topline radio statistics cover -...

29
NUMERIS Top-line Radio Statistics Spring 2016 February 29–April 24, 2016

Upload: others

Post on 06-Jul-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

NUMERISTop-line Radio StatisticsSpring 2016February 29–April 24, 2016

Page 2: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSSt. John's CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 0009 (St. John's Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBN St John's Ctrl 13.1 44.7CBN FM St John's Ctrl 3.0 14.0CHOZF+ St John's Ctrl 7.9 46.0CJYQ St John's Ctrl 0.6 3.7CKIXFM St John's Ctrl 11.6 64.9CKSJFM St John's Ctrl 13.4 58.4VOCM St John's Ctrl 24.7 71.8VOCMFM St John's Ctrl 13.6 53.4

TERMS

Universe - Estimated Population of the Central Market Area.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Universe: 185,890Spring 2016

Page 3: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSHalifax CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 2080 (Halifax Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBAXFM Halifax Ctrl 0.5 5.0CBH FM Halifax Ctrl 4.4 29.8CBHAFM Halifax Ctrl 17.3 93.1CFLTFM Halifax Ctrl 6.8 45.8CFRQFM Halifax Ctrl 11.3 73.9CHFXFM Halifax Ctrl 9.3 56.8CHNSFM Halifax Ctrl 5.6 46.5CIOOFM Halifax Ctrl 9.3 80.4CJCHFM Halifax Ctrl 6.7 76.5CJNIFM Halifax Ctrl 5.6 42.9CKHYFM Halifax Ctrl 3.0 26.5CKHZFM Halifax Ctrl 3.8 30.9CKULFM Halifax Ctrl 2.8 38.0

TERMS

Universe - Estimated Population of the Central Market Area.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 359,520Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Page 4: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSSaint John CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 3029 (Saint John Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBD FM Saint John Ctrl 20.0 24.0CFBC Saint John Ctrl 2.0 3.4CHNIFM Saint John Ctrl 8.9 18.2CHSJFM Saint John Ctrl 23.7 35.6CHWVFM Saint John Ctrl 17.3 36.4CIOKFM Saint John Ctrl 7.1 21.4CJYCFM Saint John Ctrl 7.4 17.2

TERMS

Universe - Estimated Population of the Central Market Area.

Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 111,720

Page 5: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSMoncton CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 3009 (Moncton Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBALFM Moncton Ctrl 1.0 4.0CBAMFM Moncton Ctrl 13.5 22.9CFBOFM Moncton Ctrl 1.9 5.3CFQMFM Moncton Ctrl 8.2 22.0CHOYFM Moncton Ctrl 0.8 2.7CJMOFM Moncton Ctrl 14.6 30.3CJXLFM Moncton Ctrl 12.5 29.0CKCWFM Moncton Ctrl 9.3 33.0CKNIFM Moncton Ctrl 15.3 26.4

TERMS

Universe - Estimated Population of the Central Market Area.

Spring 2016Universe: 132,630

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Page 6: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSQuebec City CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 4199 (Quebec City Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBV FM Quebec City Ctrl 12.9 147.0CBVEFM Quebec City Ctrl 0.6 15.3CBVXFM Quebec City Ctrl 2.6 49.0CFELFM Quebec City Ctrl 4.3 101.8CFOMFM Quebec City Ctrl 6.6 113.9CHIKFM Quebec City Ctrl 7.8 129.2CHOIFM Quebec City Ctrl 14.5 163.8CHXXFM Quebec City Ctrl 4.5 67.2CITFFM Quebec City Ctrl 11.3 149.2CJECFM Quebec City Ctrl 7.9 108.6CJMFFM Quebec City Ctrl 15.5 178.7CJSQFM Quebec City Ctrl 5.3 62.7

TERMS

Universe - Estimated Population of the Central Market Area.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 712,570Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Page 7: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSSherbrooke CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 4339 (Sherbrooke Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBFF10 Sherbrooke Ctrl 13.8 46.0CBFXF2 Sherbrooke Ctrl 4.6 13.0CFGEFM Sherbrooke Ctrl 9.1 31.3CIMOFM Sherbrooke Ctrl 19.6 73.4CITEF4 Sherbrooke Ctrl 20.5 68.0CKOYFM Sherbrooke Ctrl 10.0 35.6

