1. ENGLISH/ Autumn 2013/O 2013

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TOTAL LICENSING NEW EUROPEAutumn 2013 2013 Publisher Francesca Ash francesca@totallicensing.com Editor Goran Kernyak goran@totallicensing.com Sales Director Jerry Wooldridge jerry@totallicensing Editorial Becky Ash becky@totallicensing.com Advertising Sales James Ash james@totallicensing.com Subscriptions subscriptions@totallicensing.com Contributing Writers Danny Simon, Hamdullah Yalvak, Pete Canalichio Total Licensing New Europe Office Goran Kernyak Business Development ManagerMarijane Radev 4 HR-10000 Zagreb Croatia tel: +385 1 3865 564 mobile: +385 99 202 33 93 goran@totallicensing.com Head Office Total Licensing Ltd 4 Wadhurst Business Park Faircrouch Lane Wadhurst, East Sussex TN5 6PT, UK Tel: +44 1892 782220 Fax: +44 1892 782226 www.totallicensing.com 2013 Total Licensing Ltd All illlustrations are reproduced by permission of their owners.FEATURES Info / News......................................................6 [Licensing] Deals around the globe Cover Story: Masha and the Bear..........18/22 An in-depth look at a Russian favourite Sochi 2014................................................26/27 Licensed Food go to market Buybrand Expo / Licensing Salon..........28/30 New licensing event in Moscow FC Zenit licensing ..................................30/34 Sporty view of the work with the brand 10 years of Kikoriki ......................................31 Interview with Olga Kritskaya, Marmelad Media Kazachok forum .....................................35/59NEM - New Europe Market ...................35/59 Content industry have new favourite event Exclusive Interview: SPLiCE..................36/40 Interview with Kimberly Kociencki Billoni, CEO Brand Licensing Process Step by Step.......44 by Pete Canalichio, Brand Licensing Expert Brand Licensing Europe..............................52 Overview of biggest licensing event in Europe Turkey Special: Market Overview...................................................60/64 Sindy in Turkey ......................................................63/67 Pricing of your IP material..................... 68/72 So, how much for that license overthere?Welcome Willkommen Benvenuti Bienvenidos Mir se vini Pari yegak Shchyra zaprashjem Dobro doli Vitame vs Tere tulemast Kalos orisate Isten hozta Khosh keldiniz Aalzhy polyngar Esiet sveicinati Sveiki Dobre dojdovte Witajcie Bun venit Vitajte Dobrodoli Ho Geldiniz Laskavo prosimo Vtme t mobrdzandit dvzlet dobredojde bine ai venit Welcome to the Autumn 2013 edition of Total Licensing New Europe magazine the ONLY magazine that specifically covers the licensing industry in Russia, the CIS, Central and Eastern Europe. Throughout 2013, Total Licensing New Europe will continue to bring readers information, insights and research into the vast New Europe region. New Europe is term which describes the region comprising 35 countries with more then 500 million people and a highly growing interest in brands and licensed products. Launched in April 2012, Total Licensing New Europe celebrate its 1st birthday and our Total Licensing flagship magazine is celebrating 10 successful years! With almost 100.000 readers in 104 countries we can proudly say that the Total Licensing group now consisting of 6 different editions - is the leading global publisher of magazines specializing in licensing and merchandising. 2013 . Total Licensing New Europe , , , . 2013 , Total Licensing New Europe - , . , , 35 500 , . , Total Licensing New Europe 2012 , Total Licensing 10 ! 100,000 104 . , Total Licensing 6 , , .Francesca Ash Goran Kernyak Publisher Editor francesca@totallicensing.comgoran@totallicensing.com4Jerry Wooldridge Sales Director jerry@totallicensing.com 3. INFOTOTAL LICENSING NEW EUROPEGLOBAL PURSUIT TO REPRESENT ECO-BRAND Global Pursuit Co Ltd, the worldwide consumer products licensing, marketing and brand equity group, has been named as the exclusive licensing agent for Cuipo, the international lifestyle brand and initiative dedicated to preserving prime rainforest around the globe. Global Pursuit will represent the brand in the United States and key territories throughout Asia, including Greater China, South Korea, Southeast Asia and India. Committed to saving the rainforest one meter at a time, Cuipo utilizes a unique model for combining green education, brand activation and product licensing to raise awareness about the rainforest and deforestation. For every Cuipo product purchased at retail or online, consumers can enter a produce code at the companys website, www.cuipo.org, which is redeemed toward the preservation of a meter of rainforest. Every square meter saved through the purchase and redemption of a Cuipo product is then donated to One Meter at a Time, a non-profit foundation dedicated to safeguarding and preserving each square meter of rainforest in perpetuity. The founders of Cuipo devised an incredible model that combines good corporate citizenry, eco-friendly product lines that offer strong consumer appeal and an opportunity to reduce the carbon footprint of companies and individuals in such a way as to protect and preserve natural resources for generations to come, said CEO Cynthia Money in making the announcement. We look forward to developing a comprehensive licensing program for Cuipo and are eager to