tourism product i
TRANSCRIPT
Dwaraka Doss Goverdhan Doss Vaishnav College (Autonomous)) College With Potential for Excellence - Linguistic Minority Institution
Affiliated to the University of Madras
Arumbakkam, Chennai- 600 106
CRITERION 1 - CURRICULAR ASPECTS
1.1 CURRICULUM DESIGN & DEVELOPMENT 1.1.3 List of Courses Focusing on Employability/Entrepreneurship/Skill Development
Programme Name & Code - B.A. Travel & Tourism Management-44
SI Course old/New Skil Name of Course Employability Enterprenuership Development no code Syllabus
1644101ourism Business
2 2 1644102 Tourism Product I OldBiodiversity of
1644103| Indian sub- continent
Old
3 Old
1644104 Economics for tourism Old Tourism Business 5 1644205
Old
6 1644206 lourism Product Old
71644207 Basics of
Archaeology Travel agencies
1644309 | and Tour operators
Old
8
New 1644310| Marketing 1644310 Management 9 New
Art and1644311| Architecture in
Ancient IndiaTravel agencies
1644412 and Tour operators
10 New
11 New
New 12 1644413 ourismMarketingg
Art and 1644414 Architecture in
Medieval India 14 1644515 Global Tourism
13 New
New
PRINCIPAL Dwaraka Doss Goverdhan Doss
Vaishnav ÇollegeArumbakkam, Chenai -600106.
Dwaraka Doss Goverdhan Doss Vaishnav College (Autonomous) College With Potential for Excellence - Linguistic Minority Institution
Affiliated to the University of Madras Arumbakkam, Chennai - 600 106
CRITERION 1 - CURRICULAR ASPECTS
1.1 CURRICULUM DESIGN & DEVELOPMENT
1.1.3 List of Courses Focusing on Employability/Entrepreneurship/Skill Development Programme Name & Code - B.A. Travel & Tourism Management-44
Social and New1644516 Cultural history of
India Hotel
15
New
1644517| Management and Catering
16
New 1644518 uman rights and
17 1644S15 tourism
New 18 1644519 Basics of Tourism
Personnel New 19 1644620
Management 1644621 FrontOffice
ManagementNew
20
New 21 1644622 Eco tourism
1644626 Air ticketing and
1644626Fare construction New
22
1844101 Frinciplesof Tourism
23 New
Tourism Products 24 1844102
of India New 1844103 Tourism
Geography 25
New1844205 ourismn
Mangament 26
New
27 1844206 history of India_ 1844206 Socio-cultural
New
Event 28 1844207
Management Art and
1744311 | Architecture of India
New
29
New
1744414Communication
for Tourism 30
New 31 1644515 Global Tourism Revision
PRINCIPAL Dwaraka Doss Goverdhan Doss
Vaishnav College Arumbakkam, Chennai 600106.
Dwaraka Doss Goverdhan Doss Vaishnav College (Autonomous) College With Potential for Excellence Linguistic Minority Institution
Affiliated to the University of Madras Arumbakkam, Chennai - 600 106
CRITERION 1 - CURRICULAR ASPECTS
1.1 CURRICULUM DESIGN & DEVELOPMENT 1.1.3 List of Courses Focusing on Employability/Entrepreneurship/Skill Development
Programme Name & Code - B.A. Travel & Tourism Management-44
32 1644516 Human rights New 1644518 Kesearch
Methodology 33
New 1644520 Basics of 1644520 ComputerS 34
New 1644623 Airlines
Management 35
New
1944101 PTinciples of Tourism
36 Revision_
1944102Tourism Products
of India 37 Revision
1944103ransportation
Management Tourism
38 New
39 1944104 Geography New
41944205 ravelAgency
Cultural Heritage of India
1944205 Management New41 1944203 New
1844309Hospitality
Management 42 New
43 1844310lourism
New Entrepreneurship Art and
1844311| Architecture of India I
44
New 1844412 ourism
Marketing 45
New1844413Front Office
1844413Operatio 4 NewArt and
1844414 Architecture of India II
48 1744516 | Global TourismRevision
47
New
49 1744517 HumanResourceManagement New
PRINCIPAL
Dwaraka Doss Goverdhan Doss
Vaishnav College Arumbakkam, Chennai - 600106.
3
Dwaraka Doss Goverdhan Doss Vaishnav College (Autonomous) College With Potential for Excellence - Linguistic Minority Institution
Affiliated to the University of Madras
Arumbakkam, Chennai - 600 106
CRITERION 1 - CURRICULAR ASPECTSS
1.1 CURRICULUM DESIGN & DEVELOPMENT
1.1.3 List of Courses Focusing on Employability/Entrepreneurship/Skill Development
Programme Name & Code- B.A. Travel & Tourism Management-44
Eco Tourism and 1744518 Sustainable
Development 50
New 51 1744519 Airport
Management
52 1744520 Basics of
New
ComputerS New 522 Medical and
1744622 Wellness Tourism 53 New Tourism Law and
54 1744625Ethics New Emerging trends
in tourismn Information
55 1744624 New
Technology in
Tourism56 1744625
New
57 1744626 AirTicketing and 57 1744626 Fare Construction New
PRINCIPAL
Dwaraka Doss Goverdhan Doss Vaishnav College
Arumbakkam, Chennai - 600106.
Choice Based Credit System Regulations
Programme Code: 44
HEAD INCHARGE DEPARTHENT OF TOURISM & TRAVEL MANAGENENT DWARAKA D0CE BumOHAN DOSS VASHNAY COLLEBE
(AUIONDADUS) CHTNNA
PRINCIPAL Dwaraka Doss Goverdhan Dosu Vaishnav College
Arumbakkam, Chennai- 600106.
Bachelor 's degree in Tourism and Travel gement
(Effect ing from the Academie Year 2016-2017 2018-19)
DEPARTMENT OF TOURISM AND TRAVEL
MANAGEMENNT
B.A. TOURISM AND TRAVEL MANAGEMENT
Effective from 2015
Credit Based Choice System
SEMESTER PAPER TITLE OF THE PAPER
I Core Paper I Tourism Business I
Core Paper II Tourism Product I
Allied Paper I Bio-Diversity of the Indian Sub-Continent
Non Major Electives Economics of Tourism
II Core Paper III Tourism Business II
Core Paper IV Tourism Product II
Allied Paper II Basics of Archaeology
Non Major Electives Tourism in Tamil Nadu
III Core Paper V Travel Agencies and Tour Operators I
Core Paper VI Marketing Management
Alied Paper III Art and Architecture in Ancient India
IV Core Paper VII Travel Agencies and Tour Operators II
Core Paper VIII Tourism Marketing
Allied Paper IV Art and Architecture in medieval India
Environmental Studies
V Core Paper IX Global Tourism
Core Paper X Social and Cultural History of India
Core Paper XI Hotel Management and Catering
Elective Paper I Human Rights and Tourism
Elective Paper II Basics of Tourism
VI Core Paper XII Personnel Management
Core Paper XIII Front Office Management
Core Paper XIV Eco Tourism
Elective Paper III Air Ticketing and Fare Construction
Elective Paper IV Dissertation
FIRST SEMESTER
CORE PAPER I
TOURISM BUSINESS – 1
UNIT 1 – Definition, History of Travel, Nature, Importance and Scope of Tourism
UNIT 2 – Transport- Road- Rail- Sea- Air- Civil Aviation- Traditional and
Supplementary Accommodation
UNIT 3 – Motivation, Planning and Tourism Administration
UNIT 4 – Social, Physical and Economics Impacts of Tourism- Tourism and
Government Policies
UNIT 5 – Tourism as An Industry- Future of Tourism with Special Reference To
India
CORE PAPER II
TOURISM PRODUCTS- 1
UNIT 1 – Tourist products of India – Natural and Manmade- Historical and
geographical background of the country
UNIT 2 – International tourist – Domestic Tourist – Various kinds of tourism
UNIT 3 – Desert tourism – Desert safari – Desert festival – Adventure tourism –
Types of Adventure tourism – Rural tourism – Village tourism – Tourism
landscape – Fairs and Festivals in villages – Coastal and wild Life Tourism –
Medical tourism
UNIT 4 – Cultural tourism- Cuisine and special dishes of India – Customs of India
– Ancient, Medieval and Modern Costumes Of India – Fairs and Festivals of India
UNIT 5 – Newly created tourist destinations – Hill Stations, Theme Parks and
Tourism Development Strategies
ALLIED PAPER I
BIO DIVERSITY OF THE INDIAN SUB CONTINENT
UNIT 1 - Indian Sub Continentas A Geographical Unit Location, Position And
Neighborhood
UNIT 2 - Weather Conditions of India - Seasons - Temperature - Rainfall -
Peculiar Features And Significance Of Indian Monsoon
UNIT 3 - River - Lakes - Coastal Areas - Backgrounds - Beaches - Island
UNIT 4 - Forest - Wild Life Sanctuaries - National Parks - Botanical Gardens
Zoological Parks
UNIT 5 - Flora - Fauna - Ecology - Area Development - Role of Government In
Promoting The Physical Wealth Of India
NON-MAJOR ELECTIVE
ECONOMICS OF TOURISM
UNIT 1: Introduction - history of Tourism- introduction of annual holidays-paid
holidays -- mass tourism- basic travel motivators- factors influencing growth of
tourism- different types of tourism
UNIT 2: Tourism and foreign exchange earnings- tourism and employment-
tourism and labour capital ratio- tourism and regional development- tourism and
national income- tourism and tax revenues
UNIT 3: Tourism promotion- origin of advertising- selection of advertising
agency- public relations techniques- tourism publicity- modern information
techniques in tourism.
Unit 4: sustainable tourism- indicators of sustainability- rural tourism and
sustainability medical tourism- local participation and development.
UNIT 5: tourism and the state- role of the state in promoting tourism- Manila
Declaration Act World Tourism Organization- Indian Tourism Development
Corporation (ITDC)- Tamilnadu Tourism Development Corporation (TTDC)
SECOND SEMESTER
TOURISM BUSINESS - II
UNIT 1 - Organization - Formal and informal Organization - Organization Chart -
Forms of Organization - Authority and Responsibility - Accountability
UNIT 2 - Measurement of Tourism - Categories of Tourism Statistics Method of
Measurement - Sample Surveys - General problems of Measurement - Role of
WTO
UNIT 3 - Role of State in Tourism - National Tourism Organization - Functions of
NTO Tourism Administration in India
UNIT 4 - Defining Business Travel - Geographical factor for Distribution -
Structure of the Markets - Conference Building Process Incentive Travel -
Marketing Objectives
UNIT 5 - Information Technology in Tourism: Modern Media Techniques -
Networking - Internet and Tourism Industry - Computer Technology Computers in
Air Cargo, Airlines, Hotels and Railways - Computers Reservation Systems (CRS)
TOURISM PRODUCTS II
UNIT 1 - The People of India - Their Heritage - Arts and Crafts
UNIT 2 - Art and Architecture - Style adopted over the Ages - Archaeological
Sites - Religious Sites - Hindu, Jain, Buddhist, Muslim, Sikh and Christian
UNIT 3 - Famous Museums - Monuments - Libraries, Galleries - Their location
and Assets
UNIT 4 - Performing Arts of India - Classical Dance and Music - Different styles -
Different Schools - Musical Instruments - New Centers of Learning
UNIT 5 - Handicrafts of India - Indian Folk Culture
ALLIED PAPER II
BASICS OF ARCHAEOLOGY
UNIT 1: archaeology- definition- scope, nature, importance
UNIT2: exploration procedure, trends, significance and importance
UNIT 3: excavation- aims- methods and types
UNIT 4: epigraphy- its importance- types of inscriptions- brahmi script
Unit 5: numismatics- its illustration- types of coins study of the coins of Guptas,
Cholas, Pandyas and Vijayanagar
THIRD SEMESTER
TRAVEL AGENCIES AND TOUR OPERATORS-I
UNIT 1 - Meaning and Definition of a Travel Agency and Tour Operators - Travel
Agency Growth - Structure - Functions - Types of Travel Agency - Wholesaler
Retailer and Tour Operators Distinction between Wholesale Travel Agency and
Tour Operator
UNIT 2 - Growth and Development of Tourist Organization with special reference
to India – Sargeant Committee Jha ITDC - TTDC
UNIT 3 - International Tourist Organization - WTO - IATA - UFTAA - PATA -
ICAO – ASTA -TAAI
UNIT 4 - Future of Travel Agencies - Travel and Trade Publications - Travel
Agents - Training Programme - Travel Agency's Sponsored Programmes
UNIT 5 - Travel Agency fairs and Benefits - ITB (International Tourism Board) -
WTM Travel Mart) - Travel Trade Workshop - EIBTM (Business Travel
Meetings)
MARKETING MANAGEMENT
UNIT 1- Definition - Features - Evolution - Functions - Importance of Marketing –
Selling Transportation - Marketing Environment - Marketing Plan
UNIT 2 - Storage, Warehousing, Risk Bearing- Market information-Grading -
Standardization and Market Finance
UNIT 3 - Prođuct Policies -- Product Mix - Alteration of Product Mix - Product
Life Style - Branding Packaging - New Product Development - Classification of
Consumer Goods in Marketing
UNIT 4 - Understanding the Market and Consumer Behavior Factors Influencing
Buyer Behavior - Buyer Decision Process - Need and Criteria for Market
Segmentation
UNIT 5 - Pricing for Products Objectives - Channels of Distribution Factors
Influencing Channel Decision -Sales Promotion- Elements of Sales Promotion -
Consumer Sales and Dealer Sales
ART AND ARCHITECTURE OF ANCIENT INDIA
UNIT 1 - Background - Meaning of Art - Architecture - Sculpture - Painting and
Indian Iconography
UNIT 2 - Indus Valley Civilization - Town Plan - Great Bath - Terracotta - Vedic
Art and Architecture
UNIT 3 - Mauryan Art - Buddhist Architecture - Pataliputra Palace - Stupas -
Pillars - Chaityas - Monasteries Art and Architecture under Sungas and Kushanas -
Gandhara and Madura School Of Architecture
UNIT 4 - Golden Age of Indian Art under the Guptas - Evolution of the Baddhist
and Brahminical Art - Ajanta and Ellora Caves - Temple at Bhitargaon
UNIT 5 - Art and Architecture of the South - Hindu Style of Architecture –
Pallavas- Kailasanath Temple - Vaikunda Perumal Temple – Chalukyas
FOURTH SEMESTER
TRAVEL AGENCIES AND TOUR OPERATORS – I1
UNIT 1 - Nature and Scope of Tour Operation - Itinerary Development - Meaning,
Definition, Types of Itinerary
UNIT 2 - Technological Advances in Communication - Mass Media Technologies
- Computers - Videotex Systems
UNIT 3 - Travel Documents - Travel Formalities - World Travel laws - Itinerary
Preparation - Pricing, Cost and Selling a Tour - Policies, Practices and Problems in
Tour Management
UNIT 4 - Future Trends in Travel Management - Information Technology in
Tourism - Global Distribution System - Computerized Reservation System (CRS) -
Amadeus - Sabre - Apollo - Galileo
UNIT 5 - Travel Agency Accounting - The Basic Accounting System used in
Travel Industry - Procedure - Financial Analysis - Control Techniques - Cash Flow
Analysis - Cost Volume Profit Analysis - Budgetary Control
TOURISM MARKETING
UNIT 1 - Concept of Marketing in Tourism - Definition of Tourism Marketing -
Tourism marketing Mix - Tourism Product - Special Features of Tourism
Marketing
UNIT 2 - Difference between Travel Market - Commodity Market - Analysis of
Tourism Service System - Introduction - Model of Tourism Industry - Basic
Tourism Model Tourism System - Service Marketing -Consequences - Elements
UNIT 3- Demand for Tourism Types of Tourism Demand Determinants of
Tourism Demand - Effective Demand - Tourism Supply- Laws of Supply -
Elasticity of Supply - Allocating Time for Tourist, Financial Factors
UNIT 4 - Strategic Tourism Marketing - Contribution of Marketing Tour
Organizations - Strategic Decisions and Gaps - Distribution of Tourist Activity,
Communication, Advertisement, Sales Promotion Public Relations -
Merchandising
UNIT 5 - Developing Marketing Skills for Tourism - Creativity - Motivation -
Team Building –Personality Development
ART AND ARCHITECTURE IN MEDIEVAL INDIA
UNIT 1 - Islamic Period Delhi Sultanate - QutbMinarAlaidarwaza Provincial
Architecture- Saracenic Architecture,
UNIT 2 - Temples in Medieval Period - Khajuraho - Puri Jagannath Temple -
Konark - Mount Abu
UNIT 3 - Art and Architecture of the South - Rashtrakutas - Cholas -
Brahadeswara Temple - Gangai Konda Cholapuram - Hoysala Architecture
Vijayanagar Hazara Ramaswamy Temple.
