tourism trends worldwide and in europe
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Tourism Trends Worldwide and in Europe
Impact of the Crisis and
Prospects for the Future
The First Black Sea Partnership Forum forTour and Travel Operators
by Manolis Psarros
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International Monetary Fund
he current crisis in the worlds financialmarket is the worst in 75 years. Mostsignificantly, it is the 21st centurys first
global financial crisis that is putting
financial capitalism ideologically, to itsfirst test.
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Even though, the global
economic crisis has affected
tourism industry; its
understood that tourism
will not stop but will flow in
a different way. Most of the travel and tourism
involves unrestricted expensesso during economic breakdown
people want to secure
themselves thus covering
essentials for living.
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Some good news..
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UNWorld Tourism Organization
In the first eight months of this year,the number of international tourist
arrivals exceeded the record
achieved during the same period of
the pre-crisis year 2008.
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UNWorld Tourism Organization
Worldwide arrivals between January and
August 2010 totalled 642 million, some 40
million more than during the same months of
2009 (+7%) and 1 million more than in thesame period of the record year 2008.
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UNWorld Tourism Organization
Based on current trends, the number ofinternational tourist arrivals is projected to
increase in the range of 5%-6% over the full
year. In 2011, growth is expected to continue
at a more moderate pace, at around the long-term average of 4%.
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European Travel Commission
While the travel recovery in Europe has been generally broad,
gains have favoured Western Europe while Northern Europe
continues to lag behind last year.
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Europeans residents will continue to spend more on travel
abroad than any other region, an estimated $768 billion
Between 2010 and 2020, Europeans will take an incremental283 million trips abroad, representing a 51.1% of global travel
abroad
In 2020, Latin America will pass North America to spend thehighest average amount per trip, $1,611
North America will receive $110 billion more in travelspending from visitors compared with spending by itsresidents traveling abroad
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However..
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Top Tourism & TravelTrends for 2011
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69 percent of travelers plan to take international trips next year;
47 percent are considering a stay in a vacation rental home.
Top Five Vacation Activities: Visiting an historic site Visiting a museum Visiting a national park Attending a festivalHiking
47 percent of respondents will consider eco-friendly factors such as theircarbon footprint or green hotel policies.
20 percent expect to be more environmentally conscious in their traveldecision and choices.
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more specific..
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#1. Multi-Destination Vacations
ecause travellers ant to et t e ost out of t eirvacations, t ere as een an u tick in ulti- estinationvacations
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#2. The Revival of Group Tours
With the economic recovery still in progress, manytravellers are looking for the same exotic travelexperiences at a lower price point.
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#4. The Resurgence of Travel Experts
Although Internet remains a great resource for travelinformation, it has become so oversaturated with non-relevant information that sorting through the mass of travelsites, reader reviews and booking engines has madebooking exceptional travel experiences a dicey process atbest.
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#5. Not Just Seeing but Learning
The popularity of educational travel will continue to thrive in 2011. Travellers areinterested in learning and doing, not just seeing.
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#6. Alternative Transport
Rail travel is an easy and comfortable way to maximizetravel time, allowing travellers to see a large number ofsites without having to pack up and fly or drive betweenthese locations.
Driven by the increased cost offlying, travel will begin to develop
alternative options. A number ofnew luxury trains have launched inthe past year, causing a renewedinterest in rail travel that willincrease throughout 2011.
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#7. More Custom Packages for Younger& Older Travellers
Holiday bookers reporting a surge in the number ofolder travelers choosing holidays.
more families with young childrenare also eager to take their littleones overseas to enjoy theirformative holiday experiences inforeign countries.
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#8. Bucket-List Experiences
Tr vellers re l kin t tick t se
ust-see tr vel experiences ff t eirlists n re n seekin t eexperiences t t ill ll t e treturn e it r in ri ts
n t eir frien s.
2011 ill see in incre se in extre elyunique, " ucket-list" experiences in
f r-flun estin ti ns.
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#9. One 0f Kind, Specialty Experiences
Niche travel will continue to grow
throughout 2011. From culinary tours toyoga retreats, travellers are looking forspecialized itineraries catering to veryspecific interests.
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#10. New Upcoming Destinations
Travellers are always looking for the next hot spot.
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#11. Last-Minute Vacations
Last minute vacations growing in popularity
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being green
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#12. Slow Travel
We'll gradually see an
appreciation of 'slow travel', withjourneys made by train, boat andbike gaining in popularity. Peoplewill gain a greater appreciation forthe journey itself, as opposed tothe restless striving for the next
destination.
Expect to see more businesses promoting slow, memorabletravel where getting there is an important if not the mostimportant element of the holiday.
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#13. Voluntourism
Expect to see more volunteer activitiesintegrated into green and sustainabletravel programs through 2011 and notjust those aimed at backpackers and gapyear students.
