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Page 1: Tourism Industry 2019: Towards Brunei Wawasan 2035 Library/Tourism/Tourism Industry 2019.pdf · Towards Brunei Wawasan 2035 Tourism Development Department Ministry of Primary Resources

Tourism Industry 2019:

Towards Brunei Wawasan 2035Tourism Development Department

Ministry of Primary Resources And Tourism

1

Page 2: Tourism Industry 2019: Towards Brunei Wawasan 2035 Library/Tourism/Tourism Industry 2019.pdf · Towards Brunei Wawasan 2035 Tourism Development Department Ministry of Primary Resources

1. Strategic Planning 2016-2020

2. Tourism Performance Report 2018

3. Calendar of Events 2019

2

Contents

Page 3: Tourism Industry 2019: Towards Brunei Wawasan 2035 Library/Tourism/Tourism Industry 2019.pdf · Towards Brunei Wawasan 2035 Tourism Development Department Ministry of Primary Resources

3

STRATEGIC PLANNING

2016-2020

Page 4: Tourism Industry 2019: Towards Brunei Wawasan 2035 Library/Tourism/Tourism Industry 2019.pdf · Towards Brunei Wawasan 2035 Tourism Development Department Ministry of Primary Resources

VisionTowards a sustainable growth and increase in the number of tourists that

would contribute significantly to the growth of economic activities which is

related to tourism.

MissionTo increase growth in the number of tourists by focusing on strengthening

the attractiveness and diversity of tourism products and improve the quality

of tourism services.4

Strategic Planning 2016-2020

Page 5: Tourism Industry 2019: Towards Brunei Wawasan 2035 Library/Tourism/Tourism Industry 2019.pdf · Towards Brunei Wawasan 2035 Tourism Development Department Ministry of Primary Resources

1. Double the number of tourist arrivals by air (From 218,000 tourists in 2015 to 450,000 tourists by 2020) through effective transport

connectivity, marketing & promotion and continuous cooperation with the stakeholders to contribute significantly to the Gross Domestic

Product (GDP) of Brunei Darussalam;

2. Strengthen and ensure the sustainability of existing tourism products as well as developing more quality tourism offerings with focus on:

2.1 Primary products such as "Temburong, Kampong Ayer and Bandar Seri Begawan" as well as "Belait" and "Tutong", as the main

tourist attraction within the region and internationally;

2.2 Emerging products that are exciting and have potential as tourist destinations such as Beaches and Recreation Parks; and

2.3 Activity-based products such as bird watching, Islamic tourism, medical tourism, diving, cruise tourism, sports & adventure tourism,

gastronomy tourism, education tourism, MICE (Meetings, Incentives, Conventions & Exhibitions/ Events), homestay, culture and

community-based tourism;

3. Attracting foreign investment and diversify tourism products and services as well as to increase marketing and promotion through Public-

Private Partnership and alternative financing to help reduce the burden of Government’s spending.

4. Grow the travel, tourism and hospitality industry and related services providers to achieve international recognition and competitiveness

through:

4.1 Improving the quality of tourism facilities which provide comfort and safety to visitors; and

4.2 Ensuring the quality of services provided by developing the capacity and competency of manpower 5

Tourism Development Department’s Objectives

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6

Eco-System in the Tourism Industry (5 ‘A’s)

Page 7: Tourism Industry 2019: Towards Brunei Wawasan 2035 Library/Tourism/Tourism Industry 2019.pdf · Towards Brunei Wawasan 2035 Tourism Development Department Ministry of Primary Resources

Tourism products that can still be improved;

Tourism Services and Hospitality level that can still be improved;

Brunei’s high currency compared to other neighboring countries;

High competition with other tourism destinatons especially the

well-established ones such as Indonesia (Bali), Thailand (Phuket), Malaysia

(Langkawi), Singapura dan lain-lain; and

The usual holiday trends from the local residents who are used to travel

outside Brunei during school holidays.

