tornado warning test successful · massive. you couldn’t possibly begin to see everything each...

M A Y 2 0 1 5

C O N T E N T SChair’s Column 2WBA Joins in Audible Crawl Comments 2President’s Column 3WBA Board Names Utnehmer and Radandt as WBA Legislative Chairs 3Media Technology Institute 4WBA Summer Conference Agenda 5Free Webinars 88 Ways to Market Your Mobile App (and your station) 9Limited Resources Leads to Partnerships 10Wisconsin Alumni Association Award for Excellence in Leadership 11Hall of Fame Exhibit 122015 WBA Hall of Fame 13WBA Foundation’s RMP Progam 15Have you made your 2015 WBA Foundation Contribution? 15Calendar of Events 16

WBA SummerConference June 17 & 18, 2015 Kalahari ResortWisconsin DellsInformation starting on page 4!

On April 16, a test of the TornadoWatch and Warning EAS codeswas conducted in Wisconsin. The test was largely successful, with just afew audio quality issues that are beinginvestigated. The test is originatedindependently by the five NationalWeather Service (NWS) offices that serve Wisconsin,and those NWS offices did a good job of issuing thetest at the exact same time in all areas leading to awell synchronized test statewide. This test wasanother fine example of the close cooperationbetween your WBA and Wisconsin’s broadcasters,NWS, and Wisconsin Emergency Management(WEM).

Our 1:45 PM EAS Tornado Warning test is coordi-nated to run at the same time as Minnesota’s, wherethey also run a second EAS Tornado Warning test at6:55 PM targeted to involve families at home. WBA,NWS and WEM are considering whether Wisconsin

should add a similar second evening test. YourWBA is looking for your opinion on Wisconsin

adding an evening EAS Tornado Warningtest in the 6:30-7:00 PM timeframe, most

likely coordinating it with Minnesota’s 6:55PM test. As with the afternoon test, yourparticipation in the test would bevoluntary.

Would your station air such a test at that time?Please forward your thoughts to Michelle Vetterkindso she can present your opinions for considerationat an upcoming meeting to plan for the 2016 test.No decision has yet been made, so your input isimportant and valued.

Thanks to all Wisconsin broadcasters for your partici-pation in not only airing this year’s test, but in thetime you devoted to promoting the test in the weekleading up to it. WBA, NWS and WEM appreciateyour cooperation, and look forward to receivingyour comments on a possible added evening test.

Tornado Warning Test SuccessfulAdditional Evening Test Under Consideration

May 18 Sign up for the Golf Tournament.

May 25 Sign up for the Media Technology Institute.Your hotel room is included in registration.

Hotel reservations due.

June 1 Reserve a booth for the Exhibit Reception before June 1. Call the WBA office at (800) 236-1922 to make your reservation. Also, please contact the WBA to donate prizes for the Exhibit Reception.

Send in your Summer Conference Registration.

Reserve a booth for the WBA Job/Career.

Sign up for the Engineer’s Workshop.

Five Wisconsin broadcasterswill be recognized for theircareer contributions toexcellence in radio andtelevision with induction intothe Wisconsin BroadcastersHall of Fame on Thursday, June 18, 2015. The inductionceremony will be held at theKalahari Resort in WisconsinDells following the annual Hallof Fame Banquet, the closingevening of the 2015 WBASummer Conference.

The five inductees wereformally nominated by theWBA Foundation Hall ofFame Committee earlier thisyear. They include DonCarmichael, Dr. Charles A.Culver, Sandy Shockley, MikeSullivan, and Tom Walker.

Continued on page 13. >

Five Broadcasters to be Inducted intoWBA Hall of Fame

Register with the enclosed forms or at www.wi-broadcasters.org.

Quick Calendar ChecklistHere are some dates to keep in mind when you’re signing up for the 2015 WBA Summer Conference.

May 4 WBA Mentor Program Sign-up DeadlinePlease email WBA Vice President Linda Baun ([email protected]) by May 4 if you’d like to enroll or need more information. See page 3 for details.

2 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

Wisconsin Broadcasters Association 44 E. Mifflin Street, Suite 900

Madison, WI 53703

Phone (608) 255-2600 Toll Free (800) 236-1922

Fax (608) 256-3986wi-broadcasters.org

Wisconsin Broadcasters Association Officers & Board of Directors

OFFICERS 2015-2016Chair of the BoardScott Chorski WKBT-TV, La Crosse

Vice Chair - Television/Chair ElectTom Allen WKOW-TV, Madison

Vice Chair - RadioDick RecordFamily Radio, La Crosse

TreasurerSteve WexlerE. W. Scripps Company, Milwaukee

SecretaryNancy Douglass WLKG-FM, Lake Geneva

Immediate Past ChairKelly RadandtWoodward Communications, Appleton/Green Bay

President & CEOMichelle Vetterkind, CAE [email protected]

Vice President - AdministrationLinda [email protected]

BOARD OF DIRECTORSChris Bernier Radio Plus, Marinette/Fond du Lac

Lynn Bieritz Mid-West Family Broadcasting, Eau Claire

David Booth WXOW-TV, La Crosse

Keith Bratel Milwaukee Radio Alliance, Milwaukee

Steve Lavin WBAY-TV, Green Bay

Lupita Montoto La Movida WLMV Radio, Madison

Gene Purcell WI ECB, Madison

Chuck Steinmetz WITI-TV, Milwaukee

Don Vesely WMTV-TV, Madison

Jan Wade WISN-TV, Milwaukee

Richard Wood Resonant Results, Cottage Grove

Michael Wright Midwest Communications, Wausau

Ex Officio - NAB Board Tom Walker Mid-West Family Broadcasting, Madison

C H A I R ’ S C O L U M N

I’m amazed to say I’veattended 20 NAB conven-tions now. I’ve also done atwo-night backpacking trip

to the bottom and out of the Grand Canyon.

I think there are some interesting compar-isons between the two. They are bothmassive. You couldn’t possibly begin to seeeverything each has to offer. They both leaveyou feeling anxious that you missedsomething you should have seen.

Another thing they have in common is thatwith a little planning, you can visit both onthe same trip.

Those of you that know me well, know that Ialmost always go hiking after NAB. It is aperfect time to hike before the main visitorseason and while the temps are ideal. Onboth of my plane rides to and from Las Vegasthis year I talked to people who were hikingthe Grand Canyon as part of their trip. Andwhile I thoroughly enjoyed my Grand Canyon

visit three years ago, I have discoveredanother national park that I enjoy far moreand is much closer to Las Vegas: ZionNational Park.

Zion is only a two-and-a-half hour drive fromLas Vegas. It has far more interesting andbreathtaking hikes than the Grand Canyon inmy humble opinion. Even if you’re not intohiking as much as I am, the towering red rockformations are worth the trip as are theamazing restaurants just outside the park.Gourmet hiking! There is just so much to seeand can be enjoyed as a hiker or moreleisurely with your significant other. Anotherbonus: Bryce Canyon National Park is just 80miles from Zion if you want more.

