TOURISM IN 2012Trade Quarterly Growth Forum 1 on 1

03 February 2012

Contents

1. Feedback from previous TQGF

2. TKZN route to market

3. Market Segmentation

4. Looking back at 2011

5. Looking forward to 2012a. Events b. Projects c. Shows

Feed Back From the Last TQGF

Comments Feedback

Aviation- progress KSIA achieved over 5 mil passengers (J-D 2011). Emirates will increase the capacity to a 777 in June

Tourism Products Registration Process

Job function is now handled in PMB – DEDT office

Brand Realignment process Workshops have been conducted at all the 11 districts

Directional signage to the airport Over 20 airport signage have been erected

2012 INDABA Hosted Buyers Trade to forward names of suggested hosted buyers to be invited by SAT to Indaba to Patrick Mbalo 09 February 2012

TKZN Route to Market

South African Tourism / Embassy

Shows/W/Shops TKZN B2B & B2C

Associations

• Market Mapping & Packaging

trends

Market Segmentation : Geographic Scope (SAT 2011-14 Strategy)

Travel Mole

Awards

Emirates Global

Promotion

IOC Spousal Programme

LOOKING BACK AT 2011

Hosting Indaba 2011

HICA 2011

DVJ mega hosting

SeatradeAfrica forum

Media partnership

CBNC/Ukhozi

Trade Shows

World Golf Championsh

ip

New brand identity

World Health

Tourism Congress

COP 17Events impact

assessment

East 3 Route

TKZN 2012- EVENTS Programme/Activity Trade Involvement

Deadline and Contact person

HICA 2012Investment conference

Please register with TBCSA for attendance

9-10 May 2012Thomas Mathibela

INDABA12-15 May 2012

• KZN Exhibitor Briefing• Trade encourage to set up meeting with hosted buyers in advance● Trade to forward names of suggested hosted buyers to be invited by SAT to Indaba to Patrick Mbalo 09 February 2012

09 Feb 2012Patrick Mbalo

GEBECO (German speaking market)Edutainment  to be hosted in KZN for 100 agents for workshop and educational

•Trade to ensure enlistment with Gebeco travel agent companies

June 2012Tony Nkadimeng

TKZN 2012- EVENTS Programme/Activity Trade Involvement

Deadline and Contact person

ECCO TOURS ACADEMY – MAY 2012One of leading UK inbound tour operators. Through ongoing partnership with TKZN will be hosting their annual academy for their top agents in KZN for 3 days

• Trade to ensure enlistment with Ecco travel agent companies.

Boni Mchunu

EASTER CAMPAIGNCampaign to promote KZN domestically and introducing the new brand identity.• Trade workshops in Gauteng and Free State• Mall consumer activation• News paper• Events & consumer competition 

• Participate by contributing towards the promotional giveaways that might be required• Trade to send Easter specials

10 Feb 2012

Patrick Mbalo

TKZN 2012- EVENTS

DURBAN JULY MEGA FAMHosting of African trade along the DVJ for the purpose of showcasing the destination

• Packages of KZN to sell to the African and domestic market• Participation at the workshop to be held on 06 July 2012 • Sponsorship

July 2012Patrick Mbalo

TRAVEL AGENTS FEDERATION OF INDIA CONFERENCE (TAFI)India has potential for growth; over 900 delegates will be attending

• Packaging KZN to the Indian market• Sponsorship and partnership in hosting the conference

September 2012Patrick Mbalo

EVENTS SPONSORSHIP • Dusi Canoe marathon – 17-19 Feb 2012• Midmar Mile 12 Feb 2012• Splashy Fe n 22-25 April 2012• Comrades Marathon 3 June 2012

• trade to package these events

Lihle Dlamini

Programme/Activity Trade involvement Deadline and contact person

TKZN 2012- PROJECTS Programme/Activity Trade Involvement

Deadline and Contact person

JOINT MARKETING AGREEMENTSTKZN has JMAs in key source market to drive sales

• Participate by hosting JMA partners when they are here for educational

On goingRegion Managers

SAT ONLINE PLATFORMPlatform for trade to publish their current travel offers free of charge.SAT WORKSHOPS and TRADE SHOWS

• Invite KZN trade to participate and load their offers onto the site• Trade to provide packages for TKZN to take to the workshops/shows

On goingRegion Managers

KZN GENERAL SALES AGENTTKZN has two GSA- Tourlink in Europe and AMG in UK

• Trade to send latest news to get awareness and promotion in UK & Germany

On goingRegion Managers

MARKET EXPANSIONSouth America, Russia workshops

• Participate by hosting trade partners when they are here for educational

On goingRegion Managers

RESPONSIBLE TRAVEL JMA partners, who sells responsible tourism products and promote SME businesses around the world. A KZN website has been developed to promote KZN products

• to fill out the form to have their products as part of the Responsible Travel micro site

Form available after TQGF and TKZN websiteBoni Mchunu

TKZN 2012- PROJECTS Programme/Activity Trade Involvement

Deadline and Contact person

CONSUMER SHOWS• Gauteng Getaway Show• Soweto Festival• Beeld Holiday Show

• Send special packages to be sold at each shows

Patrick Mbalo

COMMUNITY PROJECTSIsibhubhu Royal Experience

Lilane Hotsprings Expansion

• Urged to package these products especially the Reed Dance

• Give feedback to TKZN if they are sellable products

Vukile Khuzwayo

SAFETY AND AWARENESSA plan was developed by TKZN and partners

•Plan will be placed on the TKZN website and give feedback.• Improvement in tourism incidences

Vukile Khuzwayo

Tourism Calender -TRADE SHOWS

Programme/Activity Trade InvolvementDate

Meetings Africa 28 February – 01 March 2012 Trade is encouraged to attend these shows

Send packages to TKZN to be promoted at these shows

New York Times Show- USA 1-4 March 2012

ITB- Germany 7-11 March 2012

HICA Conference 9-10 May 2012

Indaba 2012 12-15 May 2012

IMEX- Germany 22-24 May 2012

TOPRESA- France 18-21 September 2012

ICCA 20-24 October 2012

WTM- UK 7-10 November 2012

EIBTM- Spain 27-29 November 2012

FITUR- Spain January 2013

Vakantiebeurs- Netherlands January 2013

Tourism Calender- CONSUMER SHOWS

Programme/Activity Trade InvolvementDate

Gauteng Gateway Show 31 Aug – 2 Sept 2012 Trade is encouraged to attend these shows

Send packages to TKZN to be promoted at these shows

Soweto Festival 23 – 25 Sept 2012

The Beeld 17 – 19 Feb 2012

Sanganai & Travel ExpoZimbabwe

October 2012

Vakantiebeurs- Netherlands January 2013

New York Times New York 2 – 4 March 2012

Dates for workshops to be advised closer to the time

Thank You