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Page 1: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

Tour Guide’s Expertise

主讲:格坡铁支

Page 2: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

Chapter 4

Service Regulations for Tour Guides

Part A

Tour Guide

• Local Guide

• National guide

• Tour Leader

Page 3: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

1 、 what is the definition of a tour guide ? Is a commentator allowed to guide a tour group?

Page 4: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

(1) A tour guide is a person who has acquired a tour guide certificate and is assigned by a travel agency to escort tourists on their travels, providing them with commentary and guiding service as well as other travel services.

Page 5: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader
Page 6: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

(2) The commentator who works at a museum or a scenic area is not allowed to guide tour groups .He can only introduce the specific scenic site where he works.

Page 7: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

2. By what basic principles of guiding service should a guide abide?

Page 8: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

( 1 ) Take tourists as the primary consideration and be ready to provide exceptional service for them.

(2)Safeguard the legitimate rights and interests of tourists.

(3)Combine standardized service with special individualized service.

Page 9: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

3. What are the differences in job descriptions of a tour guide, a national guide and a local guide.

Page 10: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

( 1 ) The tour leader, also referred to as the tour escort in Central America, or tour conductor in Japan ,is assigned by the travel service, organizing the tour group. He continually accompanies the tour group form the passengers’ point of departure to their safe return, and fulfils the contract obligations of the local travel agency.

Page 11: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

(2) The national guide is assigned by the travel service at the tourist destination. He is in charge of the liaison work for the inbound tour group and supervises the implementation of the contract by the local travel agency.

(3) The local guide is assigned by the local travel agency. He meets the tourists and provides the local guiding service.

Page 12: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

Part B Basic Requirements for Tour Guiding

1.How can a guide create a good impression on tourists?

Page 13: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

(1). Create a good first impression.Dress properly and neatly

Work sincerely and enthusiastically

(2). Move tourists with a pleasant personality.

Have a good command of knowledge

Be proficient in guiding skills

Be good at planning, coordinating and solving problems

Page 14: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

Respect tourists’ dignity and interests;

Try to meet their reasonable requests;

Work sincerely.

(3). Respect tourists and work to with their respect.

Page 15: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

2. It is said that first impressions make or break a tour guide’s good image. Please comment on this saying

Page 16: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

(1) First impressions are crucial; dress properly and act and speak sincerely in order to win tourists’ trust.

(2) In the long run, respect for tourists, a good command of professional knowledge, hard work, and the ability to solve problems are more important.

Page 17: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

Part C

Preparations for Meeting Tour Group 1.What should a tour guide do when the tour group arrives at the hotel?

(1)Help the tour group check in.

Page 18: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

(2) Inform the group of all hotel facilities and services.

(3) Inform tour group of itinerary just for day of arrival and the next day.

(4) Ask the porter to deliver the luggage to tourists’ rooms.

(5) Confirm arrangements for the first meal for the group.

(6) Arrange morning call for the tourists.

Page 19: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

2. At what time should the group be at the airport or railway station for departure?

Page 20: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

(1). Two hours in advance for international flights.

(2). One and a half hours in advance for domestic flights

(3). One hour in advance for the train.

Page 21: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

3. What is the difference between an Ok ticket and an Open ticket? If a passenger with an ok ticket does not depart within 72 hours, what procedures does he need to follow?

(1)An OK ticket refers to the ticket with a confirmed seat.

(2)An OPEN ticket refers to the ticket with an open return date and the passenger needs to confirm an available seat beforehand.

Page 22: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

(3)If a passenger with an OK ticket does not depart within 72 hours, whether because of delay or rescheduling, he must reconfirm the seat of his next flight in advance, otherwise the airline company will not guarantee the seat. International air tickets needs to be reconfirmed 72 hours before departure, while domestic airline tickets needs to be reconfirmed before 12 a.m. two days prior to departure.

Page 23: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

4.List the basic preparations made by a guide before leading a tour group.

(1)Be familiar with the reception program.

(2)Confirm details of transportation, accommodation and luggage delivery before the group arrives.

Page 24: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

(4)Be sure to have and use professional language skills and knowledge.

(3)Bring all necessary items including documentation-tour guide certificate and professional rating card-local travel schedule and the tour guide banner.

Page 25: Tour Guides Expertise. Chapter 4 Service Regulations for Tour Guides Part A Tour Guide Local Guide National guide Tour Leader

(5)Be tidy, friendly and use good manners.

(6) have a positive attitude and be prepared to face complaints form tourists.