I often joke that I should be on Zion’s payrollas I recommend it so often when the subjectof travel comes up. So, if I wrote somethinghere that is of interest to you, I’d be happy toshare some pics of this national treasure andtips on how to enjoy it—especially after NAB!

NAB Convention and the Grand Canyon

Scott ChorskiWBA Chair

On March 27, the NAB filed a petitionurging the FCC to waive a portion of itsnew rules requiring a TV station tomake visual emergency informationavailable in the audio of the station’sSAP stream as well. Earlier this week, all 50 State Broadcasters Associa-tions (including your WBA) joined in filingComments with the FCC to support the NAB’srequest.

Those Comments urged the FCC to delayimplementation of the rules for six months, untilNovember 30, 2015, to give vendors time to createtechnology capable of performing the conversionof textual emergency content into aural content,and to give TV stations time to test and implementthose technical solutions. The Comments alsorequested that the FCC waive the requirementthat all visual but non-textual information (e.g.,Doppler Radar and weather maps) be conveyedaurally on SAP until technological solutions toaccomplish that become available. Finally, theComments urged the FCC to reconsider or waive

the requirement that school closings beconsidered a form of emergency information thatmust be made available aurally in the SAP untilsuch time as a more practical solution is identified.In particular, the Comments noted that for stationsserving areas with numerous schools and schooldistricts, aurally listing all of the various closings(twice, as required by the rule for all emergencyinformation) would crowd out more importantemergency information with limited benefit givenother sources of school closing informationavailable.

Throughout, the Comments emphasized thatbroadcasters support the goal of making videoprogramming and emergency informationaccessible to all members of the public, but thedifficulty of complying with these requirementsbefore technical solutions are found placesstations in the awkward position of deleting visualcontent that cannot readily be delivered aurallyrather than risk a rule violation. Such an approachoffers no benefit to the visually impaired whilereducing the ability of TV stations to conveyemergency information to the rest of theiraudience.

WBA Joins in Audible Crawl Comments

W i s c o n s i n B r o a d c a s t e r | M a y 2 0 1 5 3

I was honored to be a part of the“Future of Wisconsin Media,” as part of the 50th Anniversary Celebration of the Radio/TV/Film Program at UW-Oshkosh. I provided a brief keynote on the vital symbioticrelationship between the WBA and our educationalinstitutions. This was followed by a panel, led by

UW-Oshkosh’s Radio/TV/Film (RTF) Director of Radio Services, RandallDavidson, in which various aspects of Wisconsin’s media landscape

were addressed.Panelists were Lisa Nalbandian,Regional Director,Wisconsin PublicRadio, Milwaukee;Jon Kline, Director,Cinematographerand Photographer,Milwaukee; andBill Kiefer,

Assistant News Director, WLUK-TV, Green Bay. The event also included anetworking event for media professionals and current RTF students andtours of the RTF facilities. It was a very impressive event!

Young Broadcast Professional MenteesAs the deadline is fast approaching and we’re still looking for more“young broadcast professional mentees” I’d like to highlight the articleby Jessica Laszewski, News Director, WSAW-TV, Wausau (and also aYoung Professional) that ran in last month’s issue.

WBA Mentorship Program Recruiting Young Broadcaster ProfessionalsTo Be Paired With Mentors The deadline to enroll in the new, WBA Mentor Program is nearing!The program evolved out of the WBA’s Young Professionals committeeand will match experienced professionals with those just beginning theirbroadcast career.

What can participants expect? A one-year commitment—and a level

of involvement that is less-structured than an internship, but offers morethan a job shadow. We all learn best from each other and, sometimes, alittle support and encouragement is needed to reach our full potential.We envision the mentoring sessions will include some quality face time,as well as electronic support—by e-mail, social media, perhaps even aGoogle hangout. Your choice. The key is staying connected and sharingyour experiences.

Our hope is that the WBA Mentor Program will be a catalyst for recruitingand, most importantly, retaining good people and leaders in ourindustry. If you’re in a position to offer guidance to a young professional,we want to hear from you. If you have a staff member who may benefitfrom having a mentor, please nominate or encourage him or her to sign-up. The mentorships may cross departments and, possibly, connect youwith someone outside your workplace. Our plan is to match mentorswith young professionals and put the two in touch by this year’sSummer Conference. Please email WBA Vice President Linda Baun([email protected]) by May 4 if you’d like to enroll or needmore information.

The Future of Wisconsin MediaP R E S I D E N T ’ S C O L U M N

MichelleVetterkind,CAEWBA President and CEO

Follow us on Twitter where we showcase the great

work being done in broadcast newsrooms statewide.

You never have to guess.

Know where you can and can’t go.

WBA Newsroom

• Pronunciation guide for Wisconsin cities, towns, villages,and elected officials

• Concise summaries regarding Wisconsin laws includingopen meetings/records

• Wisconsin laws and regulations regarding media covering crime scenes, fire, and police emergencies

• How Wisconsin government and courts are set up plusrules and regulations about covering meetings

d

d

d

d

@WBANewsroom | WBANewsroom.org

Quickly get up to speed on Wisconsin structure.

Know your rights as a reporter/ photographer.

WBA Board NamesUtnehmer and Radandt

as WBA Legislative Chairs

WBA Federal Legislative ChairRoger Utnehmer

Nicolet Broadcasting, Sturgeon Bay

WBA State Legislative ChairKelly Radandt, Woodward

Communications, Appleton/Green Bay

At the WBA Board Meeting in April, Roger Utnehmer wasvoted in as the new WBA Federal Legislative Chair and KellyRadandt was voted in as the new WBA State Legislative Chair.Utnehmer has served for many years as the WBA’s StateLegislative Chair. Congratulations, Roger and Kelly, on yournew roles!


10 AM Welcome Michelle Vetterkind, WBA President & CEODiscussion of schedule with Terry Baun

10:15 AM Introduction to the History andChallenges of Broadcast/MediaTechnologyTerry Baun

12 PM Lunch | Aloeswood Room

1:30 PM The Keys to Engineering Success Bill Hubbard

3:30 PM Business Basics for Broadcast Engineers Jim Klas

5 PM–7 PM Welcome Reception

Tuesday, June 16 9 AM Care and feeding of antennas,

lines, towers and tower crews Richard Wood

10:30 AM RF Fundamentals Part 1 Terry Baun

12 PM Lunch | Aloeswood Room

1:30 PM RF Fundamentals Part 2 Terry Baun

2:30 PM RF MeasurementsJim Klas

5 PM Dismiss

Wednesday, June 17 9 AM WBA Summer Engineering Conference

12 PM Engineering Lunch at WBA Summer ConferenceBamboo Room

1:30 PM WBA Summer Engineering Conference 5 PM WBA Equipment Exhibits,

Reception, Dinner

Thursday, June 18 9 AM Broadcast Networking Fundamentals

Terry Baun

12 PM Lunch | Portia Room

1:30 PM Safety & Security at the Transmitter SiteTerry Baun

2 PM Wrap-up, Q & A, Dismiss

REGISTRATION

• $479 FULL REGISTRATION includes three hotel nights(Monday, Tuesday, Wednesday), three days at the WBAMedia Technology Institute, all materials, one day WBASummer Conference Engineering Session, WBA SummerConference Exhibitor’s Reception and dinner, meals(Monday lunch/Welcome Reception; Tuesdaycontinental breakfast/lunch, dinner on own; Wednesdaycontinental breakfast/lunch/exhibit reception/dinner;Thursday continental breakfast/lunch).