UNIT 4 - Mughal Art and Architecture - Humayun Tomb - Taj Mahal, Fatehpur
Sikri - Jama Masjid - BulandDarwaza - Persian Influence - Paintings - Rajput Style
UNIT 5 - Portuguese Influence - Art and Architecture under the British - Neo
Gothic Style, Forts, India Gate, Rashtrapathi Bhawan - Church - Public Buildings
FIFTH SEMESTER
GLOBAL TOURISM
UNIT 1 - Tourism in Europe -Attractions - Monuments - Theme Parks - Public
Buildings
UNIT 2 - Tourism in North America, Latin America, New Zealand, New York -
Attractions - Monuments - Theme Parks - Public Buildings
UNIT 3 - Tourism in South Africa - Middle East
UNIT 4 - Tourism in South Asia - Nepal and Sri Lanka - South East Asia -
Singapore Malaysia - Thailand - Hong Kong, China and Japan
UNIT 5- Contemporary Issues in Global Tourism - Future of Global Tourism
SOCIAL AND CULTURAL HISTORY OF INDIA
UNIT 1 - Characteristics of Indian Society - Unity in Diversity - Heterogeneous
population- Social Life - Spirit of Toleration
UNIT 2 - Caste System-Varnashrama Dharma-Doctrine of Karma and its
significance
UNIT 3 - Marriages - Types of Marriage - Problems and Changes -- Rituals and -
Joint and Nuclear Family
UNIT 4 - Fairs and Festivals of India - Social, Religious Communal and Tourism
Promotional Fairs - Kite Festival, Boat Race Festival, White Water Festival
UNIT 5 - Impact of the West - Christianity - Urbanization - Western Education -
Social Reforms - Development of Press, Science and Technology
HOTEL MANAGEMENT & CATERING
UNIT 1 - Definition of Hotels - Evolution of Hotel Industry - Classification of
Hotel Chains in India - Star Rating System - Types of Catering Establishments
UNIT 2 Hotel Terminology Dress Code Hotel Division & Department - Food &
Beverage Management, Resort Management - Kitchen - well equipped Bakery,
Kitchen, Confectionary, and House Keeping
UNIT 3 - Organization of Luxury Hotel - Duties and Responsibilities of various
Personnel - study of working of Selected Hotels - Five, Four and Three Stars Plan
of Rooms – European Continental, American - Types of Rooms
UNIT 4 - Sales Promotion and Public Relations - Special Events - Tools of Public
Relations - Crisis Management - Planning the Sales Call - Handling Competitions -
Handling Complaints & Objections
UNIT 5 - Future Trends in Hospitality Industry - Regulatory Conditions &
Guidelines for the Approval of Hotel Project - Role of Association in Hotel
Management - FHRAI & IHRAI
HUMAN RIGHTS AND TOURISM
UNIT 1- Nature - Scope - Evolution of the Concept of Human Rights in the West -
Magna Carta, bill of Rights, Rights of Man
UNIT 2 - Mexico Declaration - Europe Convention on Human Rights - Helsinki
Charter World Conference 1992
UNIT 3 - Human Rights and Fundamental Rights - Duties of Citizens - Amnesty
International
UNIT 4 - Human Rights and Tourism Related Issues Trafficking in Women and
Children - Drug Trafficking - Dispossession and Displacement of People - Tourism
Public Safety and Health
UNIT 5 - Tourism and Environment - Marine Coastal Regulation Zone, Rules and
Laws - Tourism and Fragile Eco Systems - Beach, Coastal and Mountains
Community Rights Violation - First Worlds Vs Third World
BASICS OF TOURISM
UNIT 1 - Introduction: The Structure of Computers - Computers and Functions -
Overview of computer Organizations - Computer Representation of information
The Arithmetic Logic Unit - The Control Unit - Memory - Input and Output
Devices - Storage Devices
UNIT 2 - Word Processing: Creating Word Documents - Editing Document Text,
Applying Text Enhancements - Aligning and Formatting, Adding Lists - Numbers
Symbols and the date and time replacing and checking text getting into print.
Formatting pages - Working with columns - Constituting high quality tables -
Managing data in Word - Creating customized merge documents - Publishing
online Forms
UNIT 3 - Data Planning and Creating Tables - Creating and Using Forms -
Modifying Tables - Working with External Data - Creating the Relational Data
Base - Enhancing Form Design Producing reports Creating Queries
UNIT 4 - Internet: Introduction to Internet - Resources of Internet -- Hardware and
Software requirements of Internet - Internet Service Providers - Internet
Addressing - Mail using Mai from a Shell Account - Introduction to Web - Using
the Web
UNIT 5 - Tourism: Introduction to Tour net, Features of Tour Manager: Costing,
Reservation and Cancellation, Requests, Preparation of Exchange orders,
Invoicing and Accounts
SIXTH SEMESTER
PERSONNEL MANAGEMENT
UNIT 1 - Definition and Function of Personnel Management
UNIT 2 - Man Power Management -Planning - Recruitment - Selection –
Placement –Criteria for Assessment
UNIT 3 - Communication - Important Channels - Suggestions of Schemes
UNIT 4 - Transfers, Promotions and Termination of Services - Wages and Salary -
Principles and Techniques of Wage Fixation - Morale - Its Importance - Employee
Attitude and Behavior
UNIT 5 - Job Enrichment - Executive Development - Work Environment - Fatigue
safety and Accident Prevention
FRONT OFFICE MANAGEMENT
UNIT 1 - Front Office Operations and Responsibilities - Guest Cycle - Front
Office System " Desk Equipment Computer Applications Front Office Forms Front
Office communications Communications Guest Relations Front Office Security -
Inter Departmental Communication
UNIT 2 - Front Office Management - Management Functions - Establishing Room
Rate - Room Availability - Budgeting Evaluating
UNIT 3 - Registration - Receiving - Greeting Guests - Types of Registration -
Documents Generated - Registration - Operating Modes - Room Procedures -
Group Arrival
UNIT 4 - Front Office Accounting - Cash and Credit - Cashiers papers - handling
Credit Cards - Cheques and Accounts - Banking and Deposits - Foreign Exchange
Regulations
UNIT 5 - Information System - Mail Service - Message - Keys - Local Information
- Bell and Service - Layout Staff - Luggage Procedure - Door Care- Parking -
Telephone Procedures – Telex
ECO TOURISM
UNIT I- Definition of Ecology - Environment Ecosystem - Ecosystem Diversity-
Habitat - Community - Cultural Eco System
UNIT 2- Introduction to Eco Tourism Principles of Eco Tourism Public protected
areas – Eco Tourism Venues - Privately owned protected areas- Tpes of Eco
tourism with sports related eco tourism activities
UNIT 3 - Relationship between Ecology and Tourism - Sustainability - Carrying
Capacity - Absorbing Capacity - An overview of Tourism Activities and their
linkage to Ecology and Environment
UNIT 4 - Environmental Education and Legislation - needs and strategies with
special emphasis on tourism - suggestions for long term sustainable tourist
activities
UNIT 5 - Ecological Planning - UN Initiatives on Ecology & Environment -
National Policy on Ecology & Environment - Methodology for developing New
Tourism Activities without affecting existing Ecology & Environment
AIR TICKETING & FARE CONSTRUCTION
UNIT 1 - Air Transport: Airlines Abbreviations, Codes and Definitions - Aircraft
and in-flight services - Airport facilities and special passengers - Automation -
Baggage - International Regulations
UNIT 2 - Airfares and Ticketing - 1: Arrangement of the Tariff Manuals - Terms
and Definitions - Published Fares - Currency Regulations - Round and Circle Trip
fares – Journeys in different classes - Special fares Discounted fares - Taxes -
Ticketing instructions – BSP Procedures - Stock Control and Security of
accountable documents
UNIT 3 - Airfares and Ticketing - 2: Review of basic Fare Construction Principles
- The mileage system - Lowest combination principle - Around the World Fares -
"Open Jaw" Journeys -Re-routings - Collection of Fares
UNIT 4 - Tour Programmes: Terms and abbreviations - Types of Tours - How and
why tours are produced - Items included in a tour brochure - Booking Conditions -
Reservation Procedures
UNIT 5 - Travel Formalities: The Passport - Health Certificates - Taxes, Customs
and Currency, Travel Insurance - General preventive measures – The Travel
Information Manual (TIM) - Consequence of Negligence
Bachelor's degree in Tourism and Travel Management
Choice Based Credit System Regulations
(Effecting from the Academie Year 2018-19)
DEPARTMENT OF TOURISM AND TRAVEL MANAGEMENNT
Programme Code: 44
HEAD INCHARGE DEPARTHENT OF TOURISM & TRAVEL MANAGENENT DWARAKA D0CE BumOHAN DOSS VASHNAY COLLEBE
(AUIONDADUS) CHTNNA
PRINCIPAL Dwaraka Doss Goverdhan Dosu Vaishnav College
Arumbakkam, Chennai- 600106.
B.A.TOURISM AND TRAVEL MANAGEMENT
Effective from 2018
Choice Based Credit System
SEMESTER PAPER NO TITLE OF THE PAPER
I Core Paper I Principles of Tourism
Core Paper II Tourism Products of India
Allied Paper I Tourism Geography
Non-Major Elective
History of Labour movement in
India
II Core Paper III Tourism Management
Core Paper IV Socio-Cultural history of India
Allied Paper II Event Management
Non-Major Elective Tourism in Tamilnadu
III Core Paper V
Travel agencies and Tour
Operators I
Core Paper VI Marketing Management
Allied Paper III Art and Architecture of India
IV Core Paper VII Travel agencies and Tour Operators II
Core Paper VIII Tourism Marketing
Allied Paper IV Communication for Tourism
Environmental Studies
V Core Paper IX Global Tourism
Core Paper X Human Rights
Core Paper XI Hotel Management and Catering
Elective Paper I
Research Methodology
Elective Paper II Basics of Computers
VI Core Paper XII Personnel Management
Core Paper XIII Front office Management
Core Paper XIV Eco Tourism
Elective Paper III Airlines Management
Elective Paper IV
Dissertation/Long Tour with
field report
B.A. TOURISM AND TRAVEL MANAGEMENT
FIRST SEMESTER
PRINCIPLES OF TOURISM
UNIT 1 – Definition of Tourism – History of Travel – Nature of Tourism – Importance and
Scope of Tourism
UNIT 2 – Modes of Transport – Road – Rail – Sea – Air - Civil Aviation – Tourism and
Hospitality Industry.
