tourism in mysore final

8/4/2019 Tourism in Mysore Final

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TOURISM IN MYSORE

A Focus On Mysore Palace

BHUSHAN ATUL ASHOK 11131

BRUNDA 11132

CHIRAG GUPTA 11133

DEEPAN SATHYAMOORTHY 11134

DHIVYA LAXMI 11135


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ACKNOWLEDGEMENT

We would like to take this opportunity to thank Prof. J Balaji, SDMInstitute for Management Development, Mysore, for giving us all thesupport and encouragement to carry out the project.

We would also like to take this opportunity to show our gratitude to our

institution, SDM IMD Mysore, for the wonderful opportunities extendedto us and the vast facilities and resources put at our disposal.

Our acknowledgement would not be complete without thanking GOD

almighty who has bestowed his un-ending blessings on all of us.


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Tourism in India

Tourism in India is the largest service industry, with a contribution of 6.23% to thenational GDP and 8.78% of the total employment in India. India witnesss morethan 17.9 million annual foreign tourist arrivals and 740 million domestic tourismvisits. The tourism industry in India generated about US$100 billion in 2008 andthat is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growthrate. In the year 2010, 17.9 million foreign tourists visited India. Majority offoreign tourists come from USA and UK. Ministry of Tourism is the nodal agency

for the development and promotion of tourism in India and maintainsthe Incredible India campaign.

According to World Travel and Tourism Council, India will be a tourism hotspotfrom 20112018, having the highest 10-year growth potential. The Travel &Tourism Competitiveness Report 2007 ranked tourism in India 6th in terms ofprice competitiveness and 39th in terms of safety and security. Despite short- andmedium-term setbacks, such as shortage of hotel rooms, tourism revenues areexpected to surge by 42% from 2007 to 2017. India's 5,000 years of history, its

length, breadth and the variety of geographic features make its tourism basket largeand varied. It presents heritage and cultural tourism along with medical, businessand sports tourism. India has a growing medical tourism sector.


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Karnataka

Karnataka is a state in South West India. It was created on 1 November 1956, withthe passing of the States Reorganisation Act. Originally known as the State ofMysore, it was renamed Karnataka in1973.

Karnataka is bordered by the Arabian Sea to the west, Goa to the northwest,Maharashtra to the north, Andhra Pradesh to the east, Tamil Nadu to the southeast,and Kerala to the southwest. The state covers an area of 191,976 square kilometers

(74,122 sq mi), or 5.83% of the total geographical area of India. It is the eighthlargest Indian state by area, the ninth largest by population and comprises 30districts.

With an antiquity that dates to the Paleolithic, Karnataka has also been home tosome of the most powerful empires of ancient and medieval India. Thephilosophers and musical bards patronised by these empires launched socio-religious and literary movements which have endured to the present day.Karnataka has contributed significantly to both forms of Indian classical music, theCarnatic (Karnataka Music) and Hindustani traditions. Writers in the Kannada

language have received the most number of Jnanpith awards in India. Bangalore isthe capital city of the state and is at the forefront of the rapid economic andtechnological development that India is experiencing.

By virtue of its varied geography and long history, Karnataka hosts numerous spotsof interest for tourists. There is an array of ancient sculptured temples, moderncities, scenic hill ranges, unexplored forests and endless beaches. Karnataka hasbeen ranked as the fourth most popular destination for tourism among the states ofIndia. Karnataka has the second highest number of nationally protected monuments

in India, second only to Uttar Pradesh, in addition to 752 monuments protected bythe State Directorate of Archaeology and Museums. Another 25,000 monumentsare yet to receive protection.

Karnataka has been ranked as the fifth most popular destination for tourism amongstates of India. It has the second highest number of protected monuments in Indiaat 507.


