The Kohinoor of IndiaThe Kohinoor of India

By,By,

Sai kumar. Sai kumar. NallaNalla

Subject Code : Subject Code : TO5101TO5101

LocationLocation

Map of HyderabadMap of Hyderabad How to reach?How to reach? International airport.International airport. Railways.Railways. APSRTC.APSRTC.

WeatherWeather

Summer temperatures range from a Summer temperatures range from a mean maximum of 40 deg centigrade to mean maximum of 40 deg centigrade to a mean minimum of 30 deg centigrade. a mean minimum of 30 deg centigrade.

Winter temperatures range from 22 deg Winter temperatures range from 22 deg centigrade. to 14 deg centigrade.centigrade. to 14 deg centigrade.

Monsoon season normally occurs from Monsoon season normally occurs from June to December. Registers rainfall of June to December. Registers rainfall of about 89 cms.about 89 cms.

HistoryHistory Hyderabad is the capital of Andhra Hyderabad is the capital of Andhra

Pradesh, a state in the southern India. It is Pradesh, a state in the southern India. It is one of the most vibrant states and is one of the most vibrant states and is among the top five state economy in India. among the top five state economy in India.

Hyderabad is a 400 year old city steeped Hyderabad is a 400 year old city steeped in tradition and embracing the modern in tradition and embracing the modern world.world.

CharminarCharminar

Built by Sultan Mohammad Built by Sultan Mohammad Quli Qutb Shah.Quli Qutb Shah.

The major landmark in The major landmark in Hyderabad with four graceful Hyderabad with four graceful minarets located in the old located in the old city. city.

It is built as a memorial for It is built as a memorial for plague victims.plague victims.

Charminar in most occasions Charminar in most occasions is used to represent the city is used to represent the city and the state and is hailed as and the state and is hailed as a unique Deccan monument. a unique Deccan monument. It is in the midst of It is in the midst of Charkaman.Charkaman.

Golconda fortGolconda fort Golconda Fort is one of the Golconda Fort is one of the

most magnificent fortress most magnificent fortress complexes in India.complexes in India.

Seated on a hill on one side Seated on a hill on one side and spiraling fort on the and spiraling fort on the other, its location and other, its location and internal design made it one internal design made it one of the strongest forts in the of the strongest forts in the world.world.

Glass replica of the Koh-I-Glass replica of the Koh-I-Noor as it appeared in its Noor as it appeared in its original form, turned upside original form, turned upside down Weight 105.60 down Weight 105.60 carats (21.6 g) (21.6 g) Color finest white finest white Country of origin Country of origin India Mine Mine of origin of origin Golconda Original Original owner Quli Qutub Shah owner Quli Qutub Shah Current owner Current owner Elizabeth II

Diamond Kohinoor, originally from Hyderabad now rests in the crown of Queen of England

Famous for?Famous for?

Historical monuments.Historical monuments. Unique Hyderabadi biriyani.Unique Hyderabadi biriyani. IT industries.IT industries. Culture.Culture. Temples, mosques, pearls, Temples, mosques, pearls,

bangles ect;bangles ect;

Categories of Tourists Visiting Categories of Tourists Visiting HyderabadHyderabad

PressuresPressures Trend of Tourist Arrivals in Trend of Tourist Arrivals in

Hyderabad.Hyderabad.

Pressure on Transportation Pressure on Transportation (Road, Air, Rail, APSRTC)(Road, Air, Rail, APSRTC)

Tourism in APTourism in AP

Tourism in APTourism in AP

Physical infrastructurePhysical infrastructure

Tourism PoliciesTourism Policies

Factors affecting tourism in Factors affecting tourism in HyderabadHyderabad

Cultural factors.Cultural factors. Maintenance of historical monuments, Maintenance of historical monuments,

museums, art galleries ect;museums, art galleries ect; Festivals.Festivals. Trade fairs andTrade fairs and Exhibitions.Exhibitions. Pollution.Pollution. Heavy traffic jams.Heavy traffic jams.

Social factors and Political Social factors and Political factorsfactors

Demographic changes like ageing Demographic changes like ageing population.population.

Trends to healthier lifestyles have Trends to healthier lifestyles have encouraged.encouraged.

Lack of international representation.Lack of international representation. Religious intolerance.Religious intolerance. Terrorism and security.Terrorism and security. Democracy.Democracy. Relations with its neighbouring states.Relations with its neighbouring states.

Economic factorsEconomic factors International tourism:International tourism: Demand and supply factors.Demand and supply factors. GDP of India.GDP of India. Exchange rate fluctuations.Exchange rate fluctuations.

Domestic tourism:Domestic tourism: Disposable income levels.Disposable income levels. Propensity of spending.Propensity of spending.

Environmental factors:Environmental factors:

Go green ideology.Go green ideology. Global warming.Global warming. Urban air quality.Urban air quality. Sustainable development.Sustainable development. Energy dependence and costs.Energy dependence and costs. Clean drinking water and related facilities.Clean drinking water and related facilities.

Demographic factors:Demographic factors: Global language.Global language. Increasing population.Increasing population. Pollution.Pollution.