UNIT 3 – Tourism typology– Motivation for travel –Tourism Planning and Tourism Policy in
India
UNIT 4 – Functions and Factors of Tourism – Social, Physical and Economic Impacts of
Tourism – Tourism and Government Policies
UNIT 5-Tourism as an Industry–Tourism growth with special reference to India – Tourism
Administration in India
BOOKS FOR REFERENCE:
1. A.K. Bhatia – International Tourism Management, Sterling Publishers Pvt Ltd, New Delhi,
2003
2. A.K. Bhatia – Tourism Development - Principles and Practices, Sterling Publishers Pvt
Ltd, New Delhi, 2003
3. Pushpinder S. Gill – Dynamics of Tourism, Anmol Publications Pvt Ltd, New Delhi,
1999
4. Pran Nath Seth – Successful Tourism Management, Sterling Publishers Pvt Ltd, New
Delhi, 1997
5. P.C. Sinha, Tourism Planning, Anmol Publications Pvt Ltd, New Delhi, 2005
TOURISM PRODUCTS OF INDIA
UNIT 1 – Introduction – Tourism Products of India – Natural and Manmade – Historical and
Geographical Background of the country – States, Union Territories and Capitals – Islands
UNIT 2 – Monuments – Museums – Palaces – Forts of India
UNIT 3 - Desert Tourism in India – Desert Safaris – Desert Festival – Adventure Tourism-
Types of Adventure Tourism- Major Adventure Zones of India
UNIT 4 – Ecotourism in India – Eco tourist Destinations of India – Hill Stations – Beaches –
Wildlife Sanctuaries – National Parks - Rural Tourism - Medical Tourism
UNIT 5 – Cultural Tourism – Cuisines and Special Dishes of India – Customs of India – Dances
of India- Music – Fairs and Festivals of India – Handicrafts of India -Culture and Heritage
Conservation – INTACH
BOOKS FOR REFERENCE:
1. Dr. Thandavan & Dr. Revathy Girish – Tourism Product, Volume 1, 2; Dominant
Publishers, Delhi, 2005
2. Satyender Singh Malik – Adventure Tourism
3. Cohen – Rethinking Sociology of Tourism
4. Fairs and Festivals of India, Hindology Books, Delhi, 2006
TOURISM GEOGRAPHY
UNIT 1 – Definition of Geography –Understanding World and India Maps – Political &
Physical maps – Continents - North America, South America, Europe, Asia, Africa, Australia –
Poles; Arctic and Antarctic – Oceans
UNIT 2 – Understanding GMT – 24hrs Time Clock –World Time Zones – International Date
Line – Traffic Conference Areas – Time calculation - Equator – Tropic of Cancer –Tropic of
Capricorn – Latitudes and Longitudes
UNIT 3– Indian Sub-Continent as a Geographical Unit – Location, Position and Neighbourhood
– Biogeographic Zones of India - Weather Conditions of India – Types of Monsoon–
Significance of Indian Monsoon
UNIT 4 – Definition of River – Lakes – Coastal areas – Backwaters – Beaches – Islands –
Forests – Deserts – Glaciers – Mountains – Wildlife sanctuaries – National Parks – Zoological
Parks
UNIT 5 –Physical Features of India – Biodiversity – Flora – Fauna – Ecology – Ecosystem –
Biosphere Reserve - Role of Government in promoting the physical wealth of India– Special
wildlife projects – Chipko movement – Forest Conservation Act (1980) – Wildlife Protection
Act (1972)
BOOKS FOR REFERENCE:
1. Sidhartha, K. and S. Mukherjee (2009), “Geography through Maps”, Kisalaya
Publications Pvt. Ltd, New Delhi.
2. Singh, R.L (2011), “Elements of Practical Geography”, Kalyani Publishers, New Delhi
3. Dr.RevathyGirish (2012), “Biodiversity of India – A Tourism Persepctive”, Wisdom
Press, New Delhi.
4. Khan M.Z.A (2001), “Text Book of Practical Geography”, Concept Publishing Company,
New Delhi.
5. Oxford Student Atlas for India – Competitive Exams Edition (2016), Oxford University
Press, New Delhi.
SECOND SEMESTER
TOURISM MANAGEMENT
UNIT 1 – Organisation – Formal and informal Organisation – Organisation Chart – Forms of
Organisation – Authority and Responsibility – Accountability
UNIT 2 – Measurement of Tourism – Categories of Tourism Statistics – Method of
Measurement – Sample Surveys – General problems of Measurement – Role of WTO
UNIT 3 – Role of State in Tourism – National Tourism Organisation – Functions of NTO –
Tourism Administration in India
UNIT 4 – Defining Business Travel – Geographical factor for Distribution – Structure of the
Markets – Conference Building Process – Incentive Travel – Marketing Objectives
UNIT 5 – Information Technology in Tourism: Modern Media Techniques – Networking –
Internet and Tourism Industry – Computer Technology – Computers in Air Cargo, Airlines,
Hotels and Railways – Computers Reservation Systems (CRS)
BOOKS FOR REFERENCE:
1. A.K. Bhatia – International Tourism Management, Sterling Publishers Pvt Ltd, New Delhi,
2003
2. Pran Nath Seth – Successful Tourism Management, Sterling Publishers Pvt Ltd, Delhi,
1997
3. A.K. Raina – Fundamentals of Tourism System, Kanishka Publishers, New Delhi, 2004
4. Mario D’Souza – Tourism Development and Management, Mangal Deep Publications,
Jaipur, 2003
5. A.K. Bhatia – Tourism Development – Principles and Practices, Sterling Publishers Pvt
Ltd, New Delhi, 2003
SOCIO-CULTURAL HISTORY OF INDIA
UNIT 1 – Characteristics of Indian Society – Unity in Diversity – Heterogeneous Population
Social Life – Spirit of Toleration
UNIT 2 – Caste System – Varnashrama Dharma – Doctrine of Karma and its Significance.
UNIT 3 – Marriages – Types of Marriage – Problems and Changes – Rituals and Ceremonies –
Joint and Nuclear Family
UNIT 4 – Fairs and Festivals of India – Social, Religious Communal and Tourism Promotional
Fairs – Kite Festival, Boat Race Festival, White Water Festival, Pushkar Fair
UNIT 5 – Impact of the West – Christianity – Urbanization – Western Education – Social
Reforms – Development of Press, Science and Technology
BOOKS FOR REFERENCE:
1. A.L Basham – Cultural History of India, Oxford University Press
2. C.N. Shankar Rao – Sociology – Principles of Sociology with an Introduction to Social
Thought, S. Chand & Company, New Delhi, 2007
3. Om Prakash – Cultural history of India, New Age International (p) Ltd, New Delhi, 2005
4. MajumdarA. R.C, The History and Culture of Indian People – The Classical Age –
Bharatiya Vidya Bhavan Series - 1997
6. Nilakanta Sastri. K.A. – A Comprehensive History of India, Kolkata, 1957
EVENT MANAGEMENT
UNIT 1 – Definition - Scope of Event Management - Introduction to Conventions – Exhibitions
- Meetings – Definition & Components - Nature and Demand of Conference Market - Growth
and Development of Event Industry - Economic and Social Significance.
UNIT 2 – Types of Events, Event Planning - Varieties & Importance of Events - Key Steps to
Successful Events Characteristics and Complexities of Events - Checklist for different Events –
Planning Schedule & Actions Agenda.
UNIT 3 – Conference Programme designing – Timing – Supervision – Presentation - Catering
and Hospitality – Transportation – Teleconferencing - Recording & Publishing - Sponsorship –
Sponsors – Organizers -Customers & Guests - Event Planning - Key Characteristics - Pre-Event
Responsibilities - Legal Issues - Negotiations.
UNIT 4 – Events and Tourism, Business Tourist - Tourism & Culture - Incentive Tours Risk
Management - Safety and Global Issues in Event Management
UNIT 5 – MICE Tourism Events - National & International Scenario International Trade Fairs &
Marts –Germany – China – Singapore – Hongkong - UK - Events and Tourism Marketing –
CORE
BOOKS FOR REFERENCE:
1. Bhatia A.K. (2001), Event Management, Sterling Publishers, New Delhi.
2. David C. Watt (1998), Event Management in Leisure and Tourism, Pearson, UK.
3. Joe Gold Blatt (1997), Special Events- Best Practices in Modern Event Management, John
Wiley and Sons, New York.
4. Avrich Barry (1994), Event and Entertainment Marketing, Vikas, New Delhi.
5. Panwar J.S. (1998), Marketing in the New Era, Sage, New Delhi.
THIRD SEMESTER
TRAVEL AGENCIES AND TOUR OPERATORS – I
UNIT 1 – Meaning and Definition of a Travel Agency and Tour Operators – Travel Agency
Growth – Structure – Functions – Types of Travel Agency – Wholesaler - Retailer and Tour
Operators – Distinction between Wholesale Travel Agency and Tour Operator
UNIT 2 – Growth and Development of Tourist Organization with special reference to India –
Sargeant Committee – Jha – ITDC – TTDC
UNIT 3 - International Tourist Organisation – WTO – IATA – UFTAA – PATA – ICAO –
ASTA – TAAI
UNIT 4 – Information technology in Tourism – Networks- Website – Web Browser –URL –
Search Engines – Travel Blogs - E-Tourism Business -Case Studies of Successful Tourism
businesses – Makemytrip – Yatra – Goibibo
UNIT 5 – Travel Agency fairs and Benefits – ITB (International Tourism Board) – WTM
(World Travel Mart) – Travel Trade Workshop – EIBTM (Business Travel Meetings)
BOOKS FOR REFERENCE:
1. Mohinder Chand – Travel Agency Management, Anmol Publications Pvt Ltd, New
Delhi, 2000
2. Mohinder Chand – Travel Agency Management – An Introductory Text, 2nd Revised and
Enlarged Edition, Anmol Publications Pvt Ltd, New Delhi, 2000
3. Pran Nath Seth – An Introduction to Travel and Tourism, Sterling Publishers Pvt Ltd,
Delhi, 1998
4. Pran Nath Seth – Successful Tourism Management, Sterling Publishers Pvt Ltd, Delhi,
1997
5. A.K. Bhatia – Tourism Development - Principles and Practices, Sterling Publishers Pvt
Ltd, New Delhi, 2003
MARKETING MANAGEMENT
UNIT 1- Definition – Features – Evolution – Functions – Importance of Marketing – Selling and
Transportation – Marketing Environment – Marketing Plan.
UNIT 2 - Storage, Warehousing, Risk Bearing – Market Information – Grading –
Standardization and Market Finance.
UNIT 3 - Product Policies – Product Mix – Alteration of Product Mix – Product Life Style –
Branding – Packaging – New Product Development – Classification of Consumer Goods in
Marketing.
UNIT 4 - Understanding the Market and Consumer Behavior Factors Influencing Buyer
Behavior – Buyer Decision Process – Need and Criteria for Market Segmentation.
UNIT 5 - Pricing for Products – Objectives – Channels of Distribution – Factors Influencing
Channel Decision – Sales Promotion – Elements of Sales Promotion – Consumer Sales and
Dealer Sales.
BOOKS FOR REFERENCE:
1. Philip Kotler – Marketing Management, Prentice Hall of India Pvt Ltd, 1993
2. Philip Kotler – Marketing Principles, Prentice Hall of India Pvt Ltd, 1993
3. Romila Chawla – Tourism Marketing and Development, Sonali Publications, New Delhi,
2004
4. Rajan Nair – Marketing, Sultan Chand & Sons, New Delhi, 1983
5. P.C. Sinha – Tourism Marketing, Anmol Publications, Delhi, 2003
6. Amarchand and Varadharajan – Text Book of Marketing
7. William Stanton – Fundamentals of Marketing
8. R.K. Malhotra - Tourism Marketing, Anmol Publications Pvt Ltd, 2005
9. S.S. Vernekar, Sandeep Goel – Marketing of Services – Strategies for Growth, Deep &
Deep Publications, New Delhi, 2005
ART AND ARCHITECTURE OF INDIA
UNIT 1- Bhimbetka Caves - Indus Valley Art and Architecture – Harappan Art – Seals –
Terracotta – Buddhist Architecture: Maurya’s contribution (Ashoka) – Stupas – Rock and Pillar
Edicts – Chaityas and Viharas – Ajanta and Ellora Caves – Gandhara School of Art – Mathura
School of Art – Gupta Age
UNIT 2 - Islamic Art and Architecture – Delhi Sultanate Art & Architecture – Qutb Minar –
Tughlaqabad Fort – Architectural Techniques– Contribution of Mughals – Fatehpur Sikri – Red
fort – Taj Mahal – Mughal Paintings
UNIT 3 – Colonial Architecture – Fort St. George – Fort St. Williams – Features of French
Architecture – Features of Portuguese Architecture - Famous Architects of Colonial Period
UNIT 4 - Architectural Styles of India – Features - Nagara Style – Vesara Style – Dravidian
Style– Indo Islamic Architecture – Indo- Saracenic Style of Architecture
UNIT 5 - Religious Architecture of India – Temples – Mosques – Churches – Gurudwara
BOOKS FOR REFERENCE:
1. Dr. Revathy Girish – Indian Tourist Panorama, Dominant Publishers and Distributors,
New Delhi, 2007
2. Satish Grover – The Architecture of India – Islamic, Vikas Publishing House Pvt Ltd,
1981
3. Nilakanta Sastri. K.A – A History of India, Oxford University Press, 1966
4. Anand Singh – Tourism in Ancient India, Serials Publications, New Delhi, 2005
5. Percy Brown – Indian Architecture, D.B. Taraporevala Son & Company Ltd, 2003
FOURTH SEMESTER
TRAVEL AGENCIES AND TOUR OPERATORS – II
UNIT 1 – Nature and Scope of Tour Operation – Itinerary Development – Meaning, Definition,
Types of Itinerary
UNIT 2 – Technological Advances in Communication – Mass Media Technologies – Computers
– Videotex Systems
UNIT 3 – Travel Documents – Travel Formalities – World Travel laws – Itinerary Preparation –
Pricing, Cost and Selling a Tour – Policies, Practices and Problems in Tour Management
UNIT 4 – Future Trends in Travel Management – Information Technology in Tourism – Global
Distribution System – Computerized Reservation System (CRS) – Amadeus – Sabre – Apollo –
Galileo
UNIT 5 – Travel Agency Accounting - The Basic Accounting System used in Travel Industry –
Procedure – Financial Analysis – Control Techniques – Cash Flow Analysis – Cost Volume
Profit Analysis – Budgetary Control
BOOKS FOR REFERENCE:
1. A.K. Bhatia – Tourism Development - Principles and Practices, Sterling Publishers Pvt
Ltd, New Delhi, 2003
2. Pushpinder S. Gill – Dynamics of Tourism, Anmol Publications Pvt Ltd, New Delhi,
1999
3. R.K. Sinha – Growth and Development of Modern Tourism, Dominant Publishers, New
Delhi, 2003
4. Mohinder Chand – Travel Agency Management, Anmol Publications Pvt Ltd, New
Delhi, 2000
5. Mohinder Chand – Travel Agency Management – An Introductory Text, 2nd Revised and
Enlarged Edition, Anmol Publications Pvt Ltd, New Delhi, 2000
TOURISM MARKETING
UNIT 1 - Concept of Marketing in Tourism – Definition of Tourism Marketing – Tourism
Marketing Mix – Tourism Product – Special Features of Tourism Marketing.