7

Challenges

Page 8: Tourism Industry 2019: Towards Brunei Wawasan 2035 Library/Tourism/Tourism Industry 2019.pdf · Towards Brunei Wawasan 2035 Tourism Development Department Ministry of Primary Resources

Prepared by:

Statistics Unit, Tourism Development Department, Ministry of Primary Resources and Tourism, Brunei Darussalam

Report as of February 2019

PERFORMANCE REPORT 2018

BRUNEI TOURISM

Page 9: Tourism Industry 2019: Towards Brunei Wawasan 2035 Library/Tourism/Tourism Industry 2019.pdf · Towards Brunei Wawasan 2035 Tourism Development Department Ministry of Primary Resources

www.bruneitourism.com

2010 2011 2012 2013 2014 2015 2016 2017 2018

BORDER 2,095,129 2,558,336 2,973,672 3,011,038 3,645,531 3,806,272 4,013,325 4,046,143 4,224,440

CRUISE 48,170 26,940 27,902 43,216 39,046 35,689 25,055 10,886 18,760

AIR 214,290 242,061 209,108 224,904 200,989 218,213 218,809 258,955 278,136

Growth (Y-O-Y) +3.7% +19.9% +13.6% +2.1% +18.5% +4.5% +4.9% +1.4% +4.8%

-150%

-100%

-50%

0%

50%

100%

150%

200%

250%

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

Tho

usa

nd

s

2,357,589

2,827,337

3,210,682 3,279,158

3,885,566

4,257,1894,060,174

Over the past 9 years (2010-2018) visitor arrivals have shown a Compound Annual Growth Rate (CAGR) of +3.3% by air, -11.1% by cruise and +9.2% by border.

Source: Tourism Development Department, Ministry of Primary Resources and Tourism;Immigration and National Registration Department, Ministry of Home Affairs; andShipping Agencies in Brunei Darussalam.

4,315,984

International Visitor Arrivals to Brunei, 2010 - 2018

4,521,336

9

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214,290

242,061

209,108224,904

200,989218,213 218,809

258,955278,136

+36.1%

+13.0%

-13.6%

+7.6%

-10.6%

+8.6%+0.3%

+18.3%

+7.4%

-150%

-130%

-110%

-90%

-70%

-50%

-30%

-10%

10%

30%

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

2010 2011 2012 2013 2014 2015 2016 2017 2018

Tourist Air Arrivals Growth (Year-On-Year)

Over the past 9 years (2010-2018), visitor arrivals by air have shown a Compound Annual Growth Rate (CAGR) of +3.3%.

Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

International Tourist Arrivals to Brunei by Air, 2010 - 2018

+3.3% CAGR

In 2018, the number of tourist arrivals by air has increased at 7.4% (year-on-year). The contributing factorsare the high impact of travel demand from the Far East Market such as China, Hong Kong, South Korea andJapan, improvement on the air connectivity for flights from the Far East Market, local events andinternational sports events.

10

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Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

International Tourist Air Arrivals from Top 10 Countries, 2018

5,828

8,635

9,125

9,702

11,966

14,091

22,319

27,462

59,528

65,563

Thailand

India

South Korea

Australia

United Kingdom

Singapore

Philippines

Indonesia

Malaysia

China

2017 2018 No. of International Tourist ArrivalsRanking Ranking (w/ Growth Y-O-Y)

(2) (1) China (+21.1%)

(1) (2) Malaysia (-0.8%)

(4) (3) Indonesia (+22.5%)

(3) (4) Philippines (-3.6%)

(5) (5) Singapore (-5.5%)

(6) (6) United Kingdom (-1.0%)

(9) (7) Australia (+12.8%)

(7) (8) South Korea (+4.8%)

(8) (9) India (-0.6%)

(10) (10) Thailand (-7.5%)

11

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Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

1.China

2.Malaysia

3.Indonesia

4.Philippines

5.Singapore

6.United

kingdom

7.Australia

8.SouthKorea

9.India

10.Thailand

Total

Jan - Dec 2017 54,125 60,030 22,420 23,159 14,919 12,092 8,600 8,705 8,691 6,302 219,043

Jan - Dec 2018 65,563 59,528 27,462 22,319 14,091 11,966 9,702 9,125 8,635 5,828 234,219

Growth (Y-O-Y) +21.1% -0.8% +22.5% -3.6% -5.5% -1.0% +12.8% +4.8% -0.6% -7.5% +6.9%

+6.9%

-50%

-30%

-10%

10%

30%

50%

70%

90%

0

50,000

100,000

150,000

200,000

250,000

International Tourist Air Arrivals from Top 10 Countries, 2017 & 2018

12

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ASEAN 133,276 (47.9%)

