tourism promotion for palm beach county · 2020. 7. 27. · rooms sod on averae hotel rooms are...
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TOURISM PROMOTION FOR PALM BEACH COUNTY
THE DESTINATION TEAM
BED TAX INVESTMENT/GROWING THE TOURISM ECONOMY ALLOCATION30% Discover The Palm Beaches
33% Tourism Infrastructure
13% Cultural Council
12% ERM
5% Sports Commission
3% Film & TV Commission
3% TDC / Special Projects
1% Tax Collector
6%NIGHTLY TAX
ON STAYS IN
ACCOMMODATIONS
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MILLION54$
TOURISM WORKS FOR PALM BEACH COUNTY
RECORD-BREAKING VISITATION
GROUP NIGHTS ON THE RISE
Increase in Convention Center Room Nights
since 2014
606%7,500 TO
53,000
92% INCREASE SINCE 2014
012345678
2010 2011 2012 2013 2014 2015 2016 2017 2018
4.434.90
5.476.00
6.306.95
7.357.89
8.02
MIL
LIO
NS
VISITATION TO THE PALM BEACHES
2019
8.22
OUTPACING Florida since 2009
100%INCREASE
VS.
FLORIDA 56%
8 MILLION VISITORS IN 2018
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THE POWER OF TOURISM IN PALM BEACH COUNTY
TOURISM PROVIDES BUSINESSESAND PEOPLE WITH OPPORTUNITIES
ORLANDO
FLORIDA
FT. LAUDERDALEMIAMI
TAMPA
142 mi
25 mi
47 mi
PALMBEACH
COUNTY
Total EconomicI M P A C T of Palm BeachCounty’s economy$ $7.7B
12% VISITORS GENERATE
in direct spending
$5.1B
S u p p o r t s t h el i v e l i h o o d s o f
70,000hardworking people
Tourists Pay
$100 MILLIONin local sales tax
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ALL RELY ON TRAVEL
4 in10 restaurants
1 in10 retailers
60,000households
DTPB: INFOGRAPHIC SERIES IIPalm Beach County Hotel Revenue Terms and Indicators Made Easy
H O T E L
HOTEL OCCUPANCY RATETotal annual percentage of occupied in PBC
2019
72% ROOM AVAILABILITY
• 17.4K hotel rooms PBC = 6.3M potential room nights • 4K shared economy listings (adds 8.5K rooms) = 3.1M potential room nights
• 1.5K rooms in construction = 546K potential room nights
ROOMS SOLD On average 12,500 hotel rooms are occupied in PBC each day = 4.5+ million hotel rooms sold in a year
H O T E L
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DTPB: INFOGRAPHIC SERIES IIPalm Beach County Hotel Revenue Terms and Indicators Made Easy
2018
73% ROOM SERVICE
BREAKFAST
BREAKFST
BARTENDAR
RECEPTIONISTBAGGAGE LINEN CHANGE
KEY TAKEAWAYS • High occupancy means strong visitor interest
• More rooms being built signifies visitation is on the rise • An increase in visitors creates opportunities for everyone
LAUNDRY
FOOD AND BEVERAGE
HOTEL REGISTRATION
HOUSEKEEPING
HOUSEKEEPING
ROOMS AVAILABILITY 2018: 17,000 Hotel Rooms
6.2 million available room nights
HOTEL
REVENUE PER AVAILABLE ROOM (REVPAR)
Average revenue PBC hotels generate per occupied room Average revenue PBC hotels generate per occupied
2019$133
AVERAGE DAILY RATE (ADR)The average room price hotels charge per night in PBC
HOTEL 2019: $185 $188 Leisure • $185 Groups
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