toronto star media kit 2016 - · pdf filetoronto star media kit 2016. 2 toronto star source:...
TRANSCRIPT
Toronto StarMedia Kit2016
2
Toronto Star
Source: Vividata Q1-2016, Total Adults 18+; Read Star Print weekly cume; comScore Media Metrix, Avg. Monthly Unique Visitors, Q2-2016
Desktop
Print Tablet
Mobile
2,429,000Monthly UV
3,130,000Monthly UV
705,000Monthly UV
3,622,000Weekly Readers
Toronto
Star Touch
250,000Downloads
Toronto Star is Canada's largest local daily newspaper,
with one of the largest readerships in the country. The Star,
with its award-winning newsroom, began as a paper for
the people, and today it continues to uphold the highest
standards of journalistic integrity. We continue to build
the trust and loyalty our readers rightly deserve, each
and every day.
3
Toronto Star Touch
With over 11 million loyal readers
Toronto Star can tell
your story to your target audience.
3.6
Million+
Desktop
2.4
Million+
Mobile
3.1
Million+
Tablet
705,000
967,000 250,000
Source: Total Gross Reach - Vividata Q1-2016, Total Adults 18+; Read Star Print weekly cume; comScore Media Metrix, Avg. Monthly Unique Visitors,
Q2-2016 (thestar.com); 2016 SMM Internal Email Stats (Wonderlist, thestar.com, toronto.com, The Kit); Downloads from iTunes & Google Play stores
4
2,463,000 2,726,000Boomers personal
incomes have kept
pace with their growth
in the last decade,
increasing by more
than 30%. That makes
engaging with this
demographic even
more crucial for
advertisers.
This key group
comprises nearly
half the Canadian
population, in which
72% are homeowners,
61% are parents and
45% are families of
three or more.
2,357,000 1,006,000 1,194,00018% of mothers
read our content
every week.
Canada is indeed a
multicultural society.
29% of our audience
were born outside
of Canada, and
33% speak another
language.
We reach 22% of
affluent Canadians
(household income
of 125K+).
Boomers Age 24-54 Moms Affluent Multiculturalism
We Reach
Source: Vividata Q1-2016, Total Adults 18+; Read Star Print/Digital weekly cume
1,738,000Across all platforms,
a third of Star readers
are Millennials.
Millennials
5
Toronto Star DistributionWeekday 309,000
Saturday 419,000
Sunday 268,000
GTA Cities Listing by County/Region
Toronto: former municipalities of Etobicoke, York,
North York, East York, Scarborough and City of Toronto
Halton Region: Burlington, Oakville, Milton and Halton Hills
Peel Region: Mississauga, Brampton and Caledon
York Region: Aurora, East Gwillimbury,
Georgina, King, Markham,
Newmarket, Richmond Hill,
Vaughan, and Whitchurch-Stouffville
Durham Region: Ajax, Brock,
Clarington, Oshawa, Pickering,
Scugog, Uxbridge and Whitby
5
Source: CCAB-Total Audit,1
2-month ending December 2015
GTA County/Region (CDs)
County/Regions (CDs)
6
Editorial CalendarToronto Star
Monday Tuesday Friday SaturdaySunday Wednesday Thursday
News News News News NewsNews News
Sports Sports Sports Sports SportsSports Sports
Entertainment Greater Toronto Greater Toronto Greater Toronto Greater TorontoGreater Toronto Greater Toronto
New York Times Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life
New York Times
Book Review
Travel Travel
Insight Business BusinessBusiness BusinessBusiness Business
Insight
New in Homes
Wheels
Starweek
Comics
7
Digital Capabilities
One of the most-visited newspaper websites in Canada, thestar.com is an award-winning news, information and entertainment
site that attracts visitors who are affluent, educated and influential decision-makers. Standard display, rich media, takeovers,
sponsorships, native articles and video solutions available across the site.
5,453,000 Unique visitors per month
Gender
Household Income
Household Size
Intent to Purchase
Interests
And More…
Hockey
Education
Autos
Health
Travel
Theatre (Fine Arts)
News & Information
Sports
Business & Finance
Law & Government
Lifestyle
Entertainment
Reach a targeted audience
3rd Party Targeting:1st Party Audience Segments:
Customized 1st party data segments available upon request.