Far East 82,698 (29.7%)

Europe 21,867 (7.9%)

Australia & New Zealand 11,087 (4.0%)

North America6,393 (2.3%)

Middle/West/Central Asia1,157 (0.4%)

Others 21,658 (7.8%)

Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

International Tourist Air Arrivals by Region, 2018

Air Arrivals | 278,136

Jan – Dec 2018

13

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ASEAN Far East EuropeAustralia &

New ZealandNorth

AmericaMiddle/West/Central Asia

Others Total

Jan - Dec 2017 130,210 70,193 20,705 9,994 6,538 1,195 20,120 258,955

Jan - Dec 2018 133,276 82,698 21,867 11,087 6,393 1,157 21,658 278,136

Growth (Y-O-Y) +2.4% +17.8% +5.6% +10.9% -2.2% -3.2% +7.6% +7.4%

+7.4%

-70%

-50%

-30%

-10%

10%

30%

0

50,000

100,000

150,000

200,000

250,000

Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

International Tourist Air Arrivals by Region, 2017 & 2018

14

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Holiday126,862 (45.6%)

Business 34,448 (12.4%)

Transit 33,761 (12.1%)

Visit Friends &Relatives 26,744 (9.6%)

Government 8,495 (3.1%)

Exhibition 1,255 (0.5%)

Others 25,144 (9.0%)

Not Specified 21,427 (7.7%)

Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

International Tourist Air Arrivals by Purpose of Visits, 2018

Air Arrivals | 278,136

Jan – Dec 2018

15

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Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

Holiday Transit BusinessVisit Friends& Relatives

Government Exhibition OthersNot

SpecifiedTotal

Jan - Dec 2017 114,325 23,199 35,118 26,742 6,426 1,651 25,682 25,812 258,955

Jan - Dec 2018 126,862 33,761 34,448 26,744 8,495 1,255 25,144 21,427 278,136

Growth (Y-O-Y) +11.0% +45.5% -1.9% +0.01% +32.2% -24.0% -2.1% -17.0% +7.4%

+7.4%

-200%

-150%

-100%

-50%

0%

50%

100%

150%

200%

0

50,000

100,000

150,000

200,000

250,000

International Tourist Air Arrivals by Purpose of Visits, 2017 & 2018

16

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38.5%

30.4%

11.8%

6.1%

3.1%3.1%

2.0%1.3%

0.8%0.7% 0.5% 0.4%

0.4%0.4%

0.3%0.2%

Jerudong Park Playground (176,542)

Royal Regalia Museum (139,137)

Malay Technology Museum (54,100)

Maritime Museum (27,748)

Kg Ayer Cultural & Tourism Gallery (14,402)

Ulu Temburong National Park (14,152)

Galeri Seni Dermaga DiRaja, BSB (9,008)

Oil & Gas Discovery Centre (5,813)

Kota Batu Archaelogical Park Information Centre (3,720)

Tourist Information Centre Bangunan Gelari Seni Dermaga Diraja(3,243)Brunei History Centre Gallery (2,091)

Kuala Belait Museum (1,868)

Marine Biodiversity Centre(1,845)

Sumbiling Eco Village (1,724)

Tasek Merimbun Cultural Heritage (1,484)

Galeri Sukan SHHB, Berakas (1,093)

Places of Interest in Brunei Darussalam, 2018

Source: Tourism Development Department, Biodiversity Research and Innovation Centre (BioRic) and Forestry Department, Ministry of Primary Resources andTourism; Ministry of Culture, Youth and Sport; State Mufti Department, Prime Minister’s Office; Hasa Incentive Sdn Bhd, Jerudong Park Country ClubSdn Bhd; Oil & Gas Discovery Centre and Brunei Shell Petroleum Co. Sdn Bhd.

