tourismperformance reportmytourismdata.tourism.gov.my/wp-content/uploads/2019/06/... ·...

Strategic PlanningDivision

DIRECTOR’S NOTE :

Source: DVS, Tourism Malaysia.

First quarter 2019 showed Malaysia received positive growth of tourist arrivals than the previous

year, increased +2.7% to 6.70 mil. (6.52 mil. in 2018). Major markets such as Singapore

(2,626,125, -1.5%), Brunei (319,024, -10.6%) and Saudi Arabia (17,438,-20.5%) recorded

negative trend together with several markets from Europe. However, Indonesia (924,916,

+17.1%), Vietnam (84,136, +6.6%), China (841,800, +8.8%), South Korea (186,827, +11.8) and

India (157,690, +18.6%) recorded sturdy positive growth. In tandem with the uptrend of arrivals,

Malaysia also recorded positive growth of tourist expenditure, increased +16.9% to RM21.4 b.

Traditional markets such as Singapore (RM6.17 b., -3.8%), China (RM3.71 b., +20.6%) and

Indonesia (RM2.83 b., +40.5%) were the main contributors.

DATO’ HJ. ZAINUDDIN BIN ABDUL WAHABSenior Director, Strategic Planning Division

SUMMARY OF TOURIST ARRIVALS & EXPENDITURE

TOURISM PERFORMANCE REPORT

2019 : JANUARY-MARCH

TOURIST

ARRIVALS

6,696,230

TOTAL

EXPENDITURE

(RM)

21,439.8 m.

+16.9%

AVERAGE

PER CAPITA

(RM)

3,201.8

+13.8%

AVERAGE

PER DIEM

(RM)

AVERAGE

STAY

(NIGHTS)

533.6 6.0

+1.8

-20.3%

+2.7%

Strategic Planning Division TOURISM MALAYSIA

TOURISM PERFORMANCE REPORTJanuary-March 2019

TOURIST ARRIVALS BY MODE OF TRANSPORT (Share,%)

Source : Ministry of Tourism & Sports, Thailand

BPS [Badan Pusat Statistik Indonesia]

Respective NTO’s

ASEAN TOURIST ARRIVALS

AIR RAILSEALAND

36.9 57.0 4.8 1.4

35.0 59.5 4.3 1.2

2019

2018

Thailand

10.8 m.+2.0 %

Singapore

4.7 mil.+1.0 %

Vietnam

4.5 mil.+7.0%

Philippines

2.2 mil.+7.9 %

Indonesia

3.8 mil.+4.3 %

Source : Tourism Malaysia with the cooperation of Immigration Department

2

TOP 5 RANKING

3



TOURIST EXPENDITURE COMPONENTS

Shopping

RM7.05 b. ∆ : +8.9%

Accommodation

RM5.15 b. ∆ : +16.9%

F&B

RM2.38 b. ∆ : +17.9%

Local Transport

RM1.63 b. ∆ : +21.7%

Organized Tour

RM1.22 b. ∆ : +36.0%

Fuel

RM0.06 b.∆ : +16.9%

Others

RM0.32 b. ∆ : +9.6%

4

*Note: 1) Malaysian owned airlines only

Sports

RM0.02 b.∆ :+16.9

Medical

RM1.20 b. ∆ : +45.5%

Domestic Airfares

RM0.71 b.∆ : +10.2%

Entertainment

RM 0.54 b.∆ : +0.8%



*International Airfares

RM1.16 b.∆ : +37.2%

TOURIST EXPENDITURE COMPONENTS – SHARE (%)

5

*Note: 1) Malaysian owned airlines only

2) ( + - ) Indicates percentage point difference to 2018

Shopping

32.9% (-2.4)

Accommodation

24.0% (0.0)

F&B

11.1% (+0.1)

Local Transport

7.6% (+0.3)

Organized Tour

5.7% (+0.8)

*International Airfares

5.4% (+0.8)

Domestic Airfares

3.3% (-0.2)

Fuel

0.3% (0.0)

Sports

0.1% (0.0)

Others

1.5% (-0.1)

Medical

5.6% (+1.1)

Entertainment

2.5% (-0.4)



6

TOP 20 MARKETS



COUNTRY OF

NATIONALITY

TOURIST ARRIVALSAVERAGE LENGTH OF

STAY (NIGHT)

AVERAGE PER DIEM

EXPENDITURE (RM)AVERAGE PER CAPITA (RM) TOURIST RECEIPTS (RM MIL.)