UNIT 2 - Difference between Travel Market – Commodity Market – Analysis of Tourism
Service System – Introduction – Model of Tourism Industry – Basic Tourism Model – Tourism
System – Service Marketing – characteristics of service marketing- Consequences – Elements.
UNIT 3 - Demand for Tourism – Types of Tourism Demand – Determinants of Tourism
Demand – Effective Demand – Tourism Supply- Laws of Supply – Elasticity of Supply –
Allocating Time for Tourist, Financial Factors.
UNIT 4 - Strategic Tourism Marketing – Contribution of Marketing Tour Organizations –
Strategic Decisions and Gaps –Branding -Pricing -Advertisement, Sales Promotion – Public
Relations – Merchandising.
UNIT 5 - Developing Marketing Skills for Tourism – Creativity – Motivation – Team Building –
communication - Personality Development
BOOKS FOR REFERENCE:
1. Philip Kotler – Marketing Management, Prentice Hall of India Pvt Ltd, 1993
2. Romila Chawla – Tourism Marketing and Development, Sonali Publications, New Delhi, 2004
3. P.C. Sinha – Tourism Marketing, Anmol Publications, Delhi, 2003
4. Amarchand and Varadharajan – Text Book of Marketing
5. R.K. Malhotra - Tourism Marketing, Anmol Publications Pvt Ltd, 2005
6. S.S. Vernekar, Sandeep Goel – Marketing of Services – Strategies for Growth, Deep &Deep
Publications, New Delhi, 2005
COMMUNICATION FOR TOURISM
UNIT 1 – Scientific Writing -Technical Writing - Magazine - Webpage - Newspaper -Format,
Content and Design
UNIT 2 – Tour Report Writing: One Day Tour Report – Five to Ten Days Tour Report – Report
Purpose and Functionality
UNIT 3 – Designing and Content Organization - Brochure - Notice - Publicity - Advertisements
– Posters
UNIT 4 – Communication Styles – PowerPoint Slide Presentation – Microsoft Office – Excel
Spread sheet
UNIT 5 – Format of Letter Writing - E-Mail- Google and other Social Media Platforms
BOOKS FOR REFERENCE:
1. Brunt.P. (1997), Market Research in Travel and Tourism, Butterworth and Heinemann,
UK.
2. Clark, Riley,M., Wood,R.C. (1998), Researching and Writing Dissertations in
Hospitality and Tourism, UK.
3. Neilson C. (2001), Tourism and the Media: Tourist Decision Making, Information and
Communication, Hospitality Press, Melbourne.
4. Arvaham E. & Ketter E. (2008), Media Strategies for Marketing Places in Crisis,
Elsevier, UK
FIFTH SEMESTER
GLOBAL TOURISM
UNIT 1 - Tourism in Europe –Attractions and Monuments in France, UK, Italy, Spain,
Netherlands, Greece
UNIT 2 - Tourism in North America & South America – Attractions, Public Buildings in
Newyork - Natural attractions and Monuments of Mexico –Attractions in Canada, Brazil
UNIT 3 – Tourism in Africa & Middle East – Attractions in SouthAfrica, Egypt, Turkey
UNIT 4 – Tourism in South Asia – Sri Lanka – South East Asia – Singapore – Malaysia –
Thailand – Indonesia - Tourism in East Asia - Hong Kong, China and Japan.
UNIT 5 – Contemporary Issues in Global Tourism – Future of Global Tourism
BOOKS FOR REFERENCE:
1. Lonely Planet – China, Japan
2. Ruth Blackmore – Rough Guide to South East Asia
3. Foder’s Explorer
4. Badra G.S. – Globalization and Marketing Management, Deep and Deep Publication Ltd,
New Delhi
5. Pushpinder S. Gill – Dynamics of Tourism, Anmol Publications Pvt Ltd, New Delhi,
1999
7. K.K Sharma – World Tourism Today, Sarup & Sons, New Delhi, 2004
HUMAN RIGHTS
UNIT 1 – Nature – Scope – Evolution of the Concept of Human Rights in the West – Magna
Carta, bill of Rights, Rights of Man.
UNIT 2 – Mexico Declaration – Europe Convention on Human Rights – Helsinki Charter –
World Conference 1992.
UNIT 3 – Human Rights and Fundamental Rights – Duties of Citizens – Amnesty International.
UNIT 4 – Human Rights and Tourism Related Issues – Trafficking in Women and Children –
Drug Trafficking – Dispossession and Displacement of People – Tourism Public Safety and
Health.
UNIT 5 – Women Studies – Definition- Meaning-Evolution of women studies in India-Feminist
Theory - Women Rights – Violence against Women.
BOOKS FOR REFERENCE:
1. K.S.Murthy - The Quest for Peace
2. V.R.Krishna Iyer - Human Rights and Inhuman Wrongs
3. J.C. Johari - Human Rights and New World Order
4. Arun Ray Mahapatra - Public Interest Litigations and Human Rights
HOTEL MANAGEMENT & CATERING
UNIT 1 – Definition of Hotels – Evolution of Hotel Industry – Classification of Hotel Chains in
India – Star Rating System – Types of Catering Establishments
UNIT 2 – Hotel Terminology – Dress Code – Hotel Division & Department – Food & Beverage
Management, Resort Management – Kitchen – well equipped Bakery, Kitchen, Confectionary,
House Keeping
UNIT 3 – Organisation of Luxury Hotel – Duties and Responsibilities of various Personnel –
study of working of Selected Hotels – Five, Four and Three Stars – Plan of Rooms – European,
Continental, American – Types of Rooms
UNIT 4 – Sales Promotion and Public Relations – Special Events – Tools of Public Relations –
Crisis Management – Planning the Sales Call – Handling Competitions – Handling Complaints
& Objections
UNIT 5 – Future Trends in Hospitality Industry – Regulatory Conditions & Guidelines for the
Approval of Hotel Project – Role of Association in Hotel Management – FHRAI & IHRAI
BOOKS FOR REFERENCE:
1. Romila Chawla – Accommodation Management and Tourism, Sonali Publications, New
Delhi, 2006
2. J. Mathews – Hotel Management and Hospitality, Aavishkar Publishers, Jaipur, 2006
3. Y.P. Singh, Effective Hotel Management, Anmol Publications, New Delhi, 2001
4. Yogendra Sharma – Hotel Management, Kanishka Publishers, New Delhi
5. S. Kannan – Hotel Industry in India, Deep & Deep Publications Pvt Ltd, New Delhi
RESEARCH METHODOLOGY
UNIT 1 – Research – Definition – Characteristics – Objectives – Types of Research
UNIT 2 – Research Design – Importance – Qualitative vs Quantitative – Research Problem
UNIT 3 – Data Collection – Primary Data – Secondary Data – Questionnaire method – Schedule
- Interview
UNIT 4 – Hypothesis – Types of Hypothesis – Testing a hypothesis - Plagiarism
UNIT 5 – Report writing – Steps in Report writing –Foot notes – Bibliography
BOOKS FOR REFERENCE:
1. Research Methodology Practice – P. Philominathan – Shri A.V.V.M. Pushpam College –
Poondi –Thanjavar
2. Research Methodology – Methods & Techniques, Kothari C. R. – Vishwa Prakashan – New
Delhi 1990.
3. An Introduction to Research Procedure in Social Sciences – Gopal M. A. – Asia Publishing
House - Bombay
4. Darlington, Richard B., Sharon Weinberg, and Herbert Walberg (1973). Canonical variate
analysis and related techniques. Review of Educational Research.
BASICS OF COMPUTERS
UNIT 1 – Introduction: The Structure of Computers – Computers and Functions – Overview of
Computer Organisations – Computer Representation of information – The Arithmetic Logic Unit
– The Control Unit – Memory – Input and Output Devices – Storage Devices
UNIT 2 – Word Processing: Creating Word Documents – Editing Document Text, Applying
Text Enhancements – Aligning and Formatting, Adding Lists – Numbers – Symbols and the date
and time replacing and checking text getting into print. Formatting pages – Working with
columns – Constituting high quality tables – Managing data in Word – Creating customized
merge documents – Publishing online Forms
UNIT 3 – Data Planning and Creating Tables – Creating and Using Forms – Modifying Tables –
Working with External Data – Creating the Relational Data Base – Enhancing Form Design –
Producing reports Creating Queries
UNIT 4 – Internet: Introduction to Internet – Resources of Internet – Hardware and Software
requirements of Internet – Internet Service Providers – Internet Addressing – Mail using Mail
from a Shell Account – Introduction to Web – Using the Web
UNIT 5 – Tourism: Introduction to Tour net, Features of Tour Manager: Costing, Reservation
and Cancellation, Requests, Preparation of Exchange orders, Invoicing and Accounts
BOOKS FOR REFERENCE:
1. V. Raja Raman – Introduction to Computer Science
2. Gini Courter, Annette Marquis – Microsoft Office 2000
3. Harely Han – Internet Complete Reference
LONG TOUR WITH FIELD REPORT
SIXTH SEMESTER
PERSONNEL MANAGEMENT
UNIT 1 – Definition and Function of Personnel Management
UNIT 2 – Man Power Management – Planning – Recruitment – Selection – Placement – Criteria
for Assessment
UNIT 3 – Communication – Important Channels – work place communication - Creating
Employee Suggestions of Schemes .
UNIT 4 – Transfers, Promotions and Termination of Services – Wages and Salary – Principles
and Techniques of Wage Fixation – Morale – Its Importance – Employee Attitude and Behaviour
- Grievences
UNIT 5 – Job Enrichment – Executive Development – Work Environment – Fatigue safety and
Accident Prevention
BOOKS FOR REFERENCE:
1. David A. DeCenzo& Stephen P. Robbins – Personnel/ Human Resource Management,
Prentice Hall of India Pvt Ltd, New Delhi, 2007
2. ArunMonappa& Mirza s Saiyadain – Personnel Management, Tata McGraw Hill Publishing
Company, New Delhi
3. C.B. Mamoria& S.V. Gankar – Personnel Management, Himalayan Publishing House,
Mumbai, 2005
4. P.C. Tripathi – Personnel Management and Industrial Relations, Sultan Chand & Sons, New
Delhi
5. G.R. Krishna & P.G. Aquinas – Personnel Human Resource Management, Author Press,
Delhi, 2004 6. Arya P.P. & Tandon B.B – Human Resource Development, Deep & Deep
Publications Pvt Ltd, New Delhi
FRONT OFFICE MANAGEMENT
UNIT 1 – Front Office Operations and Responsibilities – Guest Cycle – Front Office System –
Front Desk Equipment – Computer Applications – Front Office Forms – Front Office
Communications – Guest Relations – Front Office Security – Inter Departmental
Communications
UNIT 2 – Front Office Management Functions – Establishing Room Rate –
Room Availability – Reservation- Reservation System - Types of Reservation –Group
Reservation.