Total number of visitors are based on local and

foreign visitors

Jan – Dec 2018

17

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293,444

134,534

44,958

22,506

14,923

13,511

8,329

11,048

3,155

4,384

6,913

885

3,101

1,980

1,988

2,531

415

568,605

176,542

139,137

54,100

27,748

14,402

14,152

9,008

5,813

3,720

3,243

2,091

1,868

1,845

1,724

1,484

1,093

0

457,970

0 100,000 200,000 300,000 400,000 500,000 600,000

Jerudong Park Playground (-39.8%)

Royal Regalia Museum (+3.4%)

Malay Technology Museum (+20.3%)

Maritime Museum (+23.3%)

Kg Ayer Cultural And Tourism Gallery (-3.5%)

Ulu Temburong National Park (+4.7%)

Galeri Seni Dermaga DiRaja, BSB (+8.2%)

Oil & Gas Discovery Centre (-47.4%)

Kota Batu Archaeological Park Information Centre (+17.9%)

Tourist Information Centre DermagaRoyal Art Gallery Building (-26.0%)

Brunei History Centre Gallery (-69.8%)

Kuala Belait Museum (+111.1%)

Marine Biodiversity Centre (-40.5%)

Sumbiling Eco Village (-12.9%)

Tasek Merimbun Heritage Park (-25.4%)

Galeri Sukan SHHB, Berakas (-56.8%)

SHHB Islamic Exhibition Gallery

Total (-19.5%)

2017 2018

Note: Brunei Museum (Still under renovation)

Places of Interest in Brunei Darussalam, 2017 & 2018Name of Places of Interest (w/ Growth Y-O-Y)

18

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Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Accommodations in Brunei Darussalam.

Accommodation, 2012 - 2018

3,143 3,3643,678 3,680

4,311 4,455 4,5864,207

4,6485,107 5,297

6,044 6,2266,604

4754

6974

8387 89

-10

10

30

50

70

90

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

2012 2013 2014 2015 2016 2017 2018

Total No. of Rooms Total No. of Beds Total No. of Accommodation

Note: Based on Hotel, Resort & Apartment; Guesthouses & Lodging; Government Guesthouses and Homestay.

19

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Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Accommodations in Brunei Darussalam.

Definition: a) Hotels, Resort & Apartments: Accommodation for tourists or guests for hire or any other form of reward that offers professional service and for Resorts is

situated in a suitable location free of noise, atmospheric and marine pollution. Such as (Radisson Hotel Brunei Darussalam, The Empire Hotel & Country Club and Abdul Razak Hotel Apartment);

b) Guesthouses & Lodging: Accommodation provided in a private house or commercial building run by the owner. Such as (Nazira Guesthouse, Freme Rainforest Lodge House and Sumbiling Eco Village);

c) Government Guesthouses: Accommodation provided in a private house or commercial building run by the Government. Such as (Pusat Belia and Rumah Persinggah Kerajaan)

d) Homestays: A form of hosted accommodation at a residence where guests will stay with the host’s family and experience the everyday way of life of the family and community. Such as (Baitul Wajihah Homestay, Kampong Sungai Matan Homestay and Kunyit 7 Lodge)

Types of Accommodations, 2012 - 2018

3,011 3,224 3,500 3,467 4,011 4,142 4,254

3,870 4,261 4,653 4,7915,415 5,555 5,883

3540

44 4650 52 52

-5

5

15

25

35

45

55

0

2,000

4,000

6,000

8,000

10,000

12,000

2012 2013 2014 2015 2016 2017 2018

a) Hotel, Resort & Apartment

Beds Rooms Accommodation

87 92 111 143 169 183 200190 230 233

275314 335

3847 8 912

1416

18

-9

-4

1

6

11

16

21

0

100

200

300

400

500

600

700

800

2012 2013 2014 2015 2016 2017 2018

b) Guesthouses & Lodging

Beds Rooms Accommodation

17 20 39 42103 100 10243 53

117 127

211 206 207

3 4

14 14 17 16 16

-50

-40

-30

-20

-10

0

10

20

0

50

100

150

200

250

300

350

2012 2013 2014 2015 2016 2017 2018

c) Homestays

Beds Rooms Accommodation

28 28 28 28 28 30 30

104 104 104 104 104130 130

2 2 2 2 2

3 3

0

0.5

1

1.5

2

2.5

3

3.5

0

50

100

150

200

250

300

2012 2013 2014 2015 2016 2017 2018

d) Government Guesthouses

Beds Rooms Accommodation

20

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Source: Tourism Development Department, Ministry of Primary Resources and Tourism;Immigration and National Registration Department, Ministry of Home Affairs; and Accommodations in Brunei Darussalam.

