Toronto Star Media Kit 2017

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Toronto Star

Desktop Print

Tablet Mobile

1,761,000

Monthly UV

4,495,000

Monthly UV 848,000 Monthly UV

3,306,000

Weekly Readers

Toronto Star is Canada's largest local daily newspaper, with one of the largest readerships in the country. The Star, with its award-winning newsroom, began as a paper for the people, and it continues to uphold the highest standards of journalistic integrity. We strive to build the trust and loyalty our readers rightly deserve, each and every day.

Source: Vividata Q2-2017, Total Adults 18+, Read Star Print weekly cume, comScore Media Metrix, Avg. Monthly Unique Visitors, July-September 2017

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2,216,000 2,329,000 Boomers’ personal incomes have kept pace with their growth in the last decade, increasing by more than 30%. That makes engaging with this demographic even more crucial for advertisers.

This key group comprises nearly half the Canadian population, in which 70% are homeowners, 63% are parents and 78% are families of three or more.

2,095,000 862,000 1,231,000 A strong and active demographic in which 62% are working (employed) or going to school.

Canada is indeed a multicultural society. One third of our audience were born outside of Canada, and 34% speak another language.

We reach 21% of affluent Canadians (household income of 125K+).

Boomers Age 24-54 Moms Affluent Multicultural

We Reach

Source: Vividata Q2-2017, Total Adults 18+; Read Star Print/Digital weekly cume

1,406,000 Across all platforms, 30% of Star readers are Millennials.

Millennials

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Editorial Calendar Toronto Star

Monday Tuesday Friday Saturday Sunday Wednesday Thursday

News News News News News News News

Sports Sports Sports Sports Sports Sports Sports

Entertainment Greater Toronto Greater Toronto Greater Toronto Greater Toronto Greater Toronto Greater Toronto

New York Times Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life

New York Times Book Review

Travel Travel

Insight Business Business Business Business Business Business

Insight

New in Homes

Wheels

Starweek

Comics

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Digital Capabilities

One of the most-visited newspaper websites in Canada, thestar.com is an award-winning news, information and entertainment

site that attracts visitors who are affluent, educated and influential decision-makers. Standard display, rich media, takeovers,

sponsorships, native articles and video solutions available across the site.

6,393,000 Unique visitors per month

Gender

Household Income

Household Size

Intent to Purchase

Interests

And More…

Hockey

Education

Autos

Health

Travel

Theatre (Fine Arts)

News & Information

Sports

Business & Finance

Law & Government

Lifestyle

Entertainment

Reach a targeted audience 3rd Party Targeting: 1st Party Audience Segments:

Customized 1st party data segments available upon request.

65% A25-54

48% HHI 100K+

50%

50%

Source: comScore Media Metrix, Total Unique Visitors, July-September 2017.  HHI profile based on desktop users only

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Email Marketing Capabilities Targeting By Category, Age, Geo & Gender, HHI, Lifestyle, Family

Wonderlist

364,798

Wonderlist

Weekly Extras

61,219

thestar.com Dedicated

44,436

thestar.com Morning Headlines

24,829

thestar.com Daily Sports

9,483

Toronto.com Weekender

41,922

Toronto.com 3rd Party

14,705

Source: 2017 SMM Internal Email Stats

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Toronto at your fingertips Toronto’s ultimate entertainment destination covers it all with

up-to-the-minute information and listings. From local festivals,

concerts and live theatre to movies, events and dining out,

this continually updated website is your trusted guide for

what's going on in Canada’s largest city.

Source: comScore Media Metrix, Unique Visitors, April-June 2017

Start your engines! Wheels.ca is Canada’s most comprehensive and trusted

automotive resource online. Offering everything from

the latest news and opinions from renowned automotive

experts to car-comparison tools, car finders, a robust

used-vehicle section and driving tips, this popular

website is a powerful content engine.

Digital Capabilities

Desktop Tablet Mobile 119,000

Monthly UV 181,000

Monthly UV 26,000 Monthly UV

Desktop Tablet Mobile 100,000

Monthly UV 76,000

Monthly UV 25,000 Monthly UV

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Desktop 97,000 UV

Mobile 97,000 UV

Tablet Web 32,000 UV

Print 644,000+ Weekly Readers

Source: Vividata Q2-2017 Study, Adults 18+; Combined CMA Markets – Toronto, Ottawa, Montreal, Calgary, Edmonton, Vancouver; NOTE: In house model based on Vividata Q2-2017 factored for fashion/lifestyle content readership and circulation; Google Analytics, 2017 Avg.; Total Reach of THE KIT e-newsletters/e-blasts subscribers, 2017

The Kit and thekit.ca

Engaging Beauty & Fashion The Kit’s brand reaches women across the country through a weekly glossy newspaper section, newsletters and a compelling digital site. And The Kit Chinese and The Kit Compact provide access to key demographics within Canada's major cities. The Kit is the go-to resource for smart shopping, enlightening beauty and hair videos, plus the ultimate in skincare advice.

