touchpoints - the road to success
TRANSCRIPT
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An orange is an orange.It’s just an orange.Unless of course, If its a Sunkist Orange...
(David Aaker)
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The road to succes
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The road to succes
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The road to succes
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TWO THINGS
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1. Your first customer
TWO THINGS
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2. Touchpoints
1. Your first customer
TWO THINGS
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Embrace your first follower
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Embrace your first follower
There is no movement without the first follower.
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Have the guts to stand out
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Have the guts to stand out Be visible.
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People need to be reminded more than
they need to be instructed
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People need to be reminded more than
they need to be instructed
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Touchpoints
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TouchpointsA touch·point is the interface of a product, service or brand with customers, non-customers, employees and other stakeholders before, during, and after a transaction
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Touchpoint Model
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Touchpoint Model
Consumer Activity
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Touchpoint Model
SharedActivity
Consumer Activity
Brand Activity
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SharedActivity
Consumer Activity
Brand Activity
Purchase cycle in time
Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction
Touchpoint Model
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SharedActivity
Consumer Activity
Brand Activity
Purchase cycle in time
Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction
Explore Determine Experience Evaluate
Touchpoint Model
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SharedActivity
Consumer Activity
Brand Activity
Purchase cycle in time
Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction
Explore Determine Experience Evaluate
Attract Promise Deliver Confirm
Touchpoint Model
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SharedActivity
Consumer Activity
Brand Activity
Engage Exchange Enjoy Extend
Purchase cycle in time
Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction
Explore Determine Experience Evaluate
Attract Promise Deliver Confirm
Touchpoint Model
![Page 24: Touchpoints - The Road to Success](https://reader030.vdocument.in/reader030/viewer/2022020410/58ece6601a28ab752e8b4611/html5/thumbnails/24.jpg)
SharedActivity
Consumer Activity
Brand Activity
Engage Exchange Enjoy Extend
Purchase cycle in time
Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction
Explore Determine Experience Evaluate
Attract Promise Deliver Confirm
Touchpoint Model
an example of a Consumer Journey
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SharedActivity
Consumer Activity
Brand Activity
Engage Exchange Enjoy Extend
Purchase cycle in time
Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction
Explore Determine Experience Evaluate
Attract Promise Deliver Confirm
Touchpoint Model
an example of a Consumer Journey
![Page 26: Touchpoints - The Road to Success](https://reader030.vdocument.in/reader030/viewer/2022020410/58ece6601a28ab752e8b4611/html5/thumbnails/26.jpg)
Touchpoints
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DesignStorytellingSymfonyEmpathy
PlayMeaning
Touchpoints
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Designattractive, simple to use and makes an emotional connection
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Storytellingproviding just data is not sufficientyour brand has to tell a story
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SymphonyYour message has to be part of the big picture
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EmpathyBeing able to relate to your customers. Being able to use all your senses as if you were in their shoes.
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EmpathyBeing able to relate to your customers. Being able to use all your senses as if you were in their shoes.
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PlayWe are here to have a good time. Both at home and at the office
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MeaningEnable to pursue more significant desires: purpose, transcendence, and spiritual fulfillment.
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An orange is an orange.It’s just an orange.Unless of course, If its a Sunkist Orange...
(David Aaker)