Length of Stay and Occupancy Rate, 2012 - 2018

Performance (AOR) 2017 2018Growth (Y-O-Y)

23 Apartments & Hotels only

37.4% 34.2% -8.7%

Top 5 Contributors 64.2% 60.2% -6.2%

2.3 2.49 2.31 2.21 2.2 2.21 2.34

45.5%49.1%

40.3%37.9% 38.7% 37.2%

34.1%

0%

10%

20%

30%

40%

50%

60%

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

5.5

6

6.5

7

7.5

 2012 2013 2014 2015 2016 2017 2018

No

. of

Day

s

Average Length of Stay ¹ (Days)

Average Occupancy Rate ² (AOR)

Note:

¹ Based on Hotels and Air Arrivals only

² 2012 – Based on 13 accommodations only2013 – Based on 11 accommodations only2014 – Based on 13 accommodations only2015 – Based on 33 accommodations only2016 – Based on 22 accommodations only2017 – Based on 24 accommodations only2018 – Based on 28 accommodations only

21

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Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Travel Agents in Brunei Darussalam.

Note:

Number of registered Travel Agents under the Tourism Development Department are based on inbound and outbound travel.

Travel Agents, 2012 - 2018

44 45

5357

6065

59

0

10

20

30

40

50

60

70

80

 2012 2013 2014 2015 2016 2017 2018

Number of RegisteredTravel Agent Companies

22

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2,541 2,6142,793 2,862 2,953 3,066 3,037

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

 2012 2013 2014 2015 2016 2017 2018

Total Direct Employment

Source: Tourism Development Department, Ministry of Primary Resources and Tourism; Travel Agents in Brunei Darussalam; andAccommodations in Brunei Darussalam.

Employment, 2012 - 2018

475376 418 424 430 429 432

198296

303 311 330 336 334

673 672721 735 760 765 766

0

100

200

300

400

500

600

700

800

900

 2012 2013 2014 2015 2016 2017 2018

Travel Agents

Local Non-Local

(56%)(58%) (58%) (57%) (56%) (56%)

(71%)

1,182 1,232 1,351 1,440 1,519 1,559 1,647

686 710721 687 674 685 556

1,868 1,9422,072 2,127 2,193 2,244 2,203

0

500

1,000

1,500

2,000

2,500

 2012 2013 2014 2015 2016 2017 2018

Accommodation

Local Non-Local

(63%) (63%)(65%) (68%)

(69%) (69%) (70%)

0 0 0 0 0

57

68

0

20

40

60

80

 2012 2013 2014 2015 2016 2017 2018

Local Tour Guide Freelance

Note: Based on Accommodation, Travel Agents and Tour Guide Freelance

23

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25

,62

5

21

,17

7

21

,15

4

23

,93

4

22

,67

0

19

,14

3

21

,27

7

21

,02

6

20

,29

9

21

,14

7

20

,69

8

20

,80

5

25

8,9

55

21

,74

7

24

,23

3

24

,74

9

26

,16

2

20

,25

3

21

,75

0

22

,94

0

21

,80

3

21

,49

2

23

,19

2

24

,74

1

25

,07

4

27

8,1

36

27

7,7

74

-15.1%

+14.4% +17.0%9.3%

-10.7%

+13.6% +7.8% +3.7% +5.9% +9.7%+19.5% +20.5%

+7.4%

-290%

-240%

-190%

-140%

-90%

-40%

10%

60%

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Nu

mb

er o

f To

uri

st

2017 2018 Projection 2018 Growth (Y-O-Y)

Source: Tourism Development Department, Ministry of Primary Resources and Tourism; andImmigration and National Registration Department, Ministry of Home Affairs

International Tourist Air Arrivals by Monthly Trend and Target, 2017 & 2018

100.1% target achieved

exceed by 0.1% from 2018 projection

[+14% y-o-y]

24

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2018……+14%year-on-year to reach

Tourist Air Arrivals

Tourism Receipts

2019……+8%year-on-year to reach

Tourist Air Arrivals

Tourism Receipts

Target Performance, 2018 / 2019

100.1%

66%

>0.1% exceed

Projection

<34% to achieve Projection

25

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2019

26

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27