toronto dma annual viewing trends males 18+, total tv, by daypart
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Toronto DMA Annual Viewing Trends Males 18+, Total TV, By Daypart. Average Minute Audience (000) Average Weekly Reach (%) Average Weekly Hours Viewed (Per Cap). Average Minute Audience. Toronto DMA, Males 18+, By Daypart. - PowerPoint PPT PresentationTRANSCRIPT
Toronto DMA Annual Viewing Trends
Males 18+, Total TV, By Daypart
Average Minute Audience (000)Average Weekly Reach (%)
Average Weekly Hours Viewed (Per Cap)
Average Minute Audience
Toronto DMA, Males 18+, By Daypart
Toronto DMA Annual Viewing Trends Males 18+, AMA (000), Total TV
All Day Mo-Su 6a-6a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
50
100
150
200
250
300
350
400
450
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing TrendsMales 18+, AMA (000), Total TV
Morning Mo-Su 6a-10a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
50
100
150
200
250
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing TrendsMales 18+, AMA (000), Total TV
Daytime Mo-Su 10a-4p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
50
100
150
200
250
300
350
400
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing TrendsMales 18+, AMA (000), Total TV
Fringe Mo-Su 4-6p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
100
200
300
400
500
600
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing TrendsMales 18+, AMA (000), Total TV
News Hour Mo-Su 6p-7p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
100
200
300
400
500
600
700
800
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing TrendsMales 18+, AMA (000), Total TV
Prime Time Mo-Su 6p-11p
2004-
2005
2005-
2006
2006-
2007
2007-
2008
2008-
2009
2009-
2010
2010-
2011
2011-
2012
0
200
400
600
800
1000
1200
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing TrendsMales 18+, AMA (000), Total TV
Prime Time Mo-Su 7p-11p
2004-
2005
2005-
2006
2006-
2007
2007-
2008
2008-
2009
2009-
2010
2010-
2011
2011-
2012
0
200
400
600
800
1000
1200
Total TV
Source: BBM Canada – Sept. to Aug.
Average Weekly Reach
Toronto DMA, Males 18+, By Daypart
Toronto DMA Annual Viewing TrendsMales 18+, Avg. Wkly. Reach (%), Total TV
All Day Mo-Su 6a-6a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing TrendsMales 18+, Avg. Wkly. Reach (%), Total TV
Morning Mo-Su 6a-10a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing TrendsMales 18+, Avg. Wkly. Reach (%), Total TV
Daytime Mo-Su 10a-4p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing TrendsMales 18+, Avg. Wkly. Reach (%), Total TV
Fringe Mo-Su 4p-6p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing TrendsMales 18+, Avg. Wkly. Reach (%), Total TV
News Hour Mo-Su 6p-7p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing TrendsMales 18+, Avg. Wkly. Reach (%), Total TV
Prime Time Mo-Su 6p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing Trends Males 18+, Avg. Wkly. Reach (%), Total TV
Prime Time Mo-Su 7p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV
Source: BBM Canada – Sept. to Aug.
Average Weekly Hours Viewed Per Capita
Toronto DMA, Males 18+, By Daypart
Toronto DMA Annual Viewing TrendsMales 18+, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
All Day Mo-Su 6a-6a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
5
10
15
20
25
30
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing Trends Males 18+, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Morning Mo-Su 6a-10a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
0.5
1
1.5
2
2.5
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing TrendsMales 18+, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Daytime Mo-Su 10a-4p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
1
2
3
4
5
6
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing TrendsMales 18+, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Fringe Mo-Su 4p-6p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
0.5
1
1.5
2
2.5
3
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing TrendsMales 18+, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
News Hour Mo-Su 6p-7p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing Trends Males 18+, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Prime Time Mo-Su 6p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
2
4
6
8
10
12
Total TV
Source: BBM Canada – Sept. to Aug.
Toronto DMA Annual Viewing TrendsMales 18+, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Prime Time Mo-Su 7p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0123456789
10
Total TV
Source: BBM Canada – Sept. to Aug.