• $279 - MONDAY ONLY One day at the WBA MediaTechnology Institute, all materials, lunch, WelcomeReception (cash bar) and soda breaks.

• $279 - TUESDAY ONLY One day at the WBA MediaTechnology Institute, all materials, continental breakfast,lunch and soda breaks.

• $279 - THURSDAY ONLY One day at the WBA MediaTechnology Institute, all materials, continental breakfast,lunch and soda breaks.

Media Technology InstituteJ U N E 1 5 - 1 8 , 2 0 1 5 Kalahari Resort, Wisconsin Dells

Media Technology Institute (MTI) offers practical,instructional courses suitable for prospective,beginning, intermediate, and senior broadcast/media engineers, in a four-day program presentedby experienced broadcasting professionals.

The program consists of three days of instructional content,and one additional day of technical seminars and a broadcast equipment exposition as part of the WBA Summer Broadcast Engineering Conference. Underwriting for MTI is provided by theWisconsin Broadcasters Association and Midwest Communications.

Monday, June 15

Thank you to our sponsor:


Summer Conference AGENDA

J U N E 1 7 - 1 8 , 2 0 1 5 Kalahari Resort, Wisconsin Dells

8:45 AM AM Directional Rebuild, A Case StudyKSJB in North Dakota built a new AM array on thesame site as the old array while not losing anyairtime. This session will show us how that wasaccomplished.

SPEAKER Richard Wood, Resonant Results

9:30 AM Broadcast and LTE CoexistenceIt’s happening to Radio and Television alike.When the FCC tells you that your signal isinterfering with a nearby cell phone broadbandinstallation, what happens next? This session willtake us through one case step by step.

SPEAKERS Bill Hamilton, WBUW-TV and Tom Smith

10:15 AM Break

10:30 AM Spectrum Challenges of Wireless MicsThe answer to what happens with spectrum weall use for our wireless mics and appliances is amoving target. This session will bring us up todate and look at new developments intechnology to help us through the spectrumfuture.

SPEAKER Sennheiser

11:15 AM Design and Troubleshooting an AoIP NetworkThe world, and your studio, is moving to all AudioOver IP. This session will discuss the grass rootsissues with this conversion and include tools tomaking it work as efficiently as it can and should.

SPEAKERS Greg Dahl, Second Opinion Communications and Jason Mielke, WCLO/WJVL

12:00 PM | Bamboo RoomLunch

1:30 PM Modern Surge SuppressionTechnologyHow much power protection is enough? Howmuch is too much? There’s new technology insurge suppression that will be explored in thissession.

SPEAKER Eric Marshall, Emmerson Network Power

2:15 PM Ask a Manager Panel DiscussionDid you ever wonder what goes on in yourcompany’s executive office and the affect that has on engineering resources? Do you havequestions about how finances and budgeting are accomplished and how that affects what thecompany purchases? Back by popular demand,this session will have a panel of BroadcastManagement who will field questions from theaudience.

PANELISTSGreg Bell, Woodward Communications Tom Koser, Koser Radio GroupTom Langmyer, E.W. Scripps Company Don Vesely, WMTV-TV

3:15 PM Break

3:30 PM Roundtable DiscussionsThis session will split the attendees into smallergroups to discuss at length relevant topics to thebroadcast industry. These subjects will bediscussed:

Table 1 Table 2 Table 3 Table 4POTS Text to Expanded Network

Demise SAP RDS Security

Following the group discussions a representativeof each group will deliver the highlights of andconclusions to each subject.

5 PM–7:30 PM | Guava, Tamarind, Portia, WisteriaExhibit Reception

7:30 PM–10 PM | D/E Convention CenterDinner

OPTION 1

8 AM |Trappers Turn Golf ClubAnnual GolfTournament2955 Wisconsin Dells ParkwayWisconsin Dells, WI 53965

• Shot Gun Start • Tournament fee, $95, includes

18 holes, cart and prizes. • Registration deadline is MAY 18

GOLF HANDICAPOn the golfregistration formplease include your

USGA or club handicap. If youdon’t have an establishedhandicap, please give your bestestimate. The maximum handicapis 36 for men and 40 for women.

DRESS CODE Appropriate golf attire shall beworn at all times on the golf course andpractice facility, and in the clubhouse. Men:shirt must have collar and sleeves, slacks orshorts no shorter than mid-thigh. Nosweatpants allowed. Sweatshirts andsweaters must have collared shirtunderneath. Women: shirt must have collarand/or sleeves. Slacks, or shorts no shorterthan mid-thigh. No sweatpants allowed.

SEE GOLF REGISTRATION FORM

Wednesday, June 17 8 AM–6:30 PM Registration | South Atrium

OPTION 2

8:40 AM–4:30 PM | Banyan Room

WBA Engineering Day Sessions

REGISTRATION IS AVAILABLE ONLINE AT WWW.WI-BROADCASTERS.ORG

Leonard Charles, Chair, Television Wisconsin, Inc.Kent Aschenbrenner, E.W.Scripps CompanyLinda Baun, WBA LiasonSteve Brown, WoodwardCommunications, Inc.Mark Burg, GRANT Media LLCGreg Dahl, Second OpinionCommunications, Inc.Clif Groth, New Radio GroupBill Hubbard, UW-Green BayKeith Kintner, UW-OshkoshGary Mach, GEMCOMJason Mielke, WCLO/WJVLKevin Ruppert, WISC-TVTom SmithMatt Sperling, WKBT-TV

THANK YOU, WBAEngineering Committee!

The WBA and the Wisconsin SBE Chapters are pleased to announce that the SBE

National Meeting will join the2015 Broadcasters Clinic.

>


Wednesday, June 1710 AM–11 AM | Cypress RoomAsk our Social Media Member Experts

How do you structure digital sales? Pros and ConsWe’re done talking about whether we shouldsell digital, but now the question is how to doit? What works for one company, market, orclient list might not work for another.

A panel representing a cross-section of yourfellow WBA members will talk about the prosand cons of how they’ve decided to structuretheir digital sales efforts. Find out what they’ve

learned and bring your storiesto share as well.

MODERATOR Kelly RadandtWoodward Communications

11 AM–12 PM | Cypress RoomEducator PanelAssessing the Needs of BroadcastersA panel discussion featuring educators fromUW-Oshkosh, Madison, Whitewater and RiverFalls. These professionals will listen to thequalities you desire in future employees andtalk about questions that students ask whenentering the field regarding what is expectedof them, including pay, workload, andadvancement. The educators will also give ashort explanation of what is taught at theirrespective schools.