UNIT 3 – Registration – Receiving – Greeting Guests – Types of Registration – Documents
Generated – Registration – Operating Modes – Room Procedures – Group Arrival
UNIT 4 – Front Office Accounting – Cash and Credit – Cashiers papers – handling Credit Cards
– Cheques and Accounts – Banking and Deposits – Foreign Exchange Regulations
UNIT 5 – Information System – Mail Service – Message – Keys – Local Information – Bell and
Service – Layout Staff – Luggage Procedure – Door Care – Parking – Telephone Procedures –
Telex
BOOKS FOR REFERENCE:
1. Michael L Kesavana and Richard M. Brooks – Front Office Procedures, Educational
Institutional, American Hotel and Motel Association
2. M A Khan - Front Office, Anmol Publications Pvt Ltd, New Delhi, 2005
3. Sudhir Andrews – Hotel Front Office Training Manual, TATA McGraw-Hill Publishing
Company Ltd, New Delhi, 2004
4. Paul B White and Helen Beckley – Hotel Reception, Edward Arnold Ltd, London
5. S.K. Bhatnagar – Front Office Management
6. Suchi Garg – Front Office Management, Alfa Publications, New Delhi, 2006
ECO TOURISM
UNIT 1 – Definition of Ecology – Environment – Eco System – Eco System Diversity – Habitat
– Community – Cultural Eco System
UNIT 2 – Introduction to Eco Tourism – Principles of Eco Tourism – Public protected areas –
Eco Tourism Venues – Privately owned protected areas – types of Ecotourism with sports related
eco-tourism activities
UNIT 3 – Relationship between Ecology and Tourism – Sustainability – Carrying Capacity –
Absorbing Capacity – An overview of Tourism Activities and their linkage to Ecology and
Environment
UNIT 4 – Environmental Education and Legislation – needs and strategies with special emphasis
on tourism – suggestions for long term sustainable tourist activities – Environment Impact
assessment
UNIT 5 – Ecological Planning – UN Initiatives on Ecology & Environment – National Policy on
Ecology & Environment – Methodology for developing New Tourism Activities without
affecting existing Ecology & Environment
BOOKS FOR REFERENCE:
1. David B. Weaver – The Encyclopedia of Eco Tourism, Oxford University Press
2. P.C. Sinha - The Encyclopedia of Eco Tourism, Anmol Publications, New Delhi
3. Prabhas Chandra – International Eco Tourism, Environment Rules and regulations,
Kanishka Publications, Delhi, 2003
4. Prabhas Chandra – Global Eco tourism, Codes, protocols and Charter, Kanishka
Publications, Delhi, 2003
5. Ravee Chauhan – Eco Tourism – Trends and Challenges, Vista International Publishing
House, New Delhi, 2006
6. Shashi Prabha Sharma – Tourism and Environment, Kanishka Publishers, New Delhi,
2006
7. Ramesh Chawla – Ecotourism and Development, Sumit Enterprises, New Delhi, 2006
8. Satish Chandra Nigam – Ecotourism and Sustainable Development, Rajat Publications,
New Delhi, 2006
AIRLINES MANAGEMENT
UNIT 1 – Definition of Aviation – History of Aviation industry– Airlines Terminologies–
Structure of an Aircraft – Types of Aircrafts –Aircraft and Inflight services –Different classes of
services - International Regulations
UNIT 2 – Airports – Airport Procedures –Baggage Handling –Lounges - Special Passengers -
Evolution of Commercial airlines – Popular Airports in India – Popular airports in the World -
Flag carrier Aircrafts of Countries
UNIT 3 –IATA – IATA codes– Nodal agencies of Aviation in India–Tariff Manuals - BSP –
Stock control and Security of Accountable documents
UNIT 4 – Types of Journeys – Evolution of Tickets - Types of Fares – Terminologies in Fare
Construction – Re-routings
UNIT 5 – Travel Formalities - Passport – VISA - Health Certificates – Taxes – Customs -
Currency – Travel Insurance – General preventive measures – Travel Information Manual (TIM)
– Consequences of Negligence
BOOKS FOR REFERENCE:
1. Guides to IATA/UFTAA Training Courses and journals published by International Air
Transport Association and Universal Federation of Travel Agent Association
2. Jagmohan Negi – Air Travel Ticketing and Fare Construction, Kanishka Publishers, New
Delhi, 2004
3. Jagmohan Negi – International Tourism and Travel, S.Chand & Company Ltd, New
Delhi, 2004
4. Mohinder Chand – Travel Agency Management – An Introductory Text, 2nd Revised and
Enlarged Edition, Anmol Publications Pvt Ltd, New Delhi, 2000.
DISSERTATION
Bachelor's degree in Tourism and Travel Management
Choice Based Credit System Regulations
(Effecting from the Academie Year 2018-19)
DEPARTMENT OF TOURISM AND TRAVEL MANAGEMENNT
Programme Code: 44
HEAD INCHARGE DEPARTHENT OF TOURISM & TRAVEL MANAGENENT DWARAKA D0CE BumOHAN DOSS VASHNAY COLLEBE
(AUIONDADUS) CHTNNA
PRINCIPAL Dwaraka Doss Goverdhan Dosu Vaishnav College
Arumbakkam, Chennai- 600106.
B.A.TOURISM AND TRAVEL MANAGEMENT
Effective from 2018
Choice Based Credit System
SEMESTER PAPER NO TITLE OF THE PAPER
I Core Paper I Principles of Tourism
Core Paper II Tourism Products of India
Allied Paper I Transportation Management
Non-Major Elective Tourism Geography
II Core Paper III Travel Agency Management
Core Paper IV Cultural Heritage of India
Allied paper II Event Management
Non Major Elective Tourism in Tamilnadu
III Core Paper V Hospitality Management
Core Paper VI Tourism Entrepreneurship
Allied Paper III Art and Architecture of India I
IV Core Paper VII Tourism Marketing
Core Paper VIII Front Office Operations
Allied Paper IV Art & Architecture of India II
Industrial Visit / Long Tour with field
report
Environmental Studies
V Core Paper IX Global Tourism
Core Paper X Human Resource Management
Core Paper XI
Eco Tourism and Sustainable
Development
Elective Paper I Airport Management
Elective Paper II Basics of Computers
VI Core Paper XII Medical & Wellness Tourism
Core Paper XIII Tourism Law and Ethics
Core Paper XIV Emerging Trends in Tourism
Elective Paper III Information Technology in Tourism
Elective Paper IV Air Ticketing and Fare Construction
SEMESTER – I
CORE PAPER I
PRINCIPLES OF TOURISM
Course Objective: This paper deals with the basic concepts of Tourism studies and helps the
students to understand various elementsofTourism and evaluatethere ofvariousorganizations of
Tourism.
Unit I Evolution ofTourism: Definition - Importance and scope of Tourism - Exploring travel for
Religious purposes - Early Pleasure Travel - Thomas cook- The Grand Tour - Annual Holiday - Paid Holidays - Tourism: Elements - Basic & GeographicalComponents
Unit II Motivation for Tourism: Physical motivators- Push and Pull factors - Interpersonal motivators - Status and Prestige motivators - Other motivators - Impacts of Tourism: Socio-Cultural Impacts
- Economic Impacts - Environmental Impacts.
Unit III Forms of Tourism: Inter - Regional and Intra - Regional Tourism - Inbound and Outbound
Tourism - Domestic and International Tourism -Types of Tourism: Cultural Tourism -
Religious Tourism - Business Tourism - Educational Tourism - Wildlife Tourism - Heritage
Tourism – Adventure Tourism -Eco Tourism - Wine Tourism- Ayurvedic and other important aspects of Tourism.
Unit IV Tourism planning and policies: National Tourism Organization (NTO) - India Tourism
Development Corporation (ITDC) - Tamil Nadu Tourism Development Corporation (TTDC)-
Tourism Development in India- UNWTO
Unit V Tourism Administration in India: Sargent Committee - Adhoc Committee - L.K. Jha
Committee - Formation of Ministry of Tourism - Department of Tourism (DOT).
BOOKS FOR STUDY
1. Bhatia. A.K. (2004),Tourism Development, Sterling publications, New Delhi.
2. Krishnan .K. Kamra, Mohinder Chand (2004), Basics of Tourism, Kanishka Publishers,
Delhi.
BOOKS FOR REFERENCE
1. Sudhir Andrew (2007), Introduction to Tourism & Hospitality, Tata-McGraw-Hill, New
Delhi.
2. B.N. Singh, Manas Chatterjee (2005), Tourism in India, RBSA Publishers, Jaipur.
3. Bhatia. A.K. (2007), The Business of Tourism, Sterling publications, New Delhi.
4. Nafees.A. Khan (2001), Development ofTourism in India, Anmol Publications, New
Delhi.
5. Pran Nath Seth -Tourism Planning
CORE PAPER II
TOURISM PRODUCTS OF INDIA
Course Objectives: The course will enable students to understand, appreciate and know the
importance of the resources available in India. The subject explores India as a preferable Tourist
destination.
Unit I
Tourism Resources: Definition and Classification - Natural Resources - Manmade Resources -
Features of Tourism Products
Unit II
Natural Resources: Beaches - Beaches in Goa and Juhu Beach - HillStations: Ooty, Shimla &
Darjeeling - Back water areas of India – Islands: Lakshadweep - Andaman & Nicobar – Deserts
- Mountain Ranges
Unit III
National Parks, Wildlife Sanctuaries & Zoological Parks: Definition of National Parks,
Wildlife Sanctuaries & Zoological Parks - Keoladeo National Park - Jim Corbett National Park –
Manas Wildlife Sanctuary - Bandipur National Park – Arignar Anna Zoological Park.
Unit IV
Museums: Madras Museum - National Museum, New Delhi - Victoria Memorial Museum,
Kolkata - Salar Jung Museum, Hyderabad - Amusement Parks: Wonder La, Bangalore - Essel
World, Mumbai.
Unit V
Heritage Sites: UNESCO - Definition and Origin - Criteria for UNESCO World Heritage site
selection - World Heritage Sites of India: Mahabodhi Complex, Bihar - Rock Shelters of
Bhimbetka, Madhya Pradesh – Mahabalipuram – GangaikondaCholapuram - Elephanta Caves –
Rani ki Vav - Churches of Goa - Western Ghats.
BOOKS FOR STUDY
1. Dr. Kulwant Singh Pathania, Dr. Arun Kumar (2008), Tourism in India, Regal Publication,
New Delhi.
2. K.K. Sharma (2006), Places of Tourism in India, Mahaveer & Sons , New Delhi.
BOOKS FOR REFERENCE
1. Lavkush Mishra, (2005), Religious Tourism in India, Mohit Publications, New Delhi.
2. Ramesh Chandra, (2004), Historical Monuments of India, Commonwealth Publications,
New Delhi.
3. Kailash Hariharan Iyer, (2006), Tourism Development in India, Vista International
Publishing house, Delhi.
Allied Paper – I
Transportation Management
Unit 1: Transportation: History- Modes of Transportation – Road, Rail, Water, Air – Role of
Transport in tourism – Jumbo Jets and Mass Tourism –Advent to high speed trains –Super high
speed trains
Unit 2: Rail Transportation: Introduction - Indian Railways –Functions of IRCTC – Railway
reservation –Indrail pass – Eurail Pass – UNESCO heritage trains – Darjeeling Himalayan
Railway – Nilgiri mountain Railway –Kalka Shimla Railway – Luxury trains: Venice Simplon
Orient Express –The Golden Eagle – The Blue Train – The Maharajas' Express – Palace on
Wheels – Deccan Odyssey –The Golden Chariot – Royal Rajasthan on wheels
Unit 3: Road Transportation: Roads – International roads –Silk road, Asian Highway Network
– Pan American Highway – Trans African Highway – International roads of India – concept of
National Highways and State Highways –Buses and Coaches - State express Transport
Corporation of Tamil Nadu– Kerala State Road Transport Corporation - Private Operators –Ashok Leyland – Parveen Travels - Global Car Rental – Introduction –Procedures – Insurance
Plan – Case studies
Unit 4: Air Transportation: History of Air Transport – Types of Air Carriers – International –
Domestic – Scheduled – Non Scheduled – Shorthaul – Long haul –Low Cost Carriers – Aircraft
Manufacturers - Configuration of Flight – Space Tourism
Unit 5: Water Transport: History of Water Transportation -Ferries –Types of Ferries –Cruises
– Origin of Cruising – Classification of Cruises –Cruise Requirements – Booking a Cruise –
Cruise Product benefits – Cruise Circuit – Carnival cruise, Holland America, Princess cruises,
Costa cruise –Celebrity cruise, Royal Caribbean, Norwegian cruise, Star cruise,Angriya,
Nefertiti, Vrinda, Alaknanda.
BOOKS FOR STUDY
1. Bhatia.A.K., (2001), International Tourism Management, Sterling publications, New
Delhi.
2. P.S. Senguttuvan (2006), Fundamentals of Air Transport Management, Excel Books,
New Delhi.
3. IATA/UFTAA Foundation Course Text Book (2017), IATA Publication, Montreal.
BOOKS FOR REFERENCE
1. Prakash Thalvar (2006), Tourism and Travel Management - Travel and Tourism, Vol.
I,Isha Books, New Delhi.
2. Bhatia.A.K. (2012), The Business of Travel Agency & Tour Operation Management,
Sterling Publications., New Delhi
3. Seth,P. N (2006),Successful Tourism Management Vol.1&2,Sterling Publication. Delhi.
NON MAJOR ELECTIVE (NME) I
TOURISM GEOGRAPHY
Course Objectives: This course is designed in a motive to familiarize the students with the
various geographical aspects that are inter related to Tourism. It acts as a foundation course for
the students.
Unit I
Introduction:Definition of Geography – Maps and their uses – Types of Maps: Physical Maps
– Political Maps – Topographic Maps – Climatic Maps – Road Maps – Thematic Maps -
Tourism Geography: Definition – Importance
Unit II
Fundamental Concepts: Definition of River – Lakes – Backwaters – Beaches – Islands –
Forests – Deserts – Glaciers – Mountains – Wildlife sanctuaries – National Parks – Zoological
Parks
Unit III
Understanding World Geography: Physiography of North America, South America, Europe,
Asia, Africa and Australia – Distribution of Major Lakes, Rivers, Oceans, Mountain ranges,
Plateaus and other distinct landforms - Equator – Tropic of Cancer –Tropic of Capricorn –
Latitudes and Longitudes – International Date Line - GMT
Unit IV
Indian Sub - Continent: Indian Sub-Continent as a Geographical Unit – Location, Position and
Neighbourhood– Reasons why India is called a Sub - Continent
Unit V
Physiographic Aspects of India:Flora – Fauna – Biodiversity – Ecosystem –Ecology –
Biosphere Reserve - Role of Government in promoting the physical wealth of India
BOOKS FOR STUDY
1. Sidhartha, K. and S. Mukherjee (2009), “Geography through Maps”, Kisalaya
Publications Pvt. Ltd, New Delhi.
