tourism in u.a.e
TRANSCRIPT
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Tourism in UAE
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'A nation without a past is a nationwithout a present or future
The late
Sheikh Zayed bin Sultan Al Nahyan
Table of Contents
Introduction Overview Attractions
SOWT Analysis Strengths Weaknesses Opportunities
ThreatsOutcomes
Numbers / FactsConclusion
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IntroductionOverview
The Mina (Port) Rashid wascompleted in 1972.
By 1979, the Jebel Ali Port wascompleted
.
The Jebel Ali Free Zone followed in1985.
In 1985, Emirates Airline wasconceived with backing from Dubaigovernment, whose provided two ofthe airline's first aircraft, used Boeing727, apart from $10 million as start-upcapital.
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In 2002, Dubai began creating aworld-class financial centre as partof its diversification into serviceindustries.
In 2003
, Etihad Airways wasestablished as the flag carrier of theUnited Arab Emirates.
In 2004, the Abu Dhabi TourismAuthority (ADTA) commissioned theTourism Development andInvestment Company (TDIC) todevelop.
IntroductionOverview
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Leisure & HospitalityBurj Khalifa
Burj Al Arab
Qasr Al EmaratBeach Resorts
Heritage & CultureTraditional & Gold Souqs
Sh. Saeed Al Maktoum House
Al Ahmadiya School
Heritage and Diving Village
IntroductionAttractions
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Events, Shopping & FestivalsWorld Class shopping Malls
Leading Fashion Brands
Wild LifeSir Bani Yas
Bu TinanhAl Ain Zoo
IntroductionAttractions
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Entertainments & Theme ParkWild Wadi Water Theme Park
Iceland Water park
Ski Dubai
Ferrari World.
Cirque du Soleil
IntroductionAttractions
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Sports & AdventuresAbu Dhabi Formula 1
The Dubai World Cup
Desert Safaris
Helicopter tours
Big Bus Tours
IntroductionAttractions
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+SWOT Analysis
Strengths Weaknesses
Opportunities Threats
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+Strengths
Strength Weaknesses
Opportunities Threats
UAE acquired many strongworldwide brands.
UAE provides variety of highquality products and services.
Strong Financial Position.
Attractive location.
Healthy & Clean environment.
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Strength Weakneses
Opportunities Threats
High potential for future growth.
Rising revenues and profits.
Usage of advanced technology.
High quality of life style,hospitality & Accommodations.
Strengths
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Strength Weaknesses
Opportunities Threats
Varied cultures and languages.
Activities.
Reputation as a leading tourismdestination in Gulf region.
Strengths
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Strengths Weakness
Opportunities Threats
Concentration of tourism in onlytwo emirates (Dubai & AbuDhabi).
Tourism Reliance on shopping.
Weather condition.
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+Strengths Weaknesses
Opportunity Threats
Opportunities
Cultural projects plans will help tointact and shearing different
culture between the global.
Solidify the UAEs position as amajor tourism destination.
Enhance tourism sector can makeattractive destination to expandbusiness Employment and Jobopportunities.
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+Strength Weakness
Opportunity Threats
Opportunities
Conduct joint-venture agreementswith reputable developers.
Partnerships with some of the worlds leading culture, leisure and hospitalitybrands.
Host major events can increase thenumber of visitors /customers.
Situated in the center of a largeyoung population mass
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+Strength Weakness
Opportunity Threats
Opportunities
At the heart of the fastest growingeconomic region
The most attractive destination in theregion for talent
Excess supply of real estate (residentialand commercial) that can be used as anenabler for achieving goals
Increasing capacity by better utilizingexisting infrastructure
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Strength Weakness
Opportunity Threats
Threats
Development of tourism sectorin other neighbor countries
Increase social problems,crimes and diseases
Instability of political situation inthe region
The affect of oil price andinternational crisis
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+Outcomes
Performance improvement consultancy PwCs UKMacro Unit performed a longer term econometricassessment of factors related to economic success.
Having identified the key factors of national economic
success and selected the ten countries against which to bebenchmarked, a composite index* using those key factorswas compiled.
* The index scores were rebased, with the highest-ranking country Singapore attaining a score of 100
UAE is ranked fourth out of the eleven countriesbenchmarked
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+Outcomes
UAE is ranked fourth out of the eleven countriesbenchmarked
Medium score
High score
Low score
Not benchmarked
Canada: 64
Brazil: 36
Australia: 60
China: 68
Russia: 46
Norway: 67
Singapore: 100Malaysia: 77
KSA: 62 UAE: 70
South Korea: 68
Hong Kong: 93
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+Outcomes
UAE is considered to bethe most attractive hubfor the best and brightest
minds in the Middle Eastand the rest of the worldtalent pool of diverse,cost competitive andskilled labor
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Key relative strengths
Extensive air travel market
Low country risk premium Good size stock markets
Outcomes
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Outcomes
Emirates Vision is to evolve from a resource-basedeconomy to a knowledge-based one and boost thenon-oil share of the economy to more than 60% of
GDP by 2030.
This can be accomplished by Diversification in otherSectors
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Expand Tourism
Increase No. Visitors
Expand Infrastructure
Hotels, Parks, Beaches
& transportation
Growth in UAE Economy
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2. ADNEC is the worlds most modern, andthe Gulfs largest, exhibition center thatwelcomes up to 1.5million visitors a year
3. The UAE accounts for roughly 16% ofMiddle Eastern travel and tourism demand
1. UAE ranked first in the Middle Eastamong countries with most advanced traveland tourism sectors
OutcomesNumbers / Facts
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4. Average growth of the sector'scontribution to the GDP in UAE,will be more than 8 .1 percentannually during the period from
2011 to 2020 5. The tourism industry in UAEhas earned a Dhs 97billionrevenue last year, and isexpected to touch Dhs 170 billionby 2016.
6. The tourism industry isreported to have employed294,000 individuals in UAE during2006, and by the year 2016, thisfigure is expected to touch
376,000
OutcomesNumbers / Facts
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+ Conclusion The continuing development of tourism infrastructure in UAE has
enhanced the country's ranking and position, especially in thestructure of the air transport sector.
Gulf's hospitality industry is registering double-digit growth.
ge
n
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+ Conclusion Abu Dhabi, Dubai and Sharjah accounted for 93 percent of the total
contribution of tourism sector in the country's GDP.
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+Conclusion Tourism is one of the most remarkable sectors
that influence the UAE economy.
The significance of the UAE's tourism sector inthe region reflected in the number of arrivalsvisiting Dubai and Abu Dhabi.
UAE developed a new kind tourism likeconferences, regional and internationalexhibitions.
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+References
.1Abu Dhabi Tourism Authority.2Department of Economic Development Dubai
.3Department of Tourism and Commerce Marketing Dubai
.4United Arab Emirates Travel Guide asiarooms.com.5Dubai Events and Promotions.6Dubai Economic Outlook 2011
.7Dubai and the World March 2011