55% A25-54
41% HHI 100K+
51%
49%
Source: comScore Media Metrix, Avg. Monthly Unique Visitors, Q2-2016
8Source: comScore Media Metrix, Avg. Monthly Unique Visitors, Q2-2016
thestar.com Reaches Over 5,453,000 Unique Visitors Per Month
2,699,000 2,754,000 853,000 1,780,000 1,860,000
Men Women Families Boomers Millennials
9
Email Marketing CapabilitiesTargeting By Category, Age, Geo & Gender, HHI, Lifestyle, Family
Wonderlist
344,491
Wonderlist
Weekly Extras
63,497
Thestar.comDedicated
43,762
Thestar.comMorning Headlines
19,764
Thestar.comDaily Sports
8,730
Toronto.comWeekender
44,625
Toronto.com3rd Party
15,606
Source: 2016 SMM Internal Email Stats
10
Toronto at Your fingertipsToronto’s ultimate entertainment destination covers it all with
up-to-the-minute information and listings. From local festivals,
concerts and live theatre to movies, events and dining out,
this continually updated website is your trusted guide for
what's going on in Canada’s largest city.
Source: comScore Media Metrix, Avg. Monthly Unique Visitors, Q2-2016
Start your engines!Wheels.ca is Canada’s most comprehensive and trusted
automotive resource online. Offering everything from the
latest automotive news and opinions from renowned
automotive experts to car-comparison tools, car finders,
a robust used-vehicle section and driving tips,
this popular website is the contentengine roars.
Digital Capabilities
Desktop TabletMobile
245,000Monthly UV
228,000Monthly UV
44,000Monthly UV
Desktop TabletMobile
118,000Monthly UV
91,000Monthly UV
24,000Monthly UV
11
Bringing a world of information right to consumers’
fingertips. Users touch, tap and swipe to discover rich
daily coverage, emerging stories and a fresh look at
compelling Toronto Star features. Since its launch,
Toronto Star Touch is the number 1 news app, as it
reaches a new audience of younger, wealthier and
connected readers.
Downloads: 250,000
Unique Devices: 60,000 weekly
startouch.thestar.com
Toronto Star Touch
Available platforms:
Source: Downloads from iTunes & Google Play stores; Localytics- Avg. Weekly Unique Devices, Feb-Apr 2016
12
Desktop
25,000 UV
Mobile
87,500 UV
Tablet Web
12,500 UV
687,000+ Weekly Readers
Vividata Q1-2016, Total Adults 18, Combined CMA Markets – Toronto, Ottawa, Montreal, Calgary, Edmonton,
Vancouver (*In house model based on Vividata Q1-2016 factored for fashion/lifestyle content readership
and circulation); Google Analytics, 2016 Avg.; Total Reach of THE KIT e-newsletters/e-blasts subscribers, 2016
The Kit and thekit.ca
Engaging Beauty & FashionThe Kit’s brand reaches women across the country through
a weekly glossy newspaper section, newsletters and a
compelling digital site. And every Thursday in Toronto Star
Touch, Le Kit French, South Asian Kit and Kit Chinese providing
access to key demographics within Canada’s major cities.
The Kit is the go-to resource for smart shopping, enlightening
beauty and hair videos, plus the ultimate in skincare advice.
Email Subscribers
70,000+
13
Toronto Star Consumer Opt-Ins
Print products
offered toToronto Star subscribers
that wish to enhance
their subscription with
specific content
• Active readership keen to read the product
each week
• Requested readership who pay a premium to
receive the product
• Targeted readership that meets advertiser’s needs
The ART of Consumer Opt-Ins
The Star currently
offers the following
opt-in products:Starweek, That’s Puzzling
and New York Times
supplement
With cost-effective advertising solutions:
• Staying power for your ads
• Various and unique ad positions available
• Custom content opportunities
• Add mass & domination to your campaign
Leverage The Star brand
13
14
42% 76% 94% 89%
Educatedhave a University or college education
Adults 50+ Home Owners
The NYT Audience*
53%
MaleHHI $100K+ Female
47%
Readers
78%
read all of the past 4 issues
*Source: Toronto Star New York Times Supplement Subscriber Online Survey, January 2015
International & Book ReviewNew York Times
•60,550 Toronto
•4,424 Waterloo
•15,850 HamiltonPrint Total
Weekly
Distribution80,800+
Thought-provoking, insightful and entertaining. The New York Times and
Book Review attracts an affluent, educated and mature audience.