BOOKS FOR REFERENCE
1. Dr.RevathyGirish (2012), “Biodiversity of India – A Tourism Persepctive”, Wisdom Press,
New Delhi.
2. Oxford Student Atlas for India – Competitive Exams Edition (2016), Oxford University
Press, New Delhi.
SEMESTER-II
Core Paper–III
Travel Agency Management
Unit 1: Travel Trade and Recognition: Evolution of Travel Agency Business. – Setting up of a
Travel Agency –IATA Accreditation – Regulatory Framework – Forms of Organisation –
Changing Scenario of Travel Trade
Unit 2: Travel Agency and Tour Operators: Functions and Responsibilities – Sources of
income of a Travel Agency –Types of Travel Agency – Wholesale, Retail, Full Servixe, Online –
Tour Operators –Functions and Service – Types of Tour Operators – Inbound, Outbound,
Domestic, Ground Operators
Unit 3: Tour Packaging: Components of Tour Packages - Itinerary Planning and Development
– Meaning of Itinerary – Importance of Itinerary – Types of Itinerary – Resources and steps for
Itinerary Planning - Do's and Don’ts of Itinerary Preparation – Types of Your Packages –
Independent, Incentive, Inclusive, Escorted, Hosted, Customised.
Unit 4: Travel Documentation: Familiarisation with Travel Information Manual (TIM) –Passport – Types of Passport – Procedure to apply for Passport –VISA – Types of VIisa-
Procedure to apply for Visa –Health Certificate and Health Insurance – General preventative
measures- Consequences of Negligence.
Unit 5: Organisations and Travel Fairs: Organisations – Pacific Asia Travel Association
(PATA), United Federation of Travel Agents Association (UFTAA), Travel Agents Association
of India (TAAI), Indian Association of Tour Operators (IATO) – Travel Industry Fairs–International Tourism Borse (ITB)–World Travel Mart (WTM) –International Brussels Travel
Fair (BTF) – Travel Trade Workshop (TTW) – European Incentive and Business Travel and
Meetings (EIBTM) –PATA Travel Mart.
BOOKS FOR STUDY
1. Bhatia. A.K., (2012), The Business of Travel Agency & Tour operation Management,
Sterling Pub., New Delhi.
2. JagmohanNegi, (2005), Travel Agency Operations - Concepts and Principles,Kanishka
Publisherss, New Delhi.
BOOKS FOR REFERENCE
1. Chand, Mohinder, (1998), Travel Agency Management, Anmol Publication, New Delhi.
2. Seth,P. N (2006), Successful Tourism Management Vol.1&2, Sterling Publication, Delhi.
3. Bhatia.A.K., (2001), International Tourism Management, Sterling publications, New
Delhi.
4. Singh.L.K., (2008), Management of Travel Agency, Isha Books, Delhi.
CORE PAPER IV
CULTURAL HERITAGE OF INDIA
Course Objectives: This paper aims to develop knowledge about India's society, culture and
customs and thereby; specifies their impact on Tourism. This paper discusses about the various
Cultural Tourism products of India.
Unit I
Culture: Definition - Characteristics and Salient features of Indian Culture - Significance of
Geography on Indian culture - Family in Indian Society: Definition and Characteristics -
Functions of the family - Primary and Secondary.
Unit II
Indian Society: Evolution of Caste System - Jati - Varnashrama Dharma - Doctrine of Karma
and its significance - Legal Aspects and Values of Hindu Marriage - Christian marriage and
Muslim marriage - Cuisines of India.
Unit III
Classical Music: Carnatic and Hindustani - Folk Music: Lavani, Bhavageete and Villupaattu -
Classical Dances: Eight classical dances of India - Folk Dances: Garba, Bangra, Gummi,
karagattam and Oyilattam - Cuisines: North Indian Cuisines, South Indian Cuisines - East
Indian Cuisines - West Indian Cuisines - Indian Festive dishes - Street foods concept in India
Unit IV
Festivals: Diwali - Harvest Festivals- Holi - Dussehra - Durga Pooja - Janmashtami - Ganesh
Chathurthi - Rakshabandhan – Basant Panchami - Maha shivratri - Gurupurab- Hemis - Lodhi -
Eid - Ul - Fitr - Bakrid - Christmas - Good Friday - Easter - National Festivals of India:
Republic Day - Independence Day - Gandhi Jayanti
Fairs: KumbhMela - Sonepur Mela - Pushkar Fair - Hemis Gompa - Kolayat - Chandrabagha
Mela - Gangasagar Mela - Ambubasi - Baneshwar
Unit V
Handicrafts: Importance - Types - Geographical indications – Pashmina Shawls - Woodwork -
Pottery - Phulkaris - Bamboo crafts - Zardosi - Saris and Silk - Carpet Weaving - Tanjore
Paintins - Madhubani/Mithila, Bhagalpur Paintings - Government Approved Handicraft Shops
in India - Handicrafts in Tourism Development
BOOKS FOR STUDY
1. Basham.A.L (1988), The Wonder that was India, Rupa and Co, Delhi.
2. S.P. Gupta (2002), Cultural Tourism in India, Indraprastha Museum of Art and
Archaeology, New Delhi.
BOOKS FOR REFERENCE
1. Hussain.A.K (1987), The National Culture of India, National Book Trust, New Delhi.
2. Robinet Jacob (2007), Indian Tourism Products, Abhijeet publications, New Delhi.
3. SurendraSahai (2006), Indian Architecture: Hindu Buddhist and Jain, Prakash Books,
Chennai.
4. Smita Chandra & Sanjeev Chandra (2001), Cookbook of Regional Cuisines of India, snab
publications, New Delhi.
ALLIED PAPER II
EVENT MANAGEMENT
Course Objectives: The programme is intended to fully explore the multi-disciplinary nature of
Event Management and to provide professional knowledgeto the students to succeed in the
Events industry.
Unit I
Introduction to Events: Nature – Scope – Importance - Classification of Events - Types of
Events - Checklist for different events - Economic and Social significance of Events.
UnitII
Event Planning: Planning Effective Events - Key steps to a successful Event - Problem solving
- Natural disaster - Legal Risk - Financial Risk - Risk at Sporting Event - Process of Risk
Management.
Unit III
Event Marketing: Concept of Event Marketing - Process of Event Marketing - Events and
Tourism - Tourism and Culture - Characteristics of Event management – Importance and
Benefits of Event Marketing
Unit IV
Introduction to MICE: Definition - Planning of MICE: Venue – Transport – Accommodation-
Other supportive services - Economic Impact of Conference and Convention Centres. Case study
of an Event .
Unit V
The Role of Associations: Role and Functions ofInternational Live Events Association (ILEA),
International Congress and Convention Association (ICCA), India Convention Promotion
Bureau(ICPB).
BOOKS FOR STUDY
1. Bladen, Charles. Kennell, James.Abson, Emma. Wilde, Nick. (2012),EventManagement:
An Introduction, Rouletdge Publication, U.K.,
2. Leonard H. Hoyle (2002), Event Marketing, John Wiley and Sons, New York.
3. Anton Shone & Bryn Parry (2002), Successful Event Management,Cengage Learning, Delhi.
BOOKS FOR REFERENCE
1. Quinn, Bernadette (2013), Key Concepts in Event Management, SAGE
Publication,New Delhi.
2. Jones, Meegan (2010), Sustainable Event Management: A Practical Guide,
EarthScan, London.
3. Bhatia A.K. (2001), Event Management, Sterling Publishers, New Delhi.
4. David C. Watt (1998), Event Management in Leisure and Tourism, Pearson, UK.
5. Joe Gold Blatt (1997), Special Events- Best Practices in Modern Event Management,
6. John Wiley and Sons, New York.
7. Avrich Barry (1994), Event and Entertainment Marketing,Vikas Publications, New
Delhi.
8. Panwar J.S. (1998), Marketing in the New Era, Sage, New Delhi.
NON MAJOR ELECTIVE (NME) II
TOURISM IN TAMILNADU
Unit I
Introduction:Geographical profile of Tamilnadu – History of Tamilnadu–Major kingdoms:
Cholas – Cheras - Pandyas
Unit II
Tourist Resources of Tamilnadu: Religious attractions: Meenakshi Amman Temple, Madurai
– Sri Ranganathaswamy Temple, Srirangam–Annamalaiyar Temple, Thiruvannamalai - Thillai
Natarajar Temple, Chidambaram–Basilica of our Lady of good health, Velankanni – Santhome
Basilica, Chennai –Armenian Church, Chennai – Jumma Masjid of Kilakarai – Nagoor Dargah –
Sitthanavasal caves
UnitIII
Natural attractions of Tamilnadu: Hillstations: Ooty – Kodaikanal – Wildlife: Arignar Anna
Zoological Park –Vedanthangal Bird Sanctuary –Pichavaram Mangrove Forest – Mudumalai
National Park –
Unit IV
Heritage Tourism: UNESCO World Heritage Sites: Group of Monuments, Mahabalipuram –
The Great Living Chola Temples – Nilgiri Mountain Railway - Palaces: Thirumalai Nayakar
Mahal - Karaikudi Chettinadu Palace – Forts: Fort St. George, Chennai –Gingee Fort,
Tindivanam - Danish Fort, Tranquebar – Monuments: Valluvar Kottam, Chennai –
Vivekanandha Rock Memorial, Kanyakumari
Unit V
Cultural Resources of Tamilnadu: Festivals of Tamilnadu – International dance festival,
Mahabalipuram – Thiruvaiyarau Thyagaraja Aradhana – Margazhi Mahotsav – Pongal -
Thaipoosam – Tamil Cuisines
BOOKS FOR REFERENCE
1. Badan B.S., Impact of Tourism in South India, Commonwealth Publishers, New Delhi,
1997 pg 204-205.
SEMESTER – III
CORE PAPER V
HOSPITALITY MANAGEMENT
Course Objectives: This paper is to acquaint the learner with the fundamental concepts of
Hospitality. After doing this course, the students would be able to appreciate the Significance of
Hospitality industry in Tourism industry in particular.
Unit I
Introduction to Hospitality Industry: Definition - Origin and growth of Hotel Industry -
Classification of Accommodations: Traditional and Supplementary - Accreditation of Hotels -
Organizational Structure - International Hotel Chains
Unit II
Front Office Operations: Functions – Hierarchy – Job Description - Roles and Responsibilities
- Front office Terminologies - Types of Rooms - Meal Plans.
Unit III
Food & Beverage Service: Functions – Hierarchy – Job Description - Roles and
Responsibilities - Food Production - Food service system: Conventional – Centralized - Ready
prepared & assembled service - Types of Restaurants.
Unit IV
Housekeeping Department: Organizational structure - Job Description and Functions - Hotel
manager: Qualification – Skills - Duties and Responsibilities.
Unit V
Functions of Supporting Departments: HR and Training – Engineering - Finance and
Accounts – Sales – Security – Purchase - Hotel Business Dimensions: Based on Ownership -
Branding and Franchising. Case Study: Fab Hotels, OYO Rooms
BOOKS FOR STUDY
1. R.K. Raghuram(2010), Hotel and Resort Management, Pacific Publications, Delhi.
2. Manish Rathi (2000), Hotel Tourism and Hospitality Management,Rajat Publications,
Delhi.
BOOKS FOR REFERENCE
1. Ravi Aggarwal (2010), Hotel Front Office- Systems and Procedures, Sublime Publication,
Jaipur.
2. Ratan Deep Singh (2001), Tourist India Hospitality Services,Vol III, Kanishka
Publishers and Distributers, New Delhi.
3. Seth,P. N (2006), Successful Tourism Management Vol.1&2,Sterling Publication. Delhi.
CORE PAPER VI
TOURISM ENTREPRENEURSHIP
COURSE OBJECTIVE: This Paper aims to enrich the students understanding about the
concepts & scope of entrepreneurship in Tourism and to inculcate entrepreneurial competencies
to encourage students to take up Tourism entrepreneurship ventures.
Unit I
Entrepreneurship – definition - characteristics – functions - Types - Entrepreneurship in
Economic Development - Entrepreneurship Development: Need, Characteristics and Process -
Entrepreneurship Development Programmes (EDPs) - Risk and uncertainty in Entrepreneurship -
Unit II:
Entrepreneurs: Distinction between entrepreneur and entrepreneurship - basic needs of a
tourism entrepreneur - Schumpeter’s concept of an entrepreneur - Factors affecting
entrepreneurial growth - Women entrepreneurs in Tourism: Need, Scope, Problems and
Emerging challenges, Case study: Mumbai Magic
Unit III
Tourism Entrepreneurship: Definition – Concept – Issues - Tourism as an industry - Use of
manpower in Tourism - Policy measures for Tourism entrepreneurship in India - Tourism
Entrepreneurial competencies - Case study: Successful Tourism Startups and Ventures in India.
Unit IV
Financial Planning : Concept & Meaning, Need of Financial Planning, Role of Govt.
Institutions in Entrepreneurship/SSI Development; Business Plan : Elements of Business Plan,
Preparation of Business Plan, Site Selection, Feasibility Report, Role of Technology in Tourism
Business.
Unit V
Forms of Business ownership- Sole proprietorship, Partnership, Selection of an appropriate
ownership structure, Strategies for Growth & Stability for Tourism India; Entrepreneurial case
studies: Major Travel Agencies/ Hotels on risk taking, innovation, creativity and growth in
Tourism.
