Toronto Dojo: 10 Year Anniversary

Aoinagi Ken Shu Kai June 2009

Icebreaker:

What are you grateful for?

Pick one thing that stuck with you from the last 10 years or however long you have been on this

journey…

Building Any Case:

• What is the question?• Why is it important?• What others say about the issue? (Literature

Review)• What you say (Your Hypothesis)• Evidence (Data and Tests)• Results• Conclusion

So…What is the Question?

Corporate Social

What the

Heck

Happened?

The world hasThe world has

ChangedChanged

“When I grow up, I want to change the world!”

We most certainly did…

Population/Poverty:

In 1953 there were 2.6B People on the Planet

• Today there are 6.7B People on the Planet

– 1.3B are Chinese

– 1.5 Muslims worldwide

– 19M in Mumbai (Bollywood) alone!

• Today 2.4B are subsisting on $2/day or less

• Today 1.6B are totally off the energy grid

In 2053 the projected population is 9B People!

Corporate Social9 Billion People

Will

Live

Here…

Global Climate Disruption:

• Bio-Diversity and Species Extinction-losing one species every 20 minutes

• Sea Level in this century alone rose between 7 and 23 inches

• In 2000, the worlds average energy consumption was 13 trillion watts per year (that’s 13 terawatts)

• World energy consumption is 10M barrels per hour = 420M gallons per hour!– At $200 per barrel oil prices, OPEC could buy B of A with

one week’s oil consumption (pre-economic meltdown)

Survey Says…

Nice Work Changing the World!

Not to mention what you can’t always see…

Social Divides:

• Inequality in Human Rights– Rich get richer and the poor get poorer…– 27MM in human bondage on this planet today

• Affordable Healthcare– $3Trillion/year industry in the US alone

• Medical and Sociological Pandemics

The list goes on…

Why is this Important?

Evidence:

Economic Meltdown-The world hasEconomic Meltdown-The world has Changed Changed

By the end of 2009, over 4 million will have lost their jobs.

“Real” unemployment is estimated to be 15%.

3 million foreclosure filings in 2008.

$12 trillion of American’s net worth has evaporated.

Average net worth of the 60% of Americans who have net

worth has declined nearly 25% since 2007.

The global economic collapse will cost an estimated 50 million people their jobs.

Over 80% of Americans are distressed about the economy.

Health symptoms are lack of sleep, irritability, relationship tension, depression, gambling, family violence, smoking, alcohol abuse, food binging, and lack of exercise.

Over 80% of Americans are distressed about the economy.

Health symptoms are lack of sleep, irritability, relationship tension, depression, gambling, family violence, smoking, alcohol abuse, food binging, and lack of exercise.

The personal cost ofThe personal cost ofEconomic FailureEconomic Failure

Source: American Psychological Association

What others say about the issue…

“ We are entering a world where more things than ever are

possible but where fewer things than

ever are guaranteed”

--Thomas Friedman

Regenerate, Renew, Refresh: May 30, 2009• Restore the values of the

Greatest Generation to lead the world to a restoration of economical and ecological balance and sanity

• “We can't borrow our way out, we have to invent and innovate our way out of this crisis”

• Imagination -- the single most important competitive advantage you can have today.”

• The imaginative inspiration that leads to great ideas, products, designs and intellectual breakthroughs often is the result of combining the mastery of two or more different fields to “think afresh” and thus arrive at “something that no one else has thought of.”

Three-time Pulitzer Prize-winning journalist

Thomas Friedman

Where are Today’s Leonardo’s? Dr.Howard Zucker (WHO/Harvard) June 3, 2009

• Foundational thought: The belief in the power of human ingenuity where anything is thought possible, hence everything becomes possible

• Where are today’s inspirational renaissance gurus?

• Concentrated Cultivation: Collective will and harnessing of energy to guarantee a paradigm shift to secure a better world for future generations

During the Renaissance, students of creative thought — like da Vinci — forever changed the world

Outliers: The Story of Success M. Gladwell 2009

Talent + Preparation x OPPORTUNITY = Achievement

Talent + Preparation x OPPORTUNITY = Achievement

• We must Maximize Opportunity ie. initiate• High Trust Cultures/Sensei believe in Concerted

Cultivation v. Accomplishment of Natural Growth• This is an “Accumulative Advantage” that

creates outliers• Western Communications is “transmitter-oriented”• Eastern Communications is “receiver-oriented” • Unrestricted Giving/Receiving metaphor • 10,000 times of doing something to get to mastery

level(9,000 Annanko’s to go…)

“When the wind changes, there are those that build walls,

and those that build wind-mills”

