Mo Jessa  President

 Earls Kitchen + Bar

Mobilizing Leadership + Engagement

#TalentConnect

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Mo Jessa President Earls Kitchen + Bar

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About Us • Family-run business • Launched by father and son, Leroy Earl “Bus”

Fuller and Stanley Earl Fuller • One of North America’s most successful

independent restaurant groups

Low Engagement The Challenge: Engagement Continued to Decline

0  

10  

20  

30  

40  

50  

60  

70  

80  

90  

2008   2009   2010   2011   2012   2013   2014   2015  

Engagement

0  

500  

1000  

1500  

2000  

2500  

3000  

3500  

4000  

4500  

2008   2009   2010   2011   2012   2013   2014   2015  

Participation

#TalentConnect

 

 

       

Average Guest Count Per Corporate Store

 15,000

 16,000

 17,000

 18,000

 19,000

 20,000

 21,000

 22,000

P1 P3 P5 P7 P9 P11

P13 P2 P4 P6 P8 P10

P12 P1 P3 P5 P7 P9 P11

P13 P2 P4 P6 P8 P10

P12 P1 P3 P5 P7 P9 P11

P13

Average Guest Count Per Corporate Store

FY2012 FY2013 FY2014 FY2015 FY2016

The Challenge: Guest Count Declines

The 3-Prong Approach

Marketing Products People The Earls Experience

How We Did It

1  

2  

3  4  

5  

Operationalize the Earls

Experience

Mobilize Our Leadership

Commitments

Measure Engagement Frequently

Promote Employer Brand

Source Hospitality Leaders

1  Operationalize The Earls Experience

Tabletop Display Creative Posters

Intranet

Creative Video Series 2  Mobilize The Leadership Experience

Measure Engagement Frequently 3  Measure Engagement Frequently

4 Promote Employer Brand

#TalentConnect

We believe in People living large purposeful lives filled with fun

5   Source Hospitality Leaders

The Results

Reduced hiring costs by $1M

Reduced legal costs by 90%

Achieved 85% satisfaction with training + development programs

Achieved +20K of social media advocacy from partners

Increased retention from 28% to 43%

Achieved 87% alignment towards our culture & strategies

Our Recommendations Align your company on its mission, vision and values

Invest in leadership development at all levels of your company

Be clear about accountabilities and responsibilities. Measure people against them.

Lead with Employee Advocacy vs. Employee Branding

Where Are We Going?

✪

Improving Financial Performance

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✪  ✪  ✪  ✪  ✪  ✪  ✪  ✪  ✪  

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✪   ✪  ✪  ✪  ✪  ✪  ✪  ✪  

✪  ✪   ✪  ✪  ✪  

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Edmonton

BC Calgary

Regina Winnipeg

Toronto Bellevue

Denver

Boston

DC

Miami

Chicago

The Earls Family… Whitehorse

Fort Mac Grand Prairie

Medicine Hat

Lethbridge

Red Deer Banff Saskatoon

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And we are growing…

✪  Orlando

Dallas ✪  

Jersey ✪  

Vegas! ✪  

Burlington ✪  

GTA ✪  

Vancouver ✪  ✪  

✪  

Houston ✪   Aventura ✪  

Philly ✪  

Growing to 77stores!

Guest Count Forecast

15,000

16,000

17,000

18,000

19,000

20,000

21,000

22,000

23,000

P1 P3 P5 P7 P9 P11 P13 P2 P4 P6 P8 P10 P12 P1 P3 P5 P7 P9 P11 P13 P2 P4 P6 P8 P10 P12 P1 P3 P5 P7 P9 P11 P13

 

 

       

FY2012 FY2013 FY2014 FY2015 FY2016(P) Average Guest Count Per Corporate Store

Summary

1  

2  

3  4  

5  

Operationalize the Earls

Experience

Mobilize Our Leadership

Commitments

Measure Engagement Frequently

Source Hospitality

Leaders

Promote Employer

Brand

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Questions?

Mo Jessa President Earls Kitchen + Bar

The Earls Experience

Earls Kitchen + Bar