BOOKS FOR STUDY
1. Peter F., Drucker (1985), Innovation and Entrepreneurship, Harper, NewYork
2. Arora Renu & Sood. S. K (2007), Entrepreneurship Development and Management,
Kalyani, New Delhi
3. Jovo Ateljevic (2009), Tourism and Entrepreneurship: International Perspectives A
ButterworthHeinemann edition.
BOOKS FOR REFERENCE:
1. Desai, Vasant (2012), Entrepreneurship Development, Himalaya Publishers.
2. Hisrich.D.Robert. (2011), International Entrepreneurship: starting Developing and,
Managing a Global Venture, Sage.
3. Rice P. Mark (2008), Entrepreneurship, Atlantic Publishers.
ALLIED PAPER III
ART AND ARCHITECTURE OF INDIA - I
Course Objectives:This course is designed to enrich the students with a broad perspective on
the various art forms and architectural marvels of the Ancient Indian History.
Unit I
Introduction: Meaning of Art – Architecture – Difference between Art and Architecture -
Sculpture – Introduction to Paintings - Indian Iconography.
Unit II
Prehistoric Age: Prehistoric Rock Paintings - Indus Valley Civilization: Town Planning –
Great Bath – Great Granary - Terracotta – Seals –Dancing Girl – Mother Goddess - Vedic Art
and Architecture
Unit III
Mauryan Art:Buddhist Architecture: Stupas - Pillars – Chaityas – Viharas – Monasteries –
Pataliputra Palace - Lion Capital, Sarnath
Unit IV
Post Mauryan Trends: Bharhut Stupa – Sanchi Stupa - Gandhara and Mathura Schools of Art -
Golden Age of Indian Art under the Guptas – Buddhist monuments in South and Western
India: Nagarjunakonda - Ajanta and Ellora Caves – Elephanta Caves - Art and Architecture
under Sungas and Kushanas
Unit V
Temple Architecture:Nagara style: Features – Jagannath Temple, Puri – Sun Temple, Konark
– Vesara style: Features – Chalukyan Temples - Dravidian style: Features - Pallavas – Shore
Temple, Mahabalipuram - Cholas - Brihadeeshwara Temple.
BOOKS FOR STUDY
1. Nilakanta Sastri. K.A. – A Comprehensive History of India, Kolkata, 1957
2. Anand Singh – Tourism in Ancient India, Serials Publications, New Delhi, 2005
BOOKS FOR REFERENCE
1. Percy Brown – Indian Architecture, D.B. Taraporevala Son & Company Ltd, 2005
SEMESTER - IV
CORE PAPER VIII
TOURISM MARKETING
Course Objectives: The objective of this paper is to introduce the learner to the concepts and
techniques used in Marketing. Further, it is designed to introduce the aspects of Tourism
Marketing which are unique to the Tourism sector, notably Destination Marketing.
Unit I
Tourism Marketing: Definition – Features – Functions - Importance of marketing - Market
Segmentation - Types of Marketing.
Unit II
Market Mix: Internal Mix - External Mix - Tourism Product: Definition – Components –
Types – Characteristics - Product Life Cycle - Tourism Life Cycle Model (TLC).
Unit III
Marketing Communication: Advertising – Branding – Packaging - Pricing - New product
development - Risk bearing – Functions
Unit IV
Marketing Environment: Demand for Tourism - Types of Demand -Determinants of Tourism
Demand – Effective Demand - Tourism Supply- Elasticity of Supply – Financial Factors.
Unit V
Marketing Channels: Distribution - Vendor - Consumer sales - Dealer sales- Classification of
Tourist needs – Communication - Public Relations - Merchandising
BOOKS FOR STUDY
1. Prateek A. Aggarwal (2005), Marketing Strategies in Tourism, Mohit Publications, New
Delhi.
2. Arora, R.K., (2007),Successful Tourism Marketing, Mohit Publications, New Delhi.
BOOKS FOR REFERENCE
1. Pran Nath Seth (2006), Successful Tourism Vol (I &II) ,Sterling Publications, Delhi.
2. Devashish Das Gupta (2011),Tourism marketing, Dorling Kindersley (India ) Pvt. Ltd,
Noida.
3. Khan, M.A. (2005), Tourism marketing, Anmol publications Pvt. Ltd., New Delhi.
4. Alan Fyall&BriannGarrod(2005), Tourism Marketing – Collaborative Approach,
Channel View publication,U.K.
CORE PAPER VII
FRONT OFFICE OPERATIONS
Course Objectives: This course provides students with a comprehensive understanding of Front
Office Operations and Management in a hotel. It presents a systematic approach to Front Office
procedures by detailing the flow of business through a hotel.
Unit I
Front Office Management and Operations:Introduction – Functions – Roles and
Responsibilities- Organizational Chart - Guest Handling - Guest Cycle - Handling Room keys –
Handling Complaints - Guest relations .
Unit II
Reservation: Reservation Section – Location and Layout - Types of reservation: Guaranteed
reservation – Non - guaranteed reservation - Travel agents reservation - Corporate reservation -
Group reservation -System of Reservation:Cardex system - Card system - Diary system -
Whitney system - Instant Reservation system.
Unit III
Registration: Procedure and Process - Pre-arrival registration - System of Registration: Manual
system - Semi-automatic system - Automatic system - Express Check-in system - Room
assignment - Room rate .
Unit IV
Bell Desk: Functions - Luggage handling - Paging - Mail Handling - Message Handling -
Delivery of Newspaper – Wakeup call - Room key control - Change of Room - Equipments at
Bell Desk.
Unit V
Front office :Job Description - Personality Development: Personal hygiene – Grooming -
Social and Dining Etiquettes - Dress Code – Manners – - Soft skills: Telephone procedures -
Local information - Communication and Body Language.
BOOKS FOR STUDY
1. Bhatnagar. S.K. (2007), Front Office Management, Frank Bros and co. Pvt. Ltd. New
Delhi.
BOOKS FOR REFERENCE
1. Suchi Garg, (2006), Front Office Management, Alpha Publications, New Delhi.
2. Ravi Aggarwal,(2010), Hotel Front Office- Systems and Procedures, Sublime Pub, Jaipur.
3. S. Tewari, J. R. (2009),Hotel Front Office operations and Management, Oxford
University Press, New Delhi.
ALLIED PAPER IV
ART AND ARCHITECTURE OF INDIA - II
Course Objectives:This course is designed to enrich the students with a broad perspective on
the various art forms and architectural marvels of the Medieval Indian History.
Unit I
Introduction:Early Medieval India –Social and Cultural development of Rajputs –Art and
Architecture under Provincial Kingdoms: Vijayanagara Empire – Bahmani Kingdom
Unit II
Delhi Sultanate: Impact of Islamic arrival on Indian architecture - Architectural developments
under Ilbarhi dynasty – Khilji dynasty – Tughluq dynasty – Sayyid dynasty – Lodhi dynasty –
Famous Monuments:Qutb Complex – Daulatabad Fort
Unit III
Art and Architectural development under Mughals: Babur – Humayun – Akbar – Jehangir –
Shah Jahan - Aurangzeb – Techniques involved: Pietra Dura – Arabasque – Calligraphy –Chahr
Bagh – Jaali – Mughal paintings
Unit IV
Architectural Marvels of Mughals:Humayun’s Tomb - Buland Darwaza, Fatehpur Sikri -Taj
Mahal– Red Fort –– Bibi ka Maqbara, Aurangabad - Colonial Masterpieces: Chatrapati Shivaji
Terminus, Mumbai – Cellular jail, Andaman – Victoria Memorial, Kolkata – Monuments in
Puducherry
Unit V
Colonial Architecture: Portuguese architecture: Features and influence – French
architecture: Features – Indo sarcenic architecture – Gothic style of architecture - Famous
architects of Colonial period: Edwin Lutyens – Herbert Baker
BOOKS FOR STUDY
1. Nitin Singhania – Indian Art and Culture, Tata McGraw Hill, 2017
BOOKS FOR REFERENCE
1. Percy Brown – Indian Architecture, D.B. Taraporevala Son & Company Ltd, 2005
SEMESTER - V
CORE PAPER IX
GLOBAL TOURISM
Course Objectives: To enable the students to get a clear idea about selective tourist destinations,
eventsand monuments across the world and to learn their significance.
Unit I
International Tourism: Growth and Trends - World Tourism Day - Contemporary issues in
Global Tourism: Foreign Exchange Fluctuation – Terrorism - Other geo political factors that
influence International Tourism
Unit II
Tourist attractions in North America: USA:Statue of Liberty - Yellowstone National Park -
Grand Canyon National Park - New York City - Niagara Falls –Mexico:Chichen Itza –South
America : Brazil:Christ the Redeemer – Rio Carnival–Peru:Machu Picchu –Argentina:Iguazu
Falls & National Park –Venezuela:Angel Falls.
Unit III
Tourist attractions in Europe: France: Eiffel Tower - Louvre Museum - Palace of Versailles -
Arch de Triomphe –Italy:Canals of Venice – Colosseum - Leaning tower of Pisa –Vatican City
- Switzerland:Matterhorn - Jungfraujoch –United Kingdom:Big Ben – Stonehenge - London
Eye - Buckingham Palace.
Unit IV
Tourist attractions in Asia: Dubai: Burj Khalifa - Burj Al Arab – Malaysia: Langkawi -
Singapore: Sentosa - Singapore flyer - Jurong Bird park - Marina Bay Sands – Cambodia:
Angkor Wat – China: Terracotta Army - Shaolin Temple – Japan:Shinto Temple
Unit V
Tourist attractions in Africa& Australia: South Africa: Kruger National Park - Durban
Beaches - Robben Island–Egypt:Pyramids of Egypt - Cairo Museum – Alexandria - Australia:
Opera House - Great Barrier Reef - Sydney Harbour Bridge - Blue Mountain National Park.
BOOKS FOR STUDY
1. Ashu Pasricha(2009),International Tourism, Regal Publications, New Delhi.
2. Premnath Dhar (2000), International Tourism, Kanishka Publishers and Distributers, New
Delhi.
3. Ramesh Mathur (2007), International Tourism, ABD Publishers, Jaipur.
BOOKS FOR REFERENCE
1. Babu.P.George (2007), International Tourism -World Geography and Development
perspectives, Abhijeet publications, New Delhi.
2. Rajesh Shah (2006), Dynamics of World Tourism, Raj Publishing House, Jaipur.
CORE PAPER X
HUMAN RESOURCE MANAGEMENT
Course Objectives:The objective of this course is to endow the students with a broad
perspective on themes and issues of Human Resource Management along with their relevance
and application in the Indian prospect.
Unit I
Introduction to Human Resource Management: Nature – Scope – Functions - Importance of
Human Resource Management.
Unit II
Human Resources Planning: Nature of Job Analysis - Job design - Demand forecasting for
manpower planning - Employee hiring - Nature of Recruitment - Sources of Recruitment -
Process of employee selection - Recent trends in recruitment
Unit III
Strategic Human Resource Management: Introduction – Characteristics - Scope of Strategic
Human Resource Management - Strategic Human Resource Management vs Conventional
Human Resource Management - Channels and Methods of communication - Work place
communication.
Unit IV
Training: Nature and Importance of Training - Methods and Types of Training - Performance
Appraisal: Meaning and Types of appraisal - creating employee suggestion of schemes
Unit V
Job Evaluation:Transfers – Promotion - Termination of services - Wages and Salaries - Attitude
and Behavior - Morale and its importance – Grievances and redressal.
BOOKS FOR STUDY
1. Dessler, Varket (2016), Human Resource Management. Pearson. New Delhi.
2. Aswathappa, K.(2007), Human Resources and Personnel Management. Tata McGraw
Hill,New Delhi.
BOOKS FOR REFERENCE
1. PramodVerma (2002), Personnel Management in Indian Organizations, Oxford & IBM
Publishing Co.Ltd, New Delhi.
2. VenkataRatnam CS &Srivatsava BK (2003), Personnel Management and Human
ResourcesTata McGraw Hill, New Delhi.
WEBSITES FOR REFERENCE
CORE PAPER XI
ECOTOURISM AND SUSTAINABLE DEVELOPMENT
Course Objectives: The course emphasizes on nature and scope as well as the significance of
Ecotourism and Sustainable Practices for Development.
Unit I
Introduction: Ecosystem: Definition – Types of Ecosystems - Ecology –Biodiversity:
Definition – Conservation of Biodiversity
Unit II
Eco Tourism: Definition – Evolution –Mass Tourism vs Ecotourism - Factors affecting Tourism
sustainability - Zoning system - Carrying capacity: Definition – Types of Carrying Capacity –
Ecotourism Activities and Impacts – Environmental Impact Assessment (EIA)
Unit III
Sustainable Development: Evolution of the Concept - Stockholm Conference (1972)- World
Conservation Union (1980) - Rio Declaration (1992) - Kyoto Protocol (1997) - Earth 2002 -
Global Warming& Climate Change.
Unit IV
Innovative forms of Sustainable Tourism:Green tourism - Agro- tourism - Rural tourism –
Indigenous Tourism – Sustainable Practices as a tool for Community Development – Case Study
on MahabalipuramSustainable Practices:Eco-camp, Eco-hotels, Eco-resorts, Eco-lodges - Eco
Tourism Destinations:Thenmala and Coorg - Eco-marketing - Green fuel with respect to
Tourism sustainability
Unit V
Ecotourism Projects in India:Case Studies onThenmala Eco Project – Periyar Tiger Reserve -
Similipal Ecotourism Project – Corbett National Park - Rann of Kutch – Gulf of Mannar
Biosphere Reserve
BOOKS FOR STUDY
1. Inskeep, E. (1991), Tourism Planning: An Integrated and Sustainable Development
Approach,Van Nostrand Reinhold, New York.
