tourism & technology in myanmar...tourism & technology in myanmar training program on...
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TOURISM & TECHNOLOGY
IN MYANMAR
Training Program on Tourism Policy and Strategy 19-22 March 2018, Kerala, India.
Presented by, Mr. Kyaw Kyaw Lwin
Assistant Director, Ministry of Hotels and Tourism
Nay Pyi Taw, Myanmar
Strengths • Tourism becomes a national priority. • Gradually increasing visitor arrivals. • Outstanding historic, natural, and cultural heritage. • High Internet penetration and Mobile subscription Rate
Weaknesses • Lack of trained human resources. • Insufficient public services, infrastructure, and financial systems. • Weak regulatory environment. • Lack of accurate tourism information.
Opportunities • Strategic location between India and China. • Increase foreign direct investment and public revenue. • Deepen regional cooperation. • Job creation and Technology transfer. • Know-How and Experiences • Growth in ICT Industry
Threats • Negative economic, social, and environmental impacts. • Speed of economic reform and liberalization. • Global economic instability and climate change. • Difference in technical standards • Natural disasters.
Name of Stakeholder Roles and Responsibilities
Ministry of Hotels and Tourism, State/Regional Governments
Play an important role in supporting tourism development
Myanmar Tourism Federation (MTF) Represents the private sector to promote Myanmar as a responsible world-class destination benefiting our communities, our culture, values and environment.
11 Associations (Part of MTF) Perform sustainable development in each and every sector such as delivering quality tourism services and experiences, satisfying visitor expectations and providing value for money.
Civil Societies Play an encouraging role in tourism development and enable meaningful engagement of communities in order to have very much capacity to participate and amplify the voice of community needs.
International Organizations / Development Partners
Support and assist in preparing and implementing tourism development projects, ranging from tourism and environ-mental awareness programs to human resource development programs and the implementation of community-benefit/ based tourism initiatives.
Responsible Tourism Policy 2012
Myanmar Tourism Master
Plan (MTMP) 2013-2020
Policy on Community Involvement In Tourism
2012
Myanmar Ecotourism Policy and
Management Strategy
2015
Myanmar Tourism Law
(New) Under Revision
B
uil
d H
um
an R
esourc
e C
apac
ity a
nd P
rom
ote
S
erv
ice
Qual
ity
Str
ength
en S
afeg
uar
ds
and
Pro
cedure
s fo
r D
esti
nat
ion
Pla
nnin
g a
nd M
anag
emen
t
Dev
elop Q
ual
ity P
roduct
s a
nd S
ervic
es
Im
pro
ve
Connec
tivit
y a
nd
Touri
sm-r
elat
ed I
nfr
astr
uct
ure
Buil
d t
he
Imag
e, P
osi
tion, an
d
Bra
nd o
f T
ouri
sm M
yan
mar
Six Main Strategic Programs of MTMP
Str
ength
en t
he
Inst
ituti
onal
E
nvir
onm
ent
Enhancing tourism awareness Digital Marketing
Expanding the availability of tourist VOA services:
Cooperating between PPP closely
Narrowing down the Digital Divide
T H A N K Y O U
Further Information, Please Visit http://www.tourism.gov.mm