Governmental factorsGovernmental factors

Aggressive advertising campaign.Aggressive advertising campaign. One of the lowest spenders on tourism.One of the lowest spenders on tourism. Up to 100% of NRI investment is Up to 100% of NRI investment is

allowed.allowed. Increase in rate of service tax for hotels Increase in rate of service tax for hotels

from 10% to 12%.from 10% to 12%. Tax exemption of 50%of profits derived Tax exemption of 50%of profits derived

by travel agents and tour operators.by travel agents and tour operators.

Government supportGovernment support The city of Hyderabad and the state of Andhra Pradesh The city of Hyderabad and the state of Andhra Pradesh

together committed to the rapid development of this region.together committed to the rapid development of this region.

They have created myriad public/private partnerships to They have created myriad public/private partnerships to support investors, the following links shows the depth of their support investors, the following links shows the depth of their planning and interest.planning and interest.

New Hyderabad international airport.New Hyderabad international airport. www.newhyderabadairport.com Infrastructure corporation of Andhra Pradesh.Infrastructure corporation of Andhra Pradesh. www.incap.co.in/html/about.incap.htm Hyderabad urban development authority.Hyderabad urban development authority. www.hudahydorg/inside/newprojects.asp Hyderabad Metropolitan Development Authority (HMDA), a (HMDA), a

planning agency chaired by the Chief Minister along with an planning agency chaired by the Chief Minister along with an IAS cadre officer has been formed to undertake IAS cadre officer has been formed to undertake developmental activities in a jurisdiction of above 6,250developmental activities in a jurisdiction of above 6,250  kmkm²²..

Government supportGovernment support Previous Government put Previous Government put

Hyderabad on the world map.Hyderabad on the world map.

All major Corporations have set All major Corporations have set shop here.shop here.

Current Government continuing Current Government continuing support with IT friendly policies.support with IT friendly policies.

Cost versus quality of lifeCost versus quality of life In the top five Metros of the In the top five Metros of the

countrycountry 10th in the cost of living10th in the cost of living People are more stable, and job-People are more stable, and job-

hopping is not common.hopping is not common. Light shows attracting tourists at Light shows attracting tourists at

Golconda fort.Golconda fort.

Swot analysisSwot analysis

Strengths:Strengths: Great cultural and historical Great cultural and historical

legacy.legacy. Vast geographyVast geography Rich heritage and great Rich heritage and great

potential for tourism.potential for tourism. Varied culture.Varied culture. Global presence of Global presence of

Hyderabad across the globe Hyderabad across the globe and great support groups and great support groups like HUDA and GHMC.like HUDA and GHMC.

Cultural art crafts and global Cultural art crafts and global appeal of its legacy.appeal of its legacy.

Weaknesses:Weaknesses: TerrorismTerrorism Society divided on Society divided on

the basis of caste, the basis of caste, region and feudal region and feudal mindset.mindset.

Huge traffic jams.Huge traffic jams. High rate of crime, High rate of crime,

violence and violence and governance issues.governance issues.

Strengths:Strengths: Great cultural and historical Great cultural and historical

legacy.legacy. Vast geography.Vast geography. Rich heritage and great Rich heritage and great

potential for tourism.potential for tourism. Varied culture.Varied culture. Global presence of Global presence of

Hyderabad across the globe Hyderabad across the globe and great support groups and great support groups like HUDA and GHMC.like HUDA and GHMC.

Cultural art crafts and global Cultural art crafts and global appeal of its legacy.appeal of its legacy.

Weaknesses:Weaknesses: Terrorism.Terrorism. Society divided on Society divided on

the basis of caste, the basis of caste, region and feudal region and feudal mindset.mindset.

Huge traffic jams.Huge traffic jams. High rate of crime, High rate of crime,

violence and violence and governance issues.governance issues.

Threats:Threats:

Social division and Social division and political intervention political intervention in every sphere of in every sphere of city.city.

Increased Increased privatizationprivatization

Increased population Increased population Go green initiative.Go green initiative.

Pollution.Pollution.

Swot analysisSwot analysis

Opportunities:Opportunities:

Global tourism Global tourism potential as it is potential as it is known for its rich known for its rich heritage.heritage.

Infrastructure.Infrastructure. Specific tourist Specific tourist

locations.locations. Medical facilitiesMedical facilities..

Key stakeholdersKey stakeholders Tourist Tourist A. Domestic(A. Domestic(Religious, Businessmen)Religious, Businessmen) B. Foreign(B. Foreign(Holiday and Sight-seeing , Others)Holiday and Sight-seeing , Others)

Tourism Suppliers i.e. Tourism Suppliers i.e. accommodation accommodation provider, tour operator, transport operator, provider, tour operator, transport operator, attractions provider or event organiser.attractions provider or event organiser.

Planning Agency: GHMC, , HMDA, HUDA, MCH., HUDA, MCH.

Host/Origin Govt.(Host/Origin Govt.(Chief Minister Dr. Chief Minister Dr. Rajashekar reddy and Rajashekar reddy and C. V. S. K. Sarma is the C. V. S. K. Sarma is the first Chief Commissioner of GHMCfirst Chief Commissioner of GHMC Hyderabad Hyderabad Tourism.Tourism.

Any questions?Any questions?

ThankyouThankyou……

ConclusionConclusion