Email Subscribers 70,000+

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Toronto Star Consumer Opt-Ins

Print products offered to Toronto Star subscribers that wish to enhance their subscription with specific content

• Active readership keen to read the product each week • Requested readership who pay a premium to receive the product • Targeted readership that meets advertiser’s needs

The ART of Consumer Opt-Ins

The Star currently offers the following opt-in products: Starweek, That’s Puzzling and New York Times supplement

With cost-effective advertising solutions: • Staying power for your ads • Various and unique ad positions available • Custom content opportunities • Add mass & domination to your campaign

Leverage The Star brand

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The NYT Audience*

NYT subscribers in Toronto are younger, make more money and are more educated than the average GTA resident.

Sources: Internal Distribution Stats – NYTIW, October 2017; *Environics Analytics DemoStats/Household Spend 2016 - Based on New York Times Subscribers (GTA postal codes) vs Total GTA Population

International & Book Review The New York Times

• 60,000 Toronto

• 5,981 Waterloo

• 14,150 Hamilton Print Total Weekly Distribution

80,131

Thought-provoking, insightful and entertaining. The New York Times and Book Review attracts an affluent and educated audience.

Home delivery subscribers to Saturday’s edition of The Hamilton Spectator & Waterloo Record, and Sunday edition of Toronto Star are invited to opt-in to receive The New York Times sections at a cost of only $1.50 per week.

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123

132

117

116

Mgmt Occupations

Univ Degree+

HHI $150K+

Age 30-39

NYT Subscriber Index over Average

11 Sources: Vividata Q2-2017, Ontario Adults 18+, Starweek AIR; *Internal Distribution Stats-12 month Avg., 2016

42% 47% 33%

Women Adults 65+

68%

Married/Living Together

Men

53% $84.5K 78%

Home Owners

Average HHI

Bachelor’s Degree+

Committed: Subscribers pay an additional $1.00 to receive a copy of Starweek with their Saturday edition of the Star

Engaged: More than one-half of Starweek readers read an edition 3+ times

Weekly Television Listings Magazine Starweek Starweek is a valuable daily planning tool for dedicated readers. Over 50 pages of content including: detailed show listings by half hour time blocks, a daily “Worth Watching” feature, TV-based puzzles and games, and more. Starweek is available as an opt-in subscription and in single copy editions of the Saturday Star.

162,762weekly

distribution*

644,000 readers

every week

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40 Page Puzzle Book THAT’S PUZZLING is an engaging puzzle book offering a weekly selection of over 20 puzzles and a variety of difficulty levels. Many puzzles are unique to this publication, such as Lexicon, Boggle, Jumble for Kids, Scrabblegrams and Jumble Crossword. THAT’S PUZZLING is distributed weekly to Saturday Star subscribers for an additional cost of $0.50, as well as within single copies of the Friday edition of the Toronto Star. Bundled advertising opportunities are available.

That’s Puzzling

12 Sources: *Internal Distribution Stats-12 month Avg., 2016;  Environics Analytics DemoStats/Household Spend 2016 - Based on That’s Puzzling Subscribers (GTA postal codes) vs Total GTA Population

48%

Women Men

52%

A Younger Demo

Avg Age 42 Avg HHI

$118,775 High Income

Univ. Degree+

Subscriber Index Over Average

115 Mgmt

Occupations 113

20,000+ weekly distribution*

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• Custom Publishing

• Special Sections

• Impact Ad Executions

• Zoning Opportunities

• Local or National campaign opportunities

• Programmatic

• Native advertising

• Digital ads

• Site takeover

• Sponsored content

• Mobile geo-targeting

• Sponsored e-blasts

• Daily newsletters

• Articles and videos

• Infographics

• Custom magazines

• Corporate newsletters

• Brand videos

• Company profiles

• Events coverage

• Print & distribution • Inserts

• Glossy wraps

• Die-cut wraps

• Hi-brite wraps

• Tag-ons

• Polybags

• Post-it notes

• Product sampling

• Street teams

• Sampling

• Outdoor

• Exhibits

• Activations

• Augmented reality

Digital Print Print & Distribution Content Experiential

Toronto Star Solutions

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Content Solutions We are a multi-platform content organization reaching audiences across Canada with a suite of content services. We provide advertisers with a strategic fit for their message through stories that come to life in words, images, video, social media and custom environments.

