TourismTranslating local knowledge

Purposes

Advertise location/events/facilities

Attract tourists

Inform tourists coming to area

Inform tourists already in area

Provide information to native language speakers

Provide information to additional language speakers

Visit Lofoten

www.visitlofoten.com

What is the purpose (are the purposes) of this website?

Who authored it?

How can you determine its purpose?

Does the language match the purpose?

Lofoten Info

http://www.lofoten.info

Answer the same questions about this site.

How is Lofoten Info different from Visit Lofoten?

What is different about the language/presentation?

Advertising Language Confort pg. 97

…In German nominal forms dominate more than in English which favors verb phrases. Both, however, favor unmarked forms of the verb, in English, the imperative (Save time and money), in German, the infinitive… This means that, in English, the reader is more often implicitly addressed. Thirdly, in both languages common use is made of wordplay etc..

The Task of the Translator pg. 100

It is the task of the translator not to find an equivalent for each of the devices, but to create a text, based on the given information, which would rouse the burning desire in the target reader´s mind to go to (the destination).

Implications of this task

Translator as independent author.

When does a translation become a creation?

Why Bad Tourist Materials

Who issues them?

Who pays for them?

Who translates them?

Does it matter?

Visit Balestrand

www.visitbalestrand.no

Examine the English website. What does Balestrand get right? Where does the website fail?