TERMS

Universe - Estimated Population of the Central Market Area.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 213,790Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Page 8: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSTrois-Rivieres CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 4659 (Trois-Rivieres Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBFFM8 Trois-Rivieres Ctrl 8.5 18.2CBFXF1 Trois-Rivieres Ctrl 6.2 11.4CHEYFM Trois-Rivieres Ctrl 14.0 34.0CIGBFM Trois-Rivieres Ctrl 15.4 44.8CJEBFM Trois-Rivieres Ctrl 13.8 29.6CKBNFM Trois-Rivieres Ctrl 8.3 11.7CKOBFM Trois-Rivieres Ctrl 7.0 20.5

TERMS

Universe - Estimated Population of the Central Market Area.

Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 140,280

Page 9: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSSaguenay CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 4120 (Saguenay Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBJ FM Saguenay Ctrl 12.6 24.4CBJXFM Saguenay Ctrl 3.6 6.1CFIXFM Saguenay Ctrl 25.0 59.3CILMF+ Saguenay Ctrl 9.3 21.3CJABFM Saguenay Ctrl 19.1 56.3CKYKFM Saguenay Ctrl 16.2 41.0

TERMS

Universe - Estimated Population of the Central Market Area.

Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 151,970

Page 10: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSOttawa-Gatineau Anglo CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 5071 (Ottawa-Gatineau Anglo Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBO FM Ottawa-Gat. Anglo Ctrl 23.6 225.6CBOFFM Ottawa-Gat. Anglo Ctrl 0.5 14.3CBOQFM Ottawa-Gat. Anglo Ctrl 5.3 78.5CBOXFM Ottawa-Gat. Anglo Ctrl 0.6 17.1CFGO Ottawa-Gat. Anglo Ctrl 3.3 67.2CFRA Ottawa-Gat. Anglo Ctrl 8.1 99.9CFTXFM Ottawa-Gat. Anglo Ctrl 0.0 1.2CHEZFM Ottawa-Gat. Anglo Ctrl 7.8 117.3CHLXFM Ottawa-Gat. Anglo Ctrl 0.1 4.5CIDGFM Ottawa-Gat. Anglo Ctrl 0.7 19.8CIHTFM Ottawa-Gat. Anglo Ctrl 9.2 196.1CILVFM Ottawa-Gat. Anglo Ctrl 4.8 97.3CIMFFM Ottawa-Gat. Anglo Ctrl 0.6 12.1CISSFM Ottawa-Gat. Anglo Ctrl 3.2 93.3CIWW Ottawa-Gat. Anglo Ctrl 1.3 37.8CJMJFM Ottawa-Gat. Anglo Ctrl 7.9 114.5CJOTFM Ottawa-Gat. Anglo Ctrl 4.7 81.6CJWLFM Ottawa-Gat. Anglo Ctrl 2.1 41.0CKBYFM* Ott-Gat.Anglo Ctrl/Smiths Falls 3.4 49.8CKKLFM Ottawa-Gat. Anglo Ctrl 2.9 48.8CKOFFM Ottawa-Gat. Anglo Ctrl 0.1 2.2CKQBFM Ottawa-Gat. Anglo Ctrl 3.1 100.4CKTFFM Ottawa-Gat. Anglo Ctrl 0.1 3.3

