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Tourism Industry 2019: Towards Brunei Wawasan 2035 Tourism Development Department Ministry of Primary Resources And Tourism 1

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Page 1: Tourism Industry 2019: Towards Brunei Wawasan 2035tourism.gov.bn/Brochures Library/Tourism/Tourism Industry Briefing 2019_27082019_for... · 1. Double the number of tourist arrivals

Tourism Industry 2019:

Towards Brunei Wawasan 2035Tourism Development Department

Ministry of Primary Resources And Tourism

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Page 2: Tourism Industry 2019: Towards Brunei Wawasan 2035tourism.gov.bn/Brochures Library/Tourism/Tourism Industry Briefing 2019_27082019_for... · 1. Double the number of tourist arrivals

1. Strategic Planning 2016-2020

2. Tourism Performance Report 2018

3. Calendar of Events 2019

2

Contents

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STRATEGIC PLANNING

2016-2020

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VisionTowards a sustainable growth and increase in the number of tourists that

would contribute significantly to the growth of economic activities which is

related to tourism.

MissionTo increase growth in the number of tourists by focusing on strengthening

the attractiveness and diversity of tourism products and improve the quality

of tourism services.4

Strategic Planning 2016-2020

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1. Double the number of tourist arrivals by air (From 218,000 tourists in 2015 to 450,000 tourists by 2020) through effective transport

connectivity, marketing & promotion and continuous cooperation with the stakeholders to contribute significantly to the Gross Domestic

Product (GDP) of Brunei Darussalam;

2. Strengthen and ensure the sustainability of existing tourism products as well as developing more quality tourism offerings with focus on:

2.1 Primary products such as "Temburong, Kampong Ayer and Bandar Seri Begawan" as well as "Belait" and "Tutong", as the main

tourist attraction within the region and internationally;

2.2 Emerging products that are exciting and have potential as tourist destinations such as Beaches and Recreation Parks; and

2.3 Activity-based products such as bird watching, Islamic tourism, medical tourism, diving, cruise tourism, sports & adventure tourism,

gastronomy tourism, education tourism, MICE (Meetings, Incentives, Conventions & Exhibitions/ Events), homestay, culture and

community-based tourism;

3. Attracting foreign investment and diversify tourism products and services as well as to increase marketing and promotion through Public-

Private Partnership and alternative financing to help reduce the burden of Government’s spending.

4. Grow the travel, tourism and hospitality industry and related services providers to achieve international recognition and competitiveness

through:

4.1 Improving the quality of tourism facilities which provide comfort and safety to visitors; and

4.2 Ensuring the quality of services provided by developing the capacity and competency of manpower 5

Tourism Development Department’s Objectives

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Eco-System in the Tourism Industry (5 ‘A’s)

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Tourism products that can still be improved;

Tourism Services and Hospitality level that can still be improved;

Brunei’s high currency compared to other neighboring countries;

High competition with other tourism destinatons especially the

well-established ones such as Indonesia (Bali), Thailand (Phuket), Malaysia

(Langkawi), Singapura dan lain-lain; and

The usual holiday trends from the local residents who are used to travel

outside Brunei during school holidays.

7

Challenges

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Report as of August 2019

PERFORMANCE REPORT Q12019

BRUNEI TOURISM

Prepared by: Statistics Unit, Tourism Development Department, Ministry of Primary Resources and Tourism, Brunei Darussalam

JANUARY - MARCH

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200,989218,213 218,809

258,955278,136

70,729 81,174

-10.6%

+8.6%.0%+0.3%

+18.3%+7.4%

0.0%

+14.8%

-150%

-130%

-110%

-90%

-70%

-50%

-30%

-10%

10%

30%

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

2014 2015 2016 2017 2018 Jan-Mar2018

Jan-Mar2019

Tourist Air Arrivals Growth (Year-On-Year)

Over the past 5 years (2014-2018), visitor arrivals by air have shown a Compound Annual Growth Rate (CAGR) of +8.5%.

Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

International Tourist Arrivals to Brunei by Air, 2014 - 2019

+8.5% CAGR

In Q1 2019, the number of tourist arrivals by air has increased at 14.8% (year-on-year). The contributing factors are dueto the high impact of travel demand from Far East, Europe, Australia and New Zealand with continual improvements onthe air connectivity from these regions as well as local events and international sports events.

