toronto session - transmedia storytelling with the secret location

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Transmedia Storytelling...

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction (5 minutes)

What is Transmedia + Examples (25 minutes)

Discussion (15 Minutes)

Thoughts Use: #SLBBDOThursday, November 25, 2010

Hi! I Am:JAMES MILWARDEXECUTIVE PRODUCER AND FOUNDER: SECRET LOCATION

Thursday, November 25, 2010

Representation:Thursday, November 25, 2010

We Are: Designers Producers / Project Managers Strategists Flash & Web Developers iPhone / Mobile Developers 3D / Motion Graphics Animators

Thursday, November 25, 2010

Our Focus:Thursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

So, Transmedia. WTF?

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Transmedia Storytelling 101

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Thoughts Use: #SLBBDOThursday, November 25, 2010

Thoughts Use: #SLBBDOThursday, November 25, 2010

Thoughts Use: #SLBBDOThursday, November 25, 2010

Thoughts Use: #SLBBDOThursday, November 25, 2010

This is Integrated Advertising

Thursday, November 25, 2010

This is Transmedia Storytelling

Thursday, November 25, 2010

Thursday, November 25, 2010

Thursday, November 25, 2010

1. Hardcore UsersTweet about this at: #mmtransmediaThursday, November 25, 2010

2. The Lifters

Tweet about this at: #mmtransmediaThursday, November 25, 2010

3. SpectatorsTweet about this at: #mmtransmediaThursday, November 25, 2010

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

What works (and doesnt).

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Examples & Case Studies

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

After one year, the number of viewers who had visited BMW's Web site to download The Hire shot to over 21 million, and with three more lms added in 2002, it rocketed to 100 million, sparking a Harvard Business School case study. One million enthusiasts ordered a DVD with all eight lms.

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Coca-Colas Happiness Factory [has been developed] as a virtual world of characters and storylines that has impacted sales of Coke globally and will provide revenue streams that can be exploited through the likes of comics, videogames and lms.Jonathan MildenhallVP of Global Advertising & Creative Excellence The Coca-Cola Company

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

SL CaseStudies:

StanfieldsAdvertising / Brand InteractiveThoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Stanfields Results: In less than 7 days, weve reached our goal of: 25,000 likes on Facebook, raising $25,000 for Testicular Cancer awareness. Reached 50K Likes and $50K in 22 days. Pulled in over 750,000 visits over the full 25 days. We streamed 3,266,515 minutes of video or 6.2 years Received coverage from every major TV network, Newspaper, Radio Station and News Website in Canada. Check it out here: http://guyathome.com/

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

SL CaseStudies:

In Real LifeTV Show Interactive Extension for YTVThoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

In Real Lifes Results:In just over 8 weeks, weve seen; Over 1,500,000 Views. 9 mins on site week days & 25 mins on weekends. Over 3000 levels created by kids On track to be YTVs most played game! Check it out here: http://inreallife.ytv.com/

Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

5 Key Insights into Transmedia1. Start with a clear sense of your goals. 2. Dont get hung up on rules & denitions. 3. Brand stories arent always ction. 4. Use each platform for its unique strengths. 5. Let the audience participate in the experience.Thoughts Use: #SLBBDOThursday, November 25, 2010

Introduction Transmedia WTF? Discussion

Questions & Discussion?E-Mail: Web: james@thesecretlocation.com www.thesecretlocation.comThoughts Use: #SLBBDOThursday, November 25, 2010

Twitter: @secretlocation

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