2. Ritchie, J.R. & Crouch, I.G (2005), The Competitive Destination –A Sustainable Tourism
Perspective, CABI Publishing, UK.
BOOKS FOR REFERENCE
1. Mowforth, M. and Munt, I. (2003), Tourism and Sustainability. Development and New
Tourism in the Third World, Routledge, London.
2. Middleton, V.T.C and Hawkins, R. (1998), Sustainable Tourism: A Marketing
Perspective, Butterworth – Heinemann, Oxford.
3. Weaver, D. (2001), The Encyclopedia of Ecotourism, CABI Publication, UK.
4. Wahab, S and John J. Pigram, J.J. (1997), Tourism Development and Growth: The
Challenge of Sustainability,Routledge, London.
Elective Paper – I
Airport Management
Unit 1: Aviation Industry: History of civil aviation – Types of aviation – Military, Commercial,
General aviation –Structure of aircraft – Classification of Airports – International Hub, Regional
Hub, Greenfield airports – Classes of Service – Bilateral Agreements - Freedom of Air
Unit 2: Airport Structure and Personnel: Airport Structure – International – Procedures –Departure – Arrival – Domestic – Procedure – Departure – Arrival –Airport Facilities –
Personnel – Airport – Airline
Unit 3: Passenger and Baggage Handling: Categories of Passenger – Very Important
Passenger (VIP)–Commercially Important Passenger (CIP) – Frequent Flyer – Special
Passengers –Unaccompanied Minor (UMNR), Passenger with Reduced Mobility (PRM) –
Inflight Services – Baggage Handling – Checked Baggage – Unchecked Baggage –Unclaimed
Baggage – Lost Baggage – Damaged Baggage–Expedite Baggage – Delivery at Aircraft –Dangerous goods/Prohibited items –Baggage Questionnaire – Baggage Tracing
Unit 4: Air Cargo Management: concept of Air Cargo – Types of Air Cargo - Cargo Handling
– Booking of Perishable cargo and Live Animals – Industry Relation – Air Cargo Tariff –
Airway Bill – Logistics- Concept of Logistics –Global Supply Chain – Quality concept and Total
quality management.
Unit 5: Crisis Management: Passenger Irregularities at Airport – Handling delay on departure
and transit –Cross connection – Cancellation – Diversion – Overbooking –Security – Terrorism –
Emergency Procedures.
BOOKS FOR STUDY
1. JagmohanNegi (2004), TravelAgency&TourOperation, KanishkaPublishers,NewDelhi.
2. JagmohanNegi (2004),Air Travel and FareConstruction, KanishkaPublishers, New Delhi.
3. P.S. Senguttuvan (2006), Fundamentals of Air Transport Management, Excel Books,
New Delhi.
4. Dixit Manoj., Srivastava Surabhi (2006), Cargo Management: An International Perspective,
New Royal Book Company
BOOKS FOR REFERENCE
1. A.K. Bhatia (2012), The Business of Travel Agency Operations & Administration,
Sterling Publication, New Delhi.
2. Dennis.L.Foster, (1991),TheBusinessofTravelAgencyOperations&Administration,
Mc.GrawHill, Delhi.
3. IATAStudyKIT
ELECTIVE PAPER II
BASICS OF COMPUTERS
UNIT 1 – Introduction: The Structure of Computers – Computers and Functions – Overview of
Computer Organisations – Computer Representation of information – The Arithmetic Logic Unit
– The Control Unit – Memory – Input and Output Devices – Storage Devices
UNIT 2 – Word Processing: Creating Word Documents – Editing Document Text, Applying Text
Enhancements – Aligning and Formatting, Adding Lists – Numbers – Symbols and the date and
time replacing and checking text getting into print. Formatting pages – Working with columns –
Constituting high quality tables – Managing data in Word – Creating customize merge documents
– Publishing online Forms
UNIT 3 – Data Planning and Creating Tables – Creating and Using Forms – Modifying Tables –
Working with External Data – Creating the Relational Data Base – Enhancing Form Design –
Producing reports Creating Queries
UNIT 4 – Internet: Introduction to Internet – Resources of Internet – Hardware and Software
requirements of Internet – Internet Service Providers – Internet Addressing – Mail using Mail
from a Shell Account – Introduction to Web – Using the Web
UNIT 5 – Tourism: Introduction to Tour net, Features of Tour Manager: Costing, Reservation
and Cancellation, Requests, Preparation of Exchange orders, Invoicing and Accounts
BOOKS FOR REFERENCE:
1. V. Raja Raman – Introduction to Computer Science
2. Gini Courter, Annette Marquis – Microsoft Office 2000
3. Harely Han – Internet Complete Reference
SEMESTER VI
CORE PAPER XII
MEDICAL AND WELLNESS TOURISM
Course Objectives: This course is designed in a motive to acquaint students with one of the
emerging sectors of Tourism industry and provide them skills required to seek a job in Medical
Tourism industry.
Unit I
Medical Tourism: Evolution and Definition - Health as a motivator to Travel - Ancient centers
of healing - Concept of Spa - Conceptual framework of Health, Concept and Historical
Development of Wellness and Medical Tourism.
Unit II
Types of Indian medicine: General features of Ayurveda, Yoga and Naturopathy, Unani and
Siddha - Complimentary Alternative Medicine (CAM)
Unit III
Ayurveda Tourism: Definition - Evolution of Ayurveda in India - Differences and similarities
between Ayurveda and Siddha - Branches of Ayurveda - Treatment approach in Ayurveda -
Case study: Kottakkal Arya Vaidya Sala
Unit IV
Medical Tourism in India: Certification and Accreditation - National Accreditation Board for
Hospitals & Healthcare (NABH) - Joint Commission International (JCI) - Market size - Potential
and Problems - future trends Case study: Apollo Hospitals, Sankara Nethralaya and Global
Health city.
Unit V
Promoting Health Tourism: WHO (World Health Organization) - International Health
Regulations (IHR) - World Medical Tourism Congress (WMTC) – AYUSH - Medical Tourism
Association (MTA) - Medical Tourism promotions in India -
BOOKS FOR STUDY
1. Singh, Mahesh Chandra (2010), Medical Tourism, Centrum Press, New Delhi.
2. John Connell (2011), Medical Tourism, CABI, U.K.
BOOKS FOR REFERENCE
1. Ghose, Amitabha (2012), Health Tourism: A Case for India, ICFAI University Press,
Hyderabad.
2. Jacob, Robinet (2008), Health Tourism and Ayurveda,Abhijeet Publication, New Delhi.
3. Glenn Cohen (2015), Patient with passport, Oxford University Press, Newyork.
CORE PAPER XIII
TOURISM LAW AND ETHICS
Course Objectives: This course is designed in a motive to acquaint the students with the basic
Laws, Codes and Regulations pertaining to Tourism industry, thereby; helping them in assisting
the tourists.
Unit I Introduction: Definition of Law – Relationship between Law and society
– Laws and Regulations: Similarities and Differences – Types of Law: Commercial Law –
Company Law – Industrial Law - Environmental Law– Criminal Law –Registration of cases -
Need for Tourism laws
Unit II
Ethics: Meaning –Business Ethics: Introduction – Importance – Social Responsibilities and
Tourism – Ethical and unethical practices in Tourism - Global Code of Ethics for Tourism –Consumer Protection Act
Unit III
Tourism Laws: The Ancient Monuments & Archaeological Sites and Remains Act (1958) – The
Passports Act (1967)– Wildlife Protection Act (1972) –Forest Conservation Act (1980) –Environment Protection Act (1986)– EIA guidelines - Coastal Regulation Zones– Case study on
Bhopal Gas Tragedy
Unit IV
Human Rights and Tourism: Citizenship - The Registration of Foreigners Act (1939) -
Trafficking of women and children – International tourists safety - Role of United Nations in
Indigenous people’s rights – Global Code of Ethics for Tourism Article (7)
Unit V International and National bodies in governing Tourism Legislations:
UNWTO–National Monument Authority– Ministry of Environment & Forests (MoEF) –
National Green Tribunal (NGT) -
BOOKS FOR STUDY
1. Shyam Divan, Armin Rosencranz (2008), Environmental law and policy in India, Oxford
University Press
2. Shashank Garg(2017), Tourism Law in India – A Comprehensive Manual of Concepts,
Regulations & Guidelines, Universal Law Publishing.
BOOKS FOR REFERENCE
1. Avtar Singh (2007), Company Law, Eastern Book & Co., Lucknow.
2. Tulsain P.C (2007), Business Laws, Tata McGraw Hill, New Delhi.
SEMESTER-VI
CORE PAPER XIV
EMERGING TRENDS IN TOURISM
Course Objectives: This course is designed in a motive to acquaint students with the emerging
sectors of Tourism industry and keep them updated with the recent trends.
Unit I
Emerging Trends in Tourism:Sustainable Tourism - Farm Tourism - Accessible Tourism –
Cruise Tourism – Rural Tourism – Agro Tourism – Wine Tourism – Shopping Tourism - Special
Interest Tourism.
Unit II
Niche Concepts in Tourism: Bed and Breakfast Inns - Community based Tourism - Tourism as
a tool for Poverty Alleviation - Social Media for Tourism Products - Responsible Tourism.
Unit III
Growth and Development of Tourism Trends:Factors responsible for change in market -
Traffic Flows - Travel Motivators - Determination of Push and Pull factors in Tourism.
Unit IV
Physiographic and Natural Resources in India: Varied Landforms - Typology and Unique
features – Mountains – Deserts – Beaches - Costal areas – Islands – Backwaters - Biotic Wealth
(flora/fauna)
Unit V
Emerging Patterns in Tourism and Travel: Role of Campaigns – Influence of Climatic change
on destinations - Environmental Issues - Current initiatives of MoT (Ministry of Tourism)
BOOKS FOR STUDY
1. Ashok Aima, Vinay Chauhan, Jaya Bhasin, (2014) Contemporary Trends in Tourism and
Hospitality Management
2. Conrady, Roland, Buck, Martin, (2012)Trends and issues in Global Tourism 2012.
SEMESTER – VI
Elective – III
Information Technology in Tourism
Unit 1: Computer: Introduction – Types of Computers –Communication Network:
Components and Features of Network – Types of Network – Local Area Network – Wide Area
Network – Computer Technology – Role of computers in Airlines, Air Cargo, Hotels and
Railways
Unit 2: E-Tourism: Introduction –Use of Information Technology in Tourism Industry –Typologies of E-Tourism – Business model in Tourism - B2B, B2C, C2C, C2B – Payment
System –Security Issues – Future of E-Tourism
Unit 3: Reservation System: History – Computer Reservation System (CRS) –Growth of
Airline Reservation System (ARS) – Global Distribution System (GDS) – Evolution of GDS –
Functions of GDS –GDS Systems –Abacus, Galileo, Amadeus, Sabre, World span – Changing
Business models of GDS
Unit 4: BSP and Miscellaneous Documents: Billing and Settlement Plan (BSP) – Aims –
BSP background – Advantages of BSP to Travel Agents – BSP operations –Standard Traffic
Documents (STD) –Miscellaneous Documents – Electronic Miscellaneous Document (EMD) –
Miscellaneous Charges Order (MCO) – Prepaid Ticket Advice (PTA)
Unit 5: Information Tools for Tourism: TimaticWeb – Infomediaries–Case Studies –MakeMyTrip, Yatra, TripAdvisor - E-Hospitality solutions
BOOKS FOR STUDY
1. Jag Mohan Negi (2005), Air Ticketing and Fare Construction, Kanishka Publishers, New
Delhi
2. JagmohanNegi, (2005), Travel Agency Operations - Concepts and Principles,Kanishka
Publishers, New Delhi.
BOOKS FOR REFERENCE
1. IATA/UFTAA Foundation Course Text Book.
2. Bhatia. A.K., (2004), Tourism Development, Sterling publications, New Delhi.
3. Seth,P. N (2006),Successful Tourism Management Vol.1&2,Sterling Publication. Delhi.
SEMESTER – VI
Elective Paper –IV
Air Ticketing and Fare Construction
Unit 1: Air Ticket: History of Air ticket – Issue of Air ticket –Manual form of ticket –
Electronic ticket – Types of Ticket –First class, Business class, Coach ticket, Refundable, Non
Refundable – Basic Airline Price System –Margins of Air ticket
Unit 2: Ticketing: Participating Airlines in the ticketing process – Description of tickets –
Usage of Tickets –Ticketing Benefits – Passenger data and proof of identity – Handling of a
ticket by a travel agent – Ticket data elements –Coupon Status Indicator – Passenger Itinerary
Receipt – Mandatory Ticket Notice
Unit 3: IATA Geography: Traffic Conference Areas – Sub Areas – Codes - Country codes –City and Airline codes – Time Calculation – World Time Zones – GMT Variation –Elapse
Travel Time – Travel Websites
Unit 4: Journey: Journey versus Pricing Unit - Anatomy of a Journey–Types of Journey – One
Way, Round Trip, Circle Trip, Open Jaw- Fare Components – Counting Stopovers and Transfers
–Phonetic Alphabets
Unit 5: Air Fares: Arrangement f Tariff Manuals – Guidelines for International Tariff rules –Types of Fares – Normal, Published, Unpublished, Special/Promotional fares, Around the World
fares – Rerouting –Arrangement of Foreign Currency – Currency Regulations –Basic Fare
Construction Principles –Fare Construction Terminologies
BOOKS FOR STUDY
1. IATA Foundation Course – Study Material.
2. PULC study material.
BOOKS FOR REFERENCE
1. Jag Mohan Negi (2005) Air Ticketing and Fare Construction, Kanishka Publishers, New
Delhi.
2. DeepaGarg(2009), Travel Agency and Ticketing, Mohit Publications, New Delhi.