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CHATPER-1

INDUSTRY PROFILE

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Indian tourism industry

Tourism is the largest service industry in india, with a contribution of 6.23% tothe national GDP and 8.78% of the total employment in India. India witnesses more than 5million annual foreign tourist arrivals and 562 million domestic tourism visits. The tourismindustry in India generated about US$100 billion in 2008 and that is expected to increase toUS$275.5 billion by 2018 at a 9.4% annual growth rate. The Ministry of Tourism is the nodalagency for the development and promotion of tourism in India and maintains the"Incredible India" campaign.

According to World Travel and Tourism Council , India will be a tourism hotspot from 20092018, having the highest 10-year growth potential. The Travel & Tourism CompetitivenessReport 2007 ranked tourism in India 6th in terms of price co mpetitiveness and 39th in termsof safety and security. Despite short- and medium-term setbacks, such as shortage of hotelrooms, tourism revenues are expected to surge by 42% from 2007 to 2017 .

Tourism is a very complex industry due to its multiple activities that satisfies the need of thetourist. Tourism includes transportation, accommodation, food, catering, tourist attractionas well as organizers like tour operators and travel agents. Moreover, a tour consists of different requirements of different people and it is not a homogeneous product. Tourism isan engine of development and change. India received 3.4 million foreign visitors in 2004, up

23.5 per cent year-on-year and revenue rose 36.1 per cent to $4.8 billion. Arrivals in 2005are expected to surge by up to 30 per cent.

The tourism sector is the third largest foreign exchange earner and needs moreattention. Tourism is one of the biggest employers; it employs more people than the IT andagriculture sectors. The perception of what tourism means to a country has to undergo asea change if India has to move from its current status of 3.3 million foreign tourists arrivalsin 2004 to the top10 tourist destinations in the world. People have to be sensitive andaware of the role of tourism; otherwise we will kill the goose that lays the golden egg.When tourism increases, prosperity increases.

There is considerable presence of the government in the travel and tourism industry. Eachstate has a tourism corporation, which typically runs a chain of hot els /motels and operatespackage tours, while the central government runs the IndiaTourism DevelopmentCorporation. Divestment of these state-run tourism corporations have either already takenplace or are in process.

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Incoming foreign tourist arrivals have shown a 6% compounded annual growth rate over thelast 10 years. The government has realized the potential and has advanced severalincentives to promote infrastructure growth in the tourism sector. As per the Travel and Tourism Competitiveness Report 2009 by the World Economic Forum,India is ranked 11th in the Asia Pacific region and 62nd overall, moving up three places onthe list of the world's attractive destinations. It is ranked the 14th best tourist destinationfor its natural resources and 24th for its cultural resources, with many World Heritage sites,both natural and cultural, rich fauna, and strong creative industries in the country. India alsobagged 37th rank for its air transport network. The India travel and tourism industry ranked5th in the long-term (10-year) growth and is expected to be the second largest employer inthe world by 2019.

Contribution to the economy

Combining unparalleled growth prospects and unlimited business potential, the industry iscertainly on the foyer towards being a key player in the nation's changing face.Furthermore, banking on the government s initiative of upgrading and expanding thecountry s infrastructure like airports, national highways etc, the tourism and hospitalityindustry is bound to get a bounc e in its growth.

The hotel and tourism industry s contribution to the Indian economy by way of foreigndirect investments (FDI) inflows were pegged at US$ 2.17 billion from April 2000 toSeptember 2010, according to the Department of Industrial Policy and Promotion (DIPP).

India s hotel pipeline is the second largest in the Asia -Pacific region according to Jan Smits,Regional Managing Director, InterContinental Hotels Group (IHG) Asia Australasia. He addedthat the Indian hospitality industry is projected to grow at a rate of 8.8 per cent during2007-16, placing India as the second-fastest growing tourism market in the world. Initiatives

like massive investment in hotel infrastructure and open-sky policies made by thegovernment are all aimed at propelling growth in the hospitality sector.

