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International Visitors in Australia

December 2009 Quarterly Results of the International Visitor Survey

Image: Rainbow Valley, Northern Territory Courtesy of Tourism Australia/Tourism NT

© Commonwealth of Australia 2010.

ISSN: 1447 8595

This work is copyright. In addition to any use permitted under the Commonwealth Copyright Act 1968, the Commonwealth through Tourism Research Australia permits copies to be made in whole or in part for the purpose of promoting Australian tourism, provided that Tourism Research Australia (representing the Commonwealth) is identified on any copies as the author and the material is reproduced in its current form. In addition, a statement similar to the following must be included on any copy – ‘Tourism Research Australia 2010’.

Copies may not be made for a commercial purpose, that is, for sale, without the permission of Tourism Research Australia (representing the Commonwealth).

The information in this data is presented in good faith and on the basis that neither the Commonwealth, nor its agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this publication.

Data derived from Tourism Research Australia surveys are subject to sample error. Users of the data are advised to consult the sample error tables contained in Tourism Research Australia publications or otherwise available from Tourism Research Australia before drawing any conclusions or inferences, or taking any action, based on the data.

This work should be referenced as: International Visitors in Australia - December 2009 Quarterly Results of the International Visitor Survey, Tourism Research Australia, Canberra.

Tourism Research Australia Department of Resources, Energy and Tourism GPO Box 1564 Canberra ACT 2601

For further information on the International Visitor Survey contact: Steve Matthews, Tourism Research Australia on 02 6243 7733.

Acknowledgements: NWC Opinion Research

Publication Date: 10 March 2010 ABN 46 252 861 927

Tourism Research Australia ii

Contents Main Findings ................................................................................................................................... 1

Figures

Figure 1. Average and median nights in Australia by country of residence.............................. 6

Figure 2. Visitors in Australia by main purpose of journey................................................................ 7

Figure 3. Visitor nights in Australia by main purpose of journey ................................................... 7

Tables

Visitors

Table 1. Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, year ended 31 December 2008 and 2009 .............................................................................. 9

Table 2. Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, quarter ended 31 December 2008 and 2009 ...................................................................... 10

Table 3. Visitors by country of residence and main purpose of journey, year ended 31 December 2005–2009...................................................................................... 11

Table 4. Visitors by country of residence and main purpose of journey, quarter ended 31 December 2005–2009.............................................................................. 12

Table 5. Visitor nights by country of residence and main purpose of journey, year ended 31 December 2005–2009..................................................................................... 13

Table 6. Visitor nights by country of residence and main purpose of journey, quarter ended 31 December 2005–2009.............................................................................. 14

Table 7. Visitors by country of residence and main purpose of journey by first or return visit.......................................................................................................................... 15

Table 8. Visitors by country of residence and main purpose of journey by type of travel arrangements...................................................................................................... 16

Table 9. Visitors by country of resi dence and main purpose of journey by State/Territory visited.................................................................................................................. 17

Table 10. Visitors by country of residence and main purpose of journey for selected regions.............................................................................................................................. 19

Table 11. Visitors by country of residence and main purpose of journey by type of transport used between stopovers ......................................................................... 21

Visitor Nights

Table 12. Visitor nights by country of residence and main purpose of journey by State/Territory visited.................................................................................................................. 23

Table 13. Visitor nights by country of re sidence and main purpose of journey for selected regions.............................................................................................................................. 25

Table 14. Visitor nights by country of residence and main purpose of journey by type of accommodation used ................................................................................................... 27

International Visitors in Australia: December Quarter 2009 iii

Expenditure

Table 15. Expenditure for package tour visitors by country of residence and main purpose of journey by expenditure category .................................................................... 29

Table 16. Expenditure for non-package tour visitors by country of residence and main purpose of journey by expenditure category ......................................................... 30

Table 17. Average expenditure for all visitors by country of residence and main purpose of journey by expenditure item .............................................................................. 31

Table 18. Average expenditure by visitors with expenditure on item by country of residence and main purpose of journey by expenditure item ................................... 34

Backpacker Market

Table 19. Backpacker visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey ......................................................... 37

Table 20. Backpacker visitors by State/Territory visited, year ended 31 December 2005–2009.................................................................................... 38

Table 21. Backpacker visitor nights by State/Territory visited, year ended 31 December 2005–2009.................................................................................... 38

Total Inbound Economic Value

Table 22. Total Inbound Economic Value (TIEV) by country of residence .................................. 39

Table 23. Total Inbound Economic Value (TIEV) by country of residence, year ended 31 December 2005–2009.................................................................................... 40

Modelled Regional Expenditure

Table 24. Modelled international visitor expenditure in each State/Territory ........................ 41

Table 25. Modelled international visitor expenditure in each State/Territory by reason for stopover ...................................................................................................................... 42

Table 26. Modelled international visitor expenditure in capital cities and regional areas for each State/Territory .................................................................................................. 43

Table 27. Modelled international visitor expenditure in the top 20 regions ranked by expenditure ............................................................................................................................... 44

Table 28. Modelled international visitor expenditure in each State/Territory by country of residence .................................................................................................................... 45

Tourism Research Australia iv

Introduction to the International Visitor Survey ................................................................... 46

Survey methodology ................................................................................................................... 46

Sample size .................................................................................................................................... 47

Data reliability .............................................................................................................................. 48

Expenditure .................................................................................................................................. 49

References ...................................................................................................................................... 52

Glossary of terms .......................................................................................................................... 53

State and Territory abbreviations.............................................................................................. 56

About Tourism Research Australia ............................................................................................ 57

International Visitors in Australia: December Quarter 2009 v

Main Findings Year ended 31 December 2009

All visitors

Total visitors During the year ended 31 December 2009 there were 5,174,744 visitors to Australia aged 15 years and over. This remained steady compared with the year ended 31 December 2008.

Reason The main reasons for visitors coming to Australia were:

Holiday 2,398,189 46% Visiting friends & relatives 1,293,764 25% Business 756,098 15% Education 411,251 8% Employment 116,481 2% Other 198,960 4%

Source New Zealand was the largest source of visitors during the period (1,005,461), followed by the United Kingdom (625,014), USA (450,416) and China (350,807).

Expenditure The average trip expenditure in Australia per international visitor was $3,313 while the average nightly expenditure was $97. Total expenditure in Australia for the year ended 31 December 2009 ($17 billion) increased 5% from the year ended 31 December 2008.

Nights A total of 177 million visitor nights were spent in Australia, an increase of 6% compared with the year ended 31 December 2008.

Return visits Of all visitors to Australia, 62% had visited before.

Tours Inclusive package travellers accounted for 16% of all visitors to Australia while those arriving on group tours accounted for 7% of all visitor arrivals.

States Of all visitors to Australia during the period, 52% visited New South Wales, 38% visited Queensland and 30% visited Victoria.

New South Wales recorded the largest share of visitor nights with 35%, followed by Queensland (22%) and Victoria (22%).

International Visitors in Australia: December Quarter 2009 1

Holiday visitors

Share Of all international visitors to Australia, 46% stated ‘holiday’ as their main purpose of visit.

Expenditure The average trip expenditure of holiday visitors in Australia was $2,591, with the largest component being food, drink and accommodation ($1,256). Their average expenditure per night was $98.

Nights Holiday visitors spent a total of 63 million nights in Australia with 25% spent in a rented house, apartment, flat or unit, 23% spent in the home of a friend or relative and 19% spent in backpacker or hostel accommodation.

Return visits Of all holiday visitors, 50% had visited Australia before.

Tours Inclusive package travellers accounted for 29% of all holiday visitors while those arriving on a group tour accounted for 13%.

States Of all holiday visitors, 58% visited New South Wales, 52% visited Queensland and 31% visited Victoria.

Duration of stay Their average duration of stay in Australia was 26 nights.

Visiting friends and relatives (VFR) visitors

Share International visitors with a main purpose of VFR accounted for 25% of all international visitors.

Expenditure The average trip expenditure in Australia by VFR visitors was $1,573 with the largest component being food, drink and accommodation ($678). Their average expenditure per night was $65.

Nights These visitors spent a total of 31 million nights in Australia and spent 82% of their nights in the home of a friend or relative.

Return visits Of all VFR visitors, 76% had been to Australia before.

States Of all VFR visitors, 45% visited New South Wales, 28% visited Queensland and 28% visited Victoria.


Tourism Research Australia 2

Business visitors

Share Of all international visitors to Australia, 15% stated ‘business’ as their main purpose of visit and these visitors spent a total of 10 million nights in Australia.

Expenditure The average trip expenditure in Australia by business visitors was $2,073 with the largest component being food, drink and accommodation ($1,217). Their average expenditure per night was $159.

Nights Business visitors spent 31% of their nights in Sydney and 22% in Melbourne, while 50% of their nights in Australia were spent in a hotel, resort, motel, or motor inn.

Return visits Of all business visitors, 73% had visited Australia before.

States Of all business visitors, 52% visited New South Wales, 29% visited Victoria and 22% visited Queensland.


Education visitors

Share Of all international visitors to Australia, 8% stated ‘education’ as their main purpose of visit and these visitors spent a total of 57 million nights in Australia, representing 32% of all international visitor nights.

Expenditure The average trip expenditure in Australia by education visitors was $14,835 with the largest component being education fees ($6,816). Their average expenditure per night was $107.

Nights While in Australia, education visitors spent 64% of their nights in a rented house, apartment, flat or unit.

Return visits Of all education visitors, 60% had visited Australia before.

States Of all education visitors, 51% visited New South Wales, 35% visited Victoria and 29% visited Queensland.



Employment visitors

Share Of all international visitors to Australia, 2% stated ‘employment’ as their main purpose of visit and these visitors spent a total of 12 million nights in Australia.

Expenditure The average trip expenditure in Australia by employment visitors was $7,716 with the largest component being food, drink and accommodation ($4,268). Their average expenditure per night was $74.

Nights Employment visitors spent 25% of their nights in Sydney and 17% in Melbourne, while 60% of their nights in Australia were spent in a rented house, apartment, flat or unit.

Return visits Of all employment visitors, 68% had visited Australia before.

States Of all employment visitors, 43% visited New South Wales, 27% visited Queensland and 26% visited Victoria.


Backpacker visitors

Share Of all international visitors to Australia, 11% were classified as backpackers and they spent 44 million nights in Australia. Holiday was the main purpose of visit for 73% of backpackers.

Expenditure Backpackers’ average trip expenditure in Australia was $6,114 with $2,981 being spent on food, drink and accommodation and $709 on education fees. Their average expenditure per night was $80.

Nights While in Australia, backpackers spent 35% of their nights in backpacker or hostel accommodation.

Return visits Of all backpackers, 32% had visited Australia before.

States Of all backpackers, 78% visited New South Wales, 65% visited Queensland and 45% visited Victoria.


Expenditure

Spend in Australia In the year ending 31 December 2009, international visitors spent a total of $17 billion within Australia.

Total trip expenditure For the same period, international visitors had a total trip expenditure of $26 billion.

4 Tourism Research Australia

Total Inbound Economic Value (TIEV)

Total Inbound During the 12 months to December 2009, international visitors consumed around Economic Value $25 billion of Australian goods and services. This was an increase of less than 1% (in

nominal terms), compared with the previous 12 month period.

Source The United Kingdom remains Australia's largest source market in terms of economic value, worth $3.2 billion, followed by China ($2.8 billion), New Zealand ($2.0 billion), and the USA ($2.0 billion).

Regional Expenditure

Total expenditure For the year ended 31 December 2009, modelled international visitor expenditure increased by 3% to $17 billion, compared with the year ended 31 December 2008.

States/Territories New South Wales received the largest share of expenditure ($6.1 billion, up 1%), followed by Queensland ($3.9 billion, down 4%) and Victoria ($3.8 billion, up 9%).

Regional expenditure International visitors spent approximately 81% of their expenditure in the capital cities and the Gold Coast ($13.9 billion). The Northern Territory was the most reliant on expenditure in regional areas (67%), followed by Queensland (39%) and Tasmania (38%).

Tourism regions Among the capital cities and the Gold Coast, the highest expenditure was received by Sydney ($5.5 billion), followed by Melbourne ($3.4 billion), Experience Perth ($1.5 billion) and Brisbane ($1.3 billion).

Among regional areas, Tropical North Queensland received the highest expenditure ($813 million), followed by the Sunshine Coast ($222 million) and Petermann ($184 million).

Expenditure per visitor Expenditure per visitor was highest in Melbourne ($2,385), followed by Experience Perth ($2,250) and Sydney ($2,115).

Expenditure per night Expenditure per night was highest in Petermann ($395), followed by Tropical North Queensland and the Gold Coast (both $131).

Country of origin Visitors from Asia had the highest expenditure ($8.2 billion, up 10%) – including $2 billion by Chinese visitors, $960 million by Korean visitors and $851 million by Japanese visitors. Visitors from Europe spent $4.6 billion (down 3%) – including $1.9 billion by United Kingdom visitors and $594 million by German visitors.

Visitors from New Zealand spent $1.4 billion (down 9%) and visitors from the USA spent $1.3 billion (down 1%). Expenditure by Chinese, United Kingdom, USA and Korean visitors was highest in New South Wales ($1 billion, $672 million, $544 million and $505 million respectively). In contrast, New Zealand and Japanese visitors spent more in Queensland than in any other State or Territory ($531 million and $371 million respectively).

Purpose of visit Holiday visitors contributed the most expenditure in Australia ($6.6 billion, no change), followed by visitors who travelled for education purposes ($5.7 billion, up 14%). New South Wales received the most expenditure for all purposes of visit: education ($2.3 billion), holiday ($2.2 billion), visiting friends and relatives ($714 million), and business ($543 million). Queensland received the second highest expenditure from holiday visitors ($2.2 billion) and Victoria received the second highest expenditure for all other purposes of visit: education ($1.6 billion), visiting friends and relatives ($705 million), and business ($408 million).


Figure 1 Average and median nights in Australia by country of residence

0 10 20 30 40 50 60 70 80

Total

Other countries

Other Europe

Switzerland

Netherlands

Italy

France

Scandinavia

Germany

United Kingdom

Canada

USA

Other Asia

India

China

Korea

Thailand

Taiwan

Indonesia

Malaysia

Singapore

Hong Kong

Japan

New Zealand

Nights

Coun

try

of re

side

nce

Year ended 31 December 2009

Median

Average

Base: All visitors aged 15 years and over.


0

Holiday Visiting friends Business Education Employment Other & relatives

Purpose of journey

Figure 2 Visitors in Australia by main purpose of journey

Visitors for year ended 31 December

3,000

2,500

Visit

ors

('000

) 2,000

1,500

1,000

500

2008 2009

Figure 3 Visitor nights in Australia by main purpose of journey

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Holiday Visiting friends & relatives

Business Education Employment Other

Nig

hts

('000

)

Purpose of journey

Visitor nights for year ended 31 December

2008 2009

Base: All visitors aged 15 years and over.