introduce the Cuipo brand to potential sponsors and licensees in the U.S. and territories throughout Asia. At present, Cuipo encompasses three distinct sub-brands. Cuipo Roots, a boutique apparel and accessories line appealing to the fashion forward eco-conscious consumer. Cuipo Kids, a premium childrens apparel and accessories line which encompasses a variety of educational characters in a rainforest setting. These characters include Steve the Sloth; Cezar the Emperor Monkey, Farrah the Pink Puna Flamingo; Tico the Toucan; Major Toma the Turtle; Hunter the Harpy Eagle; Sly the Squirrel Monkey; Sampson the Sun Bear and his sidekick Coco, a coconut, and Howl the Howler Monkey, who is the front man for the jungle band Van Howlen. Additionally, Cuipo Water, is a premium bottled water brand using 100% recycled plastic bottles distributed regionally throughout the Western United States. To date, Cuipo has developed over 70 licensed categories ranging from Sprout biodegradable watches and SIGG reusable bottles to GUND plush toys and Enesco giftware and home dcor items. The company has also collaborated with the Surfrider Foundation, INT Surfboards, Panda Bamboo Bicycles, Prints on Wood, Ubiquity Records, Nirve Bicycles and others on the development of unique and dynamic co-branded apparel and goods that appeal to customers and partners alike. The common thread among all Cuipo branded products is that every item sold helps preserve prime rainforest around the globe.VISIT THE TOTAL LICENSING BOOTH No B055 AT BRAND LICENSING EUROPE 6LONDON FOG BRAND IN KARSTADT STORES In a multi-year direct to retail agreement, Iconix Europe has announced its first German partnership with the iconic London Fog brand and German department store Karstadt. The partnership that is set to launch in all 89 stores in late September will bring the Classic outerwear brand to German customers in a collection of trench coats, padded jackets, handbags and accessories. The brand will be featured in 10 London Fog in-store concepts in major cities, and is supported by a high-level multi faceted marketing campaign, featuring Alessandra Ambrosia as the face of the brand 2013. Initially set to launch in ladies, there are plans to develop the London Fog brand into several other departments for 2014 onwards, including Mens & Kids. Andrew Jennings, CEO of Karstadt commented, I am delighted to be launching London Fog - at Karstadt for the Fall/Winter 2013 season. I have had a long association with the brand, and am confident that the German customer will enjoy these exclusive products as part of their Karstadt shopping experience. Angela Farrugia, Managing Director of Iconix Europe continued, Iconix Europe is excited to be entering the German market with such a great partner. Our business model allows Karstadt flexibility whilst supporting them with targeted powerful marketing in return. It is a fabulous brand and Karstadt team have executed it perfectly. 4. TOTAL LICENSING NEW EUROPE (), 250 000 , , , . , . , . . , . , ABC 4 Kids, - , , , , . . . , . , , , , .GLOBAL PURSUIT - Global Pursuit Co Ltd , , , Cuipo, , . Global Pursuit , , , - . 2, , Cuipo , , . Cuipo, , www.cuipo.org , 2 . , Cuipo 2 , . Cuipo , , , , , , . Cuipo Cuipo . Cuipo . Cuipo Roots, , - . Cuipo , , . : (); ( ), ( ); (); (); ( ); ( ); ( ) ( ), (), . , Cuipo , 100% . Cuipo 70 , Sprout () SIGG , GUND Enesco . Surfrider, , , , Ubiquity Records, Nirve - , . Cuipo , ..7 5. INFOTOTAL LICENSING NEW EUROPEHENSONS FROG AND TOAD SIGNS LICENSES Acting as the U.S. and Canadian licensing representative for the Arnold Lobel childrens book series Frog and Toad,, The Jim Henson Company has signed the first two licensees for the property in the U.S. - Yottoy, a hand-design toy maker and manufacturer, and Clothworks, the textile company that designs fabrics for quilts, clothes and crafts. Written and illustrated by Arnold Lobel in the 1970s, each of the four Frog and Toad books include five short stories chronicling the exploits of a frog and his friend, a toad, simply named Frog and Toad. Yottoy is respected for its creative interpretation of licensed entertainment and character-driven properties. Producing millions of units within the last 10 years, the company will develop Frog and Toad toys under its Classic Collection, which features hand-designed toys based on characters from childrens literature. Clothworks, producer of cotton fabric for independent quilt retailers, has designed a collection of Frog and Toad Together fabrics based on the illustrations within the Frog and Toad books for their broad range of fabric enthusiasts, quilters, garment-makers and crafters. HarperCollins Childrens Books have entrusted us with introducing the cherished Frog and Toad characters to licensees in the U.S. and Canada for the first time, so we are looking for opportunities with distinct and unique licensees, said Hensons Melissa Segal. The rollout of our licensing program begins with products based on the wonderful body of art from the original classic books, and the unique hand-designed toys from Yottoy, as well as the exceptional fabrics designed by Clothworks open the door to other products in primary categories such as apparel, accessories, gifts, home furnishings and room dcor, targeting both kids and adults through department and specialty stores. The Jim Henson Company is also