Foreign Tourist Arrivals

Ministry of Tourism compiles monthly estimates of Foreign Tourist Arrivals (FTAs) in Indiaand Foreign Exchange Earnings (FEE) from tourism on the basis of data received from majorairports. Following are the important highlights, as regards these two important indicatorsof tourism sector for October 2010.

y FTAs in India during October 2010 were 487,000 as compared to FTAs of 446,000

during the month of October 2009 and 450,000 in October 2008 .y FTAs during the period January-October 2010 were 4.32 million with a growth rate of

9.9 per cent.y FEE from tourism during the month of October 2010 were US$ 1.18 billion as

compared to US$ 1.09 billion in October 2009.

G overnment Initiatives/policy

According to the Consolidated FDI Policy, released by DIPP, Ministry of Commerce and

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Industry, Government of India, the government has allowed 100 per cent foreigninvestment under the automatic route in the hotel and tourism related industry. The termshotel includes restaurants, beach resorts and other tourism complexes providingaccommodation and /or catering and food facilities to tourists. The term tourism relatedindustry includes:

y Travel agencies, tour operating agencies and tourist transport operating agenciesy Units providing facilities for cultural, adventure and wildlife experience to touristsy Surface, air and water transport facilities for touristsy Convention/seminar units and organisationsy The Government of India has announced a scheme of granting Tou rist Visa on Arrival

(T-VoA) for the citizens of Finland, Japan, Luxembourg, New Zealand and Singapore.The scheme is valid for citizens of the above mentioned countries planning to visitIndia on single entry strictly for the purpose of tourism and for a short period of uptoa maximum of 30 days. During the period January - October 2010, a total number of 5016 VoAs were issued under this Scheme.

y The tourism master plan, the first for Karnataka, envisages initiatives to attractprivate investment ranging from US$ 2.2 billion to US$ 4.4 billion in the next three tofive years. The plan is prepared based on the Vision 2020 document prepared andadopted by the Karnataka State Planning Board. The state government aims togenerate 200,000 jobs in the tourism sect or in the next five years. The master plan isaimed at making Karnataka the number one destination for tourism in the countryby 2020, according to Mr G Janardhan Reddy, Minister for Tourism andInfrastructure Developmen

Role of tourism industry in Indian G DP

Role of Tourism Industry in India GDP has been quite alarming since the past fewdecades. Tourism industry has contributed enormously in the flourishing graph of India'seconomy by attracting a huge number of both foreign and domestic tourists trav eling forprofessional as well as holiday purpose.

The tourism industry in India witnessed a stupendous growth in 2006. The growth in theinflows in India's tourism industry is calculated both in terms of business and vacations.

The number of foreign tourists arriving from all over the world rose from 0.37 percent to0.53 percent as has been stated by UN World Tourism Organization (UNWTO) in the year2006. This remarkable growth in the graph of tourism industry in India popularized theentire South Asia as one of the most spectacular tourist terminal. Indian tourism industrycontributes to around 5.9 percent of the country's GDP and it provides employment toaround 41.8 million of inhabitants.

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Some of the most significant features of India's touris m industry or the Role of TourismIndustry in India GDP have been listed below:

y The percentage of foreign tourists in India has increased by 12.4 percent in oneyear, that is, from 2006 to 2007. In 2006, Indian tourist industry witnessed agrowth of 14.3 percent, which reached around 3.89 million in 2007 .

y The foreign tourists arrival led to a robust growth in the foreign exchangeearnings that increased from USD 5.03 billion during January-October 2006 toUSD 6.32 billion during January-October 2007, which is apparently a 25.6 percentrise.

y Deeming the growing rate of the tourists arrival in the country, the Indiantourism industry designed a wide spectrum of holiday packages and cheaperairfares to attract more tourists.

y Nonetheless, the outgoing graph of tourism industry in India is in no way laggingbehind from the inbound one. People traveling from India to abroad or stateswithin India have increased by 25 percent.

y The United Nations World Tourism Organization (UNWTO) has estimated theoutgoing tourists to reach around 50 million by the year 2020.

y According to the European Travel Commission, the average expenditure per tripof Indian tourists traveling abroad has increased from USD 611 in 2000 to USD822 in 2006.

y The booming success of Indian tourism industry has led to a drastic change in the

hospitality department as well. The increase in the ratio of tourists resulted in theincrease of room rates and also setting up of a wide range of hotels and otherresiding areas.

y A number of international hotels such as the Hilton, Accor, MarriottInternational, Berggruen Hotels, Cabana Hotels, Premier Travel Inn (PTI) and InterContinental Hotels groups have professed about making some large-scaleinvestments to append 65,000 additional rooms to suffice the needs .