*Spill Station

TERMS

Universe - Estimated Population of the Central Market Area.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 814,910Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Page 11: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSOttawa-Gatineau Franco CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 5072 (Ottawa-Gatineau Franco Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBO FM Ottawa-Gat. Franco Ctrl 1.4 10.9CBOFFM Ottawa-Gat. Franco Ctrl 14.7 72.1CBOQFM Ottawa-Gat. Franco Ctrl 1.2 10.3CBOXFM Ottawa-Gat. Franco Ctrl 4.7 26.4CFGO Ottawa-Gat. Franco Ctrl 0.4 3.0CFRA Ottawa-Gat. Franco Ctrl 0.3 4.5CFTXFM Ottawa-Gat. Franco Ctrl 0.5 7.5CHEZFM Ottawa-Gat. Franco Ctrl 5.4 28.9CHLXFM Ottawa-Gat. Franco Ctrl 5.9 30.7CIDGFM Ottawa-Gat. Franco Ctrl 0.4 3.9CIHTFM Ottawa-Gat. Franco Ctrl 5.0 59.2CILVFM Ottawa-Gat. Franco Ctrl 1.5 15.4CIMFFM Ottawa-Gat. Franco Ctrl 16.5 96.8CISSFM Ottawa-Gat. Franco Ctrl 2.0 28.4CIWW Ottawa-Gat. Franco Ctrl 0.0 0.9CJMJFM Ottawa-Gat. Franco Ctrl 2.1 20.9CJOTFM Ottawa-Gat. Franco Ctrl 1.6 13.9CJWLFM Ottawa-Gat. Franco Ctrl 0.8 6.6CKBYF* Ott-Gat. Franco Ctrl/Smiths Falls 1.5 13.9CKKLFM Ottawa-Gat. Franco Ctrl 2.1 18.6CKOFFM Ottawa-Gat. Franco Ctrl 9.4 43.9CKQBFM Ottawa-Gat. Franco Ctrl 3.9 37.9CKTFFM Ottawa-Gat. Franco Ctrl 11.7 81.7

*Spill Station

TERMS

Universe - Estimated Population of the Central Market Area.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 342,110Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Page 12: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSKingston CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 5109 (Kingston Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CFLYFM Kingston Ctrl 14.8 42.6CFMKFM Kingston Ctrl 10.4 23.8CIKRFM Kingston Ctrl 8.8 26.2CKLCFM Kingston Ctrl 2.9 14.7CKWSFM Kingston Ctrl 4.0 13.8CKXCFM Kingston Ctrl 19.9 28.4WLYKFM Kingston Ctrl 3.6 18.8

TERMS

Universe - Estimated Population of the Central Market Area.

Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 150,460

Page 13: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSBelleville-Trenton CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 5139 (Belleville-Trenton Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CHCQFM Belleville-Trenton Ctrl 13.0 26.9CIGLFM Belleville-Trenton Ctrl 13.4 28.3CJBQ Belleville-Trenton Ctrl 18.0 29.4CJOJFM Belleville-Trenton Ctrl 13.2 29.1CJTNFM Belleville-Trenton Ctrl 8.3 15.9

TERMS

Universe - Estimated Population of the Central Market Area.

Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 116,240

Page 14: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSOshawa-Whitby CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 5187 (Oshawa-Whitby Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CJKXFM Oshawa-Whitby Ctrl 12.6 63.8CKDO Oshawa-Whitby Ctrl 4.8 28.5CKGEFM Oshawa-Whitby Ctrl 5.9 40.0

TERMS

Universe - Estimated Population of the Central Market Area.

Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 366,510

Page 15: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSGuelph CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 5358 (Guelph Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CIMJFM Guelph Ctrl 14.0 35.2CJOY Guelph Ctrl 12.8 16.3

TERMS

Universe - Estimated Population of the Central Market Area.

Universe: 131,390Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Page 16: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSKitchener-Waterloo CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 5339 (Kitchener-Waterloo Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBLAF* Kitchener-Wat/Brantf Ctrl 9.6 55.4CFCAFM Kitchener-Waterloo Ctrl 7.6 76.0CHYMFM Kitchener-Waterloo Ctrl 14.9 99.7CIKZFM Kitchener-Waterloo Ctrl 5.3 42.8CJDVFM Kitchener-Waterloo Ctrl 7.0 48.0CJIQFM Kitchener-Waterloo Ctrl 1.1 18.2CJTWFM Kitchener-Waterloo Ctrl 1.5 19.4CKBTFM Kitchener-Waterloo Ctrl 8.3 99.4CKGL Kitchener-Waterloo Ctrl 4.6 58.9CKKWFM Kitchener-Waterloo Ctrl 4.2 37.8

* Spill Station

TERMS

Universe - Estimated Population of the Central Market Area.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 442,790Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Page 17: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSLondon CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 5369 (London Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBCLFM London Ctrl 11.1 69.8CFHKFM London Ctrl 7.5 98.2CFPL London Ctrl 3.8 43.5CFPLFM London Ctrl 8.6 68.5CHSTFM London Ctrl 8.3 64.3CIQMFM London Ctrl 9.8 105.5CJBK London Ctrl 3.5 36.9CJBXFM London Ctrl 9.4 68.4CKDKF* London/Woodstock 2.0 25.9CKLOFM London Ctrl 7.5 51.8CKSL London Ctrl 0.7 14.1