PANELISTS

2 PM–4 PM | G/H Convention Center

Job/Career Fair In accordance with the WBA’s Assistance ActionPlan For EEO Compliance, we will be holding ajob/career fair in conjunction with our SummerConference. One of the menu option initiativesunder the FCC’s Outreach Prong 3 is “Partici-pation in at least four job fairs or careers fairsby personnel who have substantial responsi-bility in the making of hiring decisions.” FullSEU participation in each job/career fair shouldearn the SEU a 1/4 credit. Accordingly, over a 2-year period of participating in these WBAsponsored job/career fairs, and SEU shouldearn a full credit.

Booth Fee: $25 per booth/WBA Member; $50 per booth/Nonmember

PLEASE NOTE: Completion of the job fair boothrequest form is for the Job/Career Fair EEO creditonly. To attend the EEO session, you will need tofill out the Summer Conference registration form.

4 PM–5 PM | Crown Palm RoomEEO Session NEED EEO CREDIT? YOUR WBA IS HERE TO ASSIST YOU!

Navigating the FCC’s EEO Rules andPolicies: A Guide for Broadcasters

• Random FCC EEO Audits and EmployeeComplaints

• Reduce legal/regulatory risk by attendingthis session and earn EEO credit!

WBA has created yet another way for yourstation to reduce legal and regulatory risk aswell as to gain FCC EEO credit! WBA’s EEOMenu Option Initiative Program can helpyou, our members, to fulfill your FCC EEOrequirements as part of the WBA AssistanceAction Plan for EEO Compliance.

The FCC will allow a station employment unit(SEU) to claim a full menu option credit ifmanagement of the stations comprising theSEU routinely participates in a program thatwill train them on how to ensure EqualEmployment Opportunity and preventunlawful discrimination. The WBA offers suchan ongoing, training program comprised offour seminars given over two-year periods.One of the seminars is held in conjunctionwith each WBA Winter and SummerConference - similar to how we do ourJob/Career Fairs. If your SEU routinely sends itsmanagement to each of these four seminars,by the end of the program your SEU shouldhave a reasonable basis to claim one fullmenu option credit for each two-yearsegment of your license term.

PLEASE NOTE: Each of the four seminars willcover different EEO/non-discrimination topics,so we recommend that every SEU send someonefrom management to attend all four seminars.

Scott Flick MODERATORPartner, Pillsbury Scott ChorskiWinthrop Shaw WKBT-TV

Pittman LLP

5 PM–7:30 PM | Guava, Tamarind, Portia,Wisteria Rooms

Exhibit Reception

7:30 PM–10 PM | D/E Convention Center

Dinner

OPTION 3

Summer ConferenceJ U N E 1 7 - 1 8 , 2 0 1 5


Dave BlackWSUM Radio

Randall DavidsonUW-Oshkosh

Brian LucasUW-Whitewater

ModeratorKen Beno

WBA EducationCommittee Chair

• WBA Member: Two-Day Registration $50 / One-Day Registration $35

• Nonmember*: Two-Day Registration $150 / One-Day Registration $75

• Broadcast Student/Educator: Two-Day Registration $40 / One-Day Registration $20

*Nonmembers must include payment with registration

Kelly Radandt, ChairWoodward Communications

Keith BratelMilwaukee Radio Alliance

Don GrassmanResults Broadcasting

Brad HeinkelWAOW-TV

Steve LavinWBAY-TV

Rick McCoyMid-West FamilyBroadcasting

Jill SommersWISC-TV

Barb VanDeHeiRadio Plus - Bay Cities

Jan WadeWISN-TV

Michelle VetterkindWBA President & CEO

Linda BaunWBA Vice President

THANK YOU WBA CONFERENCE COMMITTEE!

Sandy EllisUW-River Falls

>


Thursday, June 187:30 AM–7 PM | South AtriumRegistration

8:30 AM–9:45 AM | Cypress RoomBusiness Breakfast

9:45 AM–10:15 AM | Cypress Room

Economic Update

John Benjamin Erica HillBMO Private Bank BMO Private Bank

10:30 AM–11:45 AM | Guava & Tamarind

Morning SessionHow Millennials Consume MediaFor the past thirty years, broadcasters havefocused their efforts on the baby boomergeneration with great success. Unfortunately,boomers are aging and are being replaced by ageneration equally as large but significantlydifferent, so broadcasters will need to adapt inorder to appeal to them. Paul Jacobs fromJacobs Media will present findings from their11th Techsurvey report and will identify theway that millennials access radio, how they usesocial media and which platforms are mostimportant, their use of non-radioentertainment with Pandora and Slacker, whatentertainment options they expect in theirnext automobile, how mobile is embeddedinto their media lives and more. The study isbased on 40,000 radio listeners across NorthAmerica and will be broken down by format, sothere will be actionable information presented.

Paul Jacobs MODERATORJacobs Media Scott Chorski

WKBT-TV

12 PM–1:30 PM | G/H Convention Center

LunchKEYNOTE ADDRESS

How Fun Motivates TravelersWisconsin’s Tourism Secretary StephanieKlett spearheads the state’s $17.5 billiontourism industry, which employs over 185,000people. By focusing on the brand of fun, travelexpenditures are up $2.7 billion in the lastthree years. From making pop culture historyto working with a basketball legend, WisconsinTourism’s marketing efforts are making animpact.

Secretary MODERATORStephanie Klett Michelle Vetterkind

WBA President & CEO

Presentation of the FirstWBA Local Broadcast Legends Award

RECIPIENT PRESENTER Norm Habeck Bruce Grassman(posthumously) Results

Broadcasting

MODERATORMichelle VetterkindWBA President & CEO

1:45 PM–3:45 PM | Tamarind Room

Afternoon SessionBuilding a Team that Works Without YouThis is Bryan Dodge’s most popular andrequested educational program. He willenergize you to unleash your full potential byelevating you to new skills to lead today’sgeneration by coaching them up. People donot want to be managed; they want to becoached and mentored. The goal of thistraining is to give you the tools to create aculture that stands strong during tough times.You will learn effective communication andteam-building skills that will form the

chemistry of a winning team that will step upand accomplish more when you are not withthem. Bryan will conclude with a segment onmaintaining essential work/life balance. Bryan’sprogram is refreshing and entertaining, yetinformative and educational.