y India is most likely to set up forty hotels of global brands by 2011. The hospitalitysegment in India is assumed to reach USD 11.41 billion in the coming two years

Following are the few benefits ensured by the tourism industry in India GDP inorder to boost up the GDP of India:

y The Indian tourism industry offers online booking system, one of the basic proofsof technological advancement in this sector. These online bookings are applicablefor booking the air tickets via Internet by logging on to the webs ite and alsobooking the hotel room of the place to be visited.

y The online tourism industry has accounted for a turn over of USD 800 million

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which is apparently 14 percent of the entire travel and tourism industry .y The Role of Tourism Industry in India GDP also features medical tourism that

includes traditional therapies like yoga, meditation, ayurveda, allopathy andother conventional systems of medicines is currently estimated at USD 333million and is most likely to reach USD 2.2 billion by the year 2012 .

Another major component of a successful travel and tourism industry is providing itsdestination with proper and planned tour arrangements through various means of transportand communication. And to look into this with details we need a good tour organizer, who iswell versed with its country, various destination and connectivity in a shorter span of time.We need a person who is able to give authentic information and is able to plan a travelitinerary in systematic and planned manner, where by the best of country is shown as ashowcase to a visitor. There are lot of people who plan their own itinerary, but they shouldposses up to date information of a country s physical, political, economical and socialconditions which can be time consuming and need a lot of exchange of information and

communication before it is finalized.

Role of tour operator in tourism industry

Man as a social animal has beings travelling since timeimmemorial in urge of knowledge, peace, and discovery and because of social bindings. Thishas been a risky and expensive hobby. A more organized and modern concept was firstoriginated in England. In 1729, a man by the name Thomas Cook started charted trips whishwas combination of transport, hotel and a role of tour operator. This was birth of first TourOperator.

A tour operator is a person, who helps in providing information related to travel. Arrangingtravel itineraries, making hotel bookings and land arrangements, like travel by car, coach, orrail and air, thus combining all this into complete package. Sometimes, they also suggesttailor made itineraries to suite their guest requirement. Alternatively, various entertainmentprograms, mock functions and theme parties are also organized, trying to give its guest thebest of its country in shortest possible time, which is insured in a smooth manner.They also provide various other facilities such as facilitation, arranging loss of traveldocuments like passports, foreign exchange, lost baggage, visa services, as and when it isrequired. In case of any natural and unforeseen clematises, all possible arrangements are

also organized in shortest possible time.

Apart from making land arrangements, they are also actively promoting various trainbookings and cruises. Cruises are relatively a new selling tools and alternate for people of special interest who are elite and enjoys travel by sea in relaxed and leisure manner. Varioustour operators are selling services of internationally recognized companies like Star Cruises,Royal Caribbean. Another area, which is explored, covers various sports activities like scubadiving, paragliding, bungee jumping, rock climbing, river rafting, helisking and ice -skating.These tour operator also work in close contact with various travel agents to arrange all

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above services. Thus both tour operator and travel agent work together in providing aboveservices to a traveler in India. Tour Operators can be classified as Inbound Tou r Operatorand Outbound Tour Operator. Inbound Tour Operator provides services with in a countryand Outbound Tour Operator arranges itineraries for travel outside a country.

Tour Operators and Travel Agents are part of variousinternational associations like PATA, WTO, IUOTO, IATA-UFTAA, ASTA, TAAI, and SKAL CLUB.Memberships in these associations help, in getting recognition and play a major role ingenerating business.

The major players in this field areAmerican Express, ThomasCook, Cox and Kings, SITA-KUONI, Travel Corporation of India, Trade-Wings, MercuryTravels, Creative Travels, Balmer Lawrie, Delhi Express Travels, Dewan Travels, G D Goenka,Travel Spirits International, Pearl Travels, Stic Travels, The Travel People, Travel ServicesInternational, Friends Globe Travels, Uniglobe Travels, Carlson Wagonlit, Make MyTrip.Com, Destination Travel and list is 400 strong participant giving their best to promoteIndia as a major tourist destination.