*Spill Station

TERMS

Universe - Estimated Population of the Central Market Area.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 441,670Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Page 18: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSHamilton CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 5269 (Hamilton Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CHAM Hamilton Ctrl 0.7 20.4CHKXFM Hamilton Ctrl 6.2 66.1CHML Hamilton Ctrl 5.8 71.6CHTZF* Hamilton Ctrl/St.Cath. 1.5 39.6CINGFM Hamilton Ctrl 2.7 60.0CJXYFM Hamilton Ctrl 4.0 67.7CKLHFM Hamilton Ctrl 9.7 101.5CKOC Hamilton Ctrl 0.3 5.9

*Spill Station

TERMS

Universe - Estimated Population of the Central Market Area.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 671,100Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Page 19: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSSt. Catharines-Niagara CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 5299 (St. Catharines-Niagara Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CFLZFM St.Catharines-Niagara Ctrl 1.7 14.5CHREFM St.Catharines-Niagara Ctrl 11.8 65.9CHTZFM St.Catharines-Niagara Ctrl 7.4 50.7CIXLFM St.Catharines-Niagara Ctrl 10.9 55.5CJEDFM St.Catharines-Niagara Ctrl 0.5 10.3CKTB St.Catharines-Niagara Ctrl 5.2 34.5CKYYFM St.Catharines-Niagara Ctrl 3.5 23.2

TERMS

Universe - Estimated Population of the Central Market Area.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 365,940Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Page 20: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSWindsor CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 5409 (Windsor Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBE FM Windsor Ctrl 2.1 11.6CBEWFM Windsor Ctrl 6.5 26.4CHYRF* Windsor/Leamington 3.7 30.1CIDRFM Windsor Ctrl 4.5 35.1CIMXFM Windsor Ctrl 2.7 21.8CJWFFM Windsor Ctrl 3.1 17.5CKLW Windsor Ctrl 16.0 90.2CKUEF* Windsor/Chatham 4.3 20.7CKWW Windsor Ctrl 2.8 10.3

*Spill Station

TERMS

Universe - Estimated Population of the Central Market Area.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 291,390Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Page 21: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSWinnipeg CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 6119 (Winnipeg Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBW Winnipeg Ctrl 13.8 122.0CBW FM Winnipeg Ctrl 2.7 46.2CFJLFM Winnipeg Ctrl 1.6 20.2CFQXFM Winnipeg Ctrl 9.0 120.1CFRW Winnipeg Ctrl 3.8 54.8CFWMFM Winnipeg Ctrl 6.8 94.4CHIQFM Winnipeg Ctrl 4.1 72.7CHWEFM Winnipeg Ctrl 4.9 120.8CITIFM Winnipeg Ctrl 8.7 103.4CIURFM Winnipeg Ctrl 1.3 23.6CJGVFM Winnipeg Ctrl 1.9 56.2CJKRFM Winnipeg Ctrl 3.2 55.5CJOB Winnipeg Ctrl 11.0 112.0CKMMFM Winnipeg Ctrl 6.7 169.2CKSBFM Winnipeg Ctrl 0.3 7.0CKY FM Winnipeg Ctrl 6.8 93.3

TERMS

Universe - Estimated Population of the Central Market Area.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 694,920Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Page 22: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSRegina CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 7069 (Regina Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBK Regina Ctrl 3.2 13.0CBK FM Regina Ctrl 3.3 14.2CBKRFM Regina Ctrl 8.2 24.1CFWFFM Regina Ctrl 11.4 34.0CHBDFM Regina Ctrl 9.8 33.3CHMXFM Regina Ctrl 7.9 35.2CIZLFM Regina Ctrl 20.2 71.5CJME Regina Ctrl 8.3 31.1CKCKFM Regina Ctrl 10.0 39.0CKRM Regina Ctrl 8.3 22.7

TERMS

Universe - Estimated Population of the Central Market Area.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 204,660Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Page 23: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSSaskatoon CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 7109 (Saskatoon Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBK1FM Saskatoon Ctrl 6.9 28.5CBKSFM Saskatoon Ctrl 4.2 20.9CFMCFM Saskatoon Ctrl 19.4 94.0CFWDFM Saskatoon Ctrl 9.0 42.0CJDJFM Saskatoon Ctrl 7.5 44.6CJMKFM Saskatoon Ctrl 9.1 39.3CJWW Saskatoon Ctrl 11.1 28.8CKBLFM Saskatoon Ctrl 7.4 41.8CKOM Saskatoon Ctrl 9.9 40.2

