ddG | 219

ArCHIteCture

PlAnnInG

GrAPHICS

thane, India

VIVIAnA MAll2013

site area | 12.47 acres / 5.05 hectares

total GBA | 957,844 sq ft / 89,019 sq m

client | Sheth Developers Pvt. Ltd.

India’s retail design tradition derives from the bazaar: a cluster of many small shops together. DDG introduced a different modality to Viviana Mall – starting with a large, exterior entry plaza and in-line stretches of shops inside; both of which are still relatively new retail strategies for India. Other new practices include adding a hypermarket, multi-screen cinema, and prominent anchors.

The mall’s instantly successful reputation as the place to go for “one-stop shopping” has proved the wisdom of moving from traditional models to a contemporary plan approach. This groundbreaking mixed-use project integrates modern retail, entertainment, and dining elements with traditional Indian retail concepts.

In an area of the city that lacks organized retail, Viviana Mall offers a unique retail and entertainment experience.

Family entertainment arcades serve a dual purpose: they comply with local regulations mandating 25 percent open space, and also bring family recreation indoors, providing shelter from rain and excessive heat – thereby ensuring year-round appeal, while also offering inviting and substantial community spaces.

viviAnA mAll