Tour Operator in India, Travel Agent in India, Indian TourOperators, Indian Travel Agent, Tour and Travel in India, Tourism Industry in India, IndianTourism, Tourism in India

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W o ld tou is st tisti s a nd ra nkin s

The World Touri s ranking s ar e compil ed b y th e Unit ed Nation s World Touri sm

Organization (UNWTO) a s part of th e ir World Touri sm Barom e ter publi cation. Th ey ar e re lease d thr ee tim es throughout th e year. In th e publi cation World touri sm in rank ed bothby numb er of visits and b y touri sm r eve nu e gen e rat ed.

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Country Vacations India

The valid reason for the Limca book of records to recognize Country Club India as thebiggest network of clubs and resorts in one of the biggest countries in the world is noneother than, widest network catering the best o f facilities for huge number of members fromall over India. And now with Country Vacations, this huge network is the perfect choice forall those who love to travel around the world with their family and friends.

Country Vacations India has 55 own proper ties, 175 franchised establishments andover staggering 4000 affiliations all over the world. With properties located in almost all thepopular tourist destinations like Goa, Kerala, Rajasthan and other southern & northernregions that attract the maximum tourists from all over India, Country Vacations is theperfect choice for everyone. And for those who love to travel abroad, Country VacationsIndia offers the best locations like Dubai, Sri Lanka, Oman and with the holiday exchangefacility they can enjoy their vacations in all the international tourist destinations. .

As the premier holiday ownership company in India, and with a worldwide reputation,Country Vacations has been able to negotiate special access to resort companies outside itsown group and where it doesn t physically own any accommodation. All that a memberneeds to pay is the applicable per-day utility fees at the resorts, which are very verynominal.

Alliance resorts are spread across hills stations such as Shimla, Mussorie, Ooty, Auli, etc.,Beach resorts such as Goa, Puri etc., and many more to come. International destinationssuch as Bali, Malaysia, Thailand, Cyprus, U.S.A. etc., are on the Country Vacations AlliancePartners list and many more destinations would be continuously added or deleted to thelist.

TIME SHARE

In 1974, RCI pioneered the concept of exchange vacations. Since then, millions of timeshareowners have discovered that an RCI subscribing membership really enhances the quality of vacation ownership.

Today, RCI has more than three million members worldwide, who enjoy dream vacations atRCI's over 3,700 affiliated resorts. These timeshare owners and resorts are a uniquecommunity of travel enthusiasts with the common bond of a lifetime commitment to qualityvacations through timeshare. RCI members benefit from the knowledge, experience andresources of RCI's Guides, who provide assistance in the planning of exchange vacations.

RCI is the world's expert in exchange vacations. An exchange vacation allows members todiscover new places and enjoy the freedom of resort vacationing all over the world. RCI isconsidered within the timeshare industry as the global leader in vacation exchange. To learn

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more, open the following links:

How Timeshare Wor

s ?

Timeshare developers sell vacation ownership interests typically in either one-weekintervals or as packages of points that can be used to reserve resort accommodations.Members share in the occupancy rights of a development and therefore pay an annualmaintenance fee after the initial purchase.

Why Own a Timeshare?

With vacation ownership, consumers have the opportunity to purchase condominium -styleaccommodations at quality resorts offering an array of amenities in popular domestic andinternational destinations. Millions of owners have found timeshare's spacious floor plansand home-like amenities very attractive when compared with traditional hospitalityproducts.

Timeshare amenities often rival those of top-rated resort properties and may includechildren's activities, swimming pools, tennis, Jacuzzi, golf and bicycles as well as spa andexercise facilities. Other features may include boating, skiing, restaurants and equestrianfacilities on-site or nearby.

Purchasing a Timeshare

When purchasing a timeshare, buyers may pay cash, use a credit cardor use the loan services of a finance company. The cost of a timeshare depends largely onlocation, the unit size and season. Today the average timeshare sells for approximately$14,800.

Types of Timeshare Ownerships

Today's timeshare industry offers numerous purchase options to meet consumers' desire forvacation variety and flexibility, the most common:

y Biennialy Cluby Deeded Agreementsy Fixed Weeky Floating Weeky Fractional Ownershipy Pointsy Right-to-UseAgreement.