developing an animated feature film for Frog and Toad.The books have sold more than 13 million copies to date and continue to sell in excess of 500,000 copies annually for publisher HarperCollins. The characters also inspired two claymation specials in the mid-1980s, directed by John Clark Matthews and produced by Churchill Films.LAZY TOWN FRUIT&VEG MONTH In a major initiative supported by the New South Wales Government, 250,000 primary school children across the Australian state will participate in a month long program that is specifically designed to educate them, and the community, about one of the biggest problems in the western world. Obesity and diet related diseases are some of the major burdens on the Australian health system. The problem has become so alarming that 1 in 4 children in Australia are now considered overweight or obese. Fruit&Veg Month was held in schools at the beginning of September. In a first for nutrition health and education in Australia, organiser Healthy Kids Association has teamed up with childrens entertainment brand LazyTown. The LazyTown television series, currently airing on ABC 4 Kids, stars its creator, Magnus Scheving as Sportacus, the athletic, superactive hero who leads by example to inspire the residents of LazyTown and its viewers to make healthy choices.ITV STUDIOS SIGNS MATT HATTER APPAREL RANGE ITV Studios has announced a major new UK licensed apparel deal for Platinum Films boys property, Matt Hatter Chronicles. Licensed childrens clothing company Smith & Brooks will produce a range of Matt Hatter-branded outerwear for boys aged 4 -10. The Matt Hatter clothing range will launch in Autumn/Winter 2014 across a wide selection of UK high street stores, specialist outlets and online retailers.Trudi Hayward, SVP Head of Global Merchandising, ITV Studios Global Entertainment, said, This licensed apparel deal with one of the best-known and most respected names in the business is further evidence of the fast-accelerating Matt Hatter Chronicles licensing programme. Matt Hatter Chronicles fans will be thrilled at the opportunity to wear clothing inspired by their hero and his adventures. Mark Segalov, Managing Director, Smith & Brooks, said: The colourful, exciting and dynamic designs inspired by Matt Hatter Chronicles lend themselves perfectly to boys apparel and we think boys will love the range we are bringing out next year. We are delighted to welcome Matt Hatter Chronicles to our portfolio of popular, high quality childrens properties. The Smith & Brooks signing follows Platinum Films recent appointment of the Simba Dickie Group as the master toy licensee. They join Penguin, Titan, Topps, TDP Aykroyd, Character World, Trade Mark Collections, VMC and Pedigree in a rapidly expanding licensing portfolio for the Matt Hatter brand.8Eating habits formed in childhood stay with us for the rest of our lives. Children are influenced everyday by their environment. Were privileged to have LazyTowns support to help spread our message. It is critical we educate our children about healthy food today, for the benefit of Australia tomorrow, says Healthy Kids Association CEO, Jo Gardner. 6. TOTAL LICENSING NEW EUROPE WOMBLES Wombles Copyright Holdings Dramatico , Wombles. Dramatico 52 11 5 2015 . MIP Junior . , Dramatico Serious Lunch - , Wombles 1970- , . 7,7 . , , . Wombles World, live-action/CGI , , Wombles- .HIT Entertainment , Galilea Montijo . Facebook Twitter, , Televisa. Montijo (Amigos para Crecer) , Twitter- Facebook-. , 100 . Televisa 4-12 . , , (El rey de las vas ), , Montijo. , , , - .ITV STUDIOS ITV Studios , , . & , 4 -10 . , / 2014 , - . , - , ITV , : , , . , . , , , : , , , . , . & Simba Dicki . , , Topps, TDP , (Character World), (Trade Mark Collections), VMC Pedigree .9 7. INFOTOTAL LICENSING NEW EUROPEVIRGIN GALACTIC LICENSED Fluid World in the UK has been appointed by the Virgin Galactic licensing program to cover global territories outside of North America. Fluid World will manage the licensing program from its London offices, while appointing subagents to oversee activity in localized territories outside of the UK. Virgin Galactic, the worlds first commercial space line owned by Sir Richard Bransons Virgin Group and Abu Dhabis Aabar Investments PJS, is in the final stages of its test flight program, which should see the Virgin Galactic first full space flight by the end of this year. Commercial operations will begin soon thereafter, when Sir Richard Branson and his family take off on the inaugural flight. The global media coverage generated by that first flight will provide a platform for the Virgin Galactic brand. Subsequent media activity, including documentaries, reality competition shows, and concert events, will all serve to keep the brand in the public eye. The licensing program will launch next Autumn and will cover all major categories to further extend the Virgin Galactic brand.APPAREL LINES FOR SONY COMPUTER ENTERTAINMENT PROPERTIES Sony Computer Entertainment Europe has announced details of a multi-property licensing agreement with Insert Coin, the leading name in video game inspired apparel and accessories. Under the terms of the deal, Insert Coin has taken the rights to develop products for a number of brands from SCEEs portfolio including the No. 1 critically acclaimed survival action title for PS3 The Last of