tour de marketing - on the business of the tour de france
DESCRIPTION
Short presentation on the value of the Tour de France, mostly focused on the teams. - Why should you sponsor a team? - How can you sponsor a team? With some best cases and good numbers on the value of the sponsorships.TRANSCRIPT
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Le Tour de MarketingGijsbregt Brouwer - @tourcafeNL/YPR - July 4, 2013
dinsdag 9 juli 13
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Cycling & me
dinsdag 9 juli 13
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Cycling & me
dinsdag 9 juli 13
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Centennial
dinsdag 9 juli 13
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1903
dinsdag 9 juli 13
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Trade teams
dinsdag 9 juli 13
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Why?
dinsdag 9 juli 13
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Exposure
dinsdag 9 juli 13
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Exposure
Repucom - 2013dinsdag 9 juli 13
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Exposure
Repucom - 2013dinsdag 9 juli 13
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Exposure
Repucom - 2013dinsdag 9 juli 13
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Not only about logos
dinsdag 9 juli 13
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Hospitality
dinsdag 9 juli 13
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Story
dinsdag 9 juli 13
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Content
dinsdag 9 juli 13
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Engagement
dinsdag 9 juli 13
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Sales
dinsdag 9 juli 13
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Sampling
dinsdag 9 juli 13
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How?
dinsdag 9 juli 13
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Team
dinsdag 9 juli 13
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Fans
dinsdag 9 juli 13
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App
dinsdag 9 juli 13
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Video
dinsdag 9 juli 13
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Social media
dinsdag 9 juli 13
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Best case ever?
dinsdag 9 juli 13
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Chalkbot
dinsdag 9 juli 13
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Nike & Livestrong
dinsdag 9 juli 13
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Some other cool stuff
dinsdag 9 juli 13
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More cool stuff
dinsdag 9 juli 13
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More cool stuff
dinsdag 9 juli 13
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More cool stuff
dinsdag 9 juli 13
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More cool stuff
dinsdag 9 juli 13
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The D- word
dinsdag 9 juli 13
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Follow me
dinsdag 9 juli 13