Attendees will walk away with many take-aways including but not limited to:

• Be skilled at creating chemistry

• The power in coaching up instead ofmanaging down

• Coaching is about redefining the possible

• The key is to help people go somewherespecific

• The key to hiring the right people

• Transparency is the key to true leadership

• Changing a toxic culture

• How to lead today’s generation

• How to earn and maintain trust with yourteam

• How to handle conflict and confrontation

• Creating a culture that stands strong duringtough times

Bryan Dodge MODERATORDodge Development Inc. Scott Chorski

WKBT-TV

4 PM–5 PM | Portia Room

Legislative Update Outlook on 2016 Election

Scott ChorskiWBA Chair

Steve WexlerWBA Treasurer

Nancy DouglassWBA Secretary

Michelle VetterkindWBA President & CEO

Scott ChorskiWBA Chair WKBT-TV

Scott FlickPartner, PillsburyWinthrop, Shaw

Pittman LLP

Brandon ScholzPartner,

The Capitol Group

Michelle VetterkindPresident & CEO,

WBA

>


2015 WBA HALL OF FAME INDUCTEES

Don Carmichael Dr. Charles A. Culver

(posthumous)

Sandy Shockley Mike Sullivan

Tom Walker

Summer ConferenceJ U N E 1 7 - 1 8 , 2 0 1 5

2015 Hall of FameWBA Foundation

MASTER OF CEREMONIESTom Koser

Koser Radio Group

CO-MASTER OF CEREMONIESMichelle Vetterkind

President & CEO, WBA Foundation

6:30 PM–7:30 PM | A/H Convention Center

Hall of Fame Reception


Hall of Fame Dinner


Hall of Fame Presentations

Second Tuesday LBS Webinar Series:

Tuesday, May 12, 2015, 11 AM Central

Advanced Digital Retargeting Audience Management

Presented by Mark Landon,Local Broadcast Sales Retargeting Expert

Retargeting is quickly advancing as acritical part of the advertising mediamix. With this webinar, find out howthe most advanced broadcasters anddigital pros position retargetingtechnology as powerful advertisingsolutions and where it’s heading.

We’ll discuss how to position yourstation as the retargeting strategic

provider in your market and offer initiatives to blow your competitors away.

Second Tuesday LBS Webinar Series:

Tuesday, June 9, 2015, 11 AM Central

The Moral Imperative: How to Make the Best Presentation Your Local Direct Client Has Never HeardPresented by Paul WeylandIn this session Paul Weyland explains the best waypossible to get an appointment with a local directclient. Then he shows you how to develop, deliver, and close the best presentation your client has NEVERheard. Because this is a Paul Weyland session, not only will you will get ideas you can go out and useimmediately. You'll also be thoroughly entertained.

Register at wi-broadcasters.org.

WBA Adds 2 More FREE Webinars — Your WBA, Here To Serve YOU

See biographies ofthe 2015 Hall of FameInductees on pages13 and 14.



We frequently getcalls from our clientsasking why appdownloads haveslowed down.Our response is always thesame, “How are you promoting

it?” And unfortunately, what we often hear backis, “Oh, were we supposed to do that?”

Typically a station promotes its app when it’sbrand new, which makes sense, but appmarketing is something that needs to be doneboth creatively and consistently. Consider that consumers continue toacquire new smartphones, upgrade old models, and purchase tablets.In that environment, it’s akin to new listeners and viewers moving intoyour market every day.

In order to drive those extra listening and viewing occasions, you haveto regularly remind your listeners not just that your app exists, but whyit’s useful to them.

In that spirit, here are some ways to promote your app on air.

1. Ask for the orderInstead of just offering up simple app reminders, create an ongoingpromotion schedule and campaigns reminding listeners and viewersto download the app from iTunes or Google Play. And by the way,the week between Christmas and New Year’s is when the most appsare downloaded because so many people receive smartphones asgifts—make sure that you’re running heavy promotion during thatperiod.

2. “Take us with you”The best thing about mobile apps is that they’re, well, mobile. So it’seasy for your listeners and viewers to take your station, personalities,and news anchors to places they might not normally think of. Let’sface it, people used to have radios everywhere. Not so muchanymore. Whether it’s at home, in the gym, or on a run, lots of peopledon’t have a radio there. But you can bet they have theirsmartphone. So remind them:

• “Take us with you to the gym on our mobile app.”

• “Drop your smartphone into your home listening system and pullup the <station name> app.”

• “Take us on vacation with you.”• “Today’s weather forecast is in the palm of your hand.”

Obviously, this works for television stations, too—they can keep intouch with local news and events (including emergencies) no matterwhere they are if you provide video segments and other contentfrom your local programming.

3. Create occasions for interaction and then talk about them Think of the consumers’ smartphone as your custom engagementtool. Post a piece of content in your app or to your Instagram

FROM THE JACOBS MEDIA TEAM AS PART OF THE WBA’S DIGITAL HOTLINE WITH JACOBS MEDIA

8 Ways to Market Your Mobile App(and your station)

account and send them there. Start a conver-sation and drive them to tweet you, or send atext. Any chance to get them to pull out thatsmartphone and use it supports your station andyour app. And then use these occasions to drivethem back to your station to listen or watch aspecific program.

4. Promote specific features with a payoff

When you market the app, focus on specificfeatures and always provide a payoff – “Use thealarm clock feature to wake up to our morningshow,” or “Stay in touch with traffic reports, 24/7.”

5. Sell it with video One of the most innovative concepts we’ve seen is when stationsproduce a short video tour of their app and post it on their website,share it socially, and email it to their database. These video tutorialsshow all of the features and functionality, and demonstrate how touse and access the content.

6. On-demand contentYour listeners and viewers miss a lot and mobile can fill in the gaps.Most people’s commute won’t cover your entire morning show, somake that content available as an audio podcast or video segmentsand include it in your app. Make sure that you promote this featureon the air as well as on social media, acknowledging that they arebusy and might miss something that they can access anytime inyour app.

7. Consumer-generated content Your listeners or viewers can provide coverage of various kindsutilizing app features. From providing photos from a big concert orevent to photos and videos from news events. “Citizen journalism”was made for the mobile app platform. Engage the audience byencouraging them to provide content for your station, and makesure they know how to use it.

8. Social sharing All apps should have simple one-touch features that take consumersto your social pages. And make sure you’ve provide them the abilityto share your mobile content (video, podcasts, audio, photos, blogs)with their social communities. Mobile is a key destination forgrowing legions of consumers who rely on their devices to sharecontent.

Mobile apps provide an amazing opportunity to enable your listenersand viewers to stay in touch with you. But like anything else, theyrequire a promotional strategy in order to drive usage and ultimately,engagement with your station.

If you have any questions about mobile apps or mobile promotion,please contact Bob Kernen at [email protected].

The WBA Digital Hotline is a free service provided by the WisconsinBroadcasters Association. Any station that has a question about digital,social media, or mobile should call us at (248) 353-9030 or via email [email protected].

Bob Kernen

Mobile apps provide an amazingopportunity to enable your

listeners and viewers to stay intouch with you. But like

anything else, they require apromotional strategy in order to

drive usage and ultimately,engagement with your station.


It is no surprise that Wisconsin highereducation is facing many financialhardships due to state budget cuts. Despite detrimental effects, from loss of faculty and staff,to equipment and facilities limitations, we educators havefound some creative ways to support our students’ needsin the face of crisis.