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Custom Printing & Distribution Solutions Our turnkey print and distribution product offers marketers a one-stop shop for the development, printing and distribution of advertising messaging. From cover wraps and flyers to inserts, outserts and custom magazines our team can reach your targeted audience in the GTA, Ontario and across Canada. Our Business Geomatics team provides advanced distribution analytics which can leverage geographical and demographic as well as client proprietary data to make the best possible insert distribution recommendations. We license a variety of datasets from Environics Analytics to suggest customized distribution targeting such as:   • Geo-Target radius from client locations, custom territories, etc.

• Demographic/expenditure based targeting with such factors as age, income, education, PRISM, spend, etc.

• Proprietary Customer data (we are fully compliant with privacy requirements)

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Thursday: Home Delivery and Provincial Saturday: Home Delivery, Single Copy, Provincial Flexible delivery by FSA to all or selected zones within the GTA • Access to new homes and condo developments • Volume CPM discounts (Activity pro-rated to ROP contract) • Delivery by adult carriers • Guaranteed AM delivery • Minimum quantity 10,000 per drop

Inserts Toronto Star Distribution Available Thursday & Saturday

Distribution Locations by Zone Zone 1: Central

Zone 2: GTA East

Zone 3: GTA North

Zone 4: GTA West

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PressRun Sec+onsBooking Booking Set&Proof ChangetoSet&Proof CameraReady

Monday Edition News, Sports, GTA, Business, Classified, Life, Entertainment

Friday 12:00pm Friday 12:00pm Monday 10:00am Monday 12:00pm

Tuesday Edition News, Sports, GTA, Business, Classified, Life, Entertainment

Friday 12:00pm Friday 12:00pm Monday 10:00am Monday 12:00pm

Wednesday Edition News, Sports, GTA, Business, Classified, Life, Entertainment

Monday 12:00pm Monday 12:00pm Tuesday 10:00am Tuesday 12:00pm

Thursday Edition News, Sports, GTA, Business, Classified Tuesday 12:00pm Tuesday 12:00pm Wednesday 10:00am Wednesday 12:00pm

Thursday Preprint Life, Entertainment, Travel Monday 12:00pm Monday 4:30pm Tuesday 11:00am Tuesday 4:30pm

Friday Edition News, Sports, GTA, Business, Classified, Life, Entertainment

Wednesday 12:00pm Wednesday 12:00pm Thursday 10:00am Thursday 12:00pm

Saturday Edition News, Sports, GTA, Business, Classified Wednesday 4:30pm Wednesday 4:30pm Thursday 2:00pm Thursday 4:30pm

Saturday Preprint #1 Comics, Life Monday 12:00pm Monday 4:30pm Tuesday 11:00am Tuesday 4:30pm

Saturday Preprint #2 New in Homes,

Entertainment, Travel Tuesday 12:00pm Tuesday 4:30pm Wednesday 11:00am Wednesday 4:30pm

Saturday Preprint #3 Wheels, Insight Tuesday 4:30pm Wednesday 12:00pm Thursday 11:00am Thursday 12:00pm

Sunday Edition News, Sports, Life,

Entertainment, Insight Thursday 4:30pm Thursday 4:30pm Friday 11:00am Friday 4:30pm

Sunday Preprint New York Times Wednesday 4:30pm Wednesday 4:30pm Thursday 11:00am Thursday 4:30pm

Toronto Star Booking & Material Deadlines

Monday Classified - 4:00pm Saturday

Monday Vitals - 3:15pm Sunday

Tuesday Classified - Noon Monday

Tuesday Vitals - 3:15pm Monday

Wednesday Classified – Noon Tuesday

Wednesday Vitals - 3:15pm Tuesday

Thursday Classified – Noon Wednesday

Thursday Vitals - 3:15pm Wednesday

Friday Classified – Noon Thursday

Friday Vitals - 3:15pm Thursday

Saturday Classified - 10:00am Friday

Saturday Vitals - 11:00am Friday

Sunday Classified – Noon Saturday

Sunday Vitals - 3:15pm Saturday

Classified & Vitals Deadlines

Advertising adinfo@thestar.ca

High Impact Executions starmetromedia.com

Our Sites thestar.com

thekit.ca toronto.com

wheels.ca wonderlist.ca

Specs & Deadlines Specs & Deadlines

Contact Us