JAN-MAR

2018

JAN-MAR

2019

GROWT

H (%)

JAN-MAR

2018

JAN-MAR

2019Variance

JAN-MAR

2018

JAN-MAR

2019GROWTH (%)

JAN-MAR

2018

JAN-MAR

2019

GROWTH

(%)

JAN-MAR

2018

JAN-MAR

2019

GROWT

H (%)

SINGAPORE 2,667,468 2,626,125 -1.5 2.1 2.2 0.1 1,132.2 1,085.1 -4.2 2,403.6 2,349.0 -2.3 6,411.6 6,168.8 -3.8

THAILAND 473,880 489,351 3.3 5.5 4.1 -1.4 318.4 420.4 32.0 1,751.4 1,740.5 -0.6 830.0 851.7 2.6

INDONESIA 789,550 924,916 17.1 5.3 5.5 0.2 481.8 552.2 14.6 2,553.3 3,063.4 20.0 2,016.0 2,833.4 40.5

BRUNEI 356,696 319,024 -10.6 3.4 2.5 -0.9 656.9 877.3 33.5 2,266.0 2,217.3 -2.1 808.3 707.4 -12.5

VIETNAM 78,921 84,136 6.6 3.2 5.2 2.0 805.9 589.2 -26.9 2,578.8 3,038.6 17.8 203.5 255.7 25.6

CHINA 773,732 841,800 8.8 5.5 6.1 0.6 723.5 726.6 0.4 3,979.1 4,411.1 10.9 3,078.8 3,713.3 20.6

JAPAN 104,051 104,049 0.0 4.9 6.4 1.5 685.8 642.9 -6.2 3,360.3 4,113.4 22.4 349.6 428.0 22.4

SOUTH KOREA 167,060 186,827 11.8 5.3 6.2 0.9 721.6 715.6 -0.8 3,824.3 4,463.3 16.7 638.9 833.9 30.5

TAIWAN 95,729 95,800 0.1 4.2 5.4 1.2 745.2 790.5 6.1 3,129.7 4,254.3 35.9 299.6 407.6 36.0

INDIA 133,015 157,690 18.6 4.7 6.8 2.1 815.4 696.4 -14.6 3,832.6 4,712.6 23.0 509.8 743.1 45.8

SAUDI ARABIA 21,932 17,438 -20.5 9.4 10.1 0.7 992.4 1,097.0 10.5 9,328.7 11,069.0 18.7 204.6 193.0 -5.7

CANADA 25,353 25,934 2.3 5.7 7.1 1.4 602.1 617.9 2.6 3,432.2 4,415.6 28.7 87.0 114.5 31.6

U.S.A. 65,793 68,812 4.6 6.9 7.2 0.3 485.9 623.6 28.3 3,352.7 4,506.2 34.4 220.6 310.1 40.6

AUSTRALIA 89,271 89,399 0.1 6.1 6.1 0.0 657.0 732.5 11.5 4,007.6 4,483.3 11.9 357.8 400.8 12.0

SWEDEN 13,345 10,999 -17.6 6.3 7.0 0.7 520.6 631.0 21.2 3,280.1 4,416.7 34.7 43.8 48.6 11.0

UK 95,452 92,789 -2.8 6.8 8.5 1.7 526.3 614.8 16.8 3,556.6 5,212.0 46.5 339.5 483.6 42.5

NETHERLANDS 18,686 17,486 -6.4 6.8 8.4 1.6 549.3 487.4 -11.3 3,734.9 4,107.8 10.0 69.8 71.8 2.9

FRANCE 35,697 35,384 -0.9 8.1 8.9 0.8 425.6 486.1 14.2 3,447.3 4,316.0 25.2 123.1 152.7 24.1

GERMANY 38,112 39,221 2.9 8.0 8.5 0.5 423.5 496.7 17.3 3,387.7 4,234.5 25.0 129.1 166.1 28.6

OTHERS 476,475 469,050 -1.6 7.7 7.9 0.1 440.6 693.6 57.4 3,402.4 5,449.0 60.2 1,621.1 2,555.8 57.7

GRAND TOTAL 6,520,218 6,696,230 2.7 4.2 6.0 1.8 669.8 533.6 -20.3 2,813.1 3,201.8 13.8 18,342.3 21,439.8 16.9

(Single Response)