Home delivery subscribers to Saturday edition of The Hamilton Spectator
& Waterloo Record, and Sunday edition of Toronto Star are invited to opt-in
to receive The New York Times Sections at a cost of only $1.50 per week.
14
15Source: Vividata Q1-2016, Ontario Adults 18+, Starweek AIR; *Internal Distribution Stats, 2015
37%44% 47%
Women Adults 65+
64%
Married/Living
Together
Men
56% $82.5K78%
Home
Owners
Average
HHI
Bachelor’s
Degree+
Loyal: 68% read 3 or 4 out of 4 Starweek editions
Committed: Subscribers pay an additional $0.75 to receive
a copy of Starweek with their Saturday Star subscription
Engaged: More than one-half of Starweek readers read an edition 3+ times
Weekly Television Listings MagazineStarweek
Starweek is a valuable daily planning tool for dedicated readers.
Over 50 pages of content, including: detailed show listings by ½
hour time blocks; a daily “Worth Watching” feature; TV-based
puzzles and games; and more. Starweek is available as an opt-in
subscription, as well as in single copy editions, of The Saturday
Star.
126,500weekly
distribution*
680,000readers
every week
16
40 Page Puzzle Book
Material DeadlinesBooking Deadline: Mondays 5pm (12 days prior)
Material Deadline: Thursdays 5pm (12 days prior)
THAT’S PUZZLING is a fun and exciting puzzle book with over
40 pages with more than 20 diverse puzzles with a variety of
difficulty levels, many unique to this publication, such as
Lexicon, Boggle, Jumble for Kids, Scrabblegrams and
Jumble Crossword.
THAT’S PUZZLING is distributed weekly to Saturday Star
subscribers for an additional cost of $0.50, as well as within
single copies of the Friday edition of the Toronto Star.
Bundled advertising opportunities are available.
That’s Puzzling
20,000weekly distribution*
16
17
• Custom Publishing
• Special Sections
• Impact Ad Executions
• Zoning Opportunities
• Local or National
- campaign
- opportunities
• Programmatic
• Native advertising
• Digital ads
• Site takeover
• Sponsored content
• Mobile geo-targeting
• Toronto Star Touch ads
• Sponsored e-blasts
• Daily newsletter
• Articles and videos
• Infographics
• Custom magazines
• Corporate
newsletters
• Brand videos
• Company profiles
• Events coverage
• Print & distribution
• Inserts
• Glossy wraps
• Die-cut wraps
• Hi-brite wraps
• Tag-ons
• Polybags
• Post-it notes
• Product sampling
• Street teams
• Reach an intimate
vip group or an entire
stadium of participants
sampling
• Outdoor
• Exhibits
• Activations
• Augmented reality
DigitalPrint Print & DistributionContent Experiential
Toronto Star Solutions
17
18
Content SolutionsWe are a multi-platform content organization reaching
audiences across Canada with a suite of content
services. We provide advertisers with a strategic fit for
their message through stories that come to life in
words, images, video, social media and custom
environments.
18
19
Thursday:
Home Delivery and Provincial
Saturday:
Home Delivery, Single copy, Provincial
Flexible delivery by FSA to all
or selected zones within the GTA
• Access to new homes and
condo developments
• Volume CPM discounts
(Activity pro-rated to ROP contract)
• Delivery by adult carriers
• Guaranteed AM delivery
• Munimum quantity 10,000 per drop
InsertsOur turn key print and distribution product
offers marketers a one stop shop for the
development, printing and distribution of
advertising messaging our team can reach
your targeted audience.