Us, the award winning God of War and Killzone franchises, 1990s cult classic rhythm video game PaRappa The Rapper, Little Big Planet and the Sony PlayStation brand which celebrates its 20th anniversary in 2014. Insert Coin has quickly gained a reputation for being a game changer in the field of licensed apparel. The team doesnt work from style guides preferring to let their direct experience of playing the games influence their product designs. The result is a selection of unique products that allow gamers to represent the games that they love in a cool and subtle way that conveys taste and a sense of style. The first SCEE licensed products are now available for purchase. David Evans, European Licensing Manager, Sony Computer Entertainment Europe says, Insert Coin has demonstrated a true passion for our brands and have presented a new licensing model that taps into the current trend for personalisation and provides a nice alternative to the literal application of licensed brands on apparel. Insert Coins approach is very smart and were excited to see the impact that it will have on our business.10FRIDERICO GATTI JOINS MEGALICENSE Friderico Gatti has recently joined Megalicense, one of the leading licensing agencies in Russia. Formerly Director of Rio Licensing and Rainbow in Italy, Friderico will be CEO of Megalicense International, a part of Megaliner Group. For six years, Friderico Gatti held the position of Commercial Director at Rainbow, the company that created Winx Club. In addition, he developed Hello Kitty, Maya the Bee, Monsuno, Pocoyo, Babar and other brands in Russia whilst at his former position in Rio Licensing. Commenting, Friderico Gatti sai,: I found a perfect coherence of objectives and synergy in the vision and the strategy on how to develop the licensing business in Russia with my new partners Zakhar Nazarenko and Anton Grishin. I strongly believe that our partnership is precisely answering the expectations that licensors have for the successful development of their brands and their business in Russia. Anton Grishin, President of Megalicense, said, For us, being partners with professionals at the level of Friderico will help bring the services we offer to licensees and licensors to a new level. The new partnership will lead services for product development and will bring new effective relationships between Russian licensees/distributors and experienced international manufacturers. Friderico will also be developing and expanding our Megalicense international business. 8. TOTAL LICENSING NEW EUROPE - , , . . . , , , . - , - , - , , , . , , . ! . - -. -, Grand Toys, - : , , . : , , . , (, ) , , . , 2,5 60 100 . - , , -. , , , , , . 2 8 - 15 . - online- - ( ). , . , : . - , , . - - : , , . - , .LALALOOPSY MGA Entertainment Megalicense MGA 2013 . MGA , Bratz Lalaloopsy - , Megalicense. MGA , Megalicense . , , , - , MGA Entertainment. MGA , - , . - . MGA . . .11 9. INFOTOTAL LICENSING NEW EUROPETHE SNOW QUEEN IS POPULAR AMONG DISTRIBUTORS Wizart Animation studio has concluded a number of successful business transactions regarding The Snow Queen feature film sales, and also started to sale their new animation projects The Wolves and The Sheep and The Snow King in Cannes. During the Cannes Film Market, Wizart Animation made a deal with Vertical Entertainment company to screen the film in USA.. Wizart Animation team created an amazing story for all generations, says Rich Goldberg, a representative of Vertical Entertainment One of the best films weve ever seen on the market. We are happy to have this transaction made and be able to show this film in the USA. A film release agreement with a Swiss company Ascot Elite Film was signed to release the film in Germany. Moreover, Cinestar, the biggest cinema network on the territory of former Yugoslavia will release the film in December. The film will also be screened in Hungary and Bulgaria. The Snow Queen distribution deal negotiations are still on in China, Spain and Latin America. After a successful launch of the first studio film in South Korea, Israel, Turkey and Brasil, distributors have shown a great interest to new companys projects, pre-sales stage of which began in Cannes. The Snow King is a follow-up of the first studio project The Snow Queen, that was released internationally in December, 2012. The Snow King movie as well as the first one is produced by Timur Bekmambetov. Audience will see the next part of the Orms story, who has become a trolls hero after his victory over the Snow Queen. But thats not enough for him and he is exaggerating his own merits and adventures, he is cramming. What does it lead to? A funny and dangerous experience will help Orm to understand that he cant get friends, happiness and true love by trickery. An American scriptwriter Neil Landau was involved in working at the The Wolves and The Sheep project. Neil Landau won a Goya prize (Spain) for the best script adapted to a film Las aventuras de Tadeo Jones. The Wolves and The Sheep is a story about a young wolf, which wakes up as a sheep one morning. The film producer Sergey Seliyanov said: We have a wonderful story, that all people of all ages can understand; we have a strong team of producers, consisting of Russians and Americans; we have a strong casting, which will have to sell; we have a strong production team, which created The Snow