Pooling resources has been asuccessful venture in the pastsuch as creating a combinedcourse that pairs classes inEnglish “Scriptwriting,” Theatre“Acting for the Camera,” andDigital Film & Television “FieldProduction” to work collabora-tively on a set of group shortfilm projects. The three-waycourse project proved to be apositive model for combined efforts with each studentfilling all respective roles of a production, reflecting the“real world” in which there are frequently many individualswho contribute to a common goal.

The precedent set by the collaborative project evolved intoa new Special Topics: “Web Series” course being offerednext fall. Three instructors will share responsibilities ofteaching their respective sections of the class inscriptwriting, acting and production. The goal is collec-tively produce a web-based television series that enablesstudents to participate in their area of study while learningnew skills that will benefit them in many ways with well-rounded knowledge of all sides of the production.

Sharing facilities and equipment has also been a means ofstretching limited resources, as was the case of partneringof the Digital Film & Television (DFT) and Photographyprograms in equipment consignment arrangements.

The advancement of HD video technology found in DSLRphotographic cameras offer an affordable and qualityoption for digital filmmaking and video production. Sowhen separate opportunities to consign cameras, lensesand accessories for DFT and Photography presentedthemselves, the programs formed an affiliation, thatmutually benefitted all of our students with a broaderassortment of equipment available to use for projects and

class assignments and at a significant cost savings. Thesame approach was taken to acquire additional lightingequipment, which is used by both programs resulting in awider selection of quality gear.

Finding alternative sources of funding for equipment andstudent projects has been an evolving process that hasfound success in a variety of areas. Projects such as the “St.Croix Valley United Way,” “Turningpoint Domestic AbuseShelter,” “Kinnic Falls Drug and Alcohol RehabilitationCenter” and “The Remember Project for Memory CareAwareness” have all been partners for campus grantprograms with mutually beneficial results for the organiza-tions, students and the University departments.

Students receive stipends for expenses and time whileworking with faculty mentors to maximize a real worldexperience. Non-profit organizations benefit from freepromotional videos and social media outreach tools.

Such grants include a budget line for equipment; theequipment serves the projects and then remains theproperty of the department, allowing for continued use bystudents for other assignments and class work.

Additional grants have been found with organizations; forexample, WisconsinBroadcasters AssociationFoundation EducationGrant donate funds forspecific equipment needssuch as mobile audioaccessories. Equipmentmanufacturers such as RedDigital Cinema and Nikonhave offered loaner gearand workshops. Thestudents gain experiencewith new equipment andthe equipment companies

benefit by field-testing their gear with students who aretheir future customer base.

Although Wisconsin Higher Education will continue toaddress challenges in the face of budget cuts, we arehopeful that our creative resourcefulness will help ourstudents weather the storm and continue to grow andexpand our programs and initiatives, which we are verygrateful for.

E D U C AT O R ’ S C O L U M N

Erik L.JohnsonAssistant Professor of Digital Film & TelevisionUniversity ofWisconsin–River Falls

Limited Resources Leads to Partnerships

Pooling resourceshas been asuccessful venturein the past such as creating acombined coursethat pairs classes...

Additional grantshave been found with organizations;for example, Wisconsin BroadcastersAssociationFoundation EducationGrant donate fundsfor specificequipment...


Thank you, Chancellor, members of thecommittee, honored guests, fellowrecipients and a special thank you to myspouse, Kari, who is my rock andfoundation and without whom I wouldnot be in a position to receive this award.

I also do not want to leave out my late parents,William and June Black, whose intelligence andhelpfulness I greatly underestimated for muchof my life. My mom didn’t live long enough tosee me get out of my own way, but my Dad didand I know they are both proud of me.

Most of all, thank you to my students past andpresent who have given me so much joy and asense of accomplishment in helping thembecome bright lights as they have goneforward from the WSUM sphere. Some are heretoday—Station Manager Lorenza Zebell,elected by her peers to run the station for thiscalendar year, Wisconsin Public Radio host andproducer Cynthia Schuster, our talk director fortwo-and-a-half years when she was anundergraduate, and Michelle Donahue,Director of Educational Content for a growingonline learning company.

This award is in large part due to the efforts ofProfessor Karyn Riddle and the J Schoolnominating committee, and also due to very

nice and sincere letters written by formerstudents who include two Oscar nominees, thedirector of a Washington DC think tank, arocket scientist, and my favorite: an agnosticJew who teaches at the Pontifical CatholicUniversity in Washington—which, by the way,he says he has some angst about but then hehas angst about everything. All I consider goodfriends and am grateful that they see me assomeone who had a pivotal influence in theirlives.

Even more rewarding are the students who arestill finding themselves, some in their 30s,struggling as I did to find an identity andpurpose. With all my students I tried to givethem what I would have liked to have hadwhen I was a young person—someone outsidemy family who believed in me, who was willing

to err on the side of trusting too much than notenough, and who could give me specificinsights on principles rather than methods.

Everything that I did in my professional life upto the age of 40 seemed to be a series of deadends and false starts. Everything I have donesince 40, which coincides with my marriageand the advent of the WSUM project, hadfocus, purpose and meaning. The interestingpart of this is that the lessons in those deadends and false starts were absolutely necessaryto achieve every positive thing that I havedone in the last twenty years.

I gave one of my all‐time favorite students aplaque—the only gift I have given agraduating student. Emily from WisconsinRapids is now a person moving up at RandomHouse in the heart of Manhattan, a quiet starwho is easily overlooked but has all thenecessary qualities to succeed, though few(even in her own family) saw it. The plaquereads on one side: “Emily, I believe in you.”The other side lists the three qualitiesabsolutely necessary to succeed as a leader,“humility, tenacity, restraint,” with credit to theauthor Joseph Badaracco. Studying Badaracco,Stephen Covey, and the Strengthsfindermovement will get you very close to being thebest coach, mentor and teacher you can be.

Thank you.

Remarks on accepting Excellence in Leadership Award

Dave Black has had his hands on every part ofWSUM Student Radio’s operations since wellbefore it flipped the switch.He has secured its funding, built its personnel and policyinfrastructure, guided its technological development andmore. Most importantly, Black’s work has built afoundation for students to manage the stationthemselves, not simply rely on his considerableknowledge. Although the station has only operated for adecade, several of its alumni now hold broadcasting jobsin top markets nationwide.

As a hands-on educator and mentor, Black has extendedWSUM’s service mission to the campus and widercommunity. The station has supported classroom activitiesin several departments, and he has made the facilityavailable to student groups and pre-college programs. Heis committed to diversity and social justice, buildingpathways to encourage high school students fromdisadvantaged backgrounds to explore media careers.

“The title of GM still does not sit well with him,” saysformer student Jason Cohen, now an Academy Awardnominee. “He sees himself as collaborator first andforemost with the students.”

WISCONSIN ALUMNI ASSOCIATION AWARD

For Excellence in Leadership INDIVIDUAL UNIT LEVEL

Dave BlackGeneral ManagerWSUM Radio

The other side lists thethree qualities absolutelynecessary to succeed as aleader, “humility, tenacity,restraint,” with credit to theauthor Joseph Badaracco.