--Chinese Proverb

What I have to say about the issue…

Engaging you in a transformative opportunity

The Turning PointA New Renaissance… Re-Generation

• Trance Zen’d           Transformative Ideas for the 21st Century• Green Willow Way- Code Green          Leveraging the “green” movement with

persistence on a path toward progress• The Fourth Phase1.     Beyond Conscience (Primero Ne’)2. Dependence (FATE/Destiny) 3. Independence (Free Will)4. Interdependence (Global Awareness

& Eco- Consciousness) in the New Millennium

Evolution/Phases of the

Human Experience:

Phase 4: Other The Age of Global Awareness & Eco-Consciousness

• Inter-Relationship and Universal Awareness, triple bottom line accounting, globalization, climate change, stewardship of the planet, sustainability and the green movement

• Beyond Self (other/all) not as a default but as a conscious elegant design and incorporation of a holistic world view

Interdependence/Responsibility (other)

Service Beyond Self:

• We are dedicated to serve others

• We are part of an infinite set of concentric circles of community, and we are committed to contributing to the communities to which we belong

• Starting locally and positively extending ourselves ever outward

A Sustainability Code:

Code Green

• Global and Communal Sustainability– From Survive Thrive– Sustainable Growth– Legacy Building & Giving

Statue of Responsibility/Opportunity on the West Coast

2009…A New Day in Her-story

• Dawn of a new age to address the systemic root causes of:– Population/Poverty– Inequality in Human Rights– Social Divides– Medical and Sociological Pandemics– Global Climate Disruption

…our own Florentine Movement

Collective wisdom of the ages

Teaches that the whole point of life

is not what we get

but what we give

And that we have total control over

Fostering a Cross Sector Collaborative of Innovation:

Attributes:

• Risk

• Passion

• Intuition

• Faith

New Paradigm for New Leadership/Sensei Movement in the New Millennium (SD 2008)

Community Social Responsibility (CSR)

• Triple Bottom Line Accounting1. Economic Performance

2. Social Mission

3. Environmental Sustainability/Global Stewardship

Traditional Sensei Responsibility (TSR)

• Triple Circles of Engagement1. Personal Growth

2. Team Impact*

3. Community Stewardship

*As you define team

What makes aWhat makes a

Leader?Leader?

What is the question?

Is this the bestIs this the bestwe can do?we can do?

OpportunityOpportunity

A personal commitment to creating

environmental, social, and economic sustainability

What is the question?

Can WE launch the single biggest peacetime project of our generation?

• Literacy (ABCs)• Informational Literacy• Financial Literacy• Energy/Environmental Literacy:

Code Green– The Energy Internet (IT/ET) or SmartGrid– Develop Personal Energy Plans

“Use Father Profit, to help Mother Nature develop a market/culture for Clean Energy”

Four Paths to Participative Leadership:

1. Popular Culture- A Grass Roots Movement• The Hero’s Journey

2. Educational Focus-• 21st Century Education and Training

3. Organizational Focus-• Lead from where you stand

4. Local Focus-• Community-based Initiatives

Evolutions or Revolutions

Reality Changes Old models don’t work.

Old assumptions don’t produce results.

Collapse of “business as usual”.

Source: Tim Sanders, Saving the World at Work

1

Evolutions or Revolutions

Values Innovation 1776 - Bill of Rights - Personal Freedom

1860’s - End of Slavery - Human Rights

1933 - Social Safety Net - Civic Social Responsibility

2008 - Sustainable Future - Corporate Social Responsibility

Source: Tim Sanders, Saving the World at Work

2 Counterforce:Monarchists -

Counterforce:People are Property Counterforce:

Tough luck is just tough.

Counterforce:Green Washing

We Have a Problem

Have observed illegal or unethical conduct by their employer in past

12 months.

Don’t believe their company honors their values and

commitments.

Want to work for companies that

directly contribute to solving social and environ. problems.

83%

Say companies have a responsibility to solve social and environmental problems.

86%

View Business as Negatively Impacting the Public Good

88%

Distrust Big Companies

CONSUMERSCONSUMERS

87%

Say they would switch to brands that are socially and environ-mentally responsible. problems.

Sources: McKinsey & Co., Cone Marketing, Harris

76%

80% 81%

Say they want to personally create social/environmental benefits but aren’t sure what to do.

80%

EMPLOYEESEMPLOYEES

Believe business has a direct responsibility to help solve social and environ. problems.

84%

Believe reputation damage due to being seen as socially irresponsible is one of their top 3 strategic threats.

80%

Say they need to do better to fulfill their social and environ. respons-ibility but aren’t sure what to do.

75%

LEADERSLEADERS

Revolutions

Business Innovation Disruptive innovation creates new

products, new methods, new solutions and…

Steals dinosaurs’ customers.

3

We will no longer tolerate the

or the

as necessary for progress.