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Kannada dynastieslike Kadambas, WesternGangas, Chalukyas, Rashtrakutas, Hoysalas and Vijayanagaras, ruled Karnataka particularly North Karnataka. They builtgreat monuments to Buddhism, Jainism, and Shaivism. Karnataka is famous for itswaterfalls. Jog falls ofShimoga District is one of the highest waterfalls in Asia.This state has 21 wildlife sanctuaries and five National parks and is home to morethan 500 species of birds. Karnataka has many beachesat Karwar, Gokarna, Murdeshwara, and Surathkal. Karnataka is a rock climbersparadise. Yana in Uttara Kannada, Fort in Chitradurga, Ramnagaranear Bangalore district, Shivagange in Tumkur district and tekal in Kolar districtare a rock climbers heaven.
http://en.wikipedia.org/wiki/Kadambashttp://en.wikipedia.org/wiki/North_Karnatakahttp://en.wikipedia.org/wiki/Jog_fallshttp://en.wikipedia.org/wiki/Shimogahttp://en.wikipedia.org/wiki/Yana,_Indiahttp://en.wikipedia.org/wiki/Forthttp://en.wikipedia.org/wiki/Tumkurhttp://en.wikipedia.org/wiki/Kolarhttp://en.wikipedia.org/wiki/Kolarhttp://en.wikipedia.org/wiki/Tumkurhttp://en.wikipedia.org/wiki/Forthttp://en.wikipedia.org/wiki/Yana,_Indiahttp://en.wikipedia.org/wiki/Shimogahttp://en.wikipedia.org/wiki/Jog_fallshttp://en.wikipedia.org/wiki/North_Karnatakahttp://en.wikipedia.org/wiki/Kadambas


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Mysore

Mysore city is at 770m above sea level and 140 kms from Bangalore.Mysore district is 770m above the sea level having an area of 6,268 sq. kms. Thedistrict has a population of 22,81,653 (1991 census). The climate is pleasantenough, which registers normal temperature between 19C and 30C.

Mysore, the second biggest City in the state of Karnataka, and known as

the "Imperial City of Palaces", was the seat of the Mysore Maharajas, who ruledMysore State from this royal city. It is known for the production of the highestquality silks, sandalwood oils and carved artifacts, and for the spirited celebrationof religious, national and cultural festivals. It is a vibrant, modern city with dozensof cinemas and theaters and many excellent restaurants featuring the best regionalcuisines, yet it also retains the quaint charm of a bygone era. The city is situatedbetween the rivers Kaveri and Kabini, which are a source of drinking water to thecity. The city got its first piped water supply when the Belagola project wascommissioned in 1896. At present, water is supplied to Mysore in the volume of42.5 million gallons per day from three projects; Hongally (III Stages), Belagola

and Melapur and this reaches 85% of households. The city has had an undergrounddrainage system since 1904 and the entire sewage from the city drains into fourvalleys; Kesare, Malalavadi, Dalavai and Belavatha.

Mysore has several lakes, prominent among arethe Kukkarahalli, Karanji and Lingambudhi lakes. In 2001, percentages of totalland area in Mysore city occupied by residences, roads, park and open spaces,

industries, public property, commercial establishments, agriculture and bodies ofwater were 39.9%, 16.1%, 13.74%, 13.48%, 8.96%, 3.02%, 2.27% and 2.02%respectively.


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Mysore Palace

The Palace of Mysore is a palace situated in the city of Mysore.

It is the official residence of the Wodeyars - the erstwhile royal family of

Mysore, and also houses two durbar halls (ceremonial meeting hall of the royal

court). Designed by the English Architect, Henry Irwin, the Mysore Palace

dominates the skyline of Mysore. A three storied structure in the Indo-Saracenic

style built between 1897-1912, the palace has beautifully designed square towers

at cardinal points, covered with domes. The Durbar Hall with its ornate ceiling

and sculpted pillars and the Kalyanamantapa (Marriage Pavilion) with its glazed

tiled flooring and stained glass, domed ceiling are worth noting. Intricatelycarved doors, the golden howdah (elephant seat), paintings as well as the

fabulous, jewel encrusted golden throne (displayed during Dasara) are amongst

the palace's other treasures. The walled palace complex houses the Residential

Museum (incorporating some of the Palace's living quarters), temples and

shrines including the Shwetha Varahaswamy temple. The palace is illuminated

on Sundays, Public Holidays as well as during the Dasara Celebrations when

97,000 electric bulbs are used to illuminate it. Mysore palace is now one of the

most famous tourist attractions in India after Taj Mahal with more than 2.7million visitors.Although tourists are allowed to visit the palace compound free

of cost, the the entry fee of admission for foreign tourists is 200 INR., and for

Indians - 20 INR.