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Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

International Tourist Air Arrivals from Top 10 Countries, 2019

1,719

2,007

2,971

3,517

3,530

4,119

5,191

7,173

19,061

21,155

JAPAN

INDIA

AUSTRALIA

SINGAPORE

UNITEDKINGDOM

SOUTH KOREA

PHILIPPINES

INDONESIA

MALAYSIA

CHINA

Jan-Mar 2018 Jan-Mar 2019 No. of International Tourist ArrivalsRanking Ranking (w/ Growth Y-O-Y)

(1) (1) China (+11.6%)

(2) (2) Malaysia (+25.3%)

(3) (3) Indonesia (-3.2%)

(4) (4) Philippines (+1.0%)

(8) (5) South Korea (+80.5%)

(6) (6) United Kingdom (+34.4%)

(5) (7) Singapore(+9.3%)

(7) (8) Australia (+17.7%)

(9) (9) India (+10.3%)

(10) (10) Japan (+8.0%)

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ASEAN 36,936 (45.5%)

Far East 27,340 (33.7%)

Europe 6,472 (8.0%)

Australia & New Zealand 3,317 (4.1%)

North America1,841 (2.3%)

Middle/West/Central Asia272 (0.3%)

Others 4,996 (6.2%)

Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

International Tourist Air Arrivals by Region, 2019

Air Arrivals | 81,174

Jan-Mar 2019

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ASEAN Far East EuropeAustralia &

New ZealandNorth

AmericaMiddle/West/Central Asia

Others Total

Jan-Mar 2018 33,267 23,564 4,685 2,842 1,583 318 4,470 70,729

Jan-Mar 2019 36,936 27,340 6,472 3,317 1,841 272 4,996 81,174

Growth (Y-O-Y) +11.0% +16.0% +38.1% +16.7% +16.3% -14.5% +11.8% +14.8%

+14.8%

-70%

-50%

-30%

-10%

10%

30%

50%

70%

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

International Tourist Air Arrivals by Region, 2018 & 2019

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Holiday41,239 (50.8%)

Transit 10,323 (12.7%)

Business 8,182 (10.1%)

Visit Friends &Relatives 6,799 (8.4%)

Government 2,348 (2.9%)

Exhibition 322 (0.4%)

Others 6,629 (8.2%)

Not Specified 5,332 (6.6%)

Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

International Tourist Air Arrivals by Purpose of Visits, 2019

Air Arrivals | 81,174

Jan-Mar 2019

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Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

Holiday Transit BusinessVisit Friends& Relatives

Government Exhibition OthersNot

SpecifiedTotal

Jan-Mar 2018 34,548 9,000 8,455 6,298 1,925 378 7,503 2,622 70,729

Jan-Mar 2019 41,239 10,323 8,182 6,799 2,348 322 6,629 5,332 81,174

Growth (Y-O-Y) +19.4% +14.7% -3.2% +8.0% +22.0% -14.8% -11.6% +103.4% +14.8%

+14.8%

-200%

-150%

-100%

-50%

0%

50%

100%

150%

200%

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

International Tourist Air Arrivals by Purpose of Visits, 2018 & 2019

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Source: Tourism Development Department, Ministry of Primary Resources and Tourism;Immigration and National Registration Department, Ministry of Home Affairs; and Accommodations in Brunei Darussalam.

Length of Stay and Occupancy Rate, 2012 - 2019

Performance (AOR) 2018 2019Growth (Y-O-Y)

23 Apartments & Hotels only

34.1% 37.2% 9.1%

Top 5 Contributors 60.2% 66.2% 10.0%

2.3 2.49 2.31 2.21 2.2 2.21 2.34 2.51

45.5%49.1%

40.3%37.9% 38.7% 37.2%

34.1%37.2%

0%

10%

20%

30%

40%

50%

60%

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

5.5

6

6.5

7

7.5

8

2012 2013 2014 2015 2016 2017 2018 Jan-Mar2019

No

. of

Day

s

Average Length of Stay ¹ (Days)

Average Occupancy Rate ² (AOR)

Note:

¹ Based on Hotels and Air Arrivals only

² 2012 – Based on 13 accommodations only2013 – Based on 11 accommodations only2014 – Based on 13 accommodations only2015 – Based on 33 accommodations only2016 – Based on 22 accommodations only2018 – Based on 24 accommodations only2019 – Based on 28 accommodations only

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On Holiday: 4.4 days

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Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Travel Agents in Brunei Darussalam.

Note:

Number of registered Travel Agents under the Tourism Development Department are based on inbound and outbound travel.

Travel Agents, 2012 - 2019

44 45

5357

6065

57 57

0

10

20

30

40

50

60

70

80

 2012 2013 2014 2015 2016 2017 2018 2019

Number of RegisteredTravel Agent Companies

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21,747 24,233 24,749

70,729

27,826 27,118 26,230

81,174

347,217

+28.0%+11.9% +6.0% +14.8%

-290%

-240%

-190%

-140%

-90%

-40%

10%

60%

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

Jan Feb Mar Total

Nu

mb

er o

f To

uri

st

2018 2019 Projection 2019 Growth (Y-O-Y)

Source: Tourism Development Department, Ministry of Primary Resources and Tourism; andImmigration and National Registration Department, Ministry of Home Affairs

International Tourist Air Arrivals by Monthly Trend and Target, 2018 & 2019

23% target achieved

77.0% more towards goal

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www.bruneitourism.comTarget Performance, 2019 / 2020

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2019 +25%year-on-year to reach

2020……+30%year-on-year to reach

Jan-Mar 2019year-on-year

+14.8%

23% share

23%

<77% to achieve Projection

Target

Target

Achieved

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2019

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