tout training for miprepzone/sports

7/30/2019 Tout Training for MIPrepZone/Sports

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Tout It Out!Real-time video for sports highlights,

audience engagement, live coverage

and much more!


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Tout 101

Tout is a mobile video and social media platformfor smartphones. It allows for the easy shooting,

editing and sharing of short videos (aka Touts)using a mobile app. It is similar to Twitter in thatit relies on hashtags and usernames and can be

easily integrated with other platforms.

Tout vastly increases our journalists ability toproduce visual content and engage audience

with immediacy on all platforms.


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How are you using Tout

Give examples of how you have used Tout forsports Game highlights

Player interviews

Coach interviews

Side attractions: band, cheer squad, student section

Shout-outs to student groups and volunteers

Injury reports and updates

Teasers to more content at MiPrepZone

Audience engagement (use of their videos, holdcontests, encourage replies)


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Story Ideas: Sports

Pre-season interviews &practices: An edited Tout with B-

roll and interviews with coaches

and athletes

Game previews: An on-camera

look ahead of the nights game

Key plays: Raw video of top plays

of the night

Post-game interviews w/ on-camera intro: Introduce the scene

and include segments from the

locker roomPre-season touts: http://www.tout.com/m/gzyet3


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Tout and Engagement

Use Tout to share short videos of athletic eventsand highlights. Let your audience know on socialmedia, in your preview story, and on rails andteasers that you will be Touting and invite themto Tout their participation at the event with areply to your Tout to crowdsource coverage.

Share those Touts in your own coverage byembedding the tout or several touts via a widget.

Encourage your audience to Tout their ownhighlights using a specific hashtag. Example:Student section amped for first #football game ofyear at #BrotherRice #miprepzone @miprepzone

@theoaklandpress

(Hashtag will stream into a widget and mention willallow you to retweet it, if you deem it worthy,

with easy push on two accounts.)

Add Tout toMiPrepZone.com


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Give a game win-loseprediction, and ask your

audience to reply with theiropinion and thoughts. This canbe reviewed and summarized inarticle format with the Toutsembedded.

Use a common hashtag(#miprepzone) and/or use of

your publications Twitterhandle when the Tout istweeted. Feature in a widget onan article page.


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Replying to Touts

Ask a question andget a reply: Whowill win the#ChelseaDextergame? Bulldogs arelooking strong in#football#miprepzone@HW_MiPrepZone


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Tout 101 Touts are published in video

players (widgets) on DFMs

websites. They are also published

on each users individual Tout page

and the Tout landing page for each

site publication.

Tout also can be linked to Twitter

and Facebook accounts, allowing

you to automatically publish Touts

on these platforms. This is

recommended, as it will helpspread Touts across the social

web. These options are in the

settings menu of the mobile app.

They also can be shared on other

sites.


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What would make these better?


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Descriptions are important

If you want your Tout to be viewed and shared,the description is important.

Make it Twitter friendly, using @mentions and #hashtags. This willhelp with search on Twitter and Tout. Also, write something thatentices people to click on it.

Whats better than Kennett vs Avon Grove:

#Kennett #football team takes on arch rival #AvonGrove in#miprepzone action. Tout your favorite highlight using#miprepzone.

#Football action heats up as favorite #Kennett takes on

#AvonGrove with coaches @coachGsmith @BenJones2 leading theteams #miprepzone

Whats better than More from Michigan-CMU postgame presser:

#Michigan #football vs. @CMUniversity postgame presser @umich

#miprepzone @HW_MiPrepZone @MPMorningSun


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Narration is important

Narrate your Tout, share information, set the scene,just as you would with longer-form video.

Shoot the opening scene, pause and shoot more, pauseagain and shoot more.

Dave Pemberton (like the action, need narration):http://www.tout.com/m/ssqpi7

Jason Schmitt (good example with narration):

http://www.tout.com/m/x1feyi Frank Wladyslawski (good example narration, but wind

a problem): http://www.tout.com/m/m0cnrn
http://www.tout.com/m/ssqpi7http://www.tout.com/m/ssqpi7http://www.tout.com/m/x1feyihttp://www.tout.com/m/x1feyihttp://www.tout.com/m/m0cnrnhttp://www.tout.com/m/m0cnrnhttp://www.tout.com/m/x1feyihttp://www.tout.com/m/ssqpi7


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Numbers matter

Touts All Views App Views Widget Views

ReTouts appear to register as Touts and you get credit for

views from your share. Make it a habit to reTout and share

on Twitter others work. Widgets are key. Four Toutsgot 360 views, with 303 coming from a widget, in comparison

my 43 Toutsgot 301 views -- still good numbers, but a widget

would have helped tremendously.