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Total number of visitors visiting Mysore

Palace between the period April 2010 toMarch 2011

DATE

Number of visitors

Adults Students Foreigner Total

Apr2010 2,39,546 15,055 3,977 2,58,578

May2010 3,87,863 7,347 2,740 3,97,950

Jun2010 2,00,445 6,092 2,953 2,09,490

Jul2010 1,52,135 8,854 4,895 1,65,884

Aug2010 1,77,738 31,201 6,241 2,15,180

Sep2010 1,81,414 29,122 3,899 2,14,435

Oct2010 2,59,162 40,096 5,461 3,04,719

Nov2010 2,32,953 49,766 8,388 2,91,107

Dec2010 2,61,668 1,26,307 8,440 3,96,415

Jan2011 2,49,868 93,751 11,196 3,54,815

Feb2011 1,56,259 36,375 10,343 2,02,977

Mar2011 1,27,899 22,488 6,931 1,57,318

TOTAL 26,26,950 4,66,454 75,464 31,68,868


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We can infer the following from the data that only 2% of total number

of visitors comprise of foreign tourists, all other are domestic tourists or

localities.(April 2010 to March 2011):

83%

15%

2%

Number of visitors in mysore Palace

Adults Students Foreigner


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Summary Statistics of the

No. of visitors in mysore

palace

Mean 264072.3333Median 236879

Mode N/A

Standard

Deviation 84578.57428

Skewness 0.497335301

Range 240632

Minimum 157318

Maximum 397950

Sum 3168868

Count 12

1. Mean: The average number of visitors to Mysore Palace each month isapproximately 2,64,072.

2. Mode: Mode is not applicable in this set of data as there is no repetition ofany value.

3. Standard Deviation: We find that the deviation from the mean to be84,578.57428 such that the values are +/- 84,578.57428 to the value of the

mean 2,64,072

4. Skewness: If we plot a graph for the given data, we find that it is apositively skewed graph having a skewness of 0.497335301.

5. Range : The data ranges from a maximum value of 3,97,950 (during May2010) to a minimum value of 1,57,318 (during March 2011). Thus the data

range is 240632.

6. Sum : The total number of visitors (Domestic and Foreign) during the periodApril 2010 to March 2011 is 31,68,868.

7. Count : The data has been collected for a period of 12 months ( from April2010 to March 2011).


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Total Revenue earned by Mysore Palace

through entry fees between the period

April 2010 to March 2011

DATEEntry Fee Collected

Adults Students Foreigner Total

Apr2010 47,90,920 1,50,550 7,95,400 57,36,870

May2010 77,57,260 73,470 5,48,000 83,78,730

Jun2010 40,08,900 60,920 5,90,600 46,60,420

Jul2010 30,42,700 88,540 9,79,000 41,10,240

Aug2010 35,54,760 3,12,010 12,48,200 51,14,970

Sep2010 36,28,280 2,91,220 7,79,800 46,99,300

Oct2010 51,83,240 4,00,960 10,92,200 66,76,400

Nov2010 46,59,060 4,97,660 16,77,600 68,34,320

Dec2010 52,33,360 12,63,070 16,88,000 81,84,430

Jan2011 49,97,360 9,37,510 22,39,200 81,74,070

Feb2011 31,25,180 3,63,750 20,68,600 55,57,530

Mar2011 27,54,100 2,58,210 14,84,800 44,97,110

TOTAL 5,27,35,120 46,97,870 1,51,91,400 7,26,24,390

We can infer the following from the data regarding the entry fees

collected from visitors of Mysore Palace (April 2010 to March 2011):


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We also infer one more thing from the above pie two pie chats that

the number of foreign tourist are just 2% but still they are

contributing 21% in entry fee revenue. This is due to the high entry

fee for the foreigners.