Queen and we have money. Actually we have everything. The Wolves and The Sheep are attracting me both as a producer and as a filmgoer. Im happy to be a part of this project.THE WOMBLES MAKE A COME-BACK UK-based Wombles Copyright Holdings and Dramatico Entertainment have recently revealed their plans to relaunch the iconic British brand, The Wombles. Dramatico Animation is set to produce a new 52 x 11-minute series for Channel 5s Milkshake block in 2015.The animation will be available to view at MIP Junior in Cannes in October. In addition, Dramatico has also appointed Genevieve Dexter of Serious Lunch as co-executive producer with Mike Batt, who wrote and sang all the Wombles original songs back in teh 1970s when the character first launched. Dexters role includes raising US$7.7 million to fund a variety of media, in addition to the series, and to source UK and international partners for the exploitation of ancillary rights. The multi-platform re-launch will also include an online Wombles World interactive experience , a live-action/CGI feature film, promotions and merchandising, and a Wombles pop group tour to be announced.LAZYTOWN AT MOSCOWS OPEN AIR EVENT LazyTowns Sportacus and his sidekick Stephanie made an appearance at Moscows Open Air Event hosted by Russias leading childrens TV Channel, Karusel. The event, which took place on 1st June 2013 at the All-Russian Exhibition Centre, attracted over 700,000 visitors and reached a further 51 million children and their parents through the live TV broadcast on the Karusel channel. The shows sporting hero Sportacus delighted the crowd with his performance of flips, somersaults and his signature sidekicks. As his young fans mimicked his warm-up moves, Sportacus advocated that everyone can be a superhero if they eat fruit and vegetables, known as Sports Candy in LazyTown, and drink plenty of water and practice. Visitors to the event had the opportunity to meet and greet Sportacus and Stephanie and have their photo taken with their TV heroes. They were also issued with a Superhero Passport both a keepsake and a means to be rewarded with a surprise from their parents or carers once they fulfill the passport mission of eating 5 Sports Candies a day. A Turner-owned franchise, LazyTown is the only global preschool brand dedicated to encouraging children to be active and healthy by providing them with entertainment that echoes these core values in a fun way.12 10. TOTAL LICENSING NEW EUROPE VIRGIN GALACTIC , , , , . , 1 2013 700 000 , 51.000.000 . , , , . , , , , , , , . , . - . , , , 5 . , , , , , .Fluid World Virgin Galactic, .. Fluid World , . Virgin Galactic, , Virgin Group Aabar Investments PJS -, , Virgin Galactic. , . , Virgin Galactic. , , - , . Virgin Galactic. SONY ENTERTAINMENT Sony Computer Entertainment Europe Insert Coin, , . , Insert Coin SCEE, 1 , PS3 Killzone , 1990 PaRappa , Little Big Planet Sony PlayStation, 20- 2014 . Insert Coin , . , . , , , . SCEE . , , Sony Computer Entertainment Europe , Insert coin , . Insert coin , , .13 11. INFOTOTAL LICENSING NEW EUROPETHOMAS & FRIENDS GO TO MEXICO HIT Entertainment has recently announced that personality and actress Galilea Montijo has signed on to represent the Thomas & Friends brand in Mexico. The announcement follows the launch of the new Thomas Facebook and Twitter pages dedicated to reaching parents in Mexico, and the launch of the Thomas & Friends television series on Televisa. Montijo will support the new Friends to Grow (Amigos para Crecer) campaign in the region and will also endorse the brand via Twitter and Facebook. She recently hosted a Thomas & Friends fun day and story time at the Museo Tecnolgico in Mexico City and more than 100 children attended. Televisa launched Thomas & Friends last November three days a week and the series rated amongst the top ten childrens shows for ages four to twelve. This November,Thomas & Friends will celebrate the release of its newest movie, King of the Railway, titled El rey de las vas in Spanish, with a premiere in Mexico City that Montijo plans to host. The Blue Carpet premier will be the final destination for Thomas as he celebrates the King of the Railway movie around the world in stops including London, Los Angeles and Toronto.MOVIESTAR STATIONARY The online tween hit, MovieStarPlanet, has partnered with Scandecor to launch a back-to-school range in time for the start of the new school year. This new partnership was established through Beanstalk, who have been working with MovieStarPlanets licensing program since 2011. This year, MovieStarPlanet has reached over 100 million registered users around the world.This new partnership with Scandecor is designed to further propel MovieStarPlanet into the physical world and offer fans products to use at school. The new MovieStarPlanet products include posters, greeting cards, stationery sets, folders, desk mats, water bottles, lunch boxes, book labels, pencil cases and much more. All these products can be purchased across the Nordic region in stores such as Bog & Id in Denmark, Barnes Hus in Sweden, NorliLibris in Norway and Prisma in Finland. MovieStarPlanet has been working hard on expanding its licensing range. We are extremely happy to be adding a back-to-school range to our existing licensing portfolio said Claus Lykke Jensen, CEO and Founder of MovieStarPlanet. MovieStarPlanet