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TRANSCRIPT
Topics
Strategy & Direction Alpine Resorts Economic Significance 2020 Strategy Review -‐ Update Resort Master Plan implementation -‐ Update
Organisational Structure
Marketing Update Summer Events & Statistics -‐ Review Winter Marketing Campaign -‐ Overview Visitor Experience Charter
Capital Works Program
Winter Initiatives and Operations
DATE EVENT
29 -‐ 31 Oct Bike Buller Retreat
29 Oct Official Season Opening
4 -‐ 6 Nov Targa High Country
19 Nov Gravity Oz Master Master Clinic
25 -‐ 27 Nov American Historical Truck Society
3 Dec Copperhead Launch
15 -‐ 18
Dec AMBIA Mountain Bike Instructors Course
Summer Events & Activities Summer Events & Activities
DATE EVENT
14 -‐ 15 Jan Vic Downhill State Series
15 -‐ 22 Jan Mt Buller Chamber Music Summer School
20 -‐ 22 Jan MTBA National Round -‐ XC & DH
25 Feb Man in Black Concert
10 -‐ 12 Mar Bike Buller MTB Festival
Summer Events & Activities Summer Events & Activities
DATE EVENT
11 Mar Picnic in the Park
17 Mar Scody High Country Challenge
18 Mar Mansfield Mount Buller Cycle Race
6 9 Apr Easter Celebrations
7 Apr Mountain High Fun Run
29 Apr Delatite Dash
Summer Events & Activities Summer Events & Activities
2011/12 Summer Clinics and Courses
PROGRAM DETAILS DATES SUPPLIER
MTB skills clinics Women's Mountain Bike Clinic MTB Man Camp Women's Mountain Bike Clinic Women's Mountain Bike Clinic Beat the Snow MTB Weekend
13-‐15 Jan 26-‐29 Jan 24-‐26 Feb 23-‐25 Mar 6-‐9 Apr
MTBSkills.com Norm and Jess Douglass
PROGRAM DETAILS DATES SUPPLIER
MTB clinics and camps
Gravity Oz Trail Master Clinic Gravity Oz Gravity Camp Gravity Oz Trail Master Clinic Gravity Oz Trail Master Clinic Trail Master Women's Clinic Gravity Oz Trail Master Clinic Gravity Oz Womens Clinic
19 Nov 6-‐8 Jan 28 Jan 24 Feb 10-‐11 Mar 17 Mar 17 Mar
All Terrain Cycles
Summer Clinics & Course
2011/12 Summer Clinics and Courses
PROGRAM DETAILS DATES SUPPLIER
Short courses in arts, crafts and cooking
Botanical Illustration in the Alps Guy Grossi Masterclass Quilting & Patchwork Retreat Painting with Passion Flower Styling and Artistry Alpine Photography Adriano Zumbo Sweet Treat Masterclass
26-‐29 Jan 18 Feb 23-‐27 Feb 24-‐26 Feb 3-‐4 Mar 9-‐12 Mar 7 Apr
Mt Buller Summer School
PROGRAM DETAILS DATES SUPPLIER
Mt Buller Guided Summit Nature Walk
Every Saturday -‐ 1:00pm Every Sunday -‐ 10:30am
26 Dec-‐8 Apr RMB
Summer Clinics & Courses
Summer Statistics
Resort Entry (Vehicles):
MTB Trail Counts:
Period Total Count
15 Dec 2010 30 April 2011 10,628
15 Dec 2011 30 April 2012 28,900
0
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Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Week 11
Week 12
Week 13
Week 14
Week 15
Week 16
Week 17
Week 18
Week 19
Week 20
Week 21
Week 22
Week 23
Week 24
Week 25
Week 26
Week 27
Week 28
Week 29
Week 30
Week 31
Week 32
Week 33
2011/12
Series2
Targa Christmas
Man in Black
Bike Buller / Picnic in the Park Easter
2010/11
Cumulative: 18.5%
Winter Marketing Campaign
1 The Brief 2 The Concept 3 The Creative 4 The Exposure
Winter Marketing Campaign
1 The Brief
Winter Marketing Campaign
2 The Concept
Winter Marketing Campaign
3 The Creative
Winter Marketing Campaign
Winter Marketing Campaign
Winter Marketing Campaign
4 The Exposure
Visitor Experience Charter
1 The Background 2 The concept 3 The logistics