Table 1 Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, year ended 31 December 2008 and 2009

Year ended 31 December 2008 Year ended 31 December 2009

Nights in Australia Expenditure Nights in Australia Expenditure

Visitors Total(a) Average Median in Australia Visitors Total(a) Average Median in Australia

Country of residence '000 '000 $million '000 '000 $million

New Zealand 1 007 14 132 14 7 1 536 1 005 13 471 13 7 1 392

Japan 424 8 692 20 5 797 332 7 253 22 5 715

Hong Kong 131 4 327 33 9 530 143 4 627 32 9 526

Singapore 234 5 274 23 7 800 250 5 713 23 7 830

Malaysia 154 5 967 39 10 709 192 6 776 35 8 813

Indonesia 85 3 574 42 11 399 97 3 886 40 11 425

Taiwan 73 3 279 45 8 245 92 4 303 47 8 331

Thailand 74 3 324 45 11 330 76 4 028 53 11 355

Korea 202 10 465 52 6 910 168 11 957 71 10 974

China 338 16 079 48 8 1 581 351 19 177 55 9 2 084

India 109 6 574 60 19 510 118 7 149 61 23 595

Other Asia 123 7 573 62 20 501 132 7 442 56 20 611

USA 429 9 300 22 11 1 133 450 9 913 22 11 1 216

Canada 119 4 692 40 19 449 117 4 724 40 19 454

United Kingdom 632 20 846 33 20 1 909 625 22 577 36 19 1 873

Germany 155 7 168 46 23 611 156 7 178 46 22 579

Scandinavia 81 3 455 43 20 348 81 3 318 41 20 322

France 81 3 750 46 19 293 89 4 759 53 20 348

Italy 57 2 545 45 19 208 53 2 389 45 19 200

Netherlands 52 2 143 41 26 193 49 2 150 44 25 180

Switzerland 38 1 595 42 25 168 41 1 546 38 25 189

Other Europe 192 9 490 49 22 844 179 8 867 50 20 816

Other countries 375 13 599 36 14 1 301 377 13 926 37 13 1 317

Main purpose of journey (including backpackers)

Holiday 2 437 58 899 24 10 5 943 2 398 63 278 26 10 6 215

Visiting friends & relatives 1 145 29 021 25 14 1 981 1 294 31 258 24 14 2 035

Business 878 10 475 12 6 1 767 756 9 871 13 5 1 568

Education 372 53 250 143 133 5 358 411 57 193 139 129 6 101

Employment 120 12 201 102 75 886 116 12 140 104 71 899

Other 215 4 000 19 5 371 199 3 388 17 2 328

Main purpose of journey (excluding backpackers)

Holiday 2 043 33 269 16 8 4 038 1 982 34 388 17 8 4 000

Visiting friends & relatives 1 099 27 292 25 14 1 827 1 248 29 737 24 14 1 913

Business 863 10 098 12 5 1 723 746 9 514 13 5 1 536

Education 306 43 157 141 129 4 505 347 47 729 137 125 5 218

Employment 103 10 056 98 64 737 98 9 613 98 63 732

Other 194 3 208 17 5 322 184 2 344 13 2 261

Backpackers 559 40 765 73 32 3 154 570 43 803 77 33 3 485

Total 5 167 167 845 32 11 16 306 5 175 177 128 34 11 17 146 Base: All visitors aged 15 years and over. (a) Total nights in Australia are greater than the sum of nights in the States/Territories (Tables 12, 14, 21, 24, 26 & 27) because nights spent in transit are

included.


Table 2 Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, quarter ended 31 December 2008 and 2009

Quarter ended 31 December 2008 Quarter ended 31 December 2009

Nights in Australia Expenditure Nights in Australia Expenditure

Visitors Total Average Median in Australia Visitors Total Average Median in Australia '000 '000 $million '000 '000 $million

Country of residence

New Zealand 273 4 101 15 7 392 273 3 666 13 7 381

Japan 105 2 205 21 5 247 89 2 045 23 5 202

Hong Kong 34 1 033 30 10 126 37 911 25 9 106

Singapore 69 1 467 21 7 210 75 1 836 25 7 231

Malaysia 43 1 430 33 11 158 51 1 359 26 8 156

Indonesia 23 825 36 10 85 28 1 029 37 13 109

Taiwan 19 809 42 7 59 20 978 48 6 77

Thailand 16 818 50 11 86 20 919 46 8 83

Korea 45 1 998 45 6 189 44 2 258 51 5 204

China 81 3 107 38 7 292 88 3 876 44 8 412

India 27 1 861 68 18 120 30 1 623 54 20 116

Other Asia 32 1 834 58 15 113 37 1 944 53 18 150

USA 109 2 117 19 11 278 129 2 670 21 10 311

Canada 34 1 471 44 20 148 37 1 286 35 18 142

United Kingdom 205 6 504 32 20 586 210 6 793 32 19 588

Germany 46 1 996 43 21 183 50 1 620 32 19 141

Scandinavia 27 951 35 19 98 31 1 054 34 19 114

France 23 955 41 18 86 28 1 270 45 18 101

Italy 15 879 59 23 73 17 840 48 19 66

Netherlands 18 574 32 26 63 18 759 43 26 64

Switzerland 12 442 37 23 51 15 437 30 24 55

Other Europe 60 2 716 45 22 250 59 2 925 49 18 260

Other countries 104 3 683 35 14 356 112 3 547 32 11 316


Holiday 714 17 030 24 10 1 790 732 17 511 24 9 1 775

Visiting friends & relatives 371 9 138 25 14 567 420 9 758 23 13 637

Business 197 2 589 13 5 424 192 3 029 16 5 420

Education 67 11 061 166 147 1 150 76 11 789 155 137 1 284

Employment 28 3 181 114 83 242 23 2 544 108 77 188

Other 45 774 17 3 74 54 1 012 19 3 80


Holiday 606 10 112 17 8 1 253 613 10 338 17 8 1 186

Visiting friends & relatives 359 8 652 24 14 527 405 9 363 23 13 602

Business 193 2 463 13 5 412 189 2 879 15 5 410

Education 55 9 352 170 150 981 64 9 994 155 138 1 104

Employment 24 2 482 103 74 196 20 2 055 103 69 157

Other 39 566 14 3 57 49 743 15 3 60

Backpackers 143 10 146 71 33 822 156 10 270 66 29 867

Total 1 420 43 772 31 11 4 248 1 497 45 642 30 10 4 384 Base: All visitors aged 15 years and over.


Table 3 Visitors by country of residence and main purpose of journey, year ended 31 December 2005 – 2009

Country of residence New Zealand Japan Hong KongSingaporeMalaysiaIndonesia TaiwanThailandKoreaChinaIndia Other Asia USACanada United Kingdom GermanyScandinavia FranceItaly Netherlands Switzerland Other EuropeOther countries


Holiday Visiting friends & relatives BusinessEducationEmploymentOther


HolidayVisiting friends & relatives Business EducationEmploymentOther

Backpackers

Total

Year ended 31 December

2005 2006 2007 2008 2009 '000 % '000 % '000 % '000 % '000 %

986 20 970 19 1 025 20 1 007 19 1 005 19 636 13 603 12 531 10 424 8 332 6 143 3 140 3 133 3 131 3 143 3 228 5 221 4 229 4 234 5 250 5 148 3 135 3 143 3 154 3 192 4

76 2 75 1 81 2 85 2 97 2 101 2 86 2 85 2 73 1 92 2

71 1 68 1 76 1 74 1 76 1 228 5 238 5 232 4 202 4 168 3 272 5 296 6 340 7 338 7 351 7

63 1 79 2 89 2 109 2 118 2 76 2 88 2 108 2 123 2 132 3

413 8 428 8 429 8 429 8 450 9 97 2 104 2 109 2 119 2 117 2

660 13 686 13 643 12 632 12 625 12 142 3 143 3 146 3 155 3 156 3

78 2 79 2 79 2 81 2 81 2 60 1 63 1 69 1 81 2 89 2 49 1 50 1 52 1 57 1 53 1 47 1 49 1 48 1 52 1 49 1 39 1 40 1 40 1 38 1 41 1

157 3 161 3 179 3 192 4 179 3 275 5 299 6 329 6 375 7 377 7

2 705 54 2 639 52 2 579 50 2 437 47 2 398 46 1 037 21 1 045 20 1 097 21 1 145 22 1 294 25

771 15 823 16 873 17 878 17 756 15 285 6 328 6 349 7 372 7 411 8

75 1 101 2 115 2 120 2 116 2 173 3 164 3 184 4 215 4 199 4

2 331 46 2 247 44 2 184 42 2 043 40 1 982 38 999 20 999 20 1 048 20 1 099 21 1 248 24 760 15 803 16 856 16 863 17 746 14 236 5 273 5 285 5 306 6 347 7

61 1 77 2 91 2 103 2 98 2 161 3 156 3 167 3 194 4 184 4

499 10 545 11 566 11 559 11 570 11

5 046 100 5 099 100 5 197 100 5 167 100 5 175 100 Base: All visitors aged 15 years and over. Note: Rounded percentages may not sum to 100.


Table 4 Visitors by country of residence and main purpose of journey, quarter ended 31 December 2005 – 2009

Quarter ended 31 December

Country of residence New ZealandJapanHong KongSingapore MalaysiaIndonesiaTaiwanThailandKoreaChinaIndia Other AsiaUSACanadaUnited KingdomGermanyScandinaviaFrance ItalyNetherlandsSwitzerland Other EuropeOther countries


HolidayVisiting friends & relativesBusinessEducationEmployment Other


Holiday

Visiting friends & relativesBusinessEducationEmployment Other

Backpackers

Total

2005 2006 2007 2008 2009 '000 % '000 % '000 % '000 % '000 %

252 18 258 17 266 18 273 19 273 18 170 12 160 11 139 10 105 7 89 6

38 3 36 2 32 2 34 2 37 2 66 5 68 5 68 5 69 5 75 5

39 3 40 3 41 3 43 3 51 3 22 2 24 2 26 2 23 2 28 2

20 1 19 1 18 1 19 1 20 1 16 1 16 1 18 1 16 1 20 1

60 4 71 5 58 4 45 3 44 3 74 5 79 5 90 6 81 6 88 6

17 1 20 1 24 2 27 2 30 2 20 1 25 2 28 2 32 2 37 2

103 7 109 7 112 8 109 8 129 9 29 2 30 2 32 2 34 2 37 2

219 16 251 17 211 14 205 14 210 14 44 3 44 3 45 3 46 3 50 3 26 2 27 2 27 2 27 2 31 2

18 1 18 1 20 1 23 2 28 2 16 1 16 1 16 1 15 1 17 1 16 1 17 1 16 1 18 1 18 1 13 1 15 1 14 1 12 1 15 1

53 4 55 4 59 4 60 4 59 4 77 5 88 6 94 6 104 7 112 7

772 55 814 55 754 52 714 50 732 49 324 23 340 23 351 24 371 26 420 28 197 14 208 14 215 15 197 14 192 13

55 4 63 4 68 5 67 5 76 5 17 1 22 1 22 2 28 2 23 2

43 3 40 3 45 3 45 3 54 4

669 47 699 47 644 44 606 43 613 41

314 22 326 22 334 23 359 25 405 27 194 14 205 14 211 15 193 14 189 13 44 3 52 4 55 4 55 4 64 4

13 1 15 1 19 1 24 2 20 1 41 3 37 3 40 3 39 3 49 3

134 9 151 10 151 10 143 10 156 10



Table 5 Visitor nights(a) by country of residence and main purpose of journey, year ended 31 December 2005 – 2009

Country of residence New Zealand JapanHong KongSingaporeMalaysiaIndonesia TaiwanThailandKoreaChinaIndiaOther AsiaUSA Canada United KingdomGermany ScandinaviaFrance Italy NetherlandsSwitzerlandOther Europe Other countries


Holiday Visiting friends & relativesBusinessEducation Employment Other


HolidayVisiting friends & relativesBusinessEducationEmploymentOther

Backpackers

Total


2005 2006 2007 2008 2009 '000 % '000 % '000 % '000 % '000 %

14 427 11 13 713 9 13 789 9 14 132 8 13 471 8 10 289 8 10 879 7 11 214 7 8 692 5 7 253 4

3 317 2 4 106 3 4 229 3 4 327 3 4 627 3 4 936 4 5 228 3 5 156 3 5 274 3 5 713 3 4 756 4 5 045 3 5 276 3 5 967 4 6 776 4 2 957 2 3 419 2 3 373 2 3 574 2 3 886 2

2 003 1 2 349 2 2 682 2 3 279 2 4 303 2 2 804 2 2 912 2 3 261 2 3 324 2 4 028 2 7 796 6 10 577 7 10 824 7 10 465 6 11 957 7 11 238 8 14 147 9 14 893 9 16 079 10 19 177 11 2 924 2 3 928 3 4 826 3 6 574 4 7 149 4 3 518 3 4 134 3 5 313 3 7 573 5 7 442 4

8 869 7 10 358 7 9 919 6 9 300 6 9 913 6 3 672 3 4 392 3 4 316 3 4 692 3 4 724 3

21 602 16 23 371 15 21 318 13 20 846 12 22 577 13 5 443 4 7 031 5 6 751 4 7 168 4 7 178 4

2 995 2 3 399 2 3 137 2 3 455 2 3 318 2 2 118 2 3 199 2 3 506 2 3 750 2 4 759 3

1 638 1 2 103 1 1 970 1 2 545 2 2 389 1 1 742 1 1 947 1 2 248 1 2 143 1 2 150 1 1 612 1 1 745 1 1 688 1 1 595 1 1 546 1

6 629 5 7 696 5 7 562 5 9 490 6 8 867 5 8 144 6 9 341 6 10 972 7 13 599 8 13 926 8

53 103 39 58 523 38 59 437 38 58 899 35 63 278 36 24 361 18 26 713 17 27 387 17 29 021 17 31 258 18 9 534 7 11 310 7 10 407 7 10 475 6 9 871 6

36 932 27 44 835 29 46 263 29 53 250 32 57 193 32 8 051 6 11 017 7 11 079 7 12 201 7 12 140 7 3 445 3 2 621 2 3 647 2 4 000 2 3 388 2

32 472 24 33 464 22 34 548 22 33 269 20 34 388 19 23 146 17 25 159 16 25 682 16 27 292 16 29 737 17 8 977 7 10 630 7 9 876 6 10 098 6 9 514 5

29 904 22 36 997 24 37 434 24 43 157 26 47 729 27 6 121 5 7 073 5 7 793 5 10 056 6 9 613 5 2 872 2 2 412 2 2 490 2 3 208 2 2 344 1

31 935 24 39 284 25 40 396 26 40 765 24 43 803 25

135 426 100 155 020 100 158 220 100 167 845 100 177 128 100 Base: All visitors aged 15 years and over. Note: Rounded percentages may not sum to 100. (a) Total nights in Australia are greater than the sum of nights in the States/Territories (Tables 12, 14, 21, 24, 26 & 27) because nights spent in transit are

included.


