%)Grade Point Status Remarks

A+ 98 - 100 4.00 Passing None

A 93 - 97 3.80 Passing None

A - 90 - 92 3.70 Passing None

B + 88 - 89 3.30 Passing None

B 83 - 87 3.00 Passing None

B - 80 - 82 2.70 PassingUnder condition that overall GPA for diploma above or equal to requirement

C + 78 - 79 2.30 PassingUnder condition that overall GPA for diploma above or equal to requirement

C 73 - 77 2.00 PassingUnder condition that overall GPA for diploma above or equal to requirement

C - 70 - 72 1.70 PassingUnder condition that overall GPA for diploma above or equal to requirement

D + 68 - 69 1.30 Failure Improvement assigned

D 63 - 67 1.00 Failure Improvement assigned

D - 60 - 62 0.70 Failure Improvement assigned

F 0 - 59 0 Failure Retake of class. Subject to additional fees.

Incomplete (I)Some work towards the final grade not completed for valid reasons. Period to be completed decided by the professor. Failure to submit results in 0% for the work missing. Grade is formed based on the handed elements

Exemption (EX)

Granted from a core or a profile course on the basis of extensive experience in the field or transfer of credit from a recognized institution. Grade minimum for transfer is B- 80%. A maximum of 30% of courses will be granted exemption (i.e. 4 courses of equivalent standing from a recognized institution of higher learning)


MBA Admission Criteria• Undergraduate degree from an internationally

recognized academic institution.

• Minimum 3 years of work experience in middle management (or equivalent, respective to the profession)

• Proficiency in English


MBA Graduation Requirements• obtain a passing grade in all courses,

• successfully complete their capstone project.

• achieve the required overall GPA of 3.0

• Fulfillment of all financial obligations to NetAcademy and SMCU.


MBA Program SummaryItem Description

Award & Validation SMCU, Switzerland

No. of modules 12 courses + 1 Capstone Project (8K words)

Duration 84 weeks (1 years 8 months)

Assessment 70% coursework + 30% quiz

Entry Requirement Recognised Bachelor’s degree or equivalent

Study Materials ALL provided by NetAcademy for EVERY course

• Study guides• Video links• Virtual classroom

• Power point slides• Online library• Personal tutor

Fees(NOT including graduation ceremony fees)

• Application Fees:• Program Fees:• Total Fees:

= RM 800= RM 24,000 = RM 24,800


DBA Program Structure• Core Stage: two (2) courses

• Specialization Stage: five (5) courses

• Dissertation & Defense stage: thesis of at least 20K words

No.

Course Code Course

CORE STAGE

1 DBA601 Research Methodology & Design I

2 DBA602 Research Methodology & Design II

SPECIALISATION STAGE

3 DBA603 Corporate Finance and Governance

4 DBA604 Strategic Leadership

5 DBA605 International Marketing Management

6 DBA606 Managerial Economics

7 DBA607 Performance Management

DISSERTATION STAGE

8 DBA608 Dissertation Thesis & Dissertation Defense


DBA Program Progression7 courses x 10 weeks/course:• 70 weeks + 13 weeks for submission of last course assignment = 83 weeks • Dissertation thesis starting concurrently with 7th course lasting = 40 weeks. • Dissertation thesis defense to be scheduled for weeks: 101 -104 = 4 weeks• Total recommended duration: 2 years = 104 weeks

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100101102103 104

Courses

DBA601 S

DBA602 S

DBA603 S

DBA604 S

DBA605 S

DBA606 S

DBA607 S

DBA608 S

DBA609

Legend S Submission of assignment for each course in Week 13 from start of that course

Study Period

Study Period

Dissertation Project (40 weeks) Defense

Study Period

Study Period

Study Period

Study Period

Study Period

Study Period

Study Period

51 - 60 61 - 70 71 - 80 81 - 90 91 -100 101-104Weeks

1 - 10 11 - 20 21 - 30 31 - 40 41 - 50


DBA Program Delivery

No.

Delivery mode: Online Faculty Instructions

Hours per wk

No. of weeks

Σ Contact Hrs



3 Online tutorials to discuss assignment 2 10 20



Expected Self Study


6 Self study 3 10 30




DBA Assessment Structure• Assessment for the SMCU DBA program for all

courses will be 100% by coursework.

• All assignments will consist of a mini research on topic given by the lecturer.

• The assignments will be presented in the form of a business report of 7,000 ( +/- 10%) words on a real world organisation.

• Each assignment will be accompanied by a comprehensive assessment rubric (marking criteria)

• Candidates are given 10 weeks from the commencement of a particular course to complete and submit their assignments.


DBA Grading StructureGrade Marks
















Exemption (EX)



DBA Admission Criteria• Master degree from an internationally

recognized academic institution.