We will no longer tolerate the

or the

as necessary for progress.

destruction of our destruction of our environmentenvironment

exploitationexploitationof our livesof our lives

A NewA New

MORAL IMPERATIVEMORAL IMPERATIVE

”“

Zoaker International

72% of stock owners say the company they own stock in has social responsibilities to its employees, customers, and the environment that come before financial results.

What if there was another way?

The greatest good for the greatest The greatest good for the greatest number of people produces the number of people produces the greatest good for each individualgreatest good for each individual..

- John Nash- John Nash

Human Capitalism: Human Capitalism:

”“

Step-UpStep-Upto Civilizationto Civilization

Whole Person Jobs

Useful Technology

Environmental Protection

Optimism + Happiness

Cultural Integration

Source: Economist

Tolerance

Religious Freedom

Free Speech

Free Press

Equality Under Law

Middle Class drives Human Rights + Economic Development

Forces forForces forChangeChange

Launch Pad vs. Trickle Down Economics

HEALTHCAREEDUCATION

INFRASTRUCTURECAPITAL

+

The new goal of humanity isSustainable Abundance

What theWhat the

People + Planet

Sustainable

Profit

Abundance

World WantsWorld Wants

Don’t settle

for

Don’t settle

forincomplete thinking..incomplete thinking..

Mission Statements

Values Statement

Business Objectives

What Gets Measured/Rewarded

What People Really Do

Reality of Current Marketplace

OFFICIAL STORY

REAL STORY

Creating a New Model:

ORGANIZATIONAL

DRAMA

The truth about CSRThe truth about CSRCorporate Social Responsibility will never have the serious attention of senior decision makers until it becomes Corporate Social Opportunity.

Father Profit & The New MovementFather Profit & The New Movement

Improve Lives of People

Health of our Planet

To Make a Sustainable

Profit

TRIPLE BOTTOM LINEThis is the

REPUTATION (Cause Marketing)

CLUELESS(What cause?)

STRATEGY (THE CAUSE)

A Million Dinosaurs

Exxon Chevron

Fast Followers Early

Adopters

Toyota

Virgin Air

Apple

GE

Patagonia

Clifbar

Starbucks

Grameen Bank

Newman’s Own

Whole Foods

DOW GM

UnsureLaggards

GIVEGROWGAIN

ImageVision is a Metric

Acquire, Fire,

Divest

Leadership of the PastLeadership of the Past

Moral justification of unrestrained self-interest.

Ebita Leverage Assets Public Relations

GAINGROWGOOD

Improve the Quality of Everyone’s Life

Innovation to Benefit Humanity

Unique Value Advantage

GTV Create New Value

Sustainable Abundance

Strategic justification of morality.

Leadership of the Future

INVITEPEOPLE MARKETPLACE

INVENTPLANET WORKPLACE

IDEALIZEPROFIT COMMUNITY

+ +

+ +

GOOD GROW GAIN

Unique Value CreationUnique Value Creation

Smog Eating Cement

Water Purifying Straw Soy Shirts

Organic LED Lights

Stopping Terrorists

Educating Girls

Corporate Athlete

Local Focus- Community-based Initiatives

Think Globally, Act Locally

SAN DIEGOSAN DIEGO

Hot + Dry

More Wildfires

Higher Sea Level

Population

Congestion

Source: 2050 Understanding the San Diego Region/ San Diego Foundation

Water Shortages

Public Health

Degraded Air quality

Bio-Diversity

Quality of Life

20502050

The lesson ofThe lesson of

HistoryHistory

”“We are all in this together.

WILL DURANT

Sustainability, Growth & The Green Willow

Sustainable growth is a promise whose time has come

But we must ACT NOW!

Four Paths to Participative Leadership:

1. Popular Culture- A Grass Roots Movement• The Hero’s Journey

2. Educational Focus-• 21st Century Education and Training

3. Organizational Focus-• Lead from where you stand

4. Local Focus-• Community-based Initiatives

Results & Conclusion:

10 years ago…

5 years ago…

Last Year: A Second Generation of Black Belts:

We have the support…

We say “Yes to that!”

We have the balls…

We can smile pretty when needed…

We can even summon the energy for Green…

George Bernard Shaw

"People are always blaming their circumstances for what they are.

I don't believe in circumstances.

The people who get on in this world are the people who get up and look

for the circumstances they want, and if they can't find them, they

make them."

Trance Zen’d:

Green Willow

is the art of living in powerful contentment within the whirlwind of life

It is the conscious investment of physical, mental, emotional and spiritual energy toward becoming, and being, your best possible self in all moments

other than that it is no big deal…

Congratulationsto the Toronto Dojo

Here’s to the next 10 years…

Jai Ho Baby!