Table 6 Visitor nights by country of residence and main purpose of journey, quarter ended 31 December 2005 – 2009

Country of residence New ZealandJapanHong KongSingaporeMalaysiaIndonesiaTaiwanThailandKoreaChinaIndiaOther AsiaUSA Canada United KingdomGermany ScandinaviaFranceItalyNetherlandsSwitzerlandOther EuropeOther countries


Holiday Visiting friends & relatives Business EducationEmploymentOther



Backpackers

Total

Quarter ended 31 December

2005 2006 2007 2008 2009 '000 % '000 % '000 % '000 % '000 %

4 109 11 3 864 9 3 505 9 4 101 9 3 666 8 2 644 7 2 689 6 2 849 7 2 205 5 2 045 4

888 2 892 2 722 2 1 033 2 911 2 1 670 4 1 824 4 1 648 4 1 467 3 1 836 4 1 144 3 1 244 3 1 059 3 1 430 3 1 359 3 722 2 1 091 3 950 2 825 2 1 029 2 463 1 422 1 429 1 809 2 978 2 672 2 684 2 722 2 818 2 919 2

1 793 5 2 797 7 2 250 6 1 998 5 2 258 5 2 176 6 3 411 8 2 987 7 3 107 7 3 876 8

850 2 993 2 1 347 3 1 861 4 1 623 4 867 2 1 041 2 1 263 3 1 834 4 1 944 4

2 224 6 2 317 5 2 668 7 2 117 5 2 670 6 1 173 3 1 271 3 1 294 3 1 471 3 1 286 3

6 650 18 7 853 18 6 278 16 6 504 15 6 793 15 1 515 4 1 546 4 1 522 4 1 996 5 1 620 4 874 2 928 2 811 2 951 2 1 054 2 562 2 1 032 2 916 2 955 2 1 270 3 794 2 687 2 623 2 879 2 840 2 576 2 629 1 725 2 574 1 759 2

449 1 639 1 556 1 442 1 437 1 2 032 5 2 312 5 2 157 5 2 716 6 2 925 6 2 479 7 2 813 7 3 140 8 3 683 8 3 547 8

14 971 40 17 383 40 16 540 41 17 030 39 17 511 38 8 020 21 8 861 21 7 477 18 9 138 21 9 758 21 2 747 7 3 154 7 2 878 7 2 589 6 3 029 7

8 601 23 10 077 23 10 910 27 11 061 25 11 789 26 2 299 6 2 674 6 1 895 5 3 181 7 2 544 6

691 2 829 2 720 2 774 2 1 012 2

9 491 25 10 484 24 10 008 25 10 112 23 10 338 23 7 669 21 8 408 20 6 993 17 8 652 20 9 363 21 2 592 7 2 940 7 2 747 7 2 463 6 2 879 6

6 979 19 8 383 20 8 932 22 9 352 21 9 994 22 1 685 5 1 617 4 1 466 4 2 482 6 2 055 5

611 2 781 2 485 1 566 1 743 2

8 302 22 10 365 24 9 790 24 10 146 23 10 270 23



Table 7

Country of residence New Zealand JapanHong KongSingapore MalaysiaIndonesia Taiwan Thailand KoreaChinaIndia Other Asia USACanadaUnited Kingdom GermanyScandinavia France Italy NetherlandsSwitzerland Other EuropeOther countries


HolidayVisiting friends & relatives Business EducationEmployment Other


HolidayVisiting friends & relativesBusinessEducation EmploymentOther

Backpackers

Total

Visitors by country of residence and main purpose of journey by first or return visit


First visit Return visit Total visitors '000 % '000 % '000

64 6 942 94 1 005 181 54 152 46 332

43 30 99 70 143 45 18 205 82 250

49 25 143 75 192 28 29 69 71 97 56 61 36 39 92 28 37 48 63 76

109 65 59 35 168 174 50 177 50 351

66 57 51 43 118 54 41 78 59 132

245 54 206 46 450 61 52 56 48 117

263 42 362 58 625 87 56 69 44 156 48 60 33 40 81 56 63 33 37 89 32 61 21 39 53 25 50 25 50 49 21 52 19 48 41

100 56 79 44 179 139 37 239 63 377

1 200 50 1 198 50 2 398 314 24 979 76 1 294 205 27 551 73 756 163 40 248 60 411

38 32 79 68 116 55 28 144 72 199

907 46 1 075 54 1 982 290 23 958 77 1 248 199 27 547 73 746 120 35 227 65 347 27 27 71 73 98 48 26 136 74 184

386 68 184 32 570

1 975 38 3 199 62 5 175 Base: All visitors aged 15 years and over. Note: Rounded percentages may not sum to 100.

Total visitors includes ‘not stated’ responses.


Table 8 Visitors by country of residence and main purpose of journey by type of travel arrangements

Country of residence New ZealandJapanHong KongSingaporeMalaysiaIndonesiaTaiwanThailand Korea ChinaIndiaOther AsiaUSACanadaUnited KingdomGermanyScandinaviaFranceItalyNetherlandsSwitzerland Other EuropeOther countries





Backpackers

Total


Package tour visitors Non-package tour visitors Total Group tour Non-group Total Group tour Non-group Total visitors

'000 '000 '000 '000 '000 '000 '000

6 93 99 5 901 907 1 005 51 123 174 4 155 159 332

6 8 14 2 127 129 143 6 16 22 2 226 227 250 5 14 20 1 172 173 192 8 4 12 1 84 85 97

31 6 37 1 55 56 92 3 0 4 0 72 73 76

35 13 49 3 116 119 168 131 11 142 5 204 209 351

2 7 10 1 106 108 118 2 3 5 1 126 127 132

17 38 55 5 391 396 450 2 8 10 1 107 108 117 7 53 60 3 563 565 625 3 18 21 1 134 135 156 2 11 13 1 67 67 81 2 10 12 1 76 77 89 1 9 9 0 43 43 53 1 5 7 1 42 42 49 1 6 7 1 32 34 41 3 14 17 1 162 163 179 3 19 22 4 351 355 377

289 398 687 19 1 692 1 711 2 398 1 28 29 1 1 263 1 264 1 294

19 35 54 14 688 702 756 9 16 25 4 382 386 411 0 2 3 2 112 114 116

10 10 20 6 173 179 199

286 375 661 15 1 305 1 321 1 982 1 28 28 1 1 219 1 219 1 248

19 35 54 13 679 692 746 6 12 19 3 326 329 347 0 2 2 1 95 96 98 9 10 20 6 158 164 184

6 29 35 6 529 535 570

327 491 819 46 4 311 4 356 5 175 Base: All visitors aged 15 years and over.


Table 9 Visitors by country of residence and main purpose of journey by State/Territory visited(a)

Country of residence New ZealandJapan Hong KongSingaporeMalaysiaIndonesiaTaiwanThailandKoreaChina India Other AsiaUSA CanadaUnited KingdomGermany ScandinaviaFrance Italy Netherlands SwitzerlandOther EuropeOther countries


HolidayVisiting friends & relatives BusinessEducationEmploymentOther


HolidayVisiting friends & relativesBusiness EducationEmploymentOther

Backpackers

Total


New South Wales Victoria Queensland South Australia '000 % '000 % '000 % '000 %

357 13 231 15 398 20 37 10 130 5 40 3 205 10 9 2 84 3 39 3 38 2 10 3 73 3 75 5 43 2 11 3

43 2 73 5 41 2 10 3 43 2 37 2 16 1 3 1 60 2 26 2 50 3 5 1 43 2 22 1 8 0 4 1 132 5 33 2 62 3 6 2 236 9 163 11 153 8 14 4

55 2 51 3 27 1 4 1 59 2 42 3 21 1 7 2 305 11 130 8 157 8 33 9 83 3 38 2 51 3 13 4 377 14 201 13 247 13 73 20 108 4 59 4 81 4 32 9 54 2 29 2 41 2 10 3

61 2 29 2 44 2 15 4 37 1 24 2 25 1 10 3 32 1 22 1 24 1 9 2

28 1 16 1 20 1 9 3 119 4 64 4 73 4 19 5 191 7 89 6 144 7 18 5

1 383 51 734 48 1 245 63 199 55 585 22 365 24 366 19 79 22 391 14 220 14 165 8 36 10

208 8 144 9 119 6 31 9 50 2 31 2 32 2 9 3 94 3 36 2 41 2 7 2

1 046 39 541 35 964 49 121 34 555 20 346 23 341 17 73 20 385 14 217 14 161 8 36 10 158 6 111 7 76 4 22 6 38 1 23 2 22 1 6 2 82 3 32 2 34 2 4 1

447 16 259 17 370 19 99 27

2 711 100 1 531 100 1 968 100 361 100 Base: All visitors aged 15 years and over. Continued... Note: Rounded shares may sum to more than 100.

Visitors by State or Territory sum to more than total visitors because some visitors stopover in more than one State or Territory. (a) Visitors who spent at least one night in the State/Territory.


Table 9 (continued) Visitors by country of residence and main purpose of journey by State/Territory visited(a)

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries


Holiday Visiting friends & relatives Business Education Employment Other



Backpackers

Total


Australian Western Australia Tasmania Northern Territory Capital Territory

'000 % '000 % '000 % '000 %

64 9 13 10 18 5 14 9 24 4 5 4 26 8 4 3 12 2 5 4 4 1 3 2 75 11 5 4 8 2 4 2 59 8 5 4 3 1 5 3 23 3 1 1 2 1 2 2 6 1 4 3 4 1 4 2 11 2 2 2 1 0 3 2

10 1 3 2 4 1 6 4 9 1 6 4 1 0 11 7

14 2 2 1 1 0 4 3 17 3 1 1 7 2 5 4 42 6 16 12 33 10 18 12 17 2 6 4 11 3 6 4

157 23 22 16 65 19 23 15 27 4 9 7 39 12 10 6 12 2 6 4 12 3 5 3 13 2 4 3 22 7 4 2 7 1 3 2 16 5 2 1

10 1 3 2 11 3 4 2 10 1 3 2 13 4 3 2 27 4 6 4 23 7 8 5 48 7 8 5 13 4 9 6

318 46 77 55 255 76 72 47 195 28 31 22 26 8 36 23 86 12 12 8 21 6 20 13 46 7 15 10 16 5 20 13 30 4 3 2 11 3 4 2 18 3 1 1 8 2 3 2

243 35 49 35 151 45 46 30 185 27 28 20 21 6 34 22 85 12 12 8 21 6 19 12 37 5 8 6 4 1 15 10 25 4 2 2 8 2 2 2 16 2 1 1 5 2 2 1

103 15 39 28 126 38 36 23

694 100 139 100 336 100 155 100 Base: All visitors aged 15 years and over. Note: Rounded shares may sum to more than 100.

Visitors by State or Territory sum to more than total visitors because some visitors stopover in more than one State or Territory. (a) Visitors who spent at least one night in the State/Territory.


Table 10 Visitors by country of residence and main purpose of journey for selected regions(a)

Country of residence New ZealandJapanHong KongSingaporeMalaysiaIndonesia TaiwanThailand KoreaChinaIndiaOther AsiaUSACanadaUnited KingdomGermanyScandinaviaFranceItalyNetherlandsSwitzerlandOther EuropeOther countries





Backpackers

Total


Tropical North Sydney Melbourne Brisbane Gold Coast Queensland

'000 '000 '000 '000 '000

314 206 156 204 34 125 38 28 116 89 83 38 20 16 14 71 72 25 22 3

39 71 16 27 1 41 36 9 8 1

59 25 34 24 7 40 21 4 3 1

129 32 33 32 12 231 162 63 102 41 54 49 14 11 8 56 40 15 5 3 287 122 61 33 83

77 34 29 15 25 348 178 139 78 121 102 55 50 18 48

51 28 24 13 24 59 28 26 11 25 35 23 11 5 15

30 19 13 7 15 27 16 12 6 11 111 60 42 22 39

180 84 89 35 33

1 328 698 495 589 528 521 328 198 125 49 374 209 112 36 23

192 139 68 44 31 45 29 17 7 8 90 34 23 12 11

1 002 510 304 483 343 493 310 182 116 41 369 206 109 36 22 144 107 44 26 11 34 21 11 5 3 78 30 19 9 6

430 253 245 139 224

2 550 1 437 913 813 650 Base: All visitors aged 15 years and over. Continued... Note: Numbers sum to more than total visitors because some visitors stopover in more than one region. (a) Visitors who spent at least one night in the region.


Table 10 (continued) Visitors by country of residence and main purpose of journey




Main

HoVisBuEdEmOther

Back

Total

(exclpurpose of journey

backpackers) liday iting friends & relatives siness ucation ployment

packers

uding

for selected regions(a)


Adelaide Perth Hobart '000 '000 '000

Darwin '000

Alice Springs '000

34 58 9 7 23 4 9 12 5 11 74 4

10 59 5 3 22 1 5 6 4 4 11 1 6 10 2

14 9 4 3 13 0 6 16 0

30 40 13 11 17 5

65 154 17 29 26 8

9 11 5 15 12 3 9 7 3 8 9 3 8 10 2

18 25 5 15 46 6

14 3 1

6 3 2 2 1 2 0 1

6 12 6

28 23 4

12 6 7 5

13 8

5 3 3 1

0 0 3 0 3 0 0 0

18 6

38 23

7 17 9 7 8

10 4

182 310 68 68 188 22 34 82 7 29 45 11

8 27 2 6 18 1

114 13 17 8 6 7

137 10

2 9 5 3

109 237 43 62 179 19 33 81 7 21 37 6 5 22 2 4 16 1

55 11 17 2 4 4

67 7 2 2 3 1

93 99 35 71 85

328 670 112 Base: All visitors aged 15 years and over. Note: Numbers sum to more than total visitors because some visitors stopover in more than one region. (a) Visitors who spent at least one night in the region.

166 166


Table 11 Visitors by country of residence and main purpose of journey by type of transport used between stopovers







Backpackers

Total

Self-drive van, Taxi or Long Private or motor-home or chauffeur distance

company car Rental car campervan driven hire car Aircraft train '000 '000 '000 '000 '000 '000

96 89 6 6 98 28 14 5 0 2 105 5 9 9 0 3 35 4 15 24 1 3 35 2 14 11 0 1 30 3 5 1 0 1 22 1 7 6 0 0 32 3 6 2 0 0 13 1

18 2 0 1 61 8 21 4 0 2 147 2 10 2 0 1 26 1 19 2 0 1 24 3 50 42 3 5 160 17 20 15 3 2 52 9 121 87 24 7 259 36 23 28 15 1 76 15 12 13 4 1 36 8 15 15 7 2 42 6 6 11 1 0 29 3 9 10 5 1 23 4 7 10 5 1 21 2

31 23 8 4 72 11 47 18 4 3 88 8

223 297 73 23 907 110 231 77 9 5 254 39 36 29 1 10 159 5 55 16 4 8 106 17 19 5 2 2 37 5 9 3 1 1 22 2

147 228 37 16 651 52 219 68 7 5 225 32 34 28 1 9 154 3 39 7 1 6 57 7 14 3 0 2 26 2 7 3 0 1 16 1

113 90 43 11 355 81

573 427 89 49 1 485 178 Base: All visitors aged 15 years and over. Continued...


Table 11 (continued) Visitors by country of residence and main purpose of journey by type of transport used between stopovers







Backpackers

Total

Hotel or motel Four Long distance Ship, boat Local public shuttle/ Charter/ wheel

coach or bus or ferry transport courtesy bus tour bus drive Other '000 '000 '000 '000 '000 '000 '000

13 9 15 3 9 1 2 7 4 11 1 9 0 2 3 1 2 1 2 0 1 2 3 2 1 3 0 0 5 1 5 1 4 0 0 1 1 2 0 2 0 0 3 3 5 1 13 0 0 2 1 2 0 1 0 0 11 2 8 1 4 0 0 5 2 2 1 36 0 1 2 1 3 0 1 0 0 1 0 3 0 1 0 0

21 21 9 3 19 1 2 13 9 5 2 6 1 1

68 46 23 4 38 3 8 26 18 6 1 21 1 3 17 12 5 0 9 0 1 13 9 5 0 8 1 1 7 8 3 0 7 0 0 8 7 2 1 8 0 0 8 7 1 0 6 0 1

21 13 7 1 10 1 2 12 6 7 1 3 1 1

208 142 81 17 180 8 20 24 21 20 1 13 1 2

4 5 6 3 7 0 1 24 12 20 1 15 1 3

7 4 5 0 3 0 1 4 2 1 0 2 0 0

45 52 32 12 112 3 5 15 15 17 0 8 1 1 3 5 5 3 7 0 1 7 2 12 0 6 0 1 2 2 3 0 1 0 0 0 1 1 0 1 0 0

199 109 63 6 85 6 19

270 186 132 23 219 10 27 Base: All visitors aged 15 years and over.


