totara user group webinar | beyond basics | oct 8 2014
DESCRIPTION
In the first instalment of our Totara User Group webinar series, we explore the importance of considering learner styles & personas when designing learning and highlight how a LMS can create a qualified, valuable learner journey. Register for number 2 here: http://www.kineo.com/about-us/events/totara-user-group-watch-learn-effectively-use-lmsTRANSCRIPT
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Totara User GroupBeyond Basics: Learner Experience Design
Mark Harrison, Director Ashley Sinclair, Marketing Coordinator
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Just checking….
How much do you use your LMS for blended learning programmes?
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Just checking….
How good is your LMS at grabbing your learners’ attention?
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What’s the best LMS user interface?
It’s not just best practice. It’s not just based on what they need to know.
It’s about them as human beings.
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Catering for personas is the key to success in LMS design
Theorist
Activist
Pragmatist
Reflector
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What’s your learning style?
Don’t just design something
that you (or your key
stakeholder) would like to use!
What’s the best LMS user interface?
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Just checking….
What is your primary learning style (using those traditional Honey and Mumford categories)?
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Just checking….
How much do you use learner profiles and different learner journeys when you are creating courses on Totara?
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Why are they coming to the LMS?
The Browser Learner
The Involuntary Learner
The Programmed Learner
The Self Developer Learner
Activist
Pragmatist
Reflector
Theorist
Activist
Pragmatist
Reflector
Theorist
Activist
Pragmatist
Reflector
Theorist
Activist
PragmatistReflector
Theorist
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The main types of LMS design
User-controlled Structured paths
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What kind of experience do they want?
The Browser Learner
The Involuntary Learner
The Programmed Learner
The Self Developer Learner
User-controlled
Structured paths
User-controlled
Structured paths
At times, a learner can be
any of these!
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Catering for everyone?
User-controlled
Structured
User-controlled
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Just checking….
Reflecting on your LMS, which learning style is most suited to the way it is presented and structured?
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Recommended LMS design steps
• Get a clear and shared understanding of the project’s objectives through Stakeholder interviews
• Define and agree primary and secondary objectives – immediate and longer term
• Confirm the success criteria
• Define and agree KPIs – what does good look like?
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Key principles of designing for learners
• Collaborative design process working with subject matter experts and end-users
• Identify the key users/audiences and categorise them and develop personas (through dialogue with end users)
• Give the personas names, characteristics and constraints e.g. time pressures, technical-competency, devices they’ll be using etc. to bringthem to life
• Define their keys tasks/information-requirements, to feed into the designand validation – the aim to solve users’ [real] needs/problems
• Adopt ‘Lean’ design over heavy-weight documentation/specifications
• Validate designs with ‘real’ users (if at all possible) – usability and visual design / aesthetics
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Build the learner journeys around the personas
Theorist
Activist
Pragmatist
Reflector
Main E-L
E-LRead ReadForum Workshop 1:1
Workshop 1:1
E-LRead Forum Workshop 1:1
E-L Workshop 1:1
Main E-L
Main E-L
Main E-L
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What site structure/layout will match their needs?
Theorist
Activist
Pragmatist
ReflectorRead
Forum
Workshop
1:1
E-L
Main E-L
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What site structure/layout will match their needs?
Theorist
Read
Forum
Workshop
1:1
E-L
Main E-L
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What site structure/layout will match their needs?
Reflector
Read
Forum
Workshop
1:1
E-L
Main E-L
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What site structure/layout will match their needs?
Activist
Read
Forum
Workshop
1:1
E-L
Main E-L
Make this additional e-learning module clearly optional
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What site structure/layout will match their needs?
Pragmatist
Read
Forum
Workshop
1:1
E-L
Main E-L
Make these PDF downloads clearly optional
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MindEd – designed for everyone
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Who are MindEd learners?
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MindEd Example Personas
− Professional sports coach− Ex-professional footballer himself – wants the kids to achieve the success he
never got− Lives and breathes sport− Personality type: Activist− Dismissive of kids who don’t get involved− Trigger: Has a star striker who is ‘weird’− Phil has a fear of the ‘unknown’ (he doesn’t know what is wrong with the kid, and
that worries him)− Found MindEd by googling it. Also saw it mentioned in a coaching group
newsletter− Wants the site to be straightforward to use− Turned off by jargon
Essential content / functionality for Phil: MindEd Core Curriculum Section 5 – presentations Would like to search using key words Won’t log on to the site – he won’t be willing to spend 5 minutes putting in his personal details and won’t stay longer than 30 minutes
PhilSports Coach
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MindEd Example Personas
− Keen to explore the MindEd site (has more of
a general interest in the content than Phill).− Trigger for interest: She has an unreliable
player in her team who never turns up for practice. Wants to find out how she can connect with this kid.
− Dedicated to her job− Would spend 2 hours on the site
Jennie
Sports coach
Essential content / functionality for Jennie:
Recommend MindEd Core Curriculum Section 5 – presentations
Would like to search using key words
As Jennie is an interested user, she will want to explore the content more and take advantage of other sessions
Site should steer Jennie towards a learning path without overwhelming her with too much content.
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The Sony learner experience – who is this best suited for?
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The launch is just the beginning
• Measure and evolve the solution after launch by responding to early findings:
Are those personas catered for?
• Set up criteria to answer the key question: How do we know if it’s working?
• Measure against the success criteria / KPIs: Analytics and MI
• Iterate (where possible!) with phasing delivery/releases; fully functional deployments evolving the solution over time
• Content curation: Nurture your content and keep it targeted