tourism in india 2011final

7/27/2019 TOURISM in India 2011final

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By : JACKED*

Ashish Ghelani - 15* Dimple Duggal - 13*

Esha Joshi - 21* Jaspreet Banga - 06*

Khushboo Varadkar - 52* Kulbir Sachdev - 40

* TOURISM in India

AT H I T I D E V O B H AVA


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* Contents

IntroductionTourism market in IndiaForeign Tourist arrivals in IndiaTourism - Major Engines of Economic GrowthExport of Travel ServicesNational Tourism Policy

Strategic InterdependenceNon price Competition in Tourism Industry


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* What is TOURISM?

Tourism is a term which is very complex and difficultto define it has been defined as the temporarymovement to destinations outside the normal homeand workplace, the activities undertaken during thestay and facilities created to cater for the needs oftourists &

Tourism is travel for predominantly recreational or leisure purpose or the provision of services tosupport their leisure travel(by WTO)


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* Introduction of TOURISM

TOURISM IS PERCIEVED AS A GREAT CONTRIBUTOR FOEXCHANGE OF CULTURES, WORLD PEACE, UPLIFTMENT LESSER KNOWN REGIONS AND SOCIAL AND ECONOMIC

DEVELOPMENT.

THE POTENTIAL TO GENERATE FORIEGN CURRENCYREVENUE AND OFFER AMPLE WORK OPPURTUNITIES HAS

MADE IT A HIGH PRIORITY FOR GOVERNMENT ANDENTREPRENEURS.


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* Tourism Market in IndiaTourism is the key area which can yield large benefits for the society

India is a land of vast attraction, ranging from diverse natural formations to historicalmonuments and relics going back to more than two millennia, there is vast scope for expansion of tourism in India.

In 2010 the total number of foreign tourists that arrived in India was 5.58 million andthey brought in a foreign exchange earnings of Rs. 648.89 billion.

It should be possible for India to get more inbound tourists than it currently does.


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* Do You Know??

Tourism in India is the largest service industry

Contribution to the national GDP 6.23%

Contribution to the employment 8.78%

Annual foreign tourist arrivals in India 17.9 million and

740 million domestic tourism visits.

Revenue Generated US$100 billion in 2008Expected to have annual growth rate of 9.4% and

revenue to increase to US$ 218 billion by 2018.


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India is one of the fastest growing travel & tourism market in the world.

The demand for travel & tourism in India is expected to increase at a compound annualgrowth rate (CAGR) of 11.8 % between 2005 and 2011, to reach INR 6778.2 billion.

The demand for travel and tourism is expected to reach INR 24,252.4 billion by 2020.

The Indian hotel industry, being a direct beneficiary of the growth in the economy and the

tourism industry, has also recorded strong growth over the past few years.

3528 3952 4776 5696 49606778

24252

05000

1000015000200002500030000

2005 2006 2007 2008 2009 2010E 2020F

India Travel & Tourism Demand

INRMillion

* Market Overview


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* Foreign tourist arrivalsIndias performance in tourism sector has been quite impressive over this decade.

FTA in India jumped to 5.58 million in2010 compared to 5.17 million in 2009.Similarly, FEE increased to $ 14193 millionas compared to $ 11394 million in 2009.

There is a need to offer uniqueexperience to international tourists.

International tourist are use to

booking their stay online.In India, tourist have to depend onlocal travel agents to find a place tostay.

5.17 5.58

2.92

-2.2

8.1

10.9

-4

-2

0

2

4

6

8

10

12

2009 2010

(Provisional)

2011 (Jan -

JuneProvisional)

Foreign Tourist Arrivals (FTAs) in India, 2009-2011 FTAs in India

11394 14193 7811

-3.7

24.6 14.2

2009 2010 2011 (Jan - June)

ForeignExchange Earnings(FEE)(in US$ Million) from

TourismFEE from Tourism in India (in US$ Million)

Percentage (%) change over the previous year


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* Tourism Major Engines of EconomicGrowth.

Tourism is one of the major engines of economic growth in most part of the worldincluding India.*

Since Tourism doesnt fall under a single heading in the national accounts statistics, itscontribution has to be estimated.

According to UN World tourism organisation, Tourism provides 6- 7% of the worlds total

job directly and millions more indirectly through the multiplier effect in this sector.Contribution of tourism in employment in India increased from 5.92% in 2009 to 9.24 %2010


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* Exports of travel services* World export of travel services were valued at $ 870 billion in 2009.- In 2009, in all commercial services sectors were affected by the globalcrisis but not to the same extent. Travel was the least impacted segmentwith a negative growth of 9% In 2009.

India is moving towards a

services - dominated GDP. Theshare of software andbusiness services areincreasing.

However, the cause of

concern is the decline ofexports of travel services from21.5% in 2000-2001 to 12.4% in2010 -2011

India has not yet tapped the

vast tourism potentials.


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* National tourism policy 2002To strengthen the national tourism policy 2002s critical pillar of suraksha

(safety), the government has adopted the code of conduct for Safe and honorabletourism on 1 st July 2010.