73%

6%

21%

Revenue from entry fee of Mysore Palace

Adults

Students

Foreigner


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Summary Statistics of entry

fees collected

Mean 6052032.5

Median 5647200Mode N/A

Standard



Range 4268490

Minimum 4110240

Maximum 8378730

Sum 72624390

Count 12

1. Mean : The average amount of entry fees collected from visitors to MysorePalace each month is RS 6,05,2032.5

2. Mode : Mode is not applicable in this set of data as there is no repetition ofany value.

3. Standard Deviation: We find that the deviation from the mean to be15,56,284.93906672 such that the values are +/- 15,56,284.93906672 to

the value of the mean 6,05,2032.5


5. Range : The data ranges from a maximum value of Rs. 83,78,730 (duringMay 2010) to a minimum value of Rs. 41,10,240 (du ring July 2010) . Thus

the range of data is 42,68,490.

6. Sum : The total fees collected from visitors (Domestic and Foreign) duringthe period April 2010 to March 2011 is Rs. 7,26,24,390.



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Total Revenue earned by Mysore Palace from

various other sources (other than entry fees)

between the period April 2010 to March 2011

DATEParking

Fee

Camera

Fee

Foot Wear

Stand

Picture

Card

Guide

BookAudio Kit Rent

Miscellan

Incom

Apr2010 66,400 25,975 28,700 15,240 28,790 41,000 20,000 90,614

May2010 1,11,700 40,335 37,100 19,560 29,540 59,300 33,100 4,96,50

Jun2010 1,26,950 26,955 23,305 21,225 31,620 58,400 61,200 1,55,93

Jul2010 1,02,300 15,585 19,020 18,660 21,780 40,200 8,000 2,15,52

Aug2010 1,15,050 15,355 20,945 20,550 28,262 38,650 37,700 1,59,36

Sep2010 99,200 13,240 22,110 19,440 36,340 30,770 79,265 3,78,73

Oct2010 1,18,050 18,760 31,985 56,675 46,880 52,990 8,000 9,625Nov2010 1,41,550 15,560 25,800 50,085 44,480 56,400 26,100 2,82,49

Dec2010 1,53,800 16,995 27,700 52,320 40,970 91,800 61,200 44,250

Jan2011 1,44,150 17,345 89,310 37,520 69,600 40,100 1,00,000 6,496

Feb2011 87,750 14,550 0 49,470 28,700 47,400 20,500 91,61

Mar2011 76,700 9,045 0 54,090 28,420 44,900 81,631 2,14,70

TOTAL 13,43,600 2,29,700 3,25,975 4,14,835 4,35,382 6,01,910 5,36,696 21,45,8


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Parking Fee

22%

Camera

Fee

4%

Foot Wear Stand

5%

Picture Card

7%Guide Book

7%Audio Kit

10%

Rent

9%

Miscellaneous

Income

36%

Total revenue collected from various other

sources


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Total Revenue earned by Mysore Palace

from the period April 2010 to March

2011

We can infer the following from the data regarding the revenue

collected from all sources of Mysore Palace (April 2010 to March 2011):


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67%

6%

19%

2% 0%0%

0%

1%1%

1%

3%

Total Revenue from all sources

Adults

Students

Foreigner

Parking Fee

Camera Fee

Foot Wear Stand

Picture Card

Guide Book

Audio Kit

Rent

Miscellaneous Income


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Total revenue collected

from all sources

Mean 6554861.917

Median 5975553Mode N/A

Standard



Range 4654567

Minimum 4551305

Maximum 9205872

Sum 78658343

Count 12

1. Mean : The average number of visitors to Mysore Palace each month is65,54,861.91666667

2. Median : The middle value for the given data is found to be 59,75,5533. Mode : Mode is not applicable in this set of data as there is no repetition of

any value.4. Standard Deviation: We find that the deviation from the mean to be

16,09,856.65169878such that the values are +/- 16,09,856.65169878to the

value of the mean 65,54,861.91666667


6. Range : The data ranges from a maximum value of Rs 92,05,872 (duringMay 2010) to a minimum value ofRs. 45,51,305 (during July 2010). Thus the

data range is Rs 46,54,567.