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2.2PRODUCTS

Country Club India Ltd is India's biggest chain of Family Clubs recognized by theLimca Book of World Records. With 51 of its own clubs, it's truly a pioneer in familyclubbing. It offers state of the art facilities in all the clubs for a heightened pleasure. Set tosprawling green environments, it offers swimming pools, indoor games, health clubs, wellserviced rooms and professionally trained manpower to meet every need of yours. Theclubs are equipped to deal with your banquets and business needs. Also, weekend activities,competitions and contest help engage and build a clubbing community.

A unique benefit to members joining The Country Club is the facility of transferability of membership from one city to another, paying the differential membership fee, in case themembership fee at the city to which transfer is sought is higher

Country Club India, being mindful of its member s holiday needs, now offers accessto over 50 clubs own properties and more th an 1000 affiliated properties. For theconvenience and comfort of the members, it offers Country Club Holidays.com Perfect forreal time information that will help in booking your holiday option.

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The comfort of knowing th e availabilit y and booking in th e sam e tim efram e . This site is des ign ed to pro vide th e m emb er, wid e rang e of holida y option s to choo se from. Countr y Club Holida ys.com off ers choi ce to th e m emb e rs according to th eir r e uir em ent and n ee d.Adventur e sport s to bring out th e tra ve le r s pa ssion in you.

Admir e and e plor e th e Moth er Natur e s natural b eaut y and ad ventur e that s off th e beat en tra ck, d es ign ed for th e ad ventur e loving m emb ers. Wildlif e holida ys ar e bound togive you th e e p e rien ce off th e city hu stle and bu stle . Th e earl y morning trip s that will tak e you into th e d en se for es t to e p erien ce th e sight of wild animal s and bird s in th e ir wildhabitat, p e rf ec t for natur e and wildlif e love rs.

Refreshing spiritual holida ys for di scove ring th e inn e r se lf and finding th e p e rf ec tpla ce to pra y. Hon eymoon holida ys for th e newly wedd ed coupl es , d es ign ed forunforg e ttabl e e pe rien ce of hon eymoon that will l eave a lif e tim e e pe rien ce andm emorabl e tim es . Countr y Club India Limit ed off e rs information for r egular updat es .Countr y Club Holida ys is pe rf ec t for e panding th e m emb e r s tra ve lling horizon s. Now,m emb ers can Ex chang e local holida ys to int e rnational holida y exp erien ce through ourpartn ers.

Produ cts and se rvices

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Performan ce chart of countr y vacation s

Own ership patt ern

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CHAPTER-3

COMPETITORS

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3.1Sterling holidays

Sterling Holidays is a leading leisure hospitality and Vacation Ownership company based inIndia.Incorporated in the year 1986, Sterling Holiday Resorts (India) Limited was set up withthe vision of delivering affordable holidays to middle class Indian families. To achieve this

vision, Sterling introduced the concept of Vacation Ownership in India.In the years since incorporation, Sterling has built a network of 14 resorts in 12 holidaydestinations in India, enabling over 100,000 Vacation Ownership members to enjoy annualholidays. In addition, the resorts in the Sterling network also offer vacationers in India theoption of staying as a one-time hotel guest.

With experience spanning over 2 decades and expertise that successfully manages 14resorts across the country, Sterling Holidays offers its guests a world of wonderful holidayexperiences.

Sterling Holidays plans for the future are to expand the leisure hospitality industry in Indiaand to set new benchmarks in leisure hospitality. Our strategic goals are:

y Increase destination footprint - Develop new resorts and expand inventory in existingresorts.

y Create Innovative products and distribution channels - Promote the resorts as destinationsfor business purposes, weddings, and other celebrations and offer diverse leisure vacationoptions.

y Provide a great holiday experience - Maintain high standards in service, ambience,amenities, and entertainment avenues at our resorts for a warm, fun-filled resort anddestination experience.

Mahindra holidays&resorts india pvt ltdMahindra Holidays & Resorts India Ltd., (MHRIL) a part of the Infrastructure Sector of theMahindra Group, brings to the industry values such as Reliability, Trust and CustomerSatisfaction. Started in 1996, the company s flagship brand Club Mahindra Holidays , todayhas a fast growing customer base of over 79,000 members and 23 beautiful Resorts at someof the most exotic spots in India and abroa d.

Mission

Good Living. Happy Families.

Vision

To be Asia s No.1 Company in Holidays & Leisure Services for the Urban Family.will achieve this through customer centric practices that ensure Service Excellence,

Innovation & Employee PridWe will create wealth for the Stakeholders and be a Responsible Corporate Citizen.

