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TOUCHSTONE ENERGY: EXPANDING ENERGY EFFICIENCY AND RENEWABLE ENERGY TO RURAL AMERICA April 6, 2016 Alan Shedd, Touchstone Energy Cooperatives

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Page 1: TOUCHSTONE ENERGY: EXPANDING ENERGY EFFICIENCY … · TOUCHSTONE ENERGY: EXPANDING ENERGY EFFICIENCY AND RENEWABLE ENERGY TO RURAL AMERICA April 6, 2016 Alan Shedd, Touchstone …

TOUCHSTONE ENERGY:

EXPANDING ENERGY EFFICIENCY

AND RENEWABLE ENERGY TO

RURAL AMERICA

April 6, 2016

Alan Shedd, Touchstone Energy Cooperatives

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WHO WE ARE

Are located in 80% of the nations counties

Are the largest electric utility network in the nation

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WHO WE ARE

Serve 75% of the U.S. land mass

Have 32 million

member-owners

Total 752 local systems in

46 states

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TOUCHSTONE ENERGY

PROGRAMS & RESOURCES

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Long history

It’s what we do…

Challenges

COOPERATIVES AND

ENERGY EFFICIENCY

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HERS RATINGS 2013 & 2014

ILLUSTRATION/GRAPHIC

BOX

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HERS RATINGS & CO-OP LAND

ILLUSTRATION/GRAPHIC

BOX

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“CRISIS”

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“CRISIS”

“DANGER”

“OPPORTUNITY”

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OUR STRATEGIC SITUATION

• Most utilities face flat or declining energy sales.

• Distributed generation – particularly solar – is on the rise.

• The number and quality of sophisticated third-party

energy management advisors has exploded.

• Co-op energy costs are on the rise, particularly due to

federal regulation.

• Consequently, co-op consumers are “up for grabs.”

• Co-ops need both compelling service offerings and

messaging to position themselves as “Your trusted

energy partner.”

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PEOPLE LOVE THEIR ENERGY!

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DESPITE THE FACT THAT THE NUMBER

OF ELECTRIC DEVICES IS INCREASING…

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FOR MOST UTILITIES, ENERGY

SALES ARE FLAT OR DECLINING

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HOME SIZE IS INCREASING

BUT ENERGY CONSUMPTION ISN’T

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CUMULATIVE U.S. DG PV

INSTALLATIONS (MW) 2000-2015E

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0

1000

2000

3000

4000

5000

6000

7000

8000

9000

2010 2011 2012 2013 2014E 2015E

Utility

Non-residential

Residential

PV ON A TEAR:

U.S. GRID-TIED INSTALLATIONS

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U.S. ADDING MORE PV THAN ANY OTHER

TYPE OF GENERATION (2013-2015)

NOTES: Coal and natural gas data from EIA Annual Energy Outlook 2014 “Cumulative

Planned Additions” table; PV data from Solar Energy Industries Association Solar Market

Insights 2013 Year in Review. Installed PV capacity derated by 0.87 DC to AC factor per

SEIA.

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MORE THIRD-PARTY ENERGY

MANAGERS THAN EVER BEFORE!

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SMART THERMOSTAT GROWTH

PROJECTIONS ESTIMATE: 14X GROWTH IN 7 YEARS

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“Electric utilities will probably see

more change over the next 10

years than they did over the previous 100 years.”

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“The energy customer of America is up for

grabs. They are interested in getting as efficient as

possible and they are eager to explore new ways of

securing their own energy supplies, reliably. Incumbent

monopoly utilities face new challenges as they

scramble for new business models…”

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THE NEW UTILITY SUCCESS MODEL?

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IF YOUR ELECTRIC UTILITY WAS GIVEN A

GRANT TO IMPROVE A PART OF THEIR

BUSINESS, WHICH WOULD YOU MOST LIKE

TO SEE THEM INVEST IN?

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OUR ANSWER:

POSITION TOUCHSTONE ENERGY

CO-OPS AS “YOUR TRUSTED

ENERGY PARTNER”

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TOUCHSTONE ENERGY

PROGRAMS

Awareness

• Ad campaigns

• Multi-media

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• Positions cooperative as “trusted partner”

• Customizable print, radio, video advertising

• Builds on Power of Co-op Membership theme

YOUR SOURCE CAMPAIGN

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RADIO

Me Too

Rain or Shine

Shareholders

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VIDEO

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YOUR SOURCE MESSAGE

• Concept is not new

• Co-ops have filled a vital role since our founding

• Looking out for the Member

• Education - energy use, energy management

• Touchstone Energy’s TogetherWeSave campaign

• New challenges and questions

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YOUR SOURCE MESSAGE

• Provide tools and resources that deliver on the promise

• Web-based, public facing, written for member-

consumer

• Conversational & balanced

• Renewables, energy efficiency, new tech

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FACT SHEETS

• Solar FAQ

• 10 things before you do solar

• Questions to ask your contractor

• Community solar

• How to buy solar (lease, shares)

• The scales of Solar

• How does solar work

• Decision tree: Is solar right for me?