7. Sum : the total number of visitors (Domestic and Foreign) during the periodApril 2010 to March 2011 is 7,86,58,343.



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Graphical representation of the number of domestic

and foreign visitors to the different tourist places in

Mysore (Jan to May)

0

500000

1000000

1500000

2000000

2500000

3000000

3500000

4000000

4500000

Numbero

fvisitors

places

Domestic

Foreigner


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Probability Distribution

Places Domestic Foreigner

Mysore Place 0.973125236 0.026875

Art Galary 0.969801014 0.030199

Mysore Zoo 0.986456222 0.013544

Chamundi Hill 1 0

Nanjangud Temple 1 0

Bailakuppe 1 0

Somanathapur 0.941699762 0.0583

Talakadu 1 0

Sutturu Mutt 1 0

Inference: From here we can infer that if a person is at Mysore

palace than 97% chance is that the person is not a foreigner. Similarly

if a person is at Somanathpur than 94% chance is that the person is

from India


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Graphical Representation of probability

distribution of Foreign and Domestic

visitors to different number of Touristplaces in Mysore

0

0.2

0.4

0.6

0.8

1

1.2

Probability

places

Probability Distibution

Domestic Visitors

Foreign Visitors


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Cumulative frequency distribution of foreigners who visit the

Mysore Palace:

No. of days(During) cf crf cpf

During 30 3977 0.052701 5.270063

During 60 6,717 0.089009 8.900933

During 90 9,670 0.128141 12.81406

During 120 14,565 0.193006 19.30059

During 150 20,806 0.275708 27.57076

During 180 24,705 0.327375 32.73746

During 210 30,166 0.39974 39.97403

During 240 38,554 0.510893 51.08926

During 270 46,994 0.622734 62.2734

During 300 58,190 0.771096 77.10962

During 330 68,533 0.908155 90.81549

During 360 75,464 1 100


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Figure 1 : Ogive for the Foreigner visitors to palace

X axis Number of days

Y axis Cumulative Percentage frequency %

The above Ogive graph the cumulative percentage frequency of foreign visitors to palace during

the period from April 2010 March 2011 .

INFERENCE :

Around 50 % of total foreign visitors visit Mysore palace during the period April

2010 November 2010 (8 months period)

Rest 50 % of foreigners visit Mysore palace in the next 4 months ie. From

December 2010 March 2011(4 months period)

More number of foreigners visit Mysore palace during December to March.

0.00

20.00

40.00

60.00

80.00

100.00

120.00

30 60 90 120 150 180 210 240 270 300 330 360

foreigners

During the Number of days

CPF (%)


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Inference:

Here, X = Number of visitors is independent variable

y = Revenue generated is dependent variable

From the regression equation we infer that they are positively related, as the

number of visitors increases than the revenue generated also increases.

18.55 is the slope.

From R2

(Coefficient of determination) we infer that the goodness of fit for the

estimated regression equation is 95%.

y = 18.554x + 2E+06

R = 0.9503

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000

Revenue

Number Of visitors

Relation between the number of visitors and revenue

Series1

Linear (Series1)


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This table below depicts Number of visitors to palace during Seasonal and Non seasonal period .

Seasonal Period April, May , October , September , November , December

Non

seasonal Period

June, July, August , January , February, March

Joint Probability

Number of visitors to Mysore

palace during Seasonal and

Non-Seasonal times

Joint Probability distribution table

Indians Foreigners Total

Seasonal 0.511096 0.010733 0.521829

Non seasonal 0.46098 0.017191 0.478171

Total 0.972075 0.027925 1

Conditional Probability

Conditional Probabilty

P(Seasonal|Indian) 0.525778P(Non seasonal|Indian) 0.474222

P(Seasonal|Foreigner) 0.384369

P(NonSeasonal|Foreigner) 0.615631

Indians Foreigners Total

Seasonal 1,381,192 29,006 1,410,198

Non seasonal 1,245,758 46,458 1,292,216

total 2,626,950 75,464 2,702,414


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tourism in mysore final

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