Voluntourism or volunteer tourismenables tourists to contribute andbenefit local communities while seeingthe world and is destined to increase astravellers look for more meaningfulways to travel and contribute to localcommunities.
Travel in 2011 is going to be
all about the experience maximising the positiveimpact of travel as well asminimising the negative.
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#14. Green Accommodation
As governments introduce incentives for greenbusinesses and pressure grows on the travelindustry to green-up its act, expect to see moretravel businesses focusing on eliminating,reducing and measuring their carbon footprintfrom 2011 and beyond.
Climate change is not going away
and tourism is one industry inparticular that is at risk from thethreat of global warming. Wevestarted to see the first zero carbonhotels open in Europe over recentmonths.
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#15. Local Travel Movement
Weve already seen movements like couch surfing gainground over the past few years. Proponents of local travelbelieve it is the only truly green way to travel, as it ensuresyou respect local traditions and culture as well as thenatural environment.
The local travel movement aims
to connect tourists with localpeople while on holiday,ensuring enriching experiencesfor both parties.
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going digital
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#17. Consumers are ready for mobile,are you?
Close to half of smartphone users are under 35 years old
#18. The young and the wireless
43% of mobile phone users are carrying smart phones, and more than a third ofmobile users plan to book travel on their phones in the next year
#19. You may have an app for that, butLess than a third of touch screen smartphone users are carrying iPhones
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#20. A lot of consumers are fans oftravel, but not travel companies
Nearly a third were at least somewhat influenced by comments from people in theironline social network when making travel purchase decisions
#21. Word of mouth gets a megaphone
While over half of social network users are "fans" of companies, less than two in 10are "fans" of travel companies
More than two thirds are at least slightly influenced by traveler-generated ratingswhen making purchase decisions
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#23. The Internet may be ubiquitous,but it still isn't everything
Less than one fourth o all their travel sho ing on ebsites
#24. Even mom is on FacebookSeven in 10 are members of an online social net ork, an membershi is strongeramong females than males Nearly nine in 10 social net ork users log on eekly ormore often.
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corporate travel
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#25. Customizable Mobile AppsIn addition to audience response software, an increase in the use of mobile apps forindividual events and programs will emerge (itinerary, maps and breaking-newsannouncements).
#26. Hybrid MeetingsGrowth of "hybrid" meetings, or meetings that have both face-to-face and virtualcomponents (live broadcasts/video streamings). The cost savings is a major factor inthis trend, along with the importance of a meeting's environmental responsibility."
#27. Green MeetingsIncreasingly, clients are expecting every aspect of a meeting to include an environmentalcomponent, from biodiesel vehicles and biodegradable materials to the use of locallysourced food and reusable plants for centerpieces in lieu of cut flowers
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#28. Social Media InteractionContinued growth in the use of social networks like Facebook, Twitter and LinkedIn tomarket meetings and events, communicate with meeting attendees, and connectplanners and clients during the meeting planning process.
#29. Corporate Social ResponsibilityMany of the companies are incorporating CSR community service outings in lieu of or inaddition to standard tours. Another popular trend is incorporating CSR into a team-building event."
#30. Luxury Meetings RecoverWhile 2009 and 2010 were about modesty and frugality, 2011 will see a gradual return ofmeetings to high-end resorts.
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Challenges & Opportunitiesfor the Black Sea Region
Improve Quality of Tourism Products/ServicesImprove Black Sea Region Image
Infrastructure DevelopmentGovernment Support through Legislation, Promotion & funding
Embrace Sustainable Tourism Development and Green TourismApplications
Engage with Digital Technologies & the WebAttract Visitors with Higher Disposable IncomeLaunch Joint Initiatives for Crisis Management
Increase Intra-Regional Travel
Improve Quality of Tourism Products/ServicesImprove Black Sea Region Image
Infrastructure DevelopmentGovernment Support through Legislation, Promotion & funding
Embrace Sustainable Tourism Development and Green TourismApplications
Engage with Digital Technologies & the WebAttract Visitors with Higher Disposable IncomeLaunch Joint Initiatives for Crisis Management
Increase Intra-Regional Travel
ChallengesChallenges
C O
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Challenges & Opportunitiesfor the Black Sea Region
Large number of potential tourists close via traditional source marketsDeveloping LCCs
EU Funds for Infrastructures and environmental friendly appsValue for Money
Growing Demand for Experiential Tourism Packages
Natural & Cultural ResourcesGeographical Position
New Countries with undiscovered destinations
Large number of potential tourists close via traditional source marketsDeveloping LCCs
EU Funds for Infrastructures and environmental friendly appsValue for Money
Growing Demand for Experiential Tourism Packages
Natural & Cultural ResourcesGeographical Position
New Countries with undiscovered destinations
OpportunitiesOpportunities
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