tourism society - social media and travel
DESCRIPTION
Tnooz editor Kevin May spoke at the UK's Tourism Society in London on 26 October 2010, outlining how the industry has coped (or not) with the rise of social media and the challenges/opportunities ahead.TRANSCRIPT
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Tourism and Social Media#whatisthatallabout
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THE OLD WAY Word of mouth
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THE OLD WAY MSM Review
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THE OLD WAY Self Destruction
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THE NEW WAY Ranting/Issues
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THE NEW WAY Crisis management
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BASICS One-off problems
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CASE STUDIES Individual issues
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CASE STUDIES United Breaks Guitars
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CASE STUDIES Kevin Smith
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CASE STUDIES Ash Cloud
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CASE STUDIES Arizona
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CASE STUDIES Athens Riots
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CASE STUDIES Eurostar
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CASE STUDIES Ryanair
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GUIDELINES Check List
1 – Awareness
2 – Decision Making
3 – Reacting
4 – Engaging
5 – Monitoring
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BUT WHAT NEXT? Social graph
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BUT WHAT NEXT? Facebook
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BUT WHAT NEXT? Facebook
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BUT WHAT NEXT? Social products
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BUT WHAT NEXT? Social opportunities
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BUT WHAT NEXT? Gaming
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BUT WHAT NEXT? All about mobile
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GUIDELINES Check List
1 – Understand the graph
2 – Use Facebook
3 – Make products social
4 – Take a few risks
5 – Get a mobile strategy