the game, is all about encouraging creativity and we believe this range of products developed with Scandecor will now allow tweens to be creative in the classroom, at home and with friends. Lotta Andersson, Scandecors Product and Licensing Manager is also excited about the partnership. Partnering with MovieStarPlanet seemed like a natural step for Scandecor said Andersson. We believe MovieStarPlanet is a strong license and the target age group is perfect for our products. In fact, the success of sales has resulted in many-reorders across the region which is very positive to see.14NEW MOFY SEASON IN PRODUCTION Sony Creative Products Inc in Tokyo, together with Italys Rai Fiction, Misseri Studio and ZDF Enterprses have agreed to co-produce the new series of Mofy, and have already begun production on the 26 x 5 minute episodes. The new season is scheduled for completion in end 2014. The Mofy series was created by Misseri Studio, who are famous for their stop frame techniques. What makes Mofy outstanding compared to other stop frame animation is the unique element used in the animation - cotton puffs. Not only the characters, but everything that viewers will see in the animation is entirely made from cotton puffs. Among different trials with various materials, cotton was chosen to best depict the soft and warm world of Mofy. Since its announcement, Mofy animation has attracted the attention of major broadcasters around the world. The first series has been sold to NHK Japan, France Television, ABC in Australia, RAI in Italy, ZDF in Germany, EBS in Korea and Karusel in Russia. By the end of 2013, the series will launch in over twenty countries. Season 1 was selected at the Annecy Film Festival 2013, and also won Best TV Series for Preschool at Cartoons on the Bay earlier this year. Merchandising and licensing demands are also growing. Mofy products have already launched in Asian countries such as Japan, Hong Kong, and China. The best sellers are plush toys whilst stationery and digital accessories are also popular. Mofy merchandise will launch in parts of Europe this Christmas. 12. TOTAL LICENSING NEW EUROPE , FILM.UA Group, . - . - . . . . . 2013 Kiev Media Week, 2014 . 2D . . , : . , , : , . , . , 2-D 3-D . 2012 . . , : . 26 2013 . : . . . , . , . , . , . , . , , 1. 2013 ! MOVIESTAR , MovieStarPlanet, Scandecor . Beanstalk, MovieStarPlanet 2011 . MovieStarPlanet 100 . Scandecor MovieStarPlanet . MovieStarPlanet , , , , , , -, , . , : Bog & Id , Barnes Hus , NorliLibris Prisma . MovieStarPlanet . , , , MovieStarPlanet. MovieStarPlanet -, , , , Scandecor , . , Scandecor . MovieStarPlanet Scandecor, . , MovieStarPlanet . , , , , .15 13. INFOTOTAL LICENSING NEW EUROPEMAYA THE BEE FLIES IN NEW EUROPE Studio 100 launched Maya the Bee, the popular childrens CGI animation series in the Czech Republic.The new Maya series began airing on CTVs new kids channel CT:D on 2nd of September 2013 daily on weekdays with reruns each morning. The series is broadcast during the popular prime-time show Kouzelna skolka. The CGI series, produced by Studio 100 Animation is a modern reworking of the classic Maya the Bee, which sees Maya, the central character, breaking free of the hive to seek adventure in the big, wide world.With her friends Flip and Willy she explores a world steeped in mystery, with magical encounters around every corner. The CG1 Maya the Bee has already been sold into 134 territories worldwide, including countries within New Europe. Its international presence continues to grow. Broadcast partners In Central & Eastern Europe are TVP 1 and Mini Mini in Poland; Ceska TV in Czech Republic; OTO and Pop TV in Slovenia; RTVS1 in Slovakia and M2 in Hungary. In Turkey, the broadcast partner is high rating childrens channel TRT Cocuk. In 2014, a feature film Maya the Bee - Movie in stereoscopic 3D will also launch in cinemas worldwide. The classic Maya the Bee series was launched in 1975, based on the first Maya book written by Waldemar Bonsels Maya and her adventures. The loveable character has been popular all over the world and loved by TV audiences (children aged 2-6 and parents) for the past 35 years. Over the past 10 years, the classic 2D series has been broadcast by 136 TV stations in 120 countries. The success of the brand is evident, with over 300 licensees worldwide covering all major categories and 1300 products developed in 2012 alone - new products will also be at retailers this year. In the Czech Republic the licensed product range includes Maya plush and cushions, a Maya memo game, cup, bath toys, placemat, stamp set, ironing beads all by Studio 100, a calendar (Presco group), milk bar & dessert with surprise (Dairy4Fun), rugs (Associated Weavers). And from September, more Maya the Bee branded products hitting the shelves at retailers across Czech Republic. Evy van Nederkassel, Licensing & Sales Manager says: We are delighted with the continued success of Maya the Bee animation series; the new CGI format gives the series a fresh modern look, while keeping alive the gentleness and colourful playfulness of the original. We are delighted that audiences in Czech Republic also now have the chance to view this fantastic series.WOOLLY AND TIG IN NEW RAVENSBURGER DEAL Woolly and Tig, the UKs CBeebies pre-school property has recently announced a new deal with Ravensburger for