Key: follow a lot of people


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Building Widgets

http://www.tout.com/widget_builder
http://www.tout.com/widget_builderhttp://www.tout.com/widget_builder


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Moderate in your widget

Choose to moderate, and/or delete inappropriate or rogue

Touts when needed. Find it under your name, Tout widgets and

moderate widgets.


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Twitter widget analytics

Its important to know how many views, likes and replies to

understand what youre doing right and lead you down a

path of finding out why its working or not working.


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Touts and Tout Widgets

Embed a Tout on an article page or in asocial media post.

Widget: A series of Touts that arecurated by hashtags and/orusernames that are embedded on

a webpage


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Customize your widget branding

MIPrepZone.com levelwidget

School level widget Sport level widget

Widgets also can becreated by sport (all

football) and even byathlete


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Tout Widgets:

Homepage Section Fronts Article Page


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Brand Channels

http://www.tout.com/channels/digital-first

Tout Help: http://www.tout.com/u/touthelp

#ToutTips - With "Queue" turned "OFF," hold

videos prior to upload. Turn "ON" to upload:http://www.tout.com/m/stbwpm

#ToutTips - "Notifications" in @Tout mobile app

indicate who has Liked, Followed, Replied &

ReTouted your videos:

http://www.tout.com/m/tr219b

http://www.tout.com/u/miprepzone
http://www.tout.com/channels/digital-firsthttp://www.tout.com/u/touthelphttp://www.tout.com/u/touthelphttp://www.tout.com/hashtags/touttipshttp://www.tout.com/m/stbwpmhttp://www.tout.com/hashtags/touttipshttp://www.tout.com/u/touthttp://www.tout.com/m/tr219bhttp://www.tout.com/m/tr219bhttp://www.tout.com/u/miprepzonehttp://www.tout.com/u/miprepzonehttp://www.tout.com/m/tr219bhttp://www.tout.com/m/tr219bhttp://www.tout.com/u/touthttp://www.tout.com/hashtags/touttipshttp://www.tout.com/hashtags/touttipshttp://www.tout.com/hashtags/touttipshttp://www.tout.com/m/stbwpmhttp://www.tout.com/hashtags/touttipshttp://www.tout.com/hashtags/touttipshttp://www.tout.com/hashtags/touttipshttp://www.tout.com/u/touthelphttp://www.tout.com/u/touthelphttp://www.tout.com/channels/digital-firsthttp://www.tout.com/channels/digital-firsthttp://www.tout.com/channels/digital-first


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Touts in Articles

http://bit.ly/X0htIh


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Touts on Live Blogs


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Touts on Rebel Mouse


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Benefits of Tout

Easy to shoot, upload and sharemobile video (i.e. breaking news)

Powerful tool for engaging local

communities

Shape our online video brands

Integrate video into our daily

workflow

An introduction to visual storytelling

A chance to have fun and be creativeThe Officepaperdoll skits

by the Mercury

http://bit.ly/11F7vRh


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Challenges with Tout

Tendency to use Tout as a point

and shoot

The slippery slope of producing

low-quality videos that lack

relevance and hurt our credibility

Most Touts will appear without

any context

Using Tout as a substitute for in-

depth, visual journalism Nuff said.

http://www.tout.com/m/wfuxyu


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ReTout

After clicking Play icon on any Tout you can ReTout content into your account

D kt M d ti d


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Desktop: Moderating and

Downloading Touts


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Mobile Camera Features1. Tap Touch to Record then tap Pause for stop-start recording

2. Tap the camera icon to reverse front facing camera angle

3. The progress bar shows how many seconds you have left in a Tout

4. Hit the checkmark icon to save a Tout

5. Hit the X icon to delete a Tout

1

2

34

5


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Mobile: Saving Touts to your

Camera Roll

1. Open the app

2. Tap Profile (bottom right)3. Tap gear icon (top left) 4. Turn on Save to Camera


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1. Open Tout mobile app

2. Tap Camera icon (bottom-center)

3. Tap Camera Roll icon (top-center)

4. Select clip from camera roll and edit

if necessary

5. Upload, add caption info and

headline

Mobile: Upload Video from your

Camera Roll

(3) (4)

Drag or pinch to adjust


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Mobile: Tout Queue


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Publishing Touts Write a conversational,

short caption describing the

Tout or a teaser in the formof a question (119

characters or less)

Use relevant hashtags and

@mentions

Highlight the private/lock

icon for review

Email your local editor, andthey can e-mail it to

[email protected]

When Tout has been

approved cross-post Touts

to Twitter and Facebook
mailto:[email protected]:[email protected]