Table 12 Visitor nights by country of residence and main purpose of journey by State/Territory visited

Country of residence New ZealandJapanHong Kong SingaporeMalaysia IndonesiaTaiwanThailandKorea ChinaIndiaOther AsiaUSA CanadaUnited Kingdom GermanyScandinaviaFrance Italy NetherlandsSwitzerlandOther EuropeOther countries




HolidayVisiting friends & relatives BusinessEducationEmployment Other

Backpackers

Total


New South Wales Victoria Queensland South Australia Western Australia

'000 % '000 % '000 % '000 % '000 %

3 609 6 2 097 5 5 167 13 385 5 1 641 8 2 380 4 1 026 3 2 393 6 256 4 867 4 1 662 3 1 091 3 708 2 299 4 461 2 1 363 2 1 996 5 527 1 179 2 1 423 7

830 1 2 498 7 580 1 448 6 1 827 9 1 280 2 1 258 3 346 1 76 1 678 3 1 256 2 482 1 1 685 4 92 1 520 2 1 657 3 1 065 3 259 1 145 2 635 3 5 594 9 1 232 3 3 609 9 272 4 758 4 8 552 14 6 327 16 1 846 5 1 168 16 428 2

2 095 3 3 307 9 871 2 111 2 605 3 2 585 4 1 990 5 803 2 409 6 1 268 6 3 916 6 1 855 5 2 115 5 397 5 903 4 1 704 3 740 2 1 270 3 209 3 484 2 7 462 12 3 663 10 5 467 14 1 070 15 3 805 18 2 178 4 967 3 2 240 6 326 5 822 4 976 2 607 2 1 078 3 89 1 290 1

1 494 2 760 2 1 355 3 239 3 525 2 952 2 631 2 443 1 161 2 73 0

724 1 325 1 523 1 58 1 327 2 457 1 155 0 479 1 68 1 236 1

3 571 6 1 506 4 1 932 5 366 5 1 031 5 4 995 8 2 787 7 3 378 9 402 6 1 785 8

20 643 34 9 629 25 19 586 50 2 130 29 7 301 34 10 419 17 7 653 20 6 172 16 1 249 17 4 554 21 3 560 6 2 444 6 1 188 3 428 6 1 725 8 21 818 36 15 708 41 9 042 23 2 731 38 4 758 22 3 558 6 2 309 6 2 392 6 556 8 2 608 12 1 295 2 625 2 694 2 132 2 444 2

11 746 19 5 793 15 9 581 25 1 177 16 4 285 20 10 035 16 7 391 19 5 677 15 1 197 17 4 311 20 3 390 6 2 375 6 1 152 3 423 6 1 670 8

18 672 30 13 822 36 6 395 16 2 347 32 4 088 19 2 870 5 1 747 5 1 847 5 403 6 2 170 10 1 014 2 539 1 303 1 74 1 329 2

13 566 22 6 701 17 14 121 36 1 604 22 4 539 21

61 293 100 38 368 100 39 075 100 7 225 100 21 391 100 Base: All visitors aged 15 years and over. Continued... Note: Rounded percentages may not sum to 100.


Table 12 (continued) Visitor nights by country of residence and main purpose of journey by State/Territory visited

Country of residence New ZealandJapanHong Kong SingaporeMalaysia IndonesiaTaiwanThailandKoreaChina India Other Asia USACanadaUnited KingdomGermany Scandinavia France ItalyNetherlandsSwitzerlandOther Europe Other countries


HolidayVisiting friends & relativesBusinessEducation Employment Other



Backpackers

Total


Australian Tasmania Northern Territory Capital Territory Total nights(a)

'000 % '000 % '000 % '000 %

125 5 321 9 72 2 13 418 8 114 4 80 2 131 4 7 246 4 82 3 67 2 255 8 4 624 3

68 3 59 2 96 3 5 710 3 369 14 61 2 158 5 6 772 4

6 0 46 1 195 6 3 884 2 133 5 83 2 47 2 4 298 2 111 4 93 3 61 2 4 027 2

143 5 159 4 181 6 11 948 7 233 9 29 1 589 20 19 173 11 26 1 51 1 81 3 7 147 4 67 3 167 5 151 5 7 441 4

155 6 278 8 208 7 9 827 6 118 4 130 4 43 1 4 697 3

283 11 541 15 164 5 22 455 13 136 5 359 10 88 3 7 118 4 70 3 95 3 89 3 3 294 2 70 3 244 7 47 2 4 734 3

22 1 92 3 10 0 2 383 1 51 2 116 3 8 0 2 132 1

52 2 78 2 11 0 1 536 1 65 2 300 8 55 2 8 826 5

141 5 151 4 266 9 13 906 8

945 36 2 181 61 469 16 62 886 36 460 17 284 8 421 14 31 211 18

91 3 297 8 110 4 9 842 6 1 001 38 280 8 1 827 61 57 167 32

107 4 422 12 161 5 12 113 7

35 1 134 4 18 1 3 378 2

477 18 903 25 270 9 34 233 19 430 16 252 7 410 14 29 703 17 90 3 294 8 92 3 9 487 5 728 28 146 4 1 526 51 47 724 27 98 4 318 9 139 5 9 593 5 30 1 40 1 11 0 2 340 1

784 30 1 645 46 558 19 43 517 25

2 639 100 3 598 100 3 005 100 176 597 100 Base: All visitors aged 15 years and over. Note: Rounded shares may sum to more than 100. (a) Total nights are less than visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.


Table 13 Visitor nights by country of residence and main purpose of journey for selected regions

Country of residence New ZealandJapan Hong KongSingaporeMalaysia IndonesiaTaiwan Thailand Korea China India Other Asia USACanada United KingdomGermanyScandinaviaFranceItalyNetherlands Switzerland Other Europe Other countries




Holiday Visiting friends & relativesBusiness EducationEmploymentOther

Backpackers

Total

Sydney '000

2 7992 172

1 564 1 307

661 1 090

1 176 1 4185 155

7 793 2 006 2 370

3 0781 184

5 893 1 666

734 1 189 808

531297

3 075 4 262

17 0348 542

3 065 19 344 3 042 1 199

10 186 8 251

2 906 16 795 2 450

950

10 688

52 226Base: All visitors aged 15 years and over.


Melbourne Brisbane '000 '000

1 606 1 356 910 640

1 041 486 1 863 3232 293 376 1 218 158

430 1 210 1 000 1561 095 1 964 6 225 1 172 3 166 515 1 876 568 1 565 590 570 412

2 818 1 854 667 583 529 216

611 441 533 104 237 111110 117

1 319 689 2 557 1 518

7 956 5 8896 473 2 835 2 201 607

15 045 5 130 2 013 911

549 186

4 796 2 6226 252 2 637 2 138 587

13 362 3 957 1 580 684

472 69

5 638 5 002

34 237 15 558

Tropical North Gold Coast Queensland

'000 '000

2 103 311 905 576 79 61

107 15 154 4 91 31

204 129 27 21

459 521 426 125 119 83

24 40 425 484 161 248 735 1 107 213 651 177 304 116 339 98 134 61 168 57 107

386 396 587 357

3 908 4 525 1 317 432 172 114

1 765 732 391 222 161 187

3 030 1 975 1 237 373

171 105 1 222 424 376 124 129 57

1 550 3 153

7 715 6 213 Continued...


Table 13 (continued) Visitor nights by country of residence and main purpose of journey for selected regions

Country of residence New ZealandJapanHong Kong SingaporeMalaysiaIndonesia Taiwan ThailandKoreaChinaIndiaOther AsiaUSACanadaUnited KingdomGermanyScandinaviaFranceItalyNetherlands SwitzerlandOther EuropeOther countries




HolidayVisiting friends & relativesBusiness Education EmploymentOther

Backpackers

Total

Adelaide '000

293 158287

162 444

7659

133 195

1 163 109

399 312

170 856 248 54

201 110

31 35

321 320

1 543 1 033

358 2 648

464 90

876 988

3542 272 339

61

1 246

6 136 Base: All visitors aged 15 years and over.


Perth Hobart Darwin Alice Springs '000 '000 '000 '000

875 64 190 60 735 65 18 18 447 54 20 10

1 318 39 32 3 1 792 238 52 0 626 4 39 1 406 29 38 13 504 48 91 0 672 80 58 60 423 196 26 0

552 5 27 24 987 11 50 1

706 80 79 117 361 66 72 28

3 026 125 212 123 473 57 156 78

237 49 56 19 297 23 120 70 60 14 32 23 146 16 50 33 154 24 22 22

786 43 149 92 1 424 94 85 26

5 307 385 907 558 3 832 263 147 50 1 074 55 159 25

4 595 631 166 41 1 832 68 218 128 366 24 77 21

3 321 217 356 190 3 627 243 135 39 1 057 54 158 24

3 995 443 83 13 1 540 62 163 106 277 22 34 1

3 187 385 745 448

17 006 1 425 1 674 821


Table 14 Visitor nights by country of residence and main purpose of journey by type of accommodation used


Country of residence New ZealandJapan Hong KongSingapore Malaysia IndonesiaTaiwan ThailandKorea China IndiaOther AsiaUSA CanadaUnited KingdomGermany Scandinavia France ItalyNetherlands Switzerland Other Europe Other countries





Backpackers

Total

Caravan park/ Caravan/ Hotel, resort, Rented house/ commercial camping by the motel, motor Backpacker apartment/ Home of friend camping side

inn hotel/hostel flat/unit or relative ground of the road '000 '000 '000 '000 '000 '000

2 892 271 3 022 5 444 315 38 1 219 477 2 925 657 41 19 511 123 2 006 906 12 1

1 012 71 2 268 966 17 9 610 153 3 483 1 699 9 0 355 19 1 792 863 0 7 329 399 2 117 634 70 7 241 45 2 265 873 8 1 768 729 7 169 1 296 234 4

1 603 64 11 240 4 006 2 0 840 68 3 652 2 111 11 1 347 38 3 207 2 915 7 0

2 505 603 2 226 2 788 96 72 719 751 1 157 1 325 98 85

2 965 3 929 4 646 8 732 671 202 935 1 975 1 139 1 213 510 160 439 832 781 614 84 43 376 1 343 1 168 672 356 190 357 304 853 589 54 23 326 587 321 542 156 63 297 239 121 270 193 55 850 1 511 3 124 2 129 238 68

1 303 532 4 488 5 011 149 76

12 187 12 212 15 703 14 313 2 652 844 2 059 406 1 933 25 607 250 75 4 895 59 2 403 876 36 12 1 295 1 330 36 460 3 731 161 79 909 741 7 263 1 300 157 49

451 315 1 406 428 77 69

11 104 na 7 983 11 125 1 211 213 1 997 na 1 789 24 813 217 48 4 845 na 2 258 857 28 11 1 094 na 31 718 3 383 54 17

793 na 6 347 1 015 88 4 426 na 1 091 339 9 8

1 538 15 064 13 980 4 723 1 725 827

21 796 15 064 65 167 46 255 3 332 1 128 Base: All visitors aged 15 years and over. na Not applicable. Continued...


Table 14 (continued) Visitor nights by country of residence and main purpose of journey by type of accommodation used

Country of residence New ZealandJapan Hong Kong SingaporeMalaysiaIndonesiaTaiwanThailandKorea ChinaIndiaOther AsiaUSACanadaUnited KingdomGermany Scandinavia FranceItaly Netherlands SwitzerlandOther Europe Other countries




Holiday Visiting friends & relativesBusinessEducation Employment Other

Backpackers

Total


Boat, Guest house, houseboat,

bed and cabin cruiser Educational Total breakfast or cruise ship institution Homestay Other nights(a)

'000 '000 '000 '000 '000 '000

62 73 138 79 743 13 418 25 3 248 1 340 81 7 246 27 2 483 492 12 4 624

18 28 495 269 265 5 710 5 2 524 104 45 6 772

21 19 216 356 52 3 884 4 2 126 416 81 4 298 8 2 153 288 74 4 027

69 1 211 1 189 217 11 948 31 8 519 1 141 71 19 173 28 8 180 123 92 7 147

17 6 276 310 194 7 441 76 83 953 120 233 9 827 49 58 242 55 126 4 697 147 129 264 162 377 22 455 100 36 117 655 236 7 118

9 40 273 137 36 3 294 50 54 95 337 77 4 734

27 10 46 106 14 2 383 19 17 21 44 36 2 132 8 8 16 324 5 1 536

116 42 198 366 166 8 826 51 30 738 1 108 360 13 906

577 338 252 1 811 1 322 62 886 105 18 17 50 96 31 211 67 144 77 160 796 9 842

108 23 6 040 7 079 230 57 167 60 130 116 234 925 12 113

48 8 30 185 222 3 378

303 184 177 740 530 34 233 98 10 13 39 87 29 703 67 143 65 108 788 9 487

75 8 4 666 5 876 207 47 724 35 76 101 133 774 9 593

36 2 22 121 147 2 340

352 238 1 486 2 502 1 059 43 517

967 661 6 531 9 519 3 592 176 597 Base: All visitors aged 15 years and over. (a) Total nights in accommodation are less than visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.


Table 15 Expenditure for package tour visitors by country of residence and main purpose of journey by expenditure category

Country of residence New Zealand Japan Hong Kong SingaporeMalaysia IndonesiaTaiwanThailandKoreaChina IndiaOther AsiaUSA Canada United KingdomGermany Scandinavia France Italy NetherlandsSwitzerland Other Europe Other countries


Holiday Visiting friends & relativesBusiness Education EmploymentOther


Holiday Visiting friends & relativesBusiness EducationEmploymentOther

Backpackers

Total

Year ended 31 December 2009 Number of

Other Expenditure package Package tour(a) pre-payments within Australia tour

Total Average Total Average Total Average Total Average visitors $million $ $million $ $million $ $million $ '000

118 1 190 8 83 93 939 219 2 213 99 525 3 018 13 76 163 939 701 4 032 174

27 1 932 2 138 21 1 528 50 3 597 14 36 1 617 1 61 17 747 54 2 425 22

32 1 647 0 18 13 652 45 2 317 20 28 2 336 1 113 14 1 205 43 3 653 12 78 2 113 0 7 23 630 101 2 750 37

8 2 011 2 415 8 2 005 17 4 431 4 121 2 481 1 23 43 881 165 3 386 49 451 3 180 9 66 255 1 799 716 5 045 142 34 3 544 0 21 7 702 41 4 267 10 10 1 997 0 58 4 881 14 2 936 5 338 6 192 16 288 68 1 238 421 7 718 55

57 5 959 2 217 15 1 592 75 7 768 10 346 5 797 7 124 96 1 613 450 7 534 60

138 6 623 4 202 52 2 484 194 9 310 21 71 5 304 1 63 27 2 034 100 7 401 13 71 5 891 2 201 22 1 806 95 7 897 12 77 8 067 1 60 13 1 330 90 9 456 9

43 6 369 0 71 17 2 544 61 8 984 7 71 9 942 3 391 20 2 834 93 13 167 7

105 6 343 5 294 36 2 159 145 8 795 17 68 3 075 23 1 051 42 1 897 133 6 023 22

2 396 3 487 48 70 840 1 223 3 284 4 779 687 95 3 221 2 65 40 1 375 137 4 661 29

153 2 828 11 199 63 1 164 227 4 191 54 147 5 860 42 1 659 97 3 892 286 11 412 25

6 2 459 0 15 4 1 406 10 3 880 3 55 2 726 2 86 24 1 202 81 4 014 20

2 286 3 458 41 62 746 1 128 3 073 4 648 661 92 3 239 2 67 38 1 339 132 4 645 28 152 2 834 11 198 63 1 167 226 4 200 54 92 4 941 31 1 680 64 3 443 188 10 064 19

5 2 224 0 20 2 913 6 3 157 2 54 2 728 2 89 23 1 171 78 3 987 20

171 4 911 17 484 133 3 821 321 9 216 35

2 852 3 484 104 127 1 069 1 306 4 025 4 917 819 Base: All visitors aged 15 years and over. (a) Expenditure on package tours includes pre-paid international airfares and expenditure on accommodation and other tour components in Australia

and other countries.