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Holiday mandra

Profile:-

We, Holiday Mantra are pleased to introduce ourselves as, specialized in serving the growingHoliday and Travel needs of Corporate, Multinationals, educational institutions and Individualsacross India and abroad. Head quartered at Bangalore, we are a set of committed andexperienced individuals who are passionate about what we do.

The G enesis: We started by marketing homestays(2003) by personally visiting them, evaluatingthem and then recommending them. This today is our USP there is hardly any property thatwe cannot give a first-hand account of. We have worked with the homestay/hotel/resortowners by giving our inputs depending on the need of our clients and have in turn contributedto a heightened customer delight as our inputs have been well -received and incorporated.

The Execution: Trust us to chart out a flawless itinerary right up to the minutest detail. Wepromise to make your holiday better than you visualized it. From thought to finish, just trust itto us.

The Offerings:

We understand all types of travellers needs; trust us to do a splendid job. Be they small day picknicks or large groups for multiday and multi city program, we handle them all.

We share excellent rates with some of the best Indian & International Hotels/resorts, whichgives us the ability to quote the most competitive rates to fetch you value for Money .

We have categories in our offerings of holidays Leisure, Health and Wellness, Adventure,Wildlife, Educational, Culture & Heritage; these are all customized to your taste, time andbudget.

Mountain holidays

We offer a complete travel management, in other words everything from planning to executionof tours. Whether you are a large corporate client demanding custom travel services or anindividual traveler looking for a weekend getaway, you will always receive our professional andpersonal attention.

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4.1

Student s Wor

Profile (Role and Responsibility): -

I am anvar

.t working as an MARKETING EXECUTIVEin Country

Vacations.

My job profile

Explaining the benefit and features of the product to customer.

Understand the customer exact package details.

Explaining about Country Vacations and its membership features.

Taking Presentation.

Making agreement and closing deals

Gathering job descriptions and functions .

Organizing Tour plan for clients.

Checking availability of rooms with Resorts.

Follow-up of customers.

The major responsibility ta en by me:-

Identifying needs of clients Mailing the Clients.

Telecalling

Explaining and convincing the prospective client

Achieving the targets stipulated

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4.2Challenges Faced and Real time Experience

Lack of local language of knowledge was a definite dampener. I had faced pressure from reporting manager

Power point presentation in front of the customers and clients was quite a

challenge but was able to pull off without much hassles .

It was difficult to convince the customers initially regarding our various tour

packages.

It was quite demanding to strike a balance bet ween studies and works.

Commuting to and from work was physically excruciating.

Meeting client s requirements and expectations .

Understanding the organization structure and various reporting procedures .

To achieve the monthly target.

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4.3 SWOT ANALYSIS

SWOT anal ysis is a tool for auditing an organization and it s environm ent. It i s th e first stag e

of planning and h e lps mark e te rs to fo cus on k ey issu es .SWOT stand s for str ength s,

weakn esses , opportuniti es , and thr eat s.Str ength s and w eakn esses ar e int ernal fa ctor s.

Opportuniti es and thr eat s ar e e xt e r n a l fa ctor s.

STRENGTH:

y Po sitive attitud e .

y Con stant support and en courag em ent b y NIAM training offi ce rs.

y Analytical skills

y Love fa cing chall eng es .

y Team pla ye r

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WEAKNESS:

y As a fresher lack of industrial knowledge.

y Difficulty to understand local language.

y Pressure at work

y Not very articulate

y Not exposed to sales strategies

OPPURTUNITY

y Full time employment status despite being a student, with equal

benefits.y Interaction with innumerable customers

y Direct interface with other employers.

y Could carry the brand name as a point of contact with customers

CHALLENGES

y Target achieving was quite challenging but in the end, the results

were satisfying

y Market survey posed serious constraints

y Convincing customers was a tough job

y Travel and other expenses put severe constraints on my otherwise

meagre income

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4.4 EXPERIENCE WITH THE ORG ANIZATION

Description of live experience

I am working as a Marketing Executive in country vcations. It s a nice

experience gained by me. I am thankful to Mr. jagathish , who really supports me to do best in

this organization.