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National Publishing via #DFM All property Tout widgets automatically follow @DFM when theyre launched

For Touts that have the potential to reach a national audience, add #DFM in the

caption. Your Tout will automatically be curated to an internal widget where DFM can

view it and share it to widgets across the country

This will be another way to boost traffic on popular Touts and help share breaking

news videos

#DFM #DFM


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Shooting Tips1. Film in Landscape

(hold phone horizontally)


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2. Stabilize Your ShotUse arm/body, lean against wall/post or use gorilla tripod if you can

Steady shot: http://on.wsj.com/17r5Gbt

3


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3. Interviews: Framing

Rule of Thirds: Imagine a grid on your screen that divides the screen into thirds

Position your interview slightly off center, looking into the empty space, and frame

them from middle of their chest to the top of their head.

Too much headspace above

their head. She is also in the

center of the screen

Her head is a little bit cut off,but shes framed to the side

and looking into empty space

4 I t i W t h t f


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4. Interviews: Watch out for

distracting backgrounds

5 I t i Li hti


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5. Interviews: Lighting

Position subject so their

face is completely lit

Avoid Backlight: Light coming

from behind the subject

6 I t i C t l di


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6. Interviews: Capture clear audio

Tip: Bring your subject closer to the

camera to minimize background

noise and capture cleaner audio

Tip: Wearheadphones to listen to

your recorded Tout and see if the

audio came through clearly.

7 Sh ti B R ll


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7. Shooting B-Roll:

Wide, medium & tight shots

Wide shots set the scene

and help viewers establisha sense of place

Medium shots are the

most typical shots invideo, which is why we

have to remember

Tight shots capture the

color and detail in yourstory. They transport

viewers into the video.

8 Sh t d t b i f


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8. Shots need to be in focusBefore recording, tap your screen to make your subject is in focus

9 A id fil i t ti bj t


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9. Avoid filming static objectsUnless theyre relevant to the story. Or on fire. Capture

ACTION and EMOTION whenever possible


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10. Include Context and

B-Roll in Touts

http://www.tout.com/m/1c163m

Theres a lack of context in

the caption and the video

Tip: In the beginning of each

Tout, give viewers a sense

of where you are and what

you are doing either on or

off-camera

Tip 2: Use the tap-editing

feature to edit different

angles/perspectives into aTout. The video will be more

interesting to watch

Tip 3: Edited videos

establishes pacing and

propels action

11 Ch b tt


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11. Charge your battery

and have fun!

Consider using external

battery or external charging

case (i.e. Mophie)

Speaking on Camera: Give contextual info


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Speaking on Camera: Give contextual info

1. Deliver news, not the obvious

2 U ti i


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2. Use an active voice

Passive: Police said a man was found

slumped over his chair.

Active: Police are saying a man was found

slumped over his chair."

Passive: A mistake was made.

Active: I made a mistake.

3 R l d b ti l


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3. Relax and be conversational

4 Slow down and speak clearly


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4. Slow down and speak clearly

5 The camera loves you love it back


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5. The camera loves you, love it back

6 Look presentable not distracting


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6. Look presentable, not distracting

7 Experiment and practice


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7. Experiment and practice,

practice, practice


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How to promote our use of Tout?

Add Tout handle and link to email signature and contactinfo at bottom of story, and on business cards.

Add Tout and Twitter handle with MiPrepZone logo on backof T-shirt wearing at games.

Tweet followers link to your Tout stream.

Target specific groups (athletes following coaches onTwitter) and Tweet Tout link to them using their handle.

Ask coaches and key players to help spread the word. Canwe get a mention on the student announcements, schoolwebsite or news site and their Twitter?

Hand out fliers at games with QR code to branded channelor a specific reporters account.

Hold an end-of-season contest with prizes: Best gamehighlight, best blooper, craziest fan reply, best example ofteam spirit, etc., shared with us on Tout.


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Who to contactAll of Michigan

Michelle [email protected]

215-584-6271

Oakland PressSteve Frye

[email protected]

248-745-4634

Macomb Daily and Daily TribuneDon Gardner

[email protected]

The Morning SunHolly Mahaffey

989-779-6063

[email protected]


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Resources Credits- BANG, Deborah Petersen, Nick

Lammers- DFM, Yvonne Leow, Mimi Schiffman

- TOUT, Gardner Loulan

- Tweet to @touthelp

- www.tout.com/hashtags/touttips- Technical issues contact Ruby Tugade

at [email protected]

- Editorial questions contact DFM video

at [email protected]
http://www.tout.com/hashtags/touttipsmailto:[email protected]:[email protected]://www.tout.com/hashtags/touttips

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