Table 16 Expenditure for non-package tour visitors by country of residence and main

Total Average Total Average Total Average Total Average

Pre-paid international

airfares(a) Other

pre-payments Expenditure

within Australia


Number of non-package tour visitors

$million $ $million $ $million $ $million $ '000

purpose of journey by expenditure category

Country of residence New Zealand 441 487 136 150 1 155 1 274 1 732 1 910 907 Japan 266 1 677 99 623 440 2 772 805 5 072 159 Hong Kong 133 1 031 70 542 432 3 359 635 4 932 129 Singapore 204 897 154 677 658 2 892 1 016 4 467 227 Malaysia 136 790 157 909 643 3 721 936 5 419 173 Indonesia 79 924 85 1 002 324 3 804 488 5 730 85 Taiwan 65 1 167 34 619 273 4 910 372 6 695 56 Thailand 73 1 011 54 742 292 4 019 419 5 771 73 Korea 150 1 256 97 810 833 6 977 1 080 9 043 119 China 232 1 108 222 1 063 1 597 7 644 2 051 9 815 209 India 145 1 341 113 1 048 475 4 408 733 6 797 108 Other Asia 138 1 089 91 718 515 4 058 745 5 865 127 USA 813 2 053 195 494 938 2 369 1 946 4 916 396 Canada 242 2 247 48 446 389 3 613 679 6 305 108 United Kingdom 1 171 2 071 141 249 1 628 2 880 2 940 5 200 565 Germany 334 2 470 63 466 460 3 404 857 6 340 135 Scandinavia 170 2 520 20 302 273 4 057 464 6 879 67 France 171 2 223 21 268 304 3 947 495 6 438 77 Italy 111 2 560 16 361 171 3 938 298 6 859 43 Netherlands 114 2 693 13 303 149 3 522 277 6 519 42 Switzerland 95 2 838 29 871 137 4 063 261 7 772 34 Other Europe 372 2 286 51 316 724 4 456 1 148 7 059 163 Other countries 600 1 691 132 371 1 120 3 155 1 853 5 217 355


Holiday 2 550 1 490 500 292 4 827 2 821 7 877 4 603 1 711 Visiting friends & relatives 1 624 1 284 124 98 1 868 1 478 3 617 2 860 1 264 Business 1 135 1 617 154 220 1 339 1 908 2 629 3 745 702 Education 519 1 345 1 223 3 167 4 739 12 269 6 481 16 781 386 Employment 148 1 298 5 40 890 7 822 1 043 9 160 114 Other 280 1 565 34 192 268 1 498 582 3 256 179


Holiday 1 790 1 355 411 311 2 802 2 121 5 002 3 787 1 321 Visiting friends & relatives 1 547 1 269 117 96 1 756 1 440 3 421 2 805 1 219 Business 1 119 1 617 151 219 1 311 1 895 2 581 3 730 692 Education 408 1 243 1 036 3 152 4 087 12 441 5 531 16 836 329 Employment 123 1 282 3 36 727 7 563 853 8 880 96 Other 254 1 546 30 185 206 1 256 490 2 987 164

Backpackers 1 014 1 895 292 546 3 042 5 685 4 349 8 126 535

Total 6 255 1 436 2 041 469 13 931 3 198 22 228 5 103 4 356 Base: All visitors aged 15 years and over. Note: Non-package tour visitors are visitors who did not arrive on an inclusive, pre-paid package tour. (a) Excludes international airfares purchased in Australia.


Table 17 Average expenditure for all visitors(a) by country of residence and main purpose of journey by expenditure item



New ZealandJapanHong KongSingaporeMalaysiaIndonesiaTaiwanThailandKoreaChinaIndiaOther AsiaUSACanadaUnited KingdomGermanyScandinaviaFranceItalyNetherlandsSwitzerlandOther EuropeOther countries





Backpackers

Total

International Pre-paid airfares Other Self-drive cars,

Package international Organised bought in Domestic transport rent-a-cars, tour airfares tours Australia airfares fares campervans

$ $ $ $ $ $ $

117 439 24 25 15 56 56 1 578 800 208 43 36 68 22 190 930 97 47 44 111 40 144 817 34 22 27 92 67 168 709 32 58 31 90 36 285 811 23 71 27 123 36 842 702 102 55 51 117 28 100 960 22 54 30 164 32 721 891 101 144 77 216 20

1 286 660 61 214 24 133 8 293 1 231 37 115 37 211 21 74 1 049 17 106 28 157 14

751 1 804 168 36 79 107 72 489 2 062 236 76 136 138 117 554 1 873 194 55 97 137 119 884 2 140 313 46 136 156 250 883 2 101 275 98 125 187 87 798 1 922 227 76 137 166 129

1 448 2 100 227 42 171 165 102 874 2 324 393 37 116 134 232 1 733 2 343 404 31 136 149 396 585 2 076 217 98 135 199 120 180 1 592 54 71 53 125 52

999 1 063 193 36 72 107 99 73 1 255 44 24 42 58 41

203 1 501 19 28 32 104 58 357 1 263 116 373 88 366 42 56 1 269 95 326 119 279 78

277 1 406 48 30 23 72 17

1 154 903 124 22 38 71 86 74 1 240 35 24 38 54 39

204 1 500 17 27 31 104 55 266 1 176 60 396 45 360 30

46 1 255 55 332 86 261 78 292 1 380 19 24 13 57 12

300 1 779 476 120 233 281 145

551 1 209 116 65 59 117 70 Base: All visitors aged 15 years and over. Continued... (a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international visitor is

calculated by dividing expenditure by all international visitors, rather than dividing it only by the number of international visitors who had expenditure on that item.


Table 17 (continued) Average expenditure for all visitors(a) by country of residence and main purpose of journey by expenditure item



New ZealandJapanHong KongSingaporeMalaysiaIndonesiaTaiwanThailandKoreaChinaIndiaOther AsiaUSACanadaUnited Kingdom GermanyScandinaviaFrance ItalyNetherlandsSwitzerlandOther Europe Other countries




Holiday Visiting friends & relativesBusinessEducationEmployment Other

Backpackers

Total

Petrol and oil for self-drive Shopping - Shopping - Horse racing cars or other items for use items to take Total Food, drink and and

vehicles in Australia home shopping accommodation gambling Entertainment $ $ $ $ $ $ $

31 58 234 292 680 19 47 14 66 352 418 826 27 35 34 115 273 388 1 587 44 87 36 120 275 395 1 268 39 50 45 192 297 488 1 447 43 76 25 135 368 502 1 624 33 58 53 135 377 513 1 410 42 57 32 168 354 523 1 901 13 88 73 279 389 668 2 626 82 71 39 243 909 1 152 1 755 71 85 54 220 252 472 2 023 18 62 65 241 373 614 1 697 32 66 34 68 212 280 1 266 14 69 97 121 216 338 1 923 16 110 69 129 183 312 1 699 18 99

136 116 186 302 1 786 5 102 76 160 304 465 1 966 16 118

148 188 226 415 2 070 7 116 73 122 312 434 1 968 4 106

135 145 219 364 1 821 9 111 192 155 257 413 1 915 5 105

94 223 301 524 2 429 12 153 56 157 365 522 1 444 20 81

58 87 367 453 1 256 31 83 37 99 286 385 678 18 49 25 54 207 262 1 217 22 26

108 577 367 944 4 911 41 201 182 478 264 742 4 268 39 150

22 75 139 214 689 18 25

40 61 395 456 928 31 66 37 97 289 386 658 18 46 25 53 208 261 1 214 22 25

110 586 380 966 4 889 41 194 167 466 267 733 4 042 30 132 14 65 141 205 565 17 17

130 247 235 482 2 981 31 171




Table 17 (continued) Average expenditure for all visitors(a) by country of residence and main purpose of journey by expenditure item

Year ended 31 December 2009 Total excluding

Phone, package tours internet, fax and pre-paid

Motor Education and/or international Total vehicles fees postage Other(b) Total airfares visitors

$ $ $ $ $ $ '000 41 33 20 43 1 940 1 384 1 005 22 365 31 37 4 528 2 150 332 42 1 036 65 60 4 801 3 681 143

124 1 086 44 41 4 284 3 323 250 202 1 555 72 53 5 104 4 227 192

66 1 626 97 69 5 477 4 381 97 55 984 63 50 5 124 3 580 92 28 1 580 102 75 5 704 4 644 76

152 1 364 115 81 7 400 5 788 168 345 1 893 88 74 7 886 5 941 351 161 1 665 99 89 6 588 5 065 118 236 1 418 121 66 5 757 4 635 132 88 386 41 60 5 255 2 700 450 68 484 65 69 6 425 3 874 117 54 28 57 58 5 423 2 996 625

123 243 65 50 6 737 3 712 156 29 402 83 57 6 966 3 982 81

113 176 85 51 6 636 3 915 89 19 325 66 73 7 325 3 777 53

115 69 60 63 6 857 3 660 49 234 544 64 48 8 712 4 636 41 109 280 102 84 7 219 4 559 179 181 665 76 92 5 264 3 493 377

51 82 42 28 4 654 2 591 2 398 57 91 20 30 2 901 1 573 1 294 71 30 43 138 3 777 2 073 756

413 6 816 273 142 16 454 14 835 411 875 130 253 182 9 041 7 716 116 157 207 37 90 3 333 1 650 199

34 74 25 22 4 075 2 018 1 982 57 94 19 29 2 847 1 533 1 248 72 28 42 137 3 764 2 060 746

444 7 077 273 145 16 472 15 030 347 970 138 246 191 8 761 7 460 98

158 203 30 87 3 094 1 422 184

145 709 138 71 8 193 6 114 570

107 618 59 59 5 073 3 313 5 175

Country of residence New Zealand Japan Hong Kong SingaporeMalaysia IndonesiaTaiwan Thailand Korea China IndiaOther AsiaUSACanadaUnited Kingdom GermanyScandinavia FranceItaly NetherlandsSwitzerland Other Europe Other countries




Holiday Visiting friends & relatives Business EducationEmploymentOther

Backpackers

Total Base: All visitors aged 15 years and over. (a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international visitor is


(b) Includes convention registration fees, medical expenses and other expenses not specified elsewhere.


Table 18 Average expenditure by visitors with expenditure on item(a)

by country of residence and main purpose of journey by expenditure item

Country of residence New ZealandJapanHong KongSingaporeMalaysiaIndonesiaTaiwanThailandKoreaChinaIndiaOther AsiaUSACanadaUnited KingdomGermanyScandinaviaFranceItalyNetherlandsSwitzerlandOther EuropeOther countries





Backpackers

Total


Pre-paid International Other Package international Organised airfares bought in Domestic transport

tour airfares tours Australia airfares fares $ $ $ $ $ $

1 190 487 250 482 258 81 3 018 1 677 423 743 440 119 1 932 1 031 466 1 171 345 147 1 617 897 234 801 357 128 1 647 790 264 729 261 131 2 336 924 237 773 299 177 2 113 1 167 475 769 391 230 2 011 1 011 188 892 247 233 2 481 1 256 377 990 381 322 3 180 1 108 551 1 184 316 272 3 544 1 341 352 1 159 351 296 1 997 1 089 243 1 011 266 242 6 192 2 053 565 813 422 137 5 959 2 247 679 945 444 166 5 797 2 071 585 969 363 166 6 623 2 470 761 816 417 190

5 304 2 520 603 970 388 213 5 891 2 223 668 862 441 202

8 067 2 560 641 903 535 202 6 369 2 693 888 826 377 170 9 942 2 838 858 1 051 483 174 6 343 2 286 675 1 063 454 241 3 075 1 691 409 1 175 371 168

3 487 1 490 550 734 390 151 3 221 1 284 370 692 314 90

2 828 1 617 281 1 201 423 138 5 860 1 345 524 1 087 395 397 2 459 1 298 610 1 035 512 354 2 726 1 565 541 680 310 106

3 458 1 355 420 718 341 108 3 239 1 269 335 683 312 85 2 834 1 617 265 1 188 424 138 4 941 1 243 393 1 101 325 395 2 224 1 282 541 1 097 508 347 2 728 1 546 309 676 287 86

4 911 1 895 807 804 436 297


calculated by dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all international visitors.

34 Tourism Research Australia

Table 18 (continued) Average expenditure by visitors with expenditure on item(a)


Country of residence New ZealandJapanHong KongSingaporeMalaysiaIndonesiaTaiwanThailandKoreaChinaIndiaOther AsiaUSACanadaUnited KingdomGermanyScandinaviaFranceItalyNetherlandsSwitzerlandOther EuropeOther countries





Backpackers

Total


Petrol and oil Self-drive cars, for self-drive Shopping - Shopping - Food,

rent-a-cars, cars or other items for use items to take Total drink and campervans vehicles in Australia home shopping accommodation

$ $ $ $ $ $ 316 102 150 319 356 713 368 186 235 386 447 871 363 175 360 341 441 1 649 308 125 400 337 452 1 314 237 171 483 349 533 1 521

380 144 395 436 549 1 799 360 379 471 411 542 1 591 410 216 545 421 595 2 097 427 489 674 462 727 2 821 242 477 790 1 066 1 283 2 153 324 454 675 365 595 2 491 291 371 642 486 737 1 954 437 143 188 264 325 1 320 575 279 262 279 391 1 986 520 175 262 243 361 1 737 908 352 251 247 362 1 815 474 229 294 395 526 1 997 528 385 416 282 458 2 153 521 235 323 395 491 2 042 733 302 284 275 408 1 882

1 286 423 287 309 460 1 960 590 282 439 385 601 2 521 509 261 432 474 618 1 593

483 203 223 430 497 1 315 371 126 260 361 444 754 551 189 234 306 354 1 312

388 456 818 473 1 012 5 005 536 491 809 404 872 4 487 293 199 301 234 318 739

455 153 179 455 500 981 369 126 264 365 447 735 531 189 235 308 354 1 310 372 523 847 498 1 042 4 998 643 476 829 410 871 4 287 242 135 281 239 310 609

542 344 393 300 526 2 994

462 208 341 394 513 1 537 Base: All visitors aged 15 years and over. Continued... (a) Average expenditure data in this table are different from those presented in Table 17 as, in this table, average expenditure per international visitor is



Table 18 (continued) Average expenditure by visitors with expenditure on item(a)



New Zealand JapanHong Kong Singapore MalaysiaIndonesiaTaiwanThailandKoreaChinaIndiaOther AsiaUSA Canada United Kingdom GermanyScandinaviaFranceItalyNetherlands SwitzerlandOther Europe Other countries





Backpackers

Total


Phone, internet, Horse racing Motor Education fax and/or

and gambling Entertainment vehicles fees postage Other(b)

$ $ $ $ $ $

116 117 6 740 2 996 60 310 294 103 6 672 6 286 116 355

431 184 8 896 10 545 134 431 351 127 15 815 12 543 114 378

422 186 10 719 12 039 175 422 582 148 10 535 10 393 197 398 259 142 3 722 8 605 162 411 170 177 4 198 8 703 212 507 444 181 5 405 7 038 247 401

485 230 18 779 12 334 227 624 220 162 7 542 11 450 224 548 634 178 9 377 10 862 256 372

158 134 14 699 10 742 81 290 126 188 3 163 11 702 104 228 153 163 4 478 2 819 105 213 94 164 3 377 4 384 96 153

278 171 1 887 8 167 118 181 103 185 2 210 3 767 130 187

69 173 1 769 4 266 98 353 137 186 3 924 3 105 91 201 90 153 9 600 4 849 93 121 132 241 4 312 5 810 169 287 251 194 8 712 8 195 157 518

229 154 4 122 3 970 87 155 157 116 11 061 6 433 65 230 361 117 19 619 4 178 102 791

362 277 8 964 10 800 322 365 357 275 8 314 2 897 337 477

285 136 12 459 6 578 108 705

228 134 7 408 5 211 61 178 159 113 11 064 6 609 64 234

365 115 19 800 4 103 101 803 427 279 9 420 11 026 326 393 287 259 10 231 3 108 340 525 289 107 18 536 7 178 96 787

235 221 3 015 6 624 168 160

236 161 7 595 9 283 130 319 Base: All visitors aged 15 years and over. (a) Average expenditure data in this table are different from those presented in Table 17 as, in this table, average expenditure per international visitor is


(b) Includes convention registration fees, medical expenses and other expenses not specified elsewhere.