Toronto Star Distribution
Available Thursday & Saturday
Distribution Locations by Zone
Zone 1: Central
Zone 2: GTA East
Zone 3: GTA North
Zone 4: GTA West
20
Custom Printing & Distribution SolutionsOur turn key print and distribution product offers marketers
a one stop shop for the development, printing and
distribution of advertising messaging. From cover wraps
and flyers to inserts, outserts and custom magazines our
team can reach yourtargeted audience in the GTA,
Ontario and across Canada.
Our Business Geomatics team provides advanced
distribution analytics which can leverage geographical
and demographic as well as client proprietary data
to make the best possible insert distribution
recommendations. We license a variety of datasets
from Environics Analytics to suggest customized
distribution targeting such as:
• Geo-Target radius from client locations, custom territories, etc.
• Demographic/expenditure based targeting with such factors as age,
income, education, PRISM, spend, etc.
• Proprietary Customer data (we are fully compliant with privacy requirements)20
21
Press Run Sections Booking Booking Set & ProofChange to
Set & ProofCamera Ready
Monday EditionNews, Sports, GTA, Business, Classified, Life, Entertainment
Friday 12:00pm Friday 12:00pm Monday 10:00am Monday 12:00pm
Tuesday EditionNews, Sports, GTA, Business, Classified, Life, Entertainment
Friday 12:00pm Friday 12:00pm Monday 10:00am Monday 12:00pm
Wednesday EditionNews, Sports, GTA, Business, Classified, Life, Entertainment
Monday 12:00pm Monday 12:00pm Tuesday 10:00am Tuesday 12:00pm
Thursday EditionNews, Sports, GTA, Business, Classified
Tuesday 12:00pm Tuesday 12:00pm Wednesday 10:00am Wednesday 12:00pm
Thursday Preprint Life, Entainment, Travel Monday 12:00pm Monday 4:30pm Tuesday 11:00am Tuesday 4:30pm
Friday EditionNews, Sports, GTA, Business, Classified, Life, Entertainment
Wednesday 12:00pm Wednesday 12:00pm Thursday 10:00am Thursday 12:00pm
Saturday EditionNews, Sports, GTA, Business, Classified
Wednesday 4:30pm Wednesday 4:30pm Thursday 2:00pm Thursday 4:30pm
Saturday Preprint #1 Comics Monday 12:00pm Monday 4:30pm Tuesday 11:00am Tuesday 4:30pm
Saturday Preprint #2New in Homes, Life,
Entertainment, TravelTuesday 12:00pm Tuesday 4:30pm Wednesday 11:00am
Wednesday 4:30pm
Saturday Preprint #3 Wheels, Insight Tuesday 4:30pm Wednesday 12:00pm Thursday 11:00am Thursday 12:00pm
Sunday EditionNews, Sports, Life,
Entertainment, InsightThursday 4:30pm Thursday 4:30pm Friday 11:00am
Friday 4:30pm
Sunday Preprint New York Times Wednesday 4:30pm Wednesday 4:30pm Thursday 11:00am Thursday 4:30pm
Toronto Star Booking & Material Deadlines
Monday Classified - 4:00pm Saturday
Monday Vitals - 3:15pm Sunday
Tuesday Classified - Noon Monday
Tuesday Vitals - 3:15 Monday
Wednesday Classified – Noon Tuesday
Wednesday Vitals - 3:15 Tuesday
Thursday Classified – Noon Wednesday
Thursday Vitals - 3:15 Wednesday
Friday Classified – Noon Thursday
Friday Vitals - 3:15 Thursday
Saturday Classified - 10:00am Friday
Saturday Vitals - 11:00am Friday
Sunday Classified – Noon Saturday
Sunday Vitals - 3:15 Saturday
Classified & Vitals Deadlines
High Impact Executionsstarmetromedia.com
Our Sitesthestar.com
thekit.ca
toronto.com
wheels.ca
wonderlist.ca
Specs & DeadlinesSpecs & Deadlines
Contact Us