1 | Dealer.com TotalConnect Advertising

DEALER.COM TOTALCONNECT ADVERTISING

20% Capped at $1,099/month

Engage more of your buyers, with more fl exibility, reach, and intelligence than ever before—all through one solution.

Dealer.com now delivers more reach, performance, audience targeting and fl exibility. With the new TotalConnect Advertising package, you can connect cars with likely buyers across more digital channels to drive performance.

Drive results across the board.

Flexible, multichannel advertising drives increased performance.

Source: Dealer.com Internal Data, October 2017. US Franchise Dealers with > 50 visits, >50 VDP views who utilize all advertising channels and SEO with Dealer.com.

+47%Quality Visits

+61%VDP Views

+94%More Leads

2 | Dealer.com TotalConnect Advertising

Key Benefits• Reach more shoppers, in more places than ever:

– Deliver targeted ads on search engines, social media and videochannels, across leading automotive research sites, and wherever shoppers browse online.

– Reach shoppers across every major ad network.

– Connect across the shopping journey, thanks to exclusive Autotrader, Kelley Blue Book, and vAuto integrations.

• Design a custom portfolio integrating your brand, inventory and fi xed operations goals:

– Enjoy a 360° view of your market with the award-winning Compass strategy tool.

– Input your goals and unlock your advertising opportunity, with no guesswork.

• Target buyers automatically:

– Target likely buyers based on their shopping behavior.

– Apply the latest machine learning and AI technology, using unsurpassed consumer data to deliver only relevant ads.

• Unlock the selling power of Facebook by showing relevant, targeted ads to in-market audiences who have shopped on Autotrader or Kelley Blue Book.

– Deliver your inventory and custom videos to likely buyers on the world’s most popular social media platform, leveraging proprietary shopper insights from Autotrader and Kelley Blue Book.

• Power your strategy with exclusive vAuto integration, win more clicks for less cost, and drive more relevant paid search and Facebook ad campaigns.

– Ensure your best priced inventory matches likely buyers, with exclusive vAuto integration.

• Flex your spend into any channel, any time:

– Shift investment to optimize campaigns from channel to channel as you see fit.

• Secure your investment with the industry’s ad safety leader:

– Industry-first partnerships with White Ops and the Trustworthy AccountabilityGroup (TAG) to protect you from ad fraud.

3 | Dealer.com TotalConnect Advertising

Advertising Channels and Service ComponentsEverything you need to reach and engage today’s shoppers—all in one connected solution.

Paid Search

Dealer.com Paid Search is the most awarded and most trusted paid search solution in automotive. Fully integrated with your inventory, bolstered by vehicle-specifi c content for every ad, and in tune with your OEM, Dealer.com Paid Search is proven to differentiate your dealership and capture the existing demand in your market.

Retargeting

Dealer.com Retargeting is the proven way to turn digital “be-backs” into customers. Retargeting campaigns deliver specifi cally curated galleries of relevant vehicles and offers to your prospects after they leave your site. Each ad refl ects your pricing, specials, and photos, keeping each customer connected to your dealership.

Display

Equipped with display fraud protection, Dealer.com Display delivers the most cost-effi cient, effective ads possible. Strategically targeted campaigns deliver compliant and impactful inventory ads to potential buyers virtually everywhere they travel online, infl uencing their decisions throughout their path to your showroom.

Audience Targeting

With Audience Targeting, you can reach Kelley Blue Book and Autotrader shoppers and direct them back to your website through Dealer.com’s industry-leading machine learning and real-time bidding automation. With exclusive VAuto integration, harness real market data to inform ad copy that shows for your paid search and Facebook ads.

Facebook Targeting of Autotrader and Kelley Blue Book AudiencesCapture new in-market shoppers using Facebook! Leveraging anonymized data of shoppers browsing Autotrader and Kelley Blue Book, target these audiences on Facebook with relevant inventory ads and drive these engaged shoppers right to your Vehicle Details Pages.

Facebook Advertising

Now includes Instagram.

Reach shoppers in your area with targeted inventory ads that are dynamically created and served on the desktop and mobile Facebook Newsfeed. Retarget shoppers that have visited your website or target new, in-market shoppers, leveraging Autotrader and Kelley Blue Book to drive them directly to your vehicle details pages.

• Dynamic Vehicle Ads: Dynamic ad units are tailor-made for all shoppers they reach on Facebook, showing the vehicles shoppers are most interested in. This ad type is useful for remarketing to shoppers who have browsed inventory on a dealer’s site and targeting in-market consumers that demonstrate similar behaviors or attributes to their website audience.

• Lead Ads: With two simple clicks, customers can easily submit a request for more information, from the convenience of their Facebook newsfeed. Contact information pre-populates the form from any device, and leads follow a dealer’s rules for automatic placement in their Customer Relationship Management (CRM) tool and within Dealer.com Analytics.

• Image and Carousel Ads: Ad units in “carousel-style” display up to four different vehicles along with a slide that shows a dealership’s branding for both mobile and desktop.

vAuto Integrations

Dealer.com’s exclusive vAuto integration helps you match the right inventory to the right advertising channels to take your search and social investment to the next level. It uses real in-market demand and pricing data to determine which inventory is better suited for search and which is better suited for Facebook campaigns. vAuto’s proprietary market data also informs which features are highlighted in your Dealer.com paid search campaigns. The end result—more effi cient ad spend for more clicks at a lower cost.

– Create an inventory-specific campaign on Facebook using vAuto’s proprietary data that identifies distressed vehicles in your inventory sets.

– Prioritize inventory on search by factoring in Price to Market, Market Day Supply, Price Rank, and vRank. Set thresholds for each of these metrics to only advertise the inventory that meets this criteria, meaning you only invest search budget on used inventory that is in-demand and priced well in your market.

4 | Dealer.com TotalConnect Advertising

Video Advertising

Dealer.com Video Advertising helps build brand and inventory awareness in your market in a dynamic and engaging format. Dealer.com Video Advertising campaigns can align with your specifi c sales strategy, in multiple formats, available on both mobile and desktop devices.

• YouTube TrueView in Stream Video:YouTube Video Advertising is an puts impactful content in front of attentive audiences within your market, driving discovery and awareness of vehicles and allowing shoppers to compare and contrast their options. Nearly 1 in 2 car buyers turns to YouTube during their shopping journey prior to purchase. In-stream ads play before or during a video. Viewers see fi ve seconds of your video before being given the choice to keep watching or skip it.

• Facebook Video: Facebook engagement makes up 20% of all mobile usage, and mobile video consumption is increasing. Delivering video ads within Facebook’s newsfeed allows you to further engage potential shoppers in your market who have been to your website or are lookalike audiences.

The Compass Strategy Solution

Craft a custom advertising strategy based on your dynamically updated market data and your dealership goals. Compass constructs a comprehensive multi-channel digital marketing strategy allowing you to reach the right customer with the right message at the right time.

Analytics

Dealer.com offers the industry’s most insightful, accurate reporting to help inform successful campaigns and strategies. Each campaign we bring to market is fully tracked and recorded, enabling you to measure reach, impact, and overall brand lift from every source across an entire group portfolio or for a specifi c dealership.

Strategic Insight and Partnership

Access to our in-market Subaru Digital Performance Consultants and Subaru Digital Strategists, all Google and Bing certifi ed digital advertising experts who hone your strategy and optimize campaigns that deliver results.