Table 19 Backpacker visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey



New ZealandJapanHong KongSingapore MalaysiaIndonesiaTaiwanThailandKoreaChina IndiaOther AsiaUSACanadaUnited KingdomGermanyScandinaviaFranceItalyNetherlandsSwitzerlandOther EuropeOther countries

Main purpose of journey Holiday Visiting friends & relatives BusinessEducationEmployment Other

Total

Average expenditure in Australia(c)

Average Nights in duration of Expenditure Food, drink and

Visitors Australia(a) stay in Australia(b) Shopping accommodation All items '000 '000 Nights $million $ $ $

29 708 24 62 250 1 175 2 117 22 2 099 98 140 495 2 829 6 501

7 545 77 50 685 3 322 7 025 8 296 38 35 264 1 854 4 463 6 542 86 60 525 3 360 9 456 2 237 141 27 1 057 5 494 16 166

12 1 889 153 105 711 4 335 8 518 3 187 63 19 462 2 661 6 274

27 4 051 151 245 807 4 649 9 103 4 408 92 43 639 2 490 9 592 3 357 131 42 796 5 540 15 395 2 105 58 22 1 379 2 880 12 354

50 2 449 49 266 282 2 025 5 346 25 1 933 77 157 391 3 095 6 243

128 8 657 67 698 385 3 033 5 440 57 4 499 79 315 396 2 626 5 529

30 1 905 64 161 539 2 770 5 399 37 3 216 87 216 546 3 092 5 868 12 979 82 75 501 3 345 6 289 16 1 127 71 92 490 2 837 5 763

13 721 55 87 515 2 480 6 639 50 4 312 86 385 752 4 186 7 670 27 2 295 84 184 557 2 790 6 742

416 28 653 69 2 215 441 2 817 5 322 46 1 509 33 122 346 1 217 2 654 10 355 34 32 285 1 440 3 058

64 9 444 147 883 826 5 028 13 778 18 2 519 137 167 791 5 477 9 089

15 1 037 69 67 325 2 193 4 414

570 43 517 76 3 485 482 2 981 6 114 Base: Visitors aged 15 years and over. (a) Total nights are less than backpacker visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded. (b) Expenditure in Australia excludes pre-paid inclusive package tours and pre-paid international airfares. (c) Average per person expenditure in Australia and pre-paid expenditure on goods and services in Australia - excludes pre-paid inclusive package tours

and pre-paid international airfares.


Table 20 Backpacker visitors by State/Territory visited, year ended 31 December 2005 – 2009

State/Territory visited New South Wales

Victoria

Queensland

South Australia

Western Australia

Tasmania

Northern Territory

Australian Capital Territory

Total(a)

State/Territory visited New South Wales

Victoria

Queensland

South Australia

Western Australia

Tasmania

Northern Territory

Australian Capital Territory

Total(a)


2005 2006 2007 2008 2009 '000 % '000 % '000 % '000 % '000 %

383 77 424 78 441 78 441 79 447 78

213 43 255 47 258 46 251 45 259 45

323 65 357 65 355 63 362 65 370 65

85 17 101 19 99 18 91 16 99 17

93 19 101 19 105 18 105 19 103 18

31 6 40 7 44 8 43 8 39 7

109 22 130 24 113 20 117 21 126 22

32 6 37 7 39 7 36 6 36 6

499 100 545 100 566 100 559 100 570 100 Base: Visitors aged 15 years and over. (a) Numbers sum to more than total backpacker visitors and shares sum to more than 100% because some visitors stopover in more than one State or

Territory.

Table 21 Backpacker visitor nights(a) by State/Territory visited, year ended 31 December 2005 – 2009


2005 2006 2007 2008 2009 '000 % '000 % '000 % '000 % '000 %

10 137 32 12 778 33 12 806 32 11 883 29 13 566 31

5 075 16 6 191 16 6 393 16 5 913 15 6 701 15

9 369 30 11 878 30 12 130 30 13 458 33 14 121 32

1 173 4 1 692 4 1 720 4 1 643 4 1 604 4

4 097 13 3 977 10 4 674 12 4 834 12 4 539 10

434 1 713 2 801 2 778 2 784 2

1 047 3 1 442 4 1 146 3 1 390 3 1 645 4

309 1 360 1 488 1 606 1 558 1

31 641 100 39 030 100 40 158 100 40 505 100 43 517 100 Base: Visitors aged 15 years and over. (a) Total nights are less than backpacker visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.


Table 22 Total Inbound Economic Value (TIEV) by country of residence



New Zealand

Japan

Hong Kong

Singapore

Malaysia

Indonesia

Taiwan

Thailand

Korea, South

China

India

Other Asia

USA

Canada

United Kingdom

Germany

Scandinavia

France

Italy

Netherlands

Switzerland

Other Europe

Other countries

Total

Spend Total trip Total Inbound in Australia expenditure Economic Value (TIEV)(a)

$ million $ million $ million

1 392 1 951 2 030

715 1 505 1 221

526 685 653

830 1 070 984

813 982 975

425 531 522

331 473 436

355 436 426

935 1 190 1 107

2 084 2 767 2 753

595 774 828

650 815 884

1 216 2 367 1 997

454 754 679

1 873 3 390 3 241

579 1 051 882

322 563 482

348 591 503

200 388 331

180 337 298

189 355 297

816 1 293 1 199

1 317 1 985 1 927

17 146 26 253 24 655 Source: Tourism Research Australia (TRA) (a) Modelled estimate based on data from the IVS, Australian Bureau of Statistics, Tourism Satellite Accounts (ABS Cat. no. 5249.0) and Tourism Forecasting

Committee, Forecasts.


Table 23 Total Inbound Economic Value (TIEV)(a) by country of residence, year ended 31 December 2005 – 2009


New Zealand

Japan

Hong Kong

Singapore

Malaysia

Indonesia

Taiwan

Thailand

Korea, South

China

India

Other Asia

USA

Canada

United Kingdom

Germany

Scandinavia

France

Italy

Netherlands

Switzerland

Other Europe

Other countries

Total


2005 2006 2007 2008 2009 % % % % %

$ million change $ million change $ million change $ million change $ million change

2 049 11 1 982 - 3 2 173 10 2 197 1 2 030 - 8

2 048 - 1 1 831 - 11 1 615 - 12 1 460 - 10 1 221 - 16

517 - 5 593 15 582 - 2 663 14 653 - 2

723 9 834 15 951 14 960 1 984 2

593 - 7 623 5 748 20 852 14 975 14

367 0 437 19 436 0 479 10 522 9

300 - 1 324 8 332 3 332 0 436 31

321 - 8 311 - 3 369 19 404 10 426 5

912 14 1 220 34 1 231 1 1 163 - 6 1 107 - 5

1 386 - 1 1 673 21 1 920 15 2 142 12 2 753 29

316 53 416 31 534 29 735 38 828 13

354 - 7 422 19 580 37 806 39 884 10

1 773 - 8 2 013 13 2 034 1 2 027 0 1 997 - 1

496 2 616 24 651 6 703 8 679 - 3

3 227 - 2 3 606 12 3 438 - 5 3 455 0 3 241 - 6

686 - 12 808 18 803 - 1 930 16 882 - 5

419 1 442 6 459 4 532 16 482 - 9

251 30 332 32 394 19 452 15 503 11

239 17 292 22 288 - 1 374 30 331 - 11

235 - 37 257 9 264 3 319 21 298 - 7

241 - 16 271 12 273 1 247 - 9 297 20

853 9 989 16 1 035 5 1 309 26 1 199 - 8

1 158 8 1 244 7 1 516 22 1 928 27 1 927 0

19 463 0 21 536 11 22 627 5 24 470 8 24 655 1 Source: Tourism Research Australia (TRA) (a) Modelled estimate based on data from the IVS, Australian Bureau of Statistics, Tourism Satellite Accounts (ABS Cat. no. 5249.0) and Tourism Forecasting

Committee, Forecasts.


Table 24 Modelled international visitor expenditure(a) in each State/Territory


State/Territory visited

Excluding package expenditure New South WalesVictoriaQueenslandSouth AustraliaWestern AustraliaTasmaniaNorthern TerritoryAustralian Capital Territory

Total Australia(b)

Including package expenditure New South WalesVictoriaQueenslandSouth AustraliaWestern AustraliaTasmaniaNorthern TerritoryAustralian Capital Territory

Total Australia(b)

Average Share of Visitor Expenditure Expenditure length of

Expenditure expenditure Visitors(b) nights per visitor per night stay $ million % '000 '000 $ $ Nights

5 802 36 2 743 61 293 2 115 95 22

3 703 23 1 538 38 368 2 408 97 25

3 554 22 1 968 39 075 1 805 91 20

641 4 361 7 225 1 778 89 20

1 712 11 695 21 391 2 464 80 31

260 2 139 2 639 1 867 99 19

355 2 340 3 598 1 042 99 11

230 1 155 3 005 1 482 77 19

16 257 100 5 175 176 597 3 142 92 34

6 097 36 2 743 61 293 2 223 99 22

3 757 22 1 538 38 368 2 443 98 25

3 883 23 1 968 39 075 1 973 99 20

659 4 361 7 225 1 827 91 20

1 759 10 695 21 391 2 531 82 31

274 2 139 2 639 1 966 104 19

451 3 340 3 598 1 325 125 11

232 1 155 3 005 1 495 77 19

17 112 100 5 175 176 597 3 307 97 34

Base: All visitors aged 15 and over. (a) Visitors who arrive in Australia in transit and remain at the airport are included in estimates in this table. (b) Total Australia includes small amounts that cannot be allocated to a particular State/Territory. Note: Figures may not sum due to rounding.

Numbers sum to more than total visitors, as some visitors stopover in more than one region. Source: TRA expenditure allocation method applied to 2009 International Visitor Survey data.


Table 25 Modelled international visitor expenditure(a) in each State/Territory by reason for stopover


State/Territory visited Holiday VFR Business Education Other purposes(c) Total visitors% % % % % %

Excluding package expenditure $ million share $ million share $ million share $ million share $ million share $ million share

New South Wales 2 002 34 703 29 524 37 2 244 40 310 35 5 802 36

Victoria 838 14 700 29 404 28 1 593 28 161 18 3 703 23

Queensland 1 952 33 467 19 204 14 769 14 154 17 3 554 22

South Australia 173 3 113 5 55 4 261 5 36 4 641 4

Western Australia 507 9 350 15 182 13 497 9 170 19 1 712 11

Tasmania 100 2 41 2 17 1 83 1 18 2 260 2

Northern Territory 285 5 9 0 19 1 15 0 26 3 355 2

Australian Capital Territory 29 0 26 1 18 1 148 3 np np 230 1

Total Australia(b) 5 886 100 2 408 100 1 423 100 5 611 100 883 100 16 257 100

Including package expenditure New South Wales 2 245 34 714 29 543 37 2 260 40 314 35 6 097 36

Victoria 877 13 705 29 408 28 1 597 28 163 18 3 757 22

Queensland 2 239 34 478 20 215 15 787 14 156 17 3 883 23

South Australia 184 3 115 5 59 4 261 5 36 4 659 4

Western Australia 536 8 359 15 184 13 502 9 171 19 1 759 10

Tasmania 113 2 41 2 18 1 84 1 18 2 274 2

Northern Territory 377 6 10 0 21 1 16 0 26 3 451 3

Australian Capital Territory 30 0 26 1 18 1 149 3 np np 232 1

Total Australia(b) 6 601 100 2 448 100 1 466 100 5 656 100 893 100 17 112 100 Base: All visitors aged 15 and over. (a) Visitors who arrive in Australia in transit and remain at the airport are included in estimates in this table. (b) Total Australia includes small amounts that cannot be allocated to a particular State/Territory. (c) Other purposes include visiting a State/Territory for employment, medical reasons, transit and reason not stated. Note: Numbers sum to more than total visitors, as some visitors stopover in more than one region.

Figures may not add to the total due to rounding. More information on the expenditure allocation method is at the Methodology Section of this publication.

np Not published due to reliability concerns. Source: TRA expenditure allocation method applied to 2009 International Visitor Survey data.


Table 26 Modelled international visitor expenditure in capital cities and regional areas for each State/Territory

State/Territory visited

Excluding package expenditure SydneyRegional New South Wales

Total New South WalesMelbourne Regional Victoria

Total Victoria Gold CoastBrisbane Regional Queensland

Total QueenslandAdelaideRegional South Australia

Total South Australia Experience Perth Regional Western Australia

Total Western AustraliaHobartRegional Tasmania

Total TasmaniaDarwinRegional Northern Territory

Total Northern TerritoryCanberra

Total Australian Capital TerritoryTotal capital cities Total regional Total Australia

Including package expenditure SydneyRegional NSW

Total New South WalesMelbourneRegional Victoria

Total VictoriaGold Coast BrisbaneRegional Queensland

Total Queensland AdelaideRegional South Australia

Total South Australia Experience PerthRegional Western Australia

Total Western AustraliaHobartRegional Tasmania

Total TasmaniaDarwinRegional Northern Territory

Total Northern TerritoryCanberra

Total Australian Capital TerritoryTotal capital citiesTotal regional Total Australia

Year ended 31 December 2009 Average

Share of Expenditure Expenditure length of Expenditure expenditure Visitors(a) Visitor nights(b) per visitor per night stay

$million % '000 '000 $ $ Nights

5 176 89 2 582 52 226 2 005 99 20 626 11 588 9 067 1 064 69 15

5 802 100 2 743 61 293 2 115 95 22 3 397 92 1 444 34 237 2 352 99 24

306 8 319 4 131 958 74 13 3 703 100 1 538 38 368 2 408 97 25

889 25 813 7 715 1 093 115 9 1 306 37 913 15 558 1 430 84 17 1 359 38 988 15 803 1 375 86 16 3 554 100 1 968 39 075 1 805 91 20 556 87 328 6 136 1 696 91 19

85 13 134 1 089 640 78 8 641 100 361 7 225 1 778 89 20

1 468 86 670 17 006 2 189 86 25 244 14 209 4 385 1 166 56 21 1 712 100 695 21 391 2 464 80 31 161 62 112 1 425 1 440 113 13

100 38 81 1 214 1 228 82 15 260 100 139 2 639 1 867 99 19 139 39 170 1 674 817 83 10 216 61 271 1 924 797 112 7

355 100 340 3 598 1 042 99 11 230 100 155 3 005 1 482 77 19 230 100 155 3 005 1 482 77 19

13 321 82 4 802 138 982 2 774 96 29 2 935 18 1 814 37 614 1 618 78 21

16 257 100 5 175 176 597 3 142 92 34

5 461 90 2 582 52 226 2 115 105 20 637 10 588 9 067 1 082 70 15

6 097 100 2 743 61 293 2 223 99 22 3 444 92 1 444 34 237 2 385 101 24

313 8 319 4 131 979 76 13 3 757 100 1 538 38 368 2 443 98 25 1 012 26 813 7 715 1 245 131 9 1 341 35 913 15 558 1 469 86 17

1 530 39 988 15 803 1 548 97 16 3 883 100 1 968 39 075 1 973 99 20 569 86 328 6 136 1 738 93 19 90 14 134 1 089 671 82 8 659 100 361 7 225 1 827 91 20

1 508 86 670 17 006 2 250 89 25 251 14 209 4 385 1 199 57 21

1 759 100 695 21 391 2 531 82 31 170 62 112 1 425 1 522 119 13

104 38 81 1 214 1 284 86 15 274 100 139 2 639 1 966 104 19 148 33 170 1 674 873 89 10

303 67 271 1 924 1 118 157 7 451 100 340 3 598 1 325 125 11 232 100 155 3 005 1 495 77 19 232 100 155 3 005 1 495 77 19

13 886 81 4 802 138 982 2 892 100 29 3 226 19 1 814 37 614 1 778 86 21

17 112 100 5 175 176 597 3 307 97 34 Base: All visitors aged 15 and over. (a) Visitors who arrive in Australia in transit and remain at the airport are included in the estimates. (b) Visitor nights in Australia excludes nights spent in transit while in Australia. Note: Figures may not sum due to rounding.

Numbers sum to more than total visitors, as some visitors stopover in more than one region. Source: TRA expenditure allocation method applied to 2009 International Visitor Survey data.