puzzles and jigsaws. The deal was done by Brands with Influence, and adds to the growing list of British licensees which includes Golden Bear, Random House Childrens Publishing, Abbey Home Media, Cooneen and Alfred Franks Butler. Talking about the deal Helen Doherty of Tattiemoon, the production company, said: We are delighted to be working with Ravensburger, they are an absolutely brilliant company and produce really great quality products. Having seen the amazing sell-through on Golden Bears toys I am sure this is going to be a success. Woolly and Tig toys and videos have been on sale across the major multiples and high street stores, as well as major online retailers since April, and the initial demand has outstripped supply with new product being fast forwarded into stores. Tim Hall, MD of Ravensburger UK said, Woolly and TIg has been doing incredibly well at retail and we can see the long term potential in this exciting new brand.We look forward to developing an exciting range of products to complement the licenses already out there.16 14. TOTAL LICENSING NEW EUROPEFrom Russia With Masha How a cartoon series became one of the strongest brands in Russia and Eastern EuropeMasha and the Bear is the first Russian animated series which has the potential to speak to families all over the world. Released in 2008 by Animaccord Animation Studio, the brand becomes more recognized and in demand year by year. According to research carried out by Kidz Global in 2013, Masha and the Bear is the most popular brand amongst girls and boys aged 3 to 9, and is one of the leading brands for other audiences including 7-9 year olds and 10-14 year-olds. The generation who watched the first episodes on TV (the series started airing in 2009 on a primetime slot show Spokoinoy nochi, malyshi) are continuing to follow each new episode and are interested in consumer products aimed at their age. Based on humor and kindness, Masha and the Bear, created by Oleg Kuzovkov, is a brand that has great appeal to audiences. Since the main character, Masha, is a modern child, all the educationalists stay away. While she cant sit still interfering in everything and making it all her business, the Bear lets Masha be herself. Thanks to all-round humor, and original catchy music, each seven - minute episode sends an important18message: a modern child needs to be given the freedom of expression and creation and be helped to put her energies to proper use. The high-grade animation quality, controlled by a professional team, has placed the studio among the strongest in Europe. Every child knows the original soundtrack comprising both musical themes and songs. As a result of all these advantages, Masha and the Bear is a family show that appeals to everyone and stays up to date no matter when.Masha and the Bear is a real phenomenon within the digital content market, achieving success without any advertising investment. One of the episodes, Laundry Day, became the most popular video on Russian YouTube in 2012, surpassing the worldleader Gangnam Style. Nearly 36.5 million views in December increased to 86 million within seven months. According to Google Analytics data, the episode is also very popular amongst men from 35 to 44 years old. One more fact that summarises the series success: Recipe for Disaster racked up 100,735,000 over an eighteen-month period. Thanks to the rare genre of clownery, the plot is easily understood by everybody - that is why the Masha and the Bear YouTube channel is in demand in the USA, Germany, Turkey, UK, France, Lithuania, Argentina, Brazil,Vietnam and Thailand. Take a look at the facts: Laundry Day became the most popular video on Russian YouTube in 2012; Picture Perfect achieved the Number 2 position on the YouTube ratings in 2013; Masha and the Bear is the absolute leader in the largest search engine in Russia Yandex (7,869,853 requests per month) In fact, the KidzGlobal report 15. TOTAL LICENSING NEW EUROPEMasha and the Bear is the most popular brand amongst girls and boys aged 3 to 9, and is one of the leading brands for other audiences including 7-9 year olds and 10-14 year-olds. shows that Masha and the Bear is well-known in China (37%), Malaysia (30%), Poland (25%) and many other territories, where the series is not broadcasted yet. Games and applications featuring Masha achieve top ratings in the AppStore and Google Play, being uploaded more than 775,000 a year. Based on augmented reality technology, the game Masha in Town allows players to create an interactive series. An arcade game, where Masha flies around on a balloon and saves forest dwellers from trouble, is planned for release this Fall. Its a complicated task to create a worthy and understandable arcade game for children, but we have succeeded said Maxim Kochurin, Manager of the mobile apps development team of Apps Ministry. Masha and the Bear is more than just a well-known brand, but so far it lacks a good wide-scale game. We aim to correct that and provide a game that will be appealing to everyone both adults and children. Another premier this Fall was the launch of the multilingual developmental gaming portal. In 2012 a spin-off series - Mashas Fairytales - was released. It is aimed at children aged from 2 to 6. The 6-minute episodes combine 3D CGI and traditional 2D animation and featureMasha retelling well-known