• Min. 4 years of work experience in executive or senior management positions



DBA Graduation Requirements• obtain a passing grade in all courses,





DBA Program Summary

Item Description


No. of modules 7 courses + 1 Dissertation (20K words)

Duration 104 weeks (2 years)

Assessment 100% coursework

Entry Requirement Recognised Master’s degree or equivalent






= RM 800= RM 36,000 = RM 36,800


BBM Program Structure• Bachelor of Business Management

Note: ALL Bachelor programs are NOT accredited by ACBSP

No. Course Code Course Credit

s

1 BBM401 Financial Management 6

2 BBM402 International Business Management 6

3 BBM403 International Marketing Strategies 6

4 BBM404 Management Information Systems 6

5 BBM405 Electronic Business 6

6 BBM406 Managing Organizational Change & Developments 6

7 BBM407 Business Research 6

8 BBM408 Human Resource Training and Development 6

9 BBM409 Project Paper and Case Study 12

TOTAL 60


BAF Program Structure• Bachelor of Applied Finance


s

1 BAF401 Management Accounting 6

2 BAF402 Financial Accounting 6

3 BAF403 Corporate & Business Law 6

4 BAF404 Taxation 6

5 BAF405 Financial Reporting 6

6 BAF406 Audit & Assurance 6

7 BAF407 Financial Management 6

8 BAF408 Business Analysis 6

9 BAF409 Project Paper & Case Study 12

TOTAL 60


BHM Program Structure• Bachelor of Hospitality Management


s

1 BHM401 Front Office Operations 6

2 BHM402 Food and Beverage Service 6

3 BHM403 Services Marketing 6

4 BHM404 Human Resource Management 6

5 BHM405 Management Accounting 6

6 BHM406 Resort Operations and Management 6

7 BHM407 Hospitality Procurement, Purchasing and Selection 6

8 BHM408 Introduction to Club and SPA Management 6

9 BHM409 Project Paper and Case Study 12

TOTAL 60


BIT Program Structure• Bachelor of Information Technology


s

1 BIT401 Systems Analysis and Design 6

2 BIT402 Network and Distributed Systems 6

3 BIT403 Social and Organisational Issues in Computing 6

4 BIT404 Management Information Systems 6

5 BIT405 Internet Security Management 6

6 BIT406 Java Business Programming 6

7 BIT407 Database Design and Management 6

8 BIT408 Web Development 6

9 BIT409 Project Paper and Case Study 12

TOTAL 60


Bachelor Program Progression8 courses x 6 weeks/course:• 48 weeks + 7 weeks for submission of last course assignment = 55 weeks • Project Paper & Case Study starting concurrently with 5th course lasting = 31 weeks • Total recommended duration = 55 weeks

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55

COURSES

BBM401 T S

BBM402 T S

BBM403 T S

BBM404 T S

BBM405 T S

BBM406 T S

BBM407 T S

BBM408 T S

BBM409

Legend: T Online Test in Week 7 for each course S Submission of assignment for each course in Week 13 from start of that courseStudy Period

Study Period

WEEKS1 - 6 7 - 12

Study Period

13 - 18 31 - 36 37 -42 43 - 48 49 - 5419 - 24 25 - 30

Project Paper & Case Study

Study Period

Study Period

Study Period

Study Period

Study Period

Study Period


Bachelor Program Delivery

No. Delivery mode: Online Faculty Instructions Hours per wk

No. of weeks

Σ Contact

Hrs



3 Online tutorials to discuss assignment & revision for test 2 6 12



Expected Self Study


6 Self study 7 6 42




Bachelor Assessment Structure

• 1 Credit = 25 contact hours

• Each course = 6 credits (25 contact hrs / wk x 6 wks = 150 contact hrs.)

• 12 courses = 72 credits (6 credits / course x 12 courses)

• Capstone Project = 48 credits

• Total credits = 120 credits (ECTS – European Credit Transfer System)

No. Assessment Mode Type Weightage (%)

1. Online Test (30 multiple choice questions)

Summative 30

2. Coursework Assignment - will be a business report of 4,000 (+/-10%) words

Formative 70

Total 100


Bachelor Grading StructureGrade Marks
















Exemption (EX)



Bachelor Admission Criteria• 2-year Diploma, Higher Diploma or Advanced

Diploma from an internationally recognized academic institution of higher learning.

• Minimum 3 years of work experience in middle management (or equivalent, respective to the profession)



Bachelor Graduation Requirements• obtain a passing grade in all courses,





Bachelor Program Summary

Item Description


No. of modules 8 courses + 1 Capstone Project (8K words)

Duration 55 weeks (1 year 2 months)

Assessment 70% coursework + 30% quiz

Entry Requirement Recognised 2-year Diploma or equivalent






= RM 800= RM 15,000 = RM 15,800


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