TERMS

Universe - Estimated Population of the Central Market Area.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 256,690Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Page 24: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSLethbridge CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 8019 (Lethbridge Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CFRVFM Lethbridge Ctrl 13.4 24.4CHLBFM Lethbridge Ctrl 20.8 24.6CJBZF* Lethbridge/Taber 6.5 19.0CJOCFM Lethbridge Ctrl 16.5 26.7CJRXFM Lethbridge Ctrl 9.3 16.2CKBDFM Lethbridge Ctrl 5.0 10.8

*Spill Station

TERMS

Universe - Estimated Population of the Central Market Area.

Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 102,720

Page 25: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSRed Deer CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 8079 (Red Deer Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CFDVFM Red Deer Ctrl 6.8 13.7CHUBFM Red Deer Ctrl 11.9 26.4CIZZFM Red Deer Ctrl 6.7 15.3CJUVF* Red Deer/Lacombe 12.3 15.7CKGYFM Red Deer Ctrl 18.9 19.5CKIKFM Red Deer Ctrl 12.3 23.4CKRIFM Red Deer Ctrl 6.3 11.9

*Spill Station

TERMS

Universe - Estimated Population of the Central Market Area.

Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 90,390

Page 26: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSPrince George CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 9349 (Prince George Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBYGFM Prince George Ctrl 18.2 16.4CIRXFM Prince George Ctrl 17.0 18.8CJCIF+ Prince George Ctrl 20.3 17.0CKDVF+ Prince George Ctrl 13.3 18.6CKKNFM Prince George Ctrl 14.1 22.1

TERMS

Universe - Estimated Population of the Central Market Area.

Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 76,860

Page 27: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSKamloops CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 9209 (Kamloops Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBYKFM Kamloops Ctrl 17.1 19.2CHNL+ Kamloops Ctrl 16.1 19.7CIFMFM Kamloops Ctrl 16.9 20.5CJKCFM Kamloops Ctrl 16.6 19.9CKBZFM Kamloops Ctrl 12.0 21.8CKRVFM Kamloops Ctrl 10.9 20.1

TERMS

Universe - Estimated Population of the Central Market Area.

Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 90,670

Page 28: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSKelowna CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 9230 (Kelowna Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBTKFM Kelowna Ctrl 16.2 36.4CHSUFM Kelowna Ctrl 10.3 41.2CIGVF* Kelowna/Penticton 11.8 35.2CILKF+ Kelowna Ctrl 12.3 26.8CJUIFM Kelowna Ctrl 6.0 21.0CKFR Kelowna Ctrl 8.8 22.4CKKOFM Kelowna Ctrl 8.3 25.0CKLZFM Kelowna Ctrl 9.6 23.7CKQQFM Kelowna Ctrl 4.5 19.6

*Spill Station

TERMS

Universe - Estimated Population of the Central Market Area.

Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 173,830

Page 29: Topline Radio Statistics Cover - Numerisassets.numeris.ca/Downloads/2016_Spring_Radio_DI_Topline... · 2016-05-26 · Spring 2016 Universe: 132,630 Central (Ctrl) Market Area - A

TOP-LINE RADIO STATISTICSVictoria CTRLSource: Numeris Survey Period: Radio Diary Survey February 29, 2016 - April 24, 2016Demographic: A12+Area: 9119 (Victoria Ctrl)Daypart: Monday-Sunday 5am-1am

Station Market Share % Ctrl Reach (000)CBCVFM Victoria Ctrl 17.2 84.9CFAX Victoria Ctrl 11.0 57.7CHBEFM Victoria Ctrl 7.1 60.5CHTTFM Victoria Ctrl 2.5 25.1CIOCFM Victoria Ctrl 7.2 49.8CJZNFM Victoria Ctrl 7.4 47.8CKKQFM Victoria Ctrl 16.6 79.5

TERMS

Universe - Estimated Population of the Central Market Area.

Full Coverage (FC) Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Universe: 341,780Spring 2016

Central (Ctrl) Market Area - A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.