fairytales, adding her own unique twists to the stories. Confusing plots and characters, Masha finishes each episode with an unexpected and witty moral. The spin-off series was a success and has been broadcast since February 2012 on the Karusel channel and released on DVD. The first episode uploaded on YouTube has been viewed 11 million times in the last 6 months. The main goal of the series Mashas Fairytales is to maintain the popularity of the core Masha and the Bear series as well as creating a sequel featuring the main character Masha, where we see her in a whole new light. Moreover, the simple process behind the animation of Mashas Fairytales enables an increase in the overall animation content featuring Masha in a comparatively short period of time. From a licensing point of view, Mashas Fairytales is seen as a separate franchise that has great potential and proven success for the developers of the games and applications for mobile devices thanks to its simple 2D Flash graphics.Several foreign broadcasters have expressed interest in the project. In a matter of a few years, the animation project was able to turn itself into a strong full-scale brand amongst pre-school franchises. The licensing model of the project is one of the most effective and successful in both the Russian Federation and CIS: the brand has built a relationship with over a hundred licensees and is present in over 50 different product groups. The total turnover of licensed products reached $100 million US in 2012. This allowed Masha to become the first Russian brand to be listed along such successful and recognizable brands such as Mickey Mouse Club House, Peppa Pig and Miffy & Friends. The brands goal is to constantly19 16. TOTAL LICENSING NEW EUROPE increase both the quality of the product and levels of cooperation with partners who really appreciate Mashas uniqueness and who can provide a high level of product awareness. The brands growing popularity is supported by such strong players as Ferrero, Perfetti van Melle, Panini Group, Egmont International, Rosman, Nordisk Film, Ministry of Sound, Metro, Sela, Simba Toys, Grand Toys, Art-Design, Alfa-Studio, 1C Softclub and others.Profile of Masha and the Bear Target Audience: Children 3-9 years of age Episode length: About 7 minutes Every episode has a stand-alone plotThanks to the growing popularity, leading international companies continue to partner with the Masha and the Bear brand to launch their products in Russia and CIS. By way of illustration, after several successful promotions featuring the characters from the series, Ferrero MPG reached a decision to release the first Russian line of toys as part of their Kinder Surprise range. A ma-jor event of the new school year was the release of the Masha and the Bear collectible sticker album published by Panini Group. The main characters of the series were chosen as the symbols of the International Martial Arts Games that will take place in Saint-Petersburg from October 18 to 26. The Masha and the Bear series has an enormous following, said Pavel Zhuravleb, the Head of the Committee of the International Martial Arts Games 2013. Its an ideal example of the relationship between an adult and a child, a teacher and his pupil. The decision to work with the series attracted the attention of both young viewers and their parents towards the upcoming competition and, as a result, towards martial arts and sports in general. Masha and the Bear became the first Russian brand in history to be showcased at the main international licensing tradeshow, Licensing Expo 2013, that took place in Las Vegas on June 18-20. It created significant excitement amongst international distribu-tors, manufacturers and agencies and became one of the most memorable assets of this years event. Even the first day of the Expo showed how vast the interest is in our brand, said Dmitriy Loveiko, the General Manager of Masha and the Bear. Having heard about this Russian phenomenon, participants from foreign markets came to introduce themselves and offer to collaborate with us. Countless guests passed by our stand and stayed to watch several episodes till the very end. The launch of the brands international licensing program can be summed up as a definitive success as a number of important and potentially profitable agreements and preliminary agreements were reached during the Licensing Expo. Solid proof of consumer product sales ability; Award-winning Brand of the Year; DVD sales totaling 1.2 million in 2012; 4.7 million books and 1 million magazines printed throughout 2012; Over 1500 SKUs; The first local brand used in Kinder Surprise toy collections in Russia, Ukraine and Kazakhstan; Nutella and Kinder Mix promo campaigns launched in Ukraine with great results. Being a strong pre-school franchise, Masha and the Bear is broadcast in20 17. TOTAL LICENSING NEW EUROPEMasha and the Bear licensing covers more than 50 product groups and, in 2012, generated retail sales of $100 million. 16 countries: Ukraine (Inter, 1+1), Denmark (DR), Germany (KIKA), Switzerland (RTS), France (France 5, Canal+), South Korea (Tooniverse, EBS), Indonesia (R ANTV) and others. In response to growing demand, Animaccord Studio has dubbed and fully adapted the series into English, Spanish and French.Find Masha and The Bear at MipCOM > Booth R28.12< & BLE 2013 > Booth D080