WBA Foundation


New Home of theWisconsin Broadcasters

Association

Hall ofFame

The Hilton Milwaukee City Center

The location in downtownMilwaukee to display the WBAHall of Fame is perfect: thehome of the Hall of Fame in thebiggest hotel in the staterepresents the best of the bestfrom all over the state. The Hilton hotel in downtownMilwaukee has always been afavorite venue for many radio andtelevision events for decades. In fact,even today a large television towerstill stands atop the hotel.

To have a major wing in a majorMarcus hotel displaying theWisconsin Broadcasters Hall ofFame is a marriage that canonly be described as perfect!Ben Marcus, the founder of theMarcus Corporation at one timeowned and operated several radiostations in Southeastern Wisconsin.Mr. Marcus and the family havealways been a true friend of local,over-the-air radio. Mr. Marcus wasthe founder of the Children’s VarietyClub of Wisconsin, a major charitythat tied into Wisconsin radio, andtelevision stations for decades.

Bill Hurwitz WBA Foundation Board Member

A Night To RememberApril 23, 2015


>

WBA Celebrates Inductees to the 2015 WBA

Hall of FameDonCarmichaelDonCarmichaelcapped a long,successful and

wide-ranging career in broadcastingby serving as president and generalmanager of WBAY-TV in Green Bay formore than two decades beforeretiring in 2014. Under his leadership,the station was known for itscommitment to comprehensive andrelevant local journalism, communityengagement, and the developmentof innovative multimedia content.

Carmichael, a native of Miami, Florida,earned a degree in advertising at theUniversity of Florida School ofJournalism and Communications, andhe started his career in broadcastingin 1973. He worked first in sales atWAIA Radio and then as local sales

manager atWGBS Radio,both in Miami.In 1979, hejoined WJXT-TVin Jacksonville,Florida, andworked his wayup to vicepresident ofsales. Hesubsequentlyworked as amulti-stationmarketingconsultant and

joined WATE-TV in Knoxville,Tennessee, before taking the helm ofWBAY-TV in 1993. In addition to hisextensive involvement in localcommunity and charity causes,Carmichael contributed to strength-ening the Wisconsin BroadcastersAssociation and served as WBA chairin 2002.

Charles A. CulverDr. Charles A.Culver (1875-1969) wasWisconsin’s first

broadcasting pioneer. In 1907, Dr.Culver became chair of the physicsdepartment at Beloit College andimmediately began wireless experi-ments at the college. The followingyear he sent a wireless signal from acampusrooftop inBeloit to apublic library15 miles awayin Rockford,Illinois. In 1909,he gave thefirst publicdemonstration of wireless telegraphyin Wisconsin by broadcasting theresults of a track meet at the college’sathletic field to receivers on campusand at the Beloit Daily News.

By 1910, Dr. Culver had a 1,000-wattwireless station in daily operation atthe college. He received Wisconsin’s

In addition to hisextensiveinvolvement in local communityand charity causes,Carmichaelcontributed tostrengthening theWisconsinBroadcastersAssociation andserved as WBAchair in 2002.

...he sent a wirelesssignal from acampus rooftop inBeloit to a publiclibrary 15 milesaway...

WBA Foundation


OFFICERS Chair of the BoardDavid SanksSanks Communications, MadisonVice ChairLaurin JorstadRetired Broadcaster, WausauSecretaryDick RecordFamily Radio, La CrosseTreasurerTom WalkerMid-West Family Broadcasting, Madison

President & CEOMichelle Vetterkind, CAEWisconsin Broadcasters Association Foundation

BOARD OF DIRECTORSScott Chorski WKBT-TV, La CrosseNancy DouglassWLKG-FM, Lake GenevaBruce GrassmanResults Broadcasting, Shawano

Bill HurwitzMilwaukee Radio Alliance, Milwaukee

R. Perry KidderRetired Broadcaster, Sherwood

Tom KoserWAQE-AM/FM/WJMC-AM/FM/WKFX-FM Rice Lake

Dean MaytagRetired Broadcaster, Colgate

Kelly RadandtWoodward CommunicationsAppleton/Green Bay

Terry ShockleyShockley Group Inc., DeBary, FL

Jill SommersWISC-TV/TVW, Madison

Scott M. TrentadueRetired Broadcaster, Lake Mills

Roger UtnehmerDoorCountyDailyNews.com Sturgeon Bay

Duke WrightMidwest Communications, Green Bay

Wisconsin Broadcasters Association Foundation Officers & Board of Directors | www.wbafoundation.org

first radio license--9XB, for BeloitCollege--in 1913. During World War I, Dr.Culver enlisted with the U.S. Signal Corpsand formed a Beloit Signal CorpsCompany that saw service in Europe.After the war, he returned to BeloitCollege for a short time and then workedin the private sector for three yearsbefore returning to his alma mater,Carleton College, in Minnesota, where heput one of Minnesota’s first radio stationson the air and subsequently served 23years as physics department chair.

Sandra K.ShockleySandra K. Shockleyco-foundedShockleyCommunications

Corporation in 1985 with her husband,Terry Shockley. She then provided instru-mental leadership as they built thecompany into one of Wisconsin’ssignature broadcasting groups of the1980s and 1990s. She headed thecompany’s radio division and served asexecutive vice president and director ofnew development from 1985 to 2001.During her tenure, Shockley Communi-cations expanded to include seven radiostations in three markets, along with theWisconsin Television network.

A teacher who earned her degree atParsons College in Fairfield, Iowa,Shockley broke into broadcasting with atwo-year stint as on-air talent for KMCDRadio in Fairfield. After a move toWisconsin and co-founding ShockleyCommunications, she quickly excelled insales and became national sales

manager for two Shockley stations, WOLX-FM in the Madison market and WZTR-FMin Milwaukee. Known for generouslycontributing time and talent to worthycauses, Shockley has served on the boardsof many community organizations,including the Madison School Foundation,the University of Wisconsin VeterinarySchool, and the Women’s IntercollegiateSports Club. In 2001 she became co-owner and vice president of ShockleyGroup, Inc.

Mike SullivanMike Sullivanworked in almostevery aspect ofradio broadcasting

from DJ to Station Manager during his 44-year career, but he is best known forhis deep commitment to local news andsports in the Eau Claire market. Hisenthusiastic work on the air and behindthe scenes was instrumental in the growthof sports radio broadcasting in Wisconsin.He called more than 3,600 local games in30-plus states and, in 1992, turned WBIZRadio in Eau Claire into the state’s first all-sports station. He also mentored manyyoung announcers who went on tosuccessful careers in other markets.

Sullivan attended Swarthmore Collegeand the University of Wisconsin-Eau Claire,and he graduated from Brown Institute inMinneapolis, Minnesota. He broke intobroadcasting in 1971 as an overnight discjockey at WMKC-FM in Oshkosh and, in1974, joined the Eau Claire stations ofwhat is now iHeartMedia. He worked as

part of a Marconi Award-winningmorning-show team at WBIZ-FM, wherehe was on-air for approximately 6,000shows. As a reporter, he won severalawards for documentaries and spot newscoverage.