I learn and gain good knowledge through training, development

program, and employee in the same organization which was provide by the organization for

21 days. When I join this organization, it was a great moment for me, because it was the

first organization from where I started my job career. The organization has a good brand

name . After that I completed the training and now I m the employee of this organization.

Learning experience from the Job

Gained knowledge about various aspects. Attend meetings which helped to enhance knowledge.

Talk to the people, Motivate& convince them, which is an important aspect of

Marketing.

Develop the presentation skills, telephonic skills, communication skill.

Understand How to convince and convert a customer into a real customer.

Understand the different Marketing strategies.

Also gives the in-depth knowledge about the selected industry.

Day-by-day I gained knowledge about the marketing.

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Student Contribution to Organization

I was working there on target basis. The company set a target to achieve

4 organizations within a week.

My contributions to organization are followings: --

Being a part to graduate the relationship with our clients.

Making presentation on job descriptions.

Being a part of business generation and implementation.

Generation Of probable customers for the organization Motivating & convincing customer satisfaction & follow -up.

I gathered information whatever the organization needed.

I was able to give feedback to the organization regarding customer s needs

and suggestions.

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Chapter-5

Research Analysis

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2010, it said.

International tourists account for a little over 5 million visitors, while do mestic market isseen at more than 500 million.Limited infrastructure pose a constraint to the free flow of tourists, but the Indian government is addressing the issue through upgradation of existingairports and building new ones.

Medical tourism was poised for rapid development in the future and India is busydeveloping first-class facilities to attract this multi-billion dollar niche market.Thegovernment has already relaxed the criteria to receive a visa for medical tourism.

Tourist arrivals in the country slowed throughout 2008, after rising 13 percent year -on-yearfrom 2005-2007, due to a slowdown in the main source markets for India, the U.S. and U.K.,which account for more than 15 percent of all inbound tourists.

India : An Idea who s time has come

Conde Nast ranked her amongst the top 10 tourist destinations. JBIC ranked her as the fifthmost attractive investment destination. The World Social Forum, AdAsia, World BambooCongress, Commonwealth Games, Laureus World Sports Academy Global Submit, F1alongwith some of the biggest expos and conferences of the world chose her to play host.

Presenting India to you Readers. The subcontinent to whose splendor, diversity and world -class facilities the world has finally woken up to. Away from threats, untouched by SARS andpolitically stable India is the flavor of the season. Take a fresh look at her flourishingeconomy (double digit growth in third quarter of 2009- 2010), geographically strategiclocation, faith fortified by major software firms to make it a global backup hub for software,the staggering figure of over 366 national/international level expos and about 100 congress

already scheduled for leap year 2004 (of which over 50 in January alone), her forex reserves,her rising Sensex, rapidly growing consumer markets, presence of world's finest andchoicest brands and the exceptional growth in interest from FIIs, to understand why Indiaoffers a feel good factor. Truly, India is one of the most exciting emerging markets in theworld.

The Scene Till Now

Some major international events like 9/11, US-led war against terror and SARS hit thetourism industry over the past few years. Cutting down of routes by domestic airlines andincrease in airfares last year also led to a fall in the movement of people in the country. The

Mumbai terror attacks, targetting two premium hotels, also tarnished the country'sreputation, drastically reducing hotel occupancy levels, and affecting year-end travel. Theadverse travel advisories by many countries to their citizens too contributed to a significantslowdown in tourism in India.

There were other negatives too. Consider this- Expenses per night of stay for a tourist inIndia during the SE Asian currency crisis was $100 whereas it was around $35 -40 in the SEAsian countries. This hurt Indian tourism. Though this discrepancy has come down, still

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history tourism, adventure tourism, medical tourism (ayurveda and other forms of Indianmedications), spiritual tourism, beach tourism (India has the longest coastline in the East)etc.

Explore India - choose the locales of your choice, and see what each state has to offer. Loseyourself in the wonder that is India. Meander through lands steeped in chivalry andpageantry that begin before recorded history. Explore modern cities that have grownorganically from the roots of a multi-hued past. Make a pilgrimage to holy shrines that echowith tales of antiquity. Frolic on a vast array of golden beaches that dot an enviablecoastline, washed by two seas and an ocean. Sport with adventure in style. Let the junglelure you to a fascinating world at a diverse array of wildlife sanctuaries and national parks.