• Energy storage – battery

• Electric vehicles

• Smart homes

• Water heating

• Geothermal heating and cooling

• Lighting

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YOUR SOURCE FACT SHEETS

• PDFs

• Print, download, share…

• Editable versions on Cooperative.com

• Customize, co-brand, re-purpose

• Starting point

• More on the way

• New tech, energy efficiency, wise use

• Additional tools

• How Solar Works, decision tree, calculator,

portable…

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TOUCHSTONEENERGY.COOP

42

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TOUCHSTONE ENERGY

PROGRAMS

Together We Save.com

• Home Tour

• Home Efficiency

Analysis Tool

• Business Energy

Advisor

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TogetherWeSave.com – HOME TOUR

March 25, 2914

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March 25, 2914

TogetherWeSave.com – HOME TOUR

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March 25, 2914

TogetherWeSave.com – HOME TOUR

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March 25, 2914

TogetherWeSave.com – HOME TOUR

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March 25, 2914

TogetherWeSave.com – HOME TOUR

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HOME EFFICIENCY ANALYSIS TOOL

Online Tool

• Picks up where Home Tour leaves off

• Asks simple questions about your home

• Provides prioritized list of projects

• Focuses on 4 areas of home

• Provides PDF “Recipe Cards”

• Project Tracker makes it easy to return and

update progress

ILLUSTRATION/GRAPHIC

BOX

February 18, 2015

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March 25, 2914

HOME EFFICIENCY ANALYSIS TOOL

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March 25, 2914

HOME EFFICIENCY ANALYSIS TOOL

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March 25, 2914

HOME EFFICIENCY ANALYSIS TOOL

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March 25, 2914

HOME EFFICIENCY ANALYSIS TOOL

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March 25, 2914

HOME EFFICIENCY ANALYSIS TOOL

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March 25, 2914

HOME EFFICIENCY ANALYSIS TOOL

“RECIPE CARDS”

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March 25, 2914

HOME EFFICIENCY ANALYSIS TOOL

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TOUCHSTONE ENERGY

PROGRAMS

Awareness

• Brochures

• Community programs

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Touchstone Energy Home Program

• Prescriptive and performance-based

• Very successful in limited area

• RESNET Partnership

In the works

• Program for Existing Homes

• Manufactured Housing

TOUCHSTONE ENERGY

PROGRAMS

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TOUCHSTONE ENERGY

PROGRAMS

Training

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ENERGY ADVISOR TRAINING

Essential Energy Conversations

• 2-hour basic course for non-tech audience

• Marketing, member services, call center staff

• High usage / high bills -> energy saving solutions

Residential Energy Auditing

• 2.5 day intensive course for energy service staff

• Building science, energy saving tech, cost calculations

Commercial courses

• Commercial Energy Auditing

• School Energy Auditing

• Lighting

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CHALLENGES

Large, diverse area

One size doesn’t fit all

Missing pieces

• Contractors

• Training

• Code enforcement

• Consumer awareness

• $

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SOLUTION

“When two organizations with common objectives

work together, the impossible can become possible”

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Need something more

• Individualized – a refresher or master something new

• Self-paced – take it when I want it

• Fresh – keep content up-to-date

• Low-cost – reduce course and travel expense

• Standardized – create network-wide training

• Trackable – help co-ops monitor learning and

professional advancement

ENERGY ADVISOR TRAINING

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Solution: On-line Training

• Self-paced, on-line courses

• Multimedia, video, animation, checklists, workbooks

• End-of-course testing with performance tracking

• On-site versions of the training to be available

• Partnership with RESNET

ENERGY ADVISOR TRAINING

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ENERGY ADVISOR TRAINING

4 LEVELS

1. Energy Solutions Kick Start –

• Educational tool for all co-op staff

• Introduces HERS Index

• On-line version of “Essential Energy Conversations”

course

• Non-technical

• Building science basics

• Creates foundation for turning high bill complaints into

energy saving solutions

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ENERGY ADVISOR TRAINING

4 LEVELS

2. Energy Advisor Clipboard –

• Covers walk-thru, clipboard assessment.

• Identify opportunities to save money

• Faulty equipment

• Inappropriate energy use

• Envelop deficiencies

• Brings HERS Index to members

• Builds on basic vocabulary of “Kick Start” course

• Uses standardized tools, checklist

• Covers the “why” and “how”

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ENERGY ADVISOR TRAINING

4 LEVELS

3. Energy Advisor Prime –

• Covers instrumented assessments using diagnostic

tools.

• In-depth investigation supports prescriptive programs

for new and existing homes.

• Earn RESNET HERS Field Rater certification.

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ENERGY ADVISOR TRAINING

4 LEVELS

4. Touchstone Energy HERS Rater –

• Complete coursework, testing, and software training to

become RESNET HERS Rater

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Schedule

• First two levels are in development now.

• Limited pilot testing this winter

• Full roll-out 2016

ENERGY ADVISOR TRAINING

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COMMUNITY SOLAR =

COOPERATIVE SOLAR

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COMMUNITY SOLAR =

COOPERATIVE SOLAR

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COOPERATIVE SOLAR

• 96 Co-ops in 29 states are involved with community solar

• 177 MW installed or purchased capacity in 36 states

• 375 MW planned to be added by 2018 (Data from March 2016)

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DISCUSSION

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THANKS!