Thomas A. WalkerThomas A. Walkertook a unique pathinto broadcasting.He entered the

industry not as an account executive ordisc jockey, but as a chief financial officerwith years of corporate experience. TheMadison-based company he joined, Mid-West Family Broadcasting, had beenfounded by his grandfather and thenowned by his father. As a result of hisaccomplishments and leadership—andtheirs—Walker is a third-generationmember of the Wisconsin BroadcastersHall of Fame. His grandfather, William E.Walker, was inducted in 1990, and hisfather, William R. Walker, was inducted in1995.

Walker earned his bachelor’s degree andMasters of Business Administration fromthe University of Wisconsin-Madison.

He spent ten years in finance beforejoining the family company in 1990. Hesteered the company through the manyfederal regulatory changes of the nextdecade, and became president andgeneral manager in 1998. Walker playedan important role in strengthening theWisconsin Broadcasters Associationthrough his service as WBA chair, WBAFoundation treasurer, and founder of theWalker Broadcast Management Institute.


Here’s how to contribute to the Wisconsin Broadcasters Association Foundation

C O M PA N Y N A M E A D D R E S S

My contribution is ❏ Personal ❏ Corporate❏ $5,000 ❏ $2,500 ❏ $1,000 ❏ $500 ❏ $250 ❏ $100 ❏ Other_______

Pay by Visa/Mastercard/Discover or check

CARD NUMBER

EXPIRATION DATE CARD SECURITY CODE

NAME AS SHOWN ON CARD (PLEASE PRINT)

DAY PHONE

BILLING ADDRESS OF CREDIT CARD

SIGNATURE

Make checks payable to:Wisconsin Broadcasters Association Foundation44 E. Mifflin Street, Suite 900Madison, Wisconsin 53703

The WBA Foundation’s broad goal is to build a sound generalendowment for the future while at the same time spend a significantamount of contributions and earnings in the general functional areasof public affairs, historic preservation, and education. Please take amoment to indicate where you would recommend your contributionbe spent. Within the Board’s annual goals, every effort will be made tohonor your recommendation for allocation of your funds.

Within the Board’s annual goals please allocate my contribution to:❏ _______% General Fund Endowment

❏ _______% Public Affairs Activities

❏ _______% Education

❏ _______% Scholarship Fund (restricted to this use)

❏ _______% Historic Preservation

Special Donations❏_______ Wisconsin Museum of Broadcasting

❏_______ Hall of Fame Video Project

The WBA Foundation’s Legacy Club honors those who makebequests to the Foundation in their wills.

❏ I would like more information on the WBA Foundation’s Legacy Club

All contributions are fully tax deductible.

WBA Foundation’s RMP Program Helps Provide Sales Reps/Interns for YOUR Station

Eight years ago, your WBA Foundationinitiated a pilot project aimed at identi-fying and training new sales personnelfor Wisconsin radio and televisionstations. The WBA Foundation’s RMPTraining Program is a two-day intensivebroadcast sales training programconducted by Ken Beno, WBA EducationCommittee Chair, in cooperation with theRadio Advertising Bureau.

In essence, Ken conducts two days oftraining based on RAB training materialsand then administers a test which, ifpassed, results in a student/traineereceiving his or her certification as a RadioMarketing Professional from the RAB. Kenconducts the courses on University,College and Technical College campusesaround the state. The students in theseclasses are mainly students from thehosting School. And, although RMP isaimed at Radio, Ken talks about TV sales,as well.

During the 2014-2015 school year, Ken conducted five such sessions:

• UW-Oshkosh, September 30 & October 2, 2014 (18 participants, all certified as RMPs)

• UW-River Falls, October 7 & 9, 2014 (16 participants, all certified as RMPs)

• Northcentral Technical College in Wausau on November 4 & 7, 2014 (11 participants, all certified as RMPs)

• UW-Madison, November 13 & 18, 2014 (15 participants, all certified as RMPs)

• UW-Stevens Point, April 7 & 10, 2015 (15 participants, all certified at RMPs)

In 2012, Ken added a new questionnaire aimed at gauging the interest of the studentsin pursuing a career in broadcast sales as well as their desire to do an internship or jobshadow. Ken has compiled the names and contact information for all the studentsalong with answers to his survey. This information was e-mailed to general managersand sales managers on April 26; just contact the WBA if you’d like this information anddid not receive it.

Since the beginning of the seminars in February 2007, 662 students have been certifiedas Radio Marketing Professionals. A total of 41 seminars have been offered throughApril 2015. Nine have been presented at Northcentral Technical College in Wausau,eight at UW-Stevens Point, seven at UW-Madison and UW-River Falls. UW-Oshkosh hasparticipated in six. UW-Green Bay has hosted two and UW-La Crosse and Nicolet AreaTechnical College in Rhinelander one.

As always, we’re open to suggestions or comments on the WBAFoundation’s RMP program. Your WBA – here to serve YOU!

Have you made your 2015 WBA Foundation Contribution?


Wisconsin Broadcasters

Association

What’s happened so far in 2015 at yourstation that should be held for the

WBA Awards forExcellence Entries?

Find out more at www.wi-broadcasters.org

Steve EggersErection Manager/Project ManagerMobile: (608) 575-9050

communications4587 Hwy TTSun Prairie, Wisconsin 53590www.wave-com.com

Phone: 608) 837-9050Fax: (608) 825-9050

Antenna & Tower Service Since 1968

PCSCellula

ErectionTwo Way

Microwave

May 2, 2015WBA Awards Gala

Madison Marriott

May 12, 2015, 11 AM CentralAdvanced Digital

Retargeting AudienceManagement

Second Tuesday LBS Webinar SeriesMay 21, 2015, 10 AM

Digital Campaigns forRadio’s Top Categories

RAB WebinarJune 9, 2015, 11 AM Central

The Moral Imperative: How to Make the Best

Presentation Your Local DirectClient Has Never HeardSecond Tuesday LBS Webinar Series

June 11, 2015 10 AMBetter Creative for

Better Results RAB Webinar

June 17 & 18, 2015WBA Summer

ConferenceKalahari Resort, Wisconsin Dells

July/August, 2015WBA Doug Chickering

Sports WorkshopTBD

September 17, 2015 10 AM Building Your

Personal Brand RAB Webinar

October 13-15, 2015Broadcasters Clinic

Madison Marriott

November 12, 2015 10 AM Planning Your 2016Digital Strategies

RAB WebinarDecember 10 2015, 10 AM Emerging SponsorshipCategories for 2016

RAB WebinarJanuary 26 & 27, 2016

WBA Winter Conference& State Legislative Day

Concourse Hotel, Madison

February 23 & 24, 2016WBA DC Trip

Embassy Row Courtyard by MarriottFebruary 27, 2016

WBA Student Seminar Madison Marriott

April 26–28, 2016Walker Broadcast

Management InstituteUW-Madison

Calendar of Events

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