5.2 FINDING S

Tourism industry is the second-largest foreign exchange earner for India. Realisingthe potential in India, international and domestic hotel chains were rushing to cash in on it.tourism industry was the second-largest foreign exchange earner for India. Realising thepotential in India, international and domestic hotel chains were rushing to cash in on it.So asa whole India has good prospectus for next several years.

RECOMMENDATIONS:

1.Government should focus more on the tourisam sector.

2.The guides and the authorities working in this sector should be well trained.

3.The companies involved in this should follow strict guidelines from the respectiveauthorities.

4.Government should be keen on finding new tourist places and spots.

5.The tourists spots must be protected.

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Chapter-6

Summary of the Report

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Tourism is a growing industry in India. Hoteliering as well as tourism account for the majorforeign earnings for our nation. The declining value of the rupee and a good image of Indiaas an exotic tourist destination have boosted the tourism and hotel industry in India duringthe late nineties.

It is very surprising to note that small countries like Indonesia, Mauritius, Seyshells,Malaysia, Hong Kong and Thailand have been able to do very well on the tourism front. Indiais the ancient cultural cradle of the world. It has fascinating tourist destinations like the TajMahal, The Khajuraho temples, the marble mountains, The Gateway of India, the Red fortand the Qutub Minar, The Ajmer Palace, The Bharatpur, Bird Sanctuary, The city of Canalsand many more. We Indians are also not aware of the beauty of our country. Our ancientcities, palaces, lakes, temples, gardens, minarets, mosques, and lakes mountains delightfulexperiences for all the travelers as well as visitors. The foreign tourist longs for a tryst withIndia and loves to visit each and every corner of this vast country.

Our tourism exchange earnings are less than $1.5 billion and account of 0.5 percent of thetotal tourism traffic of the world. On the other hand, the tourism earnings of Singapore are$34 billion. The same figures are $6.5 billion for Malaysia. The facts do not point towards ahealthy trend. We have not to depend merely upon the dollars rupee parity but also, wehave to generate enough of interest about the Indian subcontinent in the minds of thetourists so that they continue to come here and enjoy being here.

The problem of Kashmir has not been solved. Ten years before many tourists werekidnapped and a few of them were killed by the Kashmiri militants. Although the situation isunder control, yet the army has to keep strict vigil over the sea. Therefore, the inflow of tourists is less. The situation is much better now and many Indians and foreigners visitedKashmir.

Central India, The North Eastern states, Calcutta, Mumbai, New Delhi, Khajuraho, and Goaare the most popular tourist destinations. Rajasthan is paradise for the foreigners and thisstate provides a wide range of cultural and ethnic diversities to the visitors.

The foreign tourists are appalled at the state of Indian catering services, roads, guidesservices, hotels motels, and transportation services and above all, the degradingenvironment of the Indian subcontinent. We would have to provide four star amenities tothe tourists at the prices of three state standards. If we do not follow this norm, we wouldlose tourists to the United States of America, Seychells, Mauritius, Singapore, Thailand,Hongkong, and Japan. These countries offer entertainment, good quality rooms, and

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transportation, liquor, as well as food, at the most competitive prices. They follow

international tourism norms in terms of catering,

hospitality, and hygiene. We do not follow any norms and this leads to aversion on the partof the tourists from India.

It is fortunate to note that hotel management and tourism have become serious subjects aswell as vocations. The government as well as the private institutions has launched manycourses in tourism as well as hotel management. The professionals in tourism and travel arerequired by tour operators as well as airlines. The sea cruisers and airlines also needhospitality staff and chefs are required around the world. Hotel profession als are also ingreat demand. This would boost the hotel industry as well as the economy.

The services of tourist guides, catering, roads, air travel, sanitation, transportation, andtelecommunications would have to be operated on professional grounds. Th e internationalagency is doing well to promote and regulate air travel around the world. The Governmentof India is also doing its best. The participation of the private firms has also increased.However, a lot needs to be done in this crucial area. We ca n earn a lot through tourism aswell as hotel industries. Our outlook and approach would have to be professionalized if wewant to achieve concrete results in this fastest growing industry.

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7 Bibliography

http://www.countryvacationsindia.com/

http://www.countryvacationsindia.com/new_year_bash_2011.html

http://www.economywatch.com/business-and-economy/tourism-industry.html