* National toursim policy evolves around six broad areas such as Welcome(Swagat), information (Suchana) , Facilitation (Suvidha), Safety (Suraksha) ,Cooperation (Sahyog) and Infrastructure development (Samrachana)

*The Key aim of the Safe and honorable tourism is to ensure that indian tourismfollows international standards of safe tourism practices, applicable to bothtourists and local residents, i.e. local people and communities who may beimpacted by tourism in some way.

*

The code has been sensitize travellers and the travel industry, close allpossibilities of exploitation, specifically of women and children, and make India asafe tourism destination.


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* KEY FOCUS AREAS STRATEGIC OBJECTIVES OF INDIA* Marketing objectives of overseas offices* The Ministry of Tourism, Government of India, through its 14 offices overseas endeavors to

position India in the tourism generating markets as a preferred tourism destination, topromote various Indian tourism products to increase Indias share of the global tourismmarket.

* The above objectives are met through an integrated marketing and promotional strategycampaign in association with the Travel Trade, State Governments and Indian Missions. Thespecific elements of promotional efforts undertaken overseas include Advertising in thePrint & Electronic Media, Participation in Fairs & Exhibitions, Organizing Seminars,Workshops, Road Shows & India Evenings, Printing of Brochures and Collaterals, BrochureSupport/Joint Advertising with Travel Agents / Tour Operators, Inviting the Media and TravelTrade to visit the country under the Hospitality Programme etc.

* Incredible India International Campaigns* Ministry of Tourism commenced its International TV Campaign (2009-10 Extended to

2010-11) for Europe and Americas region, which finished in the first half of the 2010-11.* In December, 2010, the Ministry launched its International TV Campaign 2010-11 - Europe.

Leading TV channels of pan-regional reach are part of the Media Plan of the Ministry .


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*INCREDIBLE INDIA!!!
http://localhost/var/www/apps/conversion/tmp/scratch_1/The%20Latest%20Incredible%20India%20Commercial,%20Directors%20Cut.mp4


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*


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* International Participations & Promotions* Participation in Travel Fairs and Exhibitions* India tourism offices overseas have participated in the major international Travel Fairs and

Exhibitions in important tourist generating markets the world over as well as in emerging

and potential markets to showcase and promote the tourism products of the country.These include Arabian Travel Market (ATM) in Dubai, PATA Travel Mart in Macau, WorldExpo 2010 in Shanghai, China International Travel Mart in Shanghai, ITB Asia in Singapore,World Travel Market (WTM) in London, IMEX in Frankfurt, FITUR in Madrid and ITB inBerlin.

*India tourism, Beijing was awarded the Best Tourism Promotion Award at the World

Travel Fair in Shanghai.

* Some Major Promotional Activities Undertaken for Overseas Promotion* The Ministry of Tourism, Govt. of India undertook a series of promotional initiatives to

aggressively promote tourism to India.* Indiatourism Toronto undertook massive advertising and outdoor publicity during the

Vancouver Winter Games 2010 in Vancouver and also Paralympics Games 2010 fromFebruary to March 2010.

* Indiatourism, Dubai organized the Golf Tournament at Ras Al Khaimah, United ArabEmirates. Indiatourism Johannesburg organised Know India seminar to the group of 12people travelling to India and for the group of 6 ladies travelling to south India givinginformation about shopping, hotels, Ayurveda and spas and safe travelling for women.


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* NON PRICE COMPETITION*

Non-price competition is a marketing strategy "in which one firm triesto distinguish its product or service from competing products on thebasis of attributes like design and workmanship

* The firm can also distinguish its product offering through quality ofservice, extensive distribution, customer focus, or any other sustainablecompetitive advantage other than price.

*

It can be contrasted with price competition, which is where a companytries to distinguish its product or service from competing products onthe basis of low price.

* Non-price competition typically involves promotional expenditures,(such as advertising, selling staff, the locations convenience, salespromotions, coupons, special orders, or free gifts ), marketing research,new product development, and brand management costs.* Firms will engage in non-price competition, in spite of the additionalcosts involved, because it is usually more profitable than selling for alower price, and avoids the risk of a price war.


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Operator Thomas Cook Cox & Kings

Brand My India My Way Bharat Dekho

Package Enchanting Nainital - 4D/3N Nostalgic Nainital - 4D/3N

Cost/ Person 13,900 13,900

Even though the cost of the package for 6D and 5N is same , Cox and Kings created agreat impact with their marketing, advertisement and after sales campaign.


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* Brand Promotion Cox and Kings

Cox and Kings promoted Nainital by publishing articles intourism magazines, journals and newspapers like Go World,NatGeo,Traveller, etc.

Cox and Kings Published advertisements in various tourism andphotography magazines (Travel and Living, Asian Photography,etc.)

Testimonials of happy customers on Cox & Kings website, Radioand Newspapers were published

Cox and Kings gave 50% off on the extension package cost withaddition of destinations into the package

Provided Free SamsoniteTravel Bags to first time customers


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tourism in india 2011final

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