MAIN PURPOSE OF VISIT

SHOPPING

87.4%(+1.6)

SIGHTSEEING

IN THE CITIES

87.0%(+2.6)

VISITING

ISLAND &

BEACHES

48.7%(0.0)

VISITING

MUSEUM

29.0%(-3.3)

SWIMMING

41.7%(+22.3)

NIGHTLIFE &

ENTERTAINMENT

21.2%(+6.3)

MAJOR ACTIVITIES ENGAGED

7

(Multiple Response)

VISITING

HISTORICAL

PLACES

28.3%(0.0)

61.9%(+6.4)

16.6%(-5.9)

13.8%(+3.3)

2.6%(-1.4)

1.4%(-0.2)

1.2%(-0.4)

0.9%(+0.4)

0.8%(0.0)

VISITING

THEME PARK

22.0%(-0.9)

VISITING

VILLAGE

26.5%(+6.6)



SNORKELING

27.3%(+17.0)

*Note: ( + - ) Indicates percentage point difference to 2018

(Multiple Response)

TOP SHOPPING ITEMS PURCHASED BY POPULARITY

SHOPPING INFORMATION

(Multiple Response)

TOP SHOPPING LOCATION

BY POPULARITY2018

RM 6.5 b.

2019

RM 7.1 b.

TOTAL EXPENDITURE

2018

RM 993.0

2019

RM 1,053.4

PER CAPITA

+8.9%

+6.1%

8

HANDICRAFT/

SOUVENIR

82.3%(-13.7)

FOODSTUFF

81.9%(-17.5)

APPARELS/

CLOTHES

79.3%(-9.2)

HOUSEHOLD

GOODS

49.8%(+3.3)CHOCOLATE

31.0%(+3.1)

COSMETICS

51.9%(-2.2)

SHOES

44.2%(+2.5)

21.7%

PETALING St.

19.9%

KLIA/klia2

9.9%

LANGKAWI

67.6%

BB-KLCC

61.7%

JB

33.5%

Melaka


TOURISM PERFORMANCE REPORTJanuary-June 2018

FRAGRANCE

34.3%(+10.2)

(+29.8) (+46.7) (+20.8)

(+9.7) (+11.0) (+2.5)


SOURCE OF INFORMATION

INTERNET

62.8%(+7.6)

*F/R LIVING IN

MALAYSIA

54.5%(0.0)

*F/R VISITED

MALAYSIA

83.7%(+22.0)

OWN

EXPERIENCE

87.6%(-2.8)

TRAVEL

GUIDE BOOKS

37.9%(+22.0)

TRAVEL AGENTS

32.3%(-5.6)

AIRLINES

21.0%

(+6.6)

BUSINESS

COLLEAGUE

19.8%(+6.2)

*F/R = Friends / Relatives

(Multiple Response)

Source: DVS, Tourism Malaysia.

9

SEARCH

ENGINE

24.4%(-11.4)

TRAVEL REVIEW

WEBSITES

16.7%(+4.8)

ONLINE TRAVEL

PROVIDER

17.7%(+5.1)

SOCIAL MEDIA

15.4%(+7.1)

WEBSITES

19.7%(-0.6)

TRAVEL

BLOG

4.4%(+1.4)

Breakdown of INTERNET(as single response)




TOP STATES VISITED (BY RANK)

DECISION MAKER

Note:

Tourist stayed at least 1 night at each state

Multiple Response

( ) indicates ranking in 2018

Indicates the rank is similar to 2018

(Single Response)

10

Johor

1 KL, Selangor

& Putrajaya

3 Melaka

7 Penang

4 Sabah

8 Kedah

5 (6)Pahang 6 (5)

Sarawak

2 Johor

OWN SELF

79.0%(+8.2) SPOUSE

12.9%(-3.8)

FRIEND

2.7%(0.0)

CHILDREN

2.2%(+1.4)

COMPANY

1.0%(-1.4)



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NOTES

11



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