'

'

Table 27 Modelled international visitor expenditure in the top 20 regions ranked by expenditure

Visitors(a)

Tourism region Total Share Per visitor Per night Total Average

Excluding package expenditure $million % $ $ '000 '000 Nights

Sydney NSW 5 176 32 2 005 99 2 582 52 226 20 Melbourne Vic 3 397 21 2 352 99 1 444 34 237 24 Experience Perth WA 1 468 9 2 189 86 670 17 006 25 Brisbane Qld 1 306 8 1 430 84 913 15 558 17 Gold Coast Qld 889 5 1 093 115 813 7 715 9 Tropical North Queensland Qld 666 4 1 024 107 650 6 213 10 Adelaide SA 556 3 1 696 91 328 6 136 19 Canberra ACT 230 1 1 482 77 155 3 005 19 Sunshine Coast Qld 217 1 859 93 253 2 347 9 Hobart and Surrounds Tas 161 1 1 440 113 112 1 425 13 Whitsundays Qld 142 1 639 109 223 1 308 6 Darwin NT 139 1 817 83 170 1 674 10 Northern Rivers NSW 133 1 571 73 232 1 818 8 South Coast NSW 131 1 1 236 75 106 1 736 16 Hunter NSW 123 1 1 070 71 115 1 717 15 Petermann NT 115 1 627 246 183 466 3 Northern Qld 94 1 661 70 142 1 336 9 Australia s South West WA 88 1 727 60 121 1 461 12 Australia's North West WA 77 0 1 244 49 62 1 550 25 Hervey Bay/Maryborough Qld 70 0 338 74 208 957 5 Top 20 regions 15 178 93 3 003 95 5 054 159 890 32

Total Australia 16 257 100 3 142 92 5 175 176 597 34

Including package expenditure

Sydney NSW 5 461 32 2 115 105 2 582 52 226 20 Melbourne Vic 3 444 20 2 385 101 1 444 34 237 24 Experience Perth WA 1 508 9 2 250 89 670 17 006 25 Brisbane Qld 1 341 8 1 469 86 913 15 558 17 Gold Coast Qld 1 012 6 1 245 131 813 7 715 9 Tropical North Queensland Qld 813 5 1 250 131 650 6 213 10 Adelaide SA 569 3 1 738 93 328 6 136 19 Canberra ACT 232 1 1 495 77 155 3 005 19 Sunshine Coast Qld 222 1 878 95 253 2 347 9 Petermann NT 184 1 1 007 395 183 466 3 Hobart and Surrounds Tas 170 1 1 522 119 112 1 425 13 Whitsundays Qld 156 1 700 119 223 1 308 6 Darwin NT 148 1 873 89 170 1 674 10 Northern Rivers NSW 133 1 573 73 232 1 818 8 South Coast NSW 132 1 1 248 76 106 1 736 16 Hunter NSW 124 1 1 078 72 115 1 717 15 Northern Qld 95 1 671 71 142 1 336 9 Australia s South West WA 89 1 735 61 121 1 461 12 Australia's North West WA 79 0 1 282 51 62 1 550 25 Alice Springs NT 74 0 443 90 166 821 5 Top 20 regions 15 988 93 3 165 100 5 051 159 755 32

Total Australia 17 112 100 3 307 97 5 175 176 597 34

Nights in region(b) Expenditure in region


Base: All visitors aged 15 and over. (a) Visitors who arrive in Australia in transit and remain at the airport are included in the estimates. (b) Total nights in Australia excludes nights spent in transit while in Australia. Note: Numbers sum to more than total visitors, as some visitors stopover in more than one region. Source: TRA expenditure allocation method applied to 2009 International Visitor Survey data.


Table 28 Modelled international visitor expenditure(a) in each State/Territory


Excluding package expenditure

New ZealandUnited KingdomGermanyScandinavia SwitzerlandNetherlandsFranceItalyOther EuropeUSACanadaJapanChinaKoreaSingapore MalaysiaHong KongIndonesiaThailandIndiaTaiwanOther AsiaOther countries

Total

Including package expenditure

New ZealandUnited KingdomGermanyScandinavia SwitzerlandNetherlandsFranceItalyOther EuropeUSACanadaJapanChina KoreaSingapore MalaysiaHong KongIndonesiaThailandIndiaTaiwanOther AsiaOther countries

Total

by country of residence Year ended 31 December 2009

State/Territory visited New Australian

South South Western Northern Capital Total Wales Victoria Queensland Australia Australia Tasmania Territory Territory Australia(b)

$ million

352 268 508 43 109 16 22 6 1 325 637 282 440 78 269 28 60 10 1 804 180 78 165 27 51 8 39 4 553 104 52 98 9 29 np 10 np 312

51 19 53 7 25 np 14 np 178 50 28 49 6 23 np 13 np 172 105 54 92 17 35 np 23 np 332 78 43 43 10 np np 12 np 197

320 135 178 30 75 np 29 np 779 499 216 255 41 80 22 34 14 1 161 164 59 124 21 41 10 15 4 438 228 75 273 19 66 8 13 10 693 938 512 236 93 34 20 np 53 1 888 479 110 224 20 57 np 11 9 924 150 308 84 29 184 np 8 np 794 66 332 72 59 187 np np np 763 191 127 76 37 39 np np np 513 127 165 21 np 73 np np np 412 142 107 22 np 49 np np np 349 179 254 69 np 38 np np np 563 102 35 131 np np np np np 321

200 193 49 23 70 np 6 np 566 460 249 293 32 143 13 18 13 1 222

5 802 3 703 3 554 641 1 712 260 355 230 16 257

356 271 531 45 111 17 23 6 1 360 672 289 466 81 284 30 77 10 1 908 190 80 178 29 55 9 51 4 594

110 54 104 11 30 np 13 np 333 56 21 58 8 29 np 18 np 199 53 29 52 6 24 np 17 np 185

110 55 98 18 35 np 31 np 353 85 44 48 10 np np 21 np 220

329 136 190 33 76 np 35 np 811 544 220 285 43 83 26 47 14 1 262 172 60 128 21 42 11 16 4 455 263 78 371 19 73 10 28 10 851

1 003 528 287 94 34 21 np 54 2 023 505 110 234 20 57 np 11 9 960 151 310 88 30 187 np 9 np 804 68 333 75 59 189 np np np 773 194 127 79 37 39 np np np 521 131 166 23 np 74 np np np 420 143 107 22 np 49 np np np 351 182 257 73 np 38 np np np 573 115 36 139 np np np np np 344 201 194 49 24 71 np 6 np 569

466 252 302 32 144 14 20 13 1 242

6 097 3 757 3 883 659 1 759 274 451 232 17 112 Base: All visitors aged 15 and over. (a) Visitors who arrive in Australia in transit and remain at the airport are included in the estimates. (b) Total Australia includes small amounts that cannot be allocated to a particular State/Territory. Note: Figures may not add to the total due to rounding. np Not published due to reliability concerns. Source: TRA expenditure allocation method applied to 2009 International Visitor Survey data.


Introduction to the International Visitor Survey

The International Visitor Survey represents the most comprehensive source of information on international visitors to Australia. It has been operating since the early 1970s and is jointly funded by the Commonwealth, State and Territory Governments under the guidance of the Australian Standing Committee on Tourism.

Survey methodology

The International Visitor Survey samples 40,000 departing, short-term international travellers over the age of 15 years who have been visiting Australia. The survey is conducted by Computer Assisted Personal Interviewing (CAPI) in the departure lounges of the eight major international airports: Sydney, Melbourne, Brisbane, Cairns, Perth, Adelaide, Darwin and the Gold Coast.

The International Visitor Survey contains over 96 questions supported by ‘show-cards’ that are used to help the respondent answer particular sections including:

• Usual place of residence • Previous visits • Group tours • Travel party • Sources for obtaining information about Australia • Purpose of visit and places visited • Transportation and accommodation • Activities • Expenditure • Demographics.

The survey design and management is the responsibility of Tourism Research Australia Survey Section. The section works closely with the consultants, key stakeholders and industry to develop and maintain high data quality and relevant outputs.

Since 2004, the IVS has been surveying international visitors in four languages, including English, Japanese, Mandarin and Korean. The total number of interviews conducted with particular residents of each country or region is distributed among airports by selecting monthly samples of departing flights and visitors on those flights to achieve acceptable sample sizes in various categories.

Survey results are weighted to data on international visitor numbers over the period, provided by the Department of Immigration and Citizenship (DIAC), with the assistance of the Australian Bureau of Statistics (ABS). The variables used in weighting the data are:

• country of residence • State of arrival • main purpose of journey • airport of departure • age and sex of visitor

Overseas (visitor) arrivals and departures (OAD) data are also published by the Australian Bureau of Statistics (ABS catalogue no. 3401.0) on a monthly basis.


Sample size Increase in sample size for 2005 survey

Between 2001 and 2004 interviews were conducted with approximately 20,000 international visitors aged 15 years and over as they were departing Australia. Since 1 January 2005, interviews have been conducted with around 40,000 international visitors on an annual basis. The sample was increased in order to enhance the estimates for smaller States, Territories and regions. Increasing the sample size of the IVS by 100% has improved the reliability of survey estimates.

Visitor interviews by country or region of residence

The table below shows the number of interviews conducted in the December Quarter 2009 and for the year ended 31 December 2009.

Sample size by country of residence

Country of residence New ZealandJapan

Hong Kong

Singapore

Malaysia

Indonesia

Taiwan

Thailand

Korea

China

India

Other Asia

USA

Canada

United Kingdom

Germany

Scandinavia

France

Italy

Netherlands

Switzerland

Other Europe

Other countries

Total

Sample (n) December Quarter 2009 Year ended 31 December 2009

1 509 5 437 1 377 5 343

355 1 010

637 2 034

428 1 387

259 854

195 617

201 809

515 1 791

995 2 658

204 838

332 1 043

875 3 290

267 1 080

1 141 5 201

274 1 108

162 764

175 755

99 375

139 596

94 417

297 1 149

699 2 571

11 229 41 127


Data reliability The results given in the IVS are based on a sample, rather than a census, of international visitors to Australia. As with all sample surveys, the results are subject to sampling variability, and therefore may differ from figures that would be obtained if all international visitors to Australia had been included in the survey.

A measure of the possible degree of difference is given by the relative standard error of the survey and its associated confidence interval, which indicates the extent to which an estimate might vary by chance from the true figure because only a sample of the population was included.

The table below provides the 95% confidence interval widths for a range of estimates available in the IVS. That is, there are approximately 19 chances in 20 that the true number is within the range identified by applying the figures in the table.

Size of 95% Confidence Interval for Estimate (expressed as a percentage of the estimate) Estimate Visits Nights Expenditure

2 000 64.4% # # 5 000 41.5% # #

10 000 29.8% # # 20 000 21.4% # # 50 000 13.8% # #

100 000 9.9% 75.7% # 200 000 7.1% 55.4% # 500 000 4.6% 36.7% #

1 000 000 3.3% 26.9% # 2 000 000 2.4% 19.7% # 5 000 000 1.5% 13.1% 97.6%

10 000 000 1.1% 9.6% 72.8% 20 000 000 7.0% 54.3% 50 000 000 4.6% 36.8%

100 000 000 3.4% 27.4% 200 000 000 2.5% 20.5% 500 000 000 1.7% 13.9%

1 000 000 000 1.2% 10.3% 2 000 000 000 0.9% 7.7% 5 000 000 000 0.6% 5.2%

10 000 000 000 0.4% 3.9% # - 95% Confidence Interval is greater than estimate.

The following example illustrates the use of this table to determine a range within which we are 95% confident that the true total lies. Say, the estimated number of Chinese visitors who stayed in Queensland was 100,000. Looking at the visits column (see table), an estimate of 100,000 visitors has a 95% Confidence Interval of 9.9%. Thus we are 95% confident that the true number of Chinese who stayed in Queensland was between 90,100 and 109,900 visitors (100,000 ± 9.9%).

The IVS relative standard errors were calculated using the Complex Survey Sampling module in SPSS V14.0. Estimates of variation are based on sampling with replacement principles and makes allowances for the IVS stratification. The covariance and estimates output from this program were then regressed with a log transformation using Ordinary Least Squares (OLS) regression to achieve three independent models (for visitors, nights and expenditure). The models were computed using the R statistical program and the actual relationship modelled was:

1n (COV) = a + b * 1n (ESTIMATE) Where, a = intercept b = gradient (slope)

The model parameters were approximated as: Visits Nights Expenditure a. 2.521841 4.218551 5.837435b b. -0.47831 -0.44906 -0.42362


Expenditure

Determining international visitor expenditure There are varying levels in which an international visitor’s total trip expenditure may impact on the tourism destination of Australia and its regions. This publication presents four main types of direct tourism expenditure impacts that are the result of the collection of trip spends details from the international visitors as they depart Australia. These four direct expenditure classifications are specifically:

• Total trip expenditure • Spend in Australia • Total Inbound Economic Value (TIEV) • Regional expenditure

There are subtle differences between each of these spend classifications.

Total trip expenditure When an international visitor pays for their trip to Australia they are spending money which impacts on the world economy. Total trip expenditure is all monies spent so that the respondent could undertake their trip to Australia. For example, this may include airfares, package tour expenditure, food and beverages and payment for all accommodation, leisure activities, conventions and schooling while in Australia.

Spend in Australia While international visitors may spend a lot of money on their entire trip, not all of this expenditure is spent in Australia. The international visitor is asked to separate the money they have spent in Australia from their total trip expenditure in the IVS. This is in order to determine the amount of money that is being spent by the visitor in the Australian destination. This may be on items such as food and beverages, accommodation, activities, school books, motor vehicles and shopping.

Total Inbound Economic Value (TIEV) ‘Total trip expenditure’ and ‘Spend in Australia’ both have components that measure over and under estimate total tourism value, in terms of consumption, to the Australian economy. Often, a visitor may book and pay for their trip outside of Australia, therefore only part of this expenditure will flow on to the Australian economy and its tourism industry. When a visitor spends his/her money in Australia, this expenditure fails to take into account package expenditure or airfares that eventually transfer to Australia.

Calculating the total economic value of inbound tourism to Australia is not a simple or straightforward exercise. The main difficulty is in determining exactly how much of total trip expenditure flows on to the Australian economy. The demand expenditure estimates detailed above fail to provide insight into what proportion on total trip expenditure will reach Australia and how much stays in the home country. The best way to determine how much Australia benefits from expenditure on these items is through modelling.

The World Tourism Organisation (WTO) set down the methodology for the Tourism Satellite Accounts (TSAs). TSAs integrate tourism expenditure data and a country’s national accounts by applying industry ratios to determine total direct impact of the tourism industry on the economy. However, the building of these tourism input-output tables is extremely time-consuming and they are characterised by long lags in publication. The Australian TSA is currently published by the Australian Bureau of Statistics (ABS) and is released around 10 months after the reference period.

To be responsive, Tourism Research Australia has devised a methodology that attempts to estimate the economic value of the tourism industry based on the key tourism data sources and a number of practical assumptions. The data sources used include the IVS published by Tourism Research Australia, the TSA and the OAD as published by the ABS.


TIEV methodology The TIEV methodology was developed by Tourism Research Australia on behalf of the Tourism Forecasting Committee. TIEV is calculated from total trip expenditure by inbound tourists to Australia (derived from the IVS) and benchmarked to the ‘International consumption’ series in the ABS Tourism Satellite Account (ABS catalogue no. 5249.0) and ABS Overseas Arrivals and Departure data (ABS catalogue no. 3401.0). Key assumptions underlying the estimates relate to the treatment of a number of expenditure items derived from the IVS. Deductions from IVS total trip expenditure include:

• 50% of international airfares. This takes account of ticket revenue associated with airlines that does not flow through to the Australian economy and airfare revenue that is spent by airlines on services in Australia (e.g. departure tax, airport taxes, ground handling charges, fuel costs etc).

• 20% of the value of the non-airfare component of packages and other prepaid items. This allows for commissions at the retail and wholesale levels that accrue to foreign markets.

• 33% of the average international airfare component by package visitors. It is assumed that package travellers receive a discount due to bulk purchasing by the wholesaler from the airline(s) and the average class of travel for package travellers is usually lower than that of non-package travellers (a lower share of business travellers).

TIEV also includes an estimate of the value of goods and services consumed by international visitors in domestic homes. The TIEV methodology is applied and standardised across all markets. Further development of the TIEV model will be undertaken to take account of differences between source markets. TIEV estimates may therefore be revised as the model assumptions are refined. Revisions may also occur following the release of updated data from the ABS.

Regional expenditure The IVS provides information on travel activity and expenditure by international visitors. Information on expenditure by these visitors is only collected for whole trips; it is not regionally specific. In order to determine the impact that the visitor activity is having on a particular region, Tourism Research Australia uses a model based approach to allocate visitor expenditure to the various tourism regions.

The regional expenditure by international visitors is less than TIEV because TIEV includes a proportion of international airfares purchased overseas, major purchases in Australia and imputed values for package expenditure and other indirectly purchased tourism services. The allocation of package expenditure to Australia’s regions is being revised to make it comparable to the TIEV methodology.

Regional expenditure allocation methodology

A very brief summary of the process by which expenditure by international visitors is allocated to regions is given below. A full explanation of expenditure allocation methods can be found in Carter and Collins (2005).

Two types of expenditure data are collected in the IVS:

• expenditure for the respondent’s entire journey • expenditure at a randomly selected location.

A ‘location’ is a more specific spatial unit than a Statistical Local Area (SLA). For example, the location Bondi is in the Waverley SLA. A sub-sampling approach (selection of a single location for further study) is adopted as a starting point for regional expenditure estimation. This is because of the need for interviews to be done quickly and because it is unreasonable to expect an interviewee to remember expenditure at every stop. It is entirely feasible for a visitor to visit the same location more than once, but expenditure data are collected only if the randomly selected location has been visited only once.

Four major sub-components of total IVS expenditure are identified:

• expenditure on domestic airfares • expenditure on travel packages • expenditure on accommodation, food and beverages • all other expenditure.


Domestic airfares

Wherever air travel is indicated, airfare expenditure is allocated equally between the departure region and the arrival region. In cases where there is no major airport in the departure and/or arrival region, the share of airfare expenditure is allocated to the nearest region with a major airport. If air travel is specified for the first leg of the trip, the departure airport is assumed to be the airport where the visitor arrived in Australia.

Package expenditure

A major part of any package for travel within Australia is taken up by airfares and other long distance travel fares. A series of studies by the Australian Bureau of Statistics (1995, 1996), Australian Tourism Export Council (2000), Bureau of Tourism Research (Bonnet et al. 1994 and Skene, 1995) and Office of Economic and Statistical Research (2001) estimated the proportion of travel packages spent on things other than long distance fares to be between 26% and 35%. Based on these results, it has been decided that total package expenditure should be split with 30% being attributed to items other than long distance fares. The remaining 70% is assumed to be spent in the visitor’s home country.

The non-fare component is distributed among the regions using the iterative process.

Expenditure on accommodation, food and beverages, and other expenditure

Expenditure on accommodation, food and beverages (AFB) and other expenditure is obtained by summing expenditure on the relevant items. The total expenditure for each item group is allocated to the regions by the iterative process.

During the iteration procedure, expenditure at the randomly selected location for which there is expenditure information is treated as a known value, and is held constant. The amount actually distributed among the remaining regions in the trip is known as net expenditure, which is equal to total expenditure minus random expenditure. If there is no expenditure at a randomly selected location (either by the interviewer failing to ask, or the interviewee failing to reply) net expenditure is equal to total expenditure.

The iterative procedure

Steps in the iteration process are:

1. An initial regional cost indicator (average expenditure per night) is calculated for each region that has an expenditure sample. Three sources of data are used for this calculation: single region trips, random expenditure for one of the regions of two-region trips, and expenditure at a randomly selected location for multiple region (more than two regions) trips. National average expenditure is used for those regions where there is no expenditure sample.

2. For stops where there is no random expenditure, a preliminary estimate of expenditure at that stop in the trip is calculated by multiplying the cost indicator for the region at the stop by the length of stay at that stop. For stops where there is random expenditure, preliminary estimates of expenditure are left blank.

3. Non-blank preliminary estimates of expenditure are rescaled using the formula:

r = p * (E / R) where r = rescaled value for this stop p = preliminary estimate for this stop E = reported total expenditure for the trip R = sum of preliminary estimates for the trip

4. For stops where there is random expenditure (that is, the preliminary estimate is blank), the rescaled value is set equal to the random expenditure. Rescaled values sum to the total reported expenditure for the trip.

5. New estimates of regional cost indicators are calculated by summing rescaled expenditure values for each region, and dividing this value by the total number of nights in each region.


6. If estimates of cost indicators for the current iteration differ from estimates of cost indicators from the previous iteration by less than an agreed amount the process is stopped, otherwise the procedure is repeated from step 2.

Rescaled values at the last iteration are the final estimates of expenditure at each stop.

At the end of the allocation process, expenditure on the four major expenditure components are estimated for every stop in each trip. Estimates of expenditure by State/Territory and region are obtained by summing expenditure estimates at each stop.

It should be noted that expenditure by visitors who are in transit to another country is included in the expenditure estimates presented here.

References

Australian Bureau of Statistics, 1995, ABS Survey of Inbound Tour Operators 1994 – 1995, cat no. 6401.0, ABS, Canberra.

Australian Bureau of Statistics, 1996, ABS Survey of Inbound Tour Operators 1995 – 1996, cat no. 6401.0, ABS, Canberra.

Australian Tourism Export Council, 2000, Survey of Inbound Tour Operators, ATEC, unpublished.

Bonnet, G., Phelan, K. and Jones, B., 1994, Allocating pre-paid package tour expenditure to goods and services consumed in Australia, in Tourism and the Economy Number 1 1994, Bureau of Tourism Research, Canberra, pp.47–52.

Carter, P. and Collins, D., 2005, Travel expenditure by domestic and international visitors in Australia’s Regions, 2004. Tourism Research Australia, Canberra.

Office of Economic and Statistical Research, 2001, International and Domestic Visitor Expenditure in Queensland: 1985 to 1999, OESR, Queensland Treasury, Brisbane.

Skene, J., 1995, Estimating the Australian component of visitor expenditure on fully inclusive package tours: Alternative methods, in Tourism and the Economy Number 1 1995, Bureau of Tourism Research, Canberra, pp.43–60.

Tourism Research Australia, 2009, Backgrounds & methods – Regional expenditure 2008, Tourism Research Australia, Canberra, available: http://www.ret.gov.au/tra .


http://www.ret.gov.au/tra

Glossary of terms

Accommodation used

Australian and New Zealand Standard Industrial Classification System (ANZSIC)

Australian Tourism Satellite Account (ATSA)

Average annual rate of growth

Average nights

Backpacker visitors

Business visitors

CD-MOTA (Compact Disc Monitor of Tourist Activity)

This indicates the type of accommodation used by an overnight visitor when visiting a particular location. The main categories of accommodation include: • Hotel, resort, motel or motor inn • Backpacker hotel or hostel • Rented house, apartment, flat or unit • Friend’s or relative’s property • Caravan park or commercial camping ground • Caravan or camping near a road or on private property • Guest house or bed and breakfast • Boat, houseboat, cabin cruiser or cruise ship • Educational institution • Homestay

A classification developed by the Australian Bureau of Statistics and the New Zealand Department of Statistics which groups businesses that carry out similar economic activities. A business is assigned an appropriate industry category on the basis of its predominant activities. ANZSIC has a structure comprising of categories at four levels: Divisions; Subdivision; Group; and Class.

See Tourism Satellite Account (TSA).

Average increase/decrease in value per year. Tourism Research Australia uses the geometric growth rate formula (r = exp[ln(pn/ p1)/n]-1). This formula assumes that a variable increases or decreases at the same rate during each year between the two time periods. It does not take into account intermediate values of the series.

The sum of all nights divided by the sum of all visitors for a particular category. This is commonly referred to as average length of stay.

Are defined by accommodation used rather than purpose of visit, and are distributed through the purpose of visit categories. Tables in this publication show purpose of visit both inclusive and exclusive of backpacker visitors.

Visitors who nominate business as their primary reason for travelling. Business travel comprises business, work travel for transport crews, attendance at conferences, conventions, exhibitions, trade fairs, seminars, incentive group meetings, marketing events, and training and research related to employment.

The analysis presented in this publication excludes visitors who travelled on business as drivers or transport crew and those who travelled to attend training or to undertake research related to employment.

A database and software package containing results from the International Visitor Survey (IVS), the National Visitor Survey (NVS) and its predecessor the Domestic Tourism Monitor (DTM). The software on the CD allows users to select and present data within the package, define and explore market segments, and/or export results to other software. For further information contact Tourism Research Australia


Confidence Intervals (CI) The results of the IVS and the NVS are based on a sample, rather than a census, of visitors. As with all sample surveys, the results are subject to sampling variability, that is, they may differ from figures that would have been obtained if the entire population had been included in the survey.

One measure of the likely difference is given by the confidence interval, which indicates the extent to which an estimate might have varied by chance because only a sample of the population was included. The NVS and the IVS results are published with 95% confidence interval widths given for a range of estimates. A 95% confidence interval means there are approximately 19 chances in 20 that the difference between the survey results and those that would be obtained from a census are within the range identified.

Direct effects Economic effects created by direct tourism consumption. For example, the hotel industry providing accommodation services to tourists.

Expenditure Money spent by, and on behalf of, travellers during a trip. Expenditure items include airfares and other transport costs such as bus and train fares and amounts spent on trip-related items before and after the trip.

Expenditure on capital goods Capital goods and other major items such as a car are included in the estimates for international visitors.

Experience Perth This region expanded in the March quarter 2004 to include additional areas surrounding Perth and is now known as 'Experience Perth'. All data for Perth in this publication relates to the new, expanded region.

Group tours Involve visitors with some prior association (other than family membership) who are travelling together.

Inbound tourism Tourism within Australia by international visitors.

Indigenous tourism Tourism activity that involves the life and culture of the Aboriginal people including an opportunity to experience Aboriginal art, craft, cultural display and visit Aboriginal sites/communities.

Indirect effects Flow on effects created by direct tourism consumption. They are the effects on businesses that supply to the direct providers of tourism goods and services. Examples include businesses that provide inputs required in the preparation of meals a restaurant sells to tourists, for example food manufacturers, electricity companies and delivery services.

International visitors Overseas visitors coming to Australia for a period of less than twelve months.

International Visitor Survey Profiles the characteristics, travel behaviour and expenditure of international visitors to (IVS) Australia. Summary information from the IVS is published quarterly. Unpublished data

are available on request from Tourism Research Australia via the Statistical Enquiry Service. The IVS has been conducted every year since 1981, except for 1982 and 1987.

Leisure visitors Visitors whose main purpose of visit is for a holiday or to visit friends and relatives (VFR).

Median nights Represents the midpoint length of stay for which 50% of visitors stay less time and 50% stay longer.

Package tour Visitors who arrived in Australia on an inclusive, pre-paid package tour.


Purpose of visit The main purpose, or the major reason for visiting a particular location. The major categories of purpose of visit in the IVS are:

• Holiday/leisure • Visiting friends and relatives (VFR) • Business • Education • Employment • Other - includes personal appointments, medical appointments and health-

related travel.

Regional Australia Includes all tourism regions in Australia, excluding the eight State/Territory capital cities and the Gold Coast.

Regional expenditure Based on a methodology devised and implemented by Tourism Research Australia. Two types of regional expenditure estimates are published, both exclude major purchases such as motor vehicles:

1. The first form includes 30% of pre-paid package expenditure but excludes all expenditure on international airfares.

2. The second form excludes all pre-paid expenditure on both packages and international airfares. A further explanation of regional expenditure is provided in the Survey methodology.

For more detailed information see Tourism Research Australia, 2009, Background & methods – Regional expenditure 2008, Tourism Research Australia, Canberra.

Return traveller An international traveller who has visited Australia previously.

Scandinavia Includes Denmark, Finland, Norway, Sweden and unspecified Scandinavia.

Total Inbound Economic Value (TIEV)

Represents the total amount of money that flows to the Australian tourism industry through the exportation of the tourism product.

Total spend in Australia Excludes expenditure on goods pre-paid through inclusive package tours and services in Australia and pre-paid international airfares.

Total trip expenditure Including expenditure in Australia, pre-paid expenditure on goods and services in Australia and pre-paid inclusive package travel and pre-paid international airfares.

Tourism regions Formed predominantly through the aggregation of Statistical Local Areas (SLAs). Tourism regions are defined by the various State and Territory tourism organisations (STOs) according to their research and marketing needs.

From 1998, the Bureau of Tourism Research (BTR – now Tourism Research Australia) and the Australian Bureau of Statistics (ABS) adopted a coordinated approach to the use of tourism regions to enable comparability of regional data from different tourism surveys.

Tourism Satellite Account (TSA) An extension from the core national accounts to focus on the tourism sector. It identifies tourism activities within the national accounting framework and compiles a comprehensive set of economic data on tourism. The first Australian TSA was released by the ABS in October 2000 (ABS catalogue no. 5249.0).

Visiting friends and relatives (VFR)

Visitors who nominate visiting friends or relatives as their main reason for travelling. Visiting friends and relatives also includes travel to a friend’s or relative’s wedding or travel to attend a funeral (see Purpose of visit).


Visitors The weighted number of international visitor arrivals to Australia. To fall within the scope of the IVS, the respondent must be an international visitor aged over 15 years and be departing one of the eight major Australian airports (Sydney, Melbourne, Brisbane, Cairns, Gold Coast, Darwin, Perth and Adelaide) following a visit that was not more than one year in duration.

Visitor nights The number of nights spent in Australia by international visitors in association with individual visits.

Weighting The IVS is a sample survey so each respondent is given a ‘weight’ equalling how many visitors they represent. Respondents are weighted to ABS Overseas Arrivals and Departures (OAD) data (ABS catalogue no. 3401.0) on international visitor numbers.

State and Territory abbreviations

NSW New South Wales

Vic Victoria

Qld Queensland

SA South Australia

WA Western Australia

Tas Tasmania

ACT Australian Capital Territory

NT Northern Territory


About Tourism Research Australia

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This online environment provides users with the ability to manipulate and use data to generate tables which are relevant to specific needs as well as expanded functionality including:

• immediate access to the new data each quarter on the day of release • capability to store and update customised tables of user specified data in a password protected online database • saved tables which can be built to update immediately when quarterly data is uploaded by Tourism Research

Australia • access from any computer with an internet service, allowing the user improved flexibility.

If you would like to receive information about the Online Data Package subscription or have further enquiries please email [email protected]

Online Student Data Package Tourism Research Australia has developed an Online Student Data Package. Available to subscribing educational institutions, Online Student Data is accessible to students through the educational institutions’ online library services.

The data includes results from the International and National Visitor Surveys and enables students to research information on visitor demographics and behaviours. Students have access to online help including an online training manual and information buttons.

For more information, please email [email protected]


www.ret.gov.au/tra

www.ret.gov.au/tra

Data Desk The Data Desk facility has been developed for organisations that have elevated information needs, particularly each quarter when the IVS and NVS data are released. Subscribing organisations will receive predetermined tables of data in excel format on the day of each quarterly IVS and NVS release – they are also entitled to 5 additional ad hoc statistical requests each quarter.

For more information, please email [email protected]

Destination Visitor Surveys In addition to the International Visitor Survey (IVS) and the National Visitor Survey (NVS), Tourism Research Australia has developed a program of Destination Visitor Surveys (DVS). These projects are a regional initiative and are aimed at non-capital city destinations.

The Destination Visitor Surveys program allows the analysis of visitor type, trip characteristics and destination specific issues. For further information on the regional Destination Visitor Surveys program, go to www.ret.gov.au/tra

Visitor Profile and Satisfaction program In response to a number of industry requests, Tourism Research Australia has developed a Visitor Profile and Satisfaction (VPS) program. In this program the research design, questionnaires, analysis and reporting are standardised.

The standardised surveys enable regional destinations to work in partnership with Tourism Research Australia and leading market research companies to support localised marketing and business decision making. This program allows destinations to minimise the cost and time normally taken to complete such projects.

The VPS program is open to any Australian tourism destination - projects are funded by the broader Destination Visitor Survey program. Opportunities are available for destinations to fund their own VPS project. To date those participating in these projects have covered a diverse range of visitor profiles and destination types, from remote outback destinations to some of the busiest tourism destinations in Australia.

For more detailed information read the Visitor Profile and Satisfaction Program - A Guide for Tourism Destinations 2008 on our website at www.ret.gov.au/tra

Please note: Initial contact must be made with the relevant State Tourism Organisations.


www.ret.gov.au/tra

www.ret.gov.au/tra

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